How Britain Eats...MCA. 2017 © | Food Trends, Nov 2017 Lifestyle trends – selected examples 25 WARM HOT EMERGING ESTABLISHED PEAKED D&D’s …

How Britain Eats – Menu & Food Trends from the UK Foodservice Market

MCA. 2017 © | Food Trends, Nov 2017 2

MCA – the culmination of a journey

M&C Report first published

M&C Report acquired by William Reed

Directors Club Established

Restaurant Conference Established

The Pub Conference Established

FD Leaders Club Established

MCA. 2017 © | Food Trends, Nov 2017

Authoritative and definitive annual market reports

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The MCA Menu Tracker – dishes, cuisines, ingredients, flavours

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Global Trends in the Finest Dining

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‘Molecular Gastronomy’ – 2000 - 2010



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2010 – 2015 - fermentation, pickling, ageing, smoking, foraging, seasonality, hyper-local



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2012– 2015 – ‘Terroir’, importance of vegetables



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2013– 2017 – Informality – eg. The Clove Club, London, and Burnt Ends, Singapore



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2015– 2018 – experiential, multi-sensory


The UK Restaurant Market


A New Era of Premiumised Informality,

driven by Food Pleasure Seekers


A highly competitive landscape High Price

Narrow Focus

Broad focus

Low Price


Contemporary chains – those that have developed in the past 10 years


Top 10 branded restaurants by percentage sales growth

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£12.5 £7.9 £7.7 £35.1 £5.8 £7.2 £5.0 £4.2 £2.7 £12.2

53% 52% 51%

46%

42%

30% 30% 27% 25%

23%

FrancoManca

Thaikhun HonestBurgers

Miller &Carter

The RealGreek

Pho ComptoirLibanais

GigglingSquid

EgoRestaurants

Turtle Bay

Absolute growth Percentage growth

Note: A minimum qualifying criteria of £10 million turnover in 2016 is required to be included in the analysis.


The Space Race has peaked! Brands need to contemporise

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Disruptors and Influencers – driven by younger consumers


Contemporary consumers seeking faster fashion food will fuel restaurant growth

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MCA Trend Funnel… We like a framework

MEGA TRENDS

LIFESTYLES

CUISINES

FOOD & DRINK PRODUCTS

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4

3

2

MEGA TRENDS Shape all other trends

LIFESTYLE TRENDS Determine interest in cuisines

CUISINE TRENDS Set the parameters for food & drink trends

FOOD & DRINK PRODUCT TRENDS


The Trend Maturity Curve

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ESTABLISHED

EMERGING

HOT

WARM

SHORT-LIVED

UNSUSTAINED


Mega trends 2017 – the trends that shape all other trends

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MEGA TRENDS

HEALTHIER EATING

INDULGENCE

INFORMALITY

VALUE

SCRUTINY

PROVENANCE & SUSTAINABILITY

CONVENIENCE

EATING OUT

TECHNOLOGY

FOODIE CULTURE


Cuisine map 2017 – strong influences from Americas & Asia

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= significant growth cuisine

= growth cuisine = potentially under pressure

Traditional Chinese take-away

Traditional curry houses

Inauthentic / undifferentiated Italian & French

Nordic/Scandinavian British

North African Greek & Eastern Mediterranean

BBQ & North American

Mexican

South American

South East Asian

Contemporary Indian

Taiwanese & Korean

= growing lifestyle influence

Californian

Australian


One fascinating Californian development…….


One fascinating Californian development…….


Lifestyle trends – selected examples

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WARM HOT EMERGING ESTABLISHED PEAKED

D&D’s Aster uses VR goggles to enhance dining experiences

Protein Haus sells experimental

protein shakes and fitness food

Dessert parlour concepts such as

Creams are benefitting from the trend towards

lower alcohol consumption among

young people

Michelin-starred Taiwanese chain,

Din Tai Fung, specialising in ‘xiaolongbao’ dumplings, is

opening its first UK outlet this year

‘All you can eat’ buffet chains have seen growth slow down over the last

few years

Multi-sensory eating e.g. VR dining

High protein lifestyle

Lower alcohol consumption

Demand for more authentic cuisines

All you can eat



Cuisine trends – selected examples

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Salt beef sandwiches at Monty’s Deli

Steamed buns at Bun House

Contemporary regional Indian sharing plates at

Kricket

Flat Iron, serving the flat iron or hanger steak, is expanding outside of London

Traditional fish & chips shop are

under threat from more contemporary & healthier fast food

offers

Jewish Taiwanese Contemporary South Asian

Steak Fish & chip shops


Food product trends – selected examples

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Customisable poke dishes at Island

Poke

Seaweed features heavily in ramen

dishes, including at Shoryu Ramen

Food to go Laksa soup at Momo Canteen, the next Asian soup after

Pho and Ramen

The Persian lamb burger at Gourmet

Burger Kitchen, with a harissa sauce

Heavy carbs have lost appeal to

healthier and newer alternatives

Poke Seaweed Asian soups Global spices: coriander, cumin, harissa

Heavy & white bread


Most influential trends on menus in next 2-3 years

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3

4

Healthier eating 30%

Food To Go 30%

Cost cutting 26%

Flexitarianism 22%

5 Allergy-free 17%

Indulgence 17%

Vegetarian 17%

“GF now requested at every function” – Operations director, Food & Drink Specialist

“Busy lives are only going to get busier” – Category Manager, Manufacturer

“Value engineering to ensure entry prices are low” – Marketing Manager, Manufacturer


Healthier eating and barbecue expected to be fastest growing cuisine influences

Top 5 fastest growing cuisine influences over next 3-5 years

1. Healthier eating

2. Barbecue =3. Premium chicken

=3. Vegetarian 5. Street food

Arrow = higher or lower ranking vs. last year

Moving up rankings. Premium burgers and

Vietnamese drop out of Top 5

Growth to slow?


More vegetarian and gluten-free items expected on menus

Will each food group’s presence increase or decrease on restaurant menus in 2-3 years time? Single choice, % of respondents

5% 5% 5% 10% 10%

19% 24%

5%

24%

5% 10%

5%

19% 10% 38%

5% 38%

38%

10% 10%

14% 19%

24%

38% 38%

19% 29%

29% 57%

48% 43%

90% 90%

76% 76% 71%

52% 52% 43%

38% 29%

14% 10% 10%

Veget-arian

Gluten-free

Chicken Vegan Fish Seafood Spicy Raw Ferm-ented

pickled

Pork Duck Beef Lamb

Increase

Stay thesame

Decrease

Don'tknow


New products flagged by protein type, Autumn/Winter 2016 vs 2017

44

25

34

19 18

3 1

5

54

23 22 21

14

3 0 0

Vegetarian Pork Chicken Seafood Beef Egg Lamb Duck

AW 16

AW 17

19%


Watch this space……..

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Thank you! MCA-Insight.com [email protected]

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How Britain Eats...MCA. 2017 © | Food Trends, Nov 2017 Lifestyle trends – selected examples 25 WARM HOT EMERGING ESTABLISHED PEAKED D&D’s …