How Big Data and Hadoop Provide Epsilon a Competitive Advantage

Bob Zurek, Senior Vice President of Products, Epsilon

David Tishgart, Director of Partner Marketing, Cloudera

©2015 Epsilon. Private & Confidential

How Big Data & Hadoop

Provide Epsilon a

Competitive Advantage

David Tishgart – Director of Partner Marketing, Cloudera

Bob Zurek – SVP Products, EpsilonApril 2015

3© Cloudera, Inc. All rights reserved.

Cloudera company snapshot

Founded 2008, by former employees of

Funding $670M cumulative investment

Employees Today 800+ worldwide

World Class Support More than 75 24x7 global staff

Mission Critical Production deployments in run-the-business apps worldwide –Financial Services, Retail, Telecom, Health Care, Energy, Government

The Largest Ecosystem 1,400+ Partners – the most complete Hadoop ecosystem

Cloudera University Over 40,000 trained

Open Source Leaders Cloudera employees are leading developers & contributors to the complete Apache Hadoop ecosystem of projects.

Market Growth 2x the size of closest competitor, #1 Hadoop subscription, 90% renewal rate

SAS Partnership More than ¾ of SAS customers running Hadoop use Cloudera’s distro

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Delivering globally

with a local focus

7,000 Associates globally

70+ Offices

150+ Marketing databases

1.5B Individual records

47B+ Email messages per year

50B+ Bid requests per day

250M+ Memberships Managed

278M+ Device IDs

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Marketing has changed more in the past two years

than in the past 50.

Are you prepared

for change?

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Building a new

platform for a big

data-driven,

consumer

empowered world

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Digital marketing solutions help

Ebates to cut through the holiday

clutter and drive engagement

The story.

o Ebates wanted to rise above

the marketing clutter of the

holiday season.

o Epsilon helped Ebates create

and deliver ‘Twas the Days

Before Cyber Week, a series

of emails and mobile pushes.

o Each promotion included a live

countdown clock indicating

when a promotion began and

ended.

o A preview email with a Cyber

Days promotions calendar

kicked off the campaign.

The results.

o The preview email was

delivered to more than four

million email subscribers.

o It yielded an open rate of

16.5%.

o The click through rate was

2.25%.

o The conversion rate

was10.3%.

o Ebates felt this campaign rose

above the noise and was a

new way to engage their loyal

member base.

10.3%

“We worked very closely with the

Epsilon team. They went above and

beyond in terms of staffing and

support in order to stay on top of

everything.”

Derek Kazee

Director of Retention Marketing

Ebates

Conversion rate

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Epsilon Ranked As Leader In

Forrester Wave

Competitive

Landscape

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Where Are We Headed?

Adaptive Content

New Channels: IOT and OTT

More Data Driving Results

Sentiment / Emotion