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Timo ElliottSAP Innovation Evangelist, SAP
[email protected]@timoelliott
How Analytics Innovation is Driving Business Transformation
2© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Get a 360 degree view of your business!
3© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Augmented Analytics
Experience Analytics
Embedded Analytics
[Data]
Embedded Analytics
5© 2019 SAP SE or an SAP affiliate company. All rights reserved.
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Descriptive Analytics
Predictive Analytics
Diagnostic Analytics
Prescriptive Analytics
Analytics Value Continuum
VALUE
DIFFICULTY
Types of analytics…
6© 2019 SAP SE or an SAP affiliate company. All rights reserved.
“10 years ago, we struggled to find ten ML/AI enabled business applications ...In five years, we will struggle to find any that aren’t.”
Rita Sallam, Gartner
AI-enabled business applications = “Continuous Intelligence”
7© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Embedded machine learning and analytics
Learning Recommender
Job Analyzer
Employee Self Service Bot Total Workforce
Insights
Resume Matching
Manager & Administrator Self
Service Bot
Career Planning "People like me"
Knowledge Bots
Payroll Fraud Detection
SAP Fieldglass Live Insights
Job Matching for Candidates
Support and Productivity
BotsJob Seeker Resume Ranking
Intelligent Customer Experience Suite
Lead Intelligence
Customer Retention
Ticket Intelligence
Product & OfferRecommendation
Influencer Map & Deal Finder
Multi-TouchCustomer Attribution
Contextual Merchandizing
Self-Writing Expense
Computer VisionReceipts
Anomaly Detection
AI ExpenseApprovals
Invoice Digitization
AI InvoiceProcessing
Itinerary Capture
Chatbot BookingsRisk Impact
Predictions
AutomatedDuty of Care
Proactive Assistant
SemanticContract Repository
Item Recommendation
Self-Service Contracts
Attribute Normalization
Semantic Search
Item Normalization
Sourcing OptimizationSourcing
Recommendation
Job Matching
TimesheetAnomalyDetectionProgram Office
Guidance
JobNormalization
Statement ofWork Builder
Contract Consumption
SAP TaxCompliance Smart
Automation
Payment Block – Cash Discount at Risk
Smart Alerts for Real Spend and P&L Analysis
Demand-Driven Replenishment Adjustment
Stock in Transit
Sales Performance Prediction
CashApplication
Machine Learning
Predictive Engineering
InsightsPredictive & Prescriptive
Maintenance Demand Sensing
Predictive Overall Equipment
EffectivenessPredictive Quality Management
Smart Worker Enablement on
Shop FloorSupply Chain Segmentation
Advanced Forecast AccuracyManufacturing &
Supply Chain
Chatbot Bookings
8© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Big automation opportunities with machine learning!
Source: Gartner, McKinsey
% of time spent on activities that can be automated by adapting current technology
Gartner:
In 2018, half a billion users saved two hours a day, thanks to AI-powered tools
Through 2023, AI will be one of the top workloads that drive infrastructure decisions.
9© 2019 SAP SE or an SAP affiliate company. All rights reserved.
SAP Tax Compliance Intelligent and automated tax controls through Machine Learning
§ Automatically detect tax deviations
§ Leverage historical information and ML to automatically classify work items and propose next steps
§ Gain reliable insights into tax compliance status and remediation
§ Reduce the risks and costs of inaccurate calculations and liability from noncompliance
10© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Automatic Hit Processing and Predictive Analytics with Tax Compliance
Manual Decision
Automatically closed
ManualDecision
Mitigation triggeredautomatically
Automated Machine Learning
Upper Threshold
Lower Threshold
11© 2019 SAP SE or an SAP affiliate company. All rights reserved.
12© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Actionable insights
Real-time analytics = fast enough to make a real difference in a real business process
13© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Let you dance swan lake…
14© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Deal intelligenceDeal insights to grow your revenue, predictively
Opportunity Score indicates probability of deal winning
Key factors surfaces most influential features that affect the score
Activity Summary shows how engaged is the account is in the deal cycle
Activity Score feeds into the Opportunity Score and reflects the overall sentiment during the deal cycle. (Heat map indicates hot and cold areas of engagement during deal cycle)
Indicates number of days left before close date
Indicates number of days deal has been sitting in that phase and how it compares to average of all other deals
Indicates Key Risks identified for the deal during that phase
Indicates if the deal has slipped and if so how many times
Indicates number of times the close date has been changed
Indicates most recent change to opportunity amount
Indicates if the deal status has been upgraded or downgraded
Tell me what is going on with this opportunity
15© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Customer Service Emails at BASF
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Spotting Giant Hogweed – by Drone!
Itelligence /Prodrone
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18© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Justice diversion
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De-identified results very close to the original (Δ<5%)Before anonymization After anonymization
Augmented Analytics
24© 2019 SAP SE or an SAP affiliate company. All rights reserved.
The Next Big Wave of Analytics
Months Days/hours Instant/in-lineTime to insight
Advanced insight
High
Low
SAP BusinessObjects
SAP Lumira
SAP Analytics Cloud
Augmented Analytics platforms
Semantic layer-based platforms
Visual-based data discovery platforms
25© 2019 SAP SE or an SAP affiliate company. All rights reserved.
By 2020, augmented analytics will be a dominant driver of new purchases of analytics and BI as well as data science and machine learning platforms, and of embedded analytics.
By 2020, 50% of the analytic queries will be generated using search, NLP, voice or autogenerated.
By 2020, 30% of today’s data scientist tasks will be automated.
By 2021, conversational analytics and natural language processing (NLP) will boost analytics and BI adoption from 35% of employees to over 50% of an organization’s employees, to include new classes of users particularly in front offices.
Gartner Predicts, Augmented Analytics
26© 2019 SAP SE or an SAP affiliate company. All rights reserved.
27© 2019 SAP SE or an SAP affiliate company. All rights reserved.
28© 2019 SAP SE or an SAP affiliate company. All rights reserved.
29© 2019 SAP SE or an SAP affiliate company. All rights reserved.
30© 2019 SAP SE or an SAP affiliate company. All rights reserved.
31© 2019 SAP SE or an SAP affiliate company. All rights reserved.
32© 2019 SAP SE or an SAP affiliate company. All rights reserved.
33© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Conversation is the new UI: Finance Chatbot
38© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Lincoln Sentry
39© 2019 SAP SE or an SAP affiliate company. All rights reserved.
San Francisco 49ers
40© 2019 SAP SE or an SAP affiliate company. All rights reserved.
41© 2019 SAP SE or an SAP affiliate company. All rights reserved.
42© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Mobility services
43© 2019 SAP SE or an SAP affiliate company. All rights reserved.
45© 2019 SAP SE or an SAP affiliate company. All rights reserved.
SAP Analytics Cloud integrated in Business Applications.
Experience Analytics
47© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Experience Management is at the heart of digital transformation
WHATIs happening?
WHYIs it happening?
Operational Data
Experience Data
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XM = O + X Experience Management with Qualtrics
O-DATA: Operational data: speed, velocity, acceleration…
X-DATA: Experience data: emotions and feelings
49© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Porsche
50© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Porsche
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Porsche
52© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Porsche
53PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“You can’t possibly read all of your customers’ survey responses. Text Analytics powered by Qualtrics instantly analyzes open text so you can understand what, in your customers and employees own words, matters most.”
Text IQ
54PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Driver IQ
The actions to drive the most impact
55PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Stats IQHidden Trends
56PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Predict IQWho’s most likely to churn?
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Under the hood – how SAP and Qualtrics come together
Survey Personalization
Driver iQAdvanced Web
Targeting & Triggering
Manage Outreach and Optimize
Response Rates
Omni-Channel Survey
Distribution
Omni and Contextual Escalations
Smart Routing across the Enterprise
Proactive Alerting
Closed Loop Follow Up
Organizational / Service
Benchmarking
Reporting
Executives to Front Line workers
Case Management
COLLECT ANALYZE ACT
Action Planning & Service Recovery
PAPER
Omni Channel Feedback
ASK SUNNY
Stats iQ Text iQ
Driver iQ Predict iQ
Intuitive Survey Builder
Survey Library
Role Based Dashboards
360 Degree View of
Customer
Mobile Ticketing and Dashboarding
App
SAP process triggers event• Service ticket completion• Website visit• End of chat session
X-data and O-data analysis• Sentiment, regression, trend• “Hidden” root cause / insights• Better predictions (e.g., churn)
Insight triggers process within SAP systems• Human notification (e.g.,
role-based dashboard)• Decision recommendation• Automated action
Systematized listening
X+O analysis
Systematized response
1 “Collect” interface
2 “Analyze” interface
3 “Act” interface
[Data]
61PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The essential first step to all of this: DATA
“Data! Data! Data!... I can’t make bricks without clay!”
— Sherlock Holmes
63INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP HANA Cloud ServicesBusiness Data Platform for the Intelligent Enterprise
65PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Data Intelligence foundation for the AI Assembly Line
Learn
• Streaming Data
• Structured Data
• Unstructured Data
Connect Scale Consume
• Data Hub Orchestration
• Agile Data Preparation
• Machine Learning
• Deep Learning
• Deploy Models
• Monitor Performance
• Refine and Enhance
• Replace and Retire
• Automate Business Processes
• Visualize and Respond
• Personalized Interaction
66PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Data Warehouse Cloud
Designed forBusiness Users
Feature-Rich forIT Users
Enabling the business to make data-driven decisions with the power of SAP HANA’s performance and advanced analytics in an enterprise-class data warehouse.
Pre-built models and templates
Flexibility tocontrol costs and
pay-for-what-you-use
Integration to SAP and other data sources
Cloud-based Advanced Analytics
Out-of-the-box visualization
Relationaldata
ML/AI data Social data
Cloud data
67© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Augmented Analytics
Experience Analytics
Embedded Analytics
[Data]
68© 2019 SAP SE or an SAP affiliate company. All rights reserved.
New technologyIs bringing new opportunities
69© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Remember, it’s all about PEOPLE!Spend as much time on
analytics culture, organization, and processesas you do on technology