How an Adult Contemporary Radio Station can use Online Tools to reach

a younger Audience

Presented by Teboho Ramalefane

Overview

Types of online toolsUnderstanding your audience

Strategy and planConclusion

Social MediaConversation and RelationshipWhich one is relevant to you TMFacebook, Twitter, You Tube, LinkedIn, Google+ and Word PressEach too is different (Operation)

Social Media Tools

Facebook – ComfortableTwitter – On the moveYou Tube – Communicates the storyLinkedIn – Professional (resume) Google+ - penguin and pandaWord Press – Weblog (article sharing content)

DemographicsSM keeps growing, its here to stay & a game changerYour audience is humans not just a numberKnow where is your niche audienceUp toTime online

StrategyPlanning – GoalTaking Action – protocol Engaging – Human touchBuilding – RelationshipMeasuring – ResultsDifferent Voices per Online media tool

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