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2010 Housing Guide Research and Proposal Presentation by: Jay Rogers Sunday, October 3, 2010

Housing Guide Presentation

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2010 Housing Guide Researcand Proposal

Presentatio

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$0

$1,500.00

$3,000.00

$4,500.00

$6,000.00

$7,500.00

$9,000.00

05-06 06-07 07-08 08-09

Housing Guide Performance History

Had potential to have revenue at $4,000 but landlords were offered a free year of postings due to difficulties of housing guide at the time

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Current C acity Current Pric

Number of Landlords:

23 $50 Per ApartmComplex

Number of 

Listings:

130 $25 Per House

Total ExpectedRevenue:

$2,445 $35 Per Duplex

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Current Housing Guide Issue

•Only one picture perlisting

• Data entry is notdynamic depending on

the listing’s needs

• User interface is notappealing

•User interface lacsimplicity

• The search featurenot functional

• Database is insecubecoming unsuppoby computer stand

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How does this affect WS

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Landlords

Students

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Short Term Goals Long Term Go- Find an alternative software

solution

 

- Increase revenue

the housing guide

 -migrate to new system by

 June 2010

 

-features and have t

ability to expand fe

- Provide a quality webapplication and focus on

landlord’s satisfaction

 

selection

- Expand to other c

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• Google Maps view

• Featured listings

• Better search of l

• Easier ways to co

landlord and/or W

• Cleaner interfaceuse, and more org

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Started

Reformed as Cyber Solutions in 2008

2004 as Northern WI Networks, LLC

Location

Toledo, IA

Major ProjectsORETSShopping CartSecure Web Transfer

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•Majority of software will be based of a softwaris already developed, implemented, and tested(ORETS)

• Software has been rewritten 3 times to compl

browser standards and changing technologies

• Programming experts will be supporting the sy

• Guaranteed uptime

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• Create one custombranded home pagewith listing map, fouradvertising spaces, and

one show case spot

• Create one custombranded search criteria

page

• Create one custombranded search repage

•Configure landloradvertising paymeagreement screenterms of use

Listings Page

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• Search listings anonymously, provide propertyinformation sheet, and landlord contact inform

•Allow student/prospect to login and save searcfavorite listings, request more information, stancontact information, auto-search and notify

Student Access

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• Import current landlords list, create logins, andout login information and instructions

• Allow access to view listing hits, showcase view

listing history and listing status report

• Allow access to copy their own previous listinwhich will eliminate redundant data entry

Landlords

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• Listing hits, showcase views, listing history andstatus, batch invoicing, batch mailing labels, ove

system statistics, advertisement hits, and threecustom reports

Reports

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• Advertising Spaces

• Email

• Support

Additional Features

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• Emailed invoice

• Credit/Debit Card or eCheck*

Landlord Payment Options

*Additional fees may apply

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Estimated Cost

Flat Rate POR- $1,100 down payment 

- No down paymen - $10.00 per listing

 

- No contracts

 - . per a ver semen- 36 month agreement

 

- o eve opmen - 33% per listing

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May 24th, 2010

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Background Info

LocationWhitewater, WI

- Owned and founded by Tyler Sailsbery (UW

- Started as a class project

- Experience comes from hands on experienc

with multimedia, journalism and web design coffered at UW – Whitewater

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• Software is based on a free CMS solution called

• Housing guide functionality will be based on a pl

 Joomla• Software is in beta phase

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• Listings page

• Generic statistics with Google Analytics

• Advanced search

• Google Maps Integration

Features that will be provided

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• Articles regarding services and utilities select

• Forum for subleasing

• Featured listings signage

At the request of WSG

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•Three templates will be designed

• An article page can be implemented advertising and services in the area

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• 70/30 Revenue Split

• 60/40 split for ancillary revenue

• No contract

Estimated Costs

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April 15th, 2010

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• Many basic features of the current housing guidestill be available

• Software base would be Joomla (free CMS)

• Software plugin would run the website

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• $225 for plugin

• Salary for IT Director

Estimated Costs

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Google MapsInte ration

Featured Listings

Advanced Search

Customer Support

Software Tested

Accept Credit Cards

Software Training Additional charge 12 hours included

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Mr. Rogers’ and Luke “Skywalker” Schalewski’s Recom

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Recommendations Advan

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Recommendations Advan

• Stable and tested

• Support team

• Completelycustomizable,flexible

• Ease of collections

• Programming

Experts

• Supporting localstudents

• Lower cost

•Assistance withmarketing

• Lowes

• Comprespon

•No exlabor

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Recommendations Disadva

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Recommendations Disadva

• May be lockedinto contract

• Highest Cost

• We will be thefirst client

• Opposition toResLife

• No majorportfolio of work 

• Not completelycustomizable

• Softwawork anticip

• No su

• Next

• Not pexpert

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Out of 5 points (Higher points is better)

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Out of 5 points (Higher points is better)

System Stability 5 2

Scalability 5 2

Price 4 3

Customer Support 4 2

Overall Effectiveness 4 3

22 12

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Our final recommendation

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Q&ASunday, October 3, 2010