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Household name – facebookBIGGEST social networking
website
Used by 200 million people worldwide every day
facebooking has become a common internet activity such as checking e-mails and searching
Businesses and organisations use facebook for a budget-free web-presence
Direct interface for alerting and informing the public
Establish relationship with public as ‘friends’, not ‘clients’
Translating the work and values of an organisation into a personal, social reality
Making the life of the organisation similar to the daily, facebook recorded lives of other friends
Very informal announcements
Commenting on the announcements of others
facebook can be used as a launchpad for campaigns
There have been several recent examples
Davideath – Roger Federer played in tobacco compan sponsored tournament
John Mellencamp – 1,000,000 joined group to stop him smoking
Kelly Clarkson – Tobacco industry sponsored concert
Start or be part of a cause and promote it to your contacts
Possibility to collect donations
Use the cause format to start a petition and begin campaigning with this as a basis
Group and fan pages promoting tobacco products with tens of thousands of friends
Tobacco companies tend to use underhanded tactics to bypass advertising bans
We can use these different types of facebook pages
Group
Fan
Interests/Like
Although there are different social networking websites in competition with each other, all these websites and their content can be linked together
By using facebook to expand the network beyond facebook, an exponentially larger audience can be reached with the same effort
act.ly website transforms the twitter format into an open petition
To monitor all these linked sites, cross-networking platforms can run in the background of your computer and keep you updated
Update often and irreverently
If news is slow, dive into the details
Keep all your online accounts linked, but don’t associate with important accounts that hold secure/personal information – this way you can share the account with many people