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House Higher Education Study CommitteeColumbus State Community CollegeSeptember 9, 2013
Kristen HurdMarketing Director
Student Spending on TextbooksStudent Spending on Textbooks
Students on average spent $292 on textbooks last fall term.
Spending is Down 11%
Student Monitor Lifestyle & Media study - 2012
Students See Value in Digital ToolsStudents See Value in Digital Tools
Students agree that technology can boost academic performance and want more technology in the classroom
61% of instructors think that students use IT effectively
But only 42% of students think that instructors provide adequate training and support to use IT effectively
Cengage/Eduventures Study, 2012
Instructors Increasingly Value Digital Instructors Increasingly Value Digital
More instructors prefer to use technology to support their courses…
Which statement best describes your preference regarding the
use of technology in courses? Technology in courses positively impacts student engagement
… and a growing majority now believe that technology positively impacts student engagement
20112012 20112012
Cengage/Eduventures Study, 2012
MindTap
And now we’re developing a highly innovative new system that will deliver personalized
learning experiences
And now we’re developing a highly innovative new system that will deliver personalized
learning experiences
We have created integrated applications, customized and
focused on improving educational outcomes, bundled with services
We have created integrated applications, customized and
focused on improving educational outcomes, bundled with services
Over time, we migrated to eBooks and other digital
products, making our assets available online and in
portable forms
Over time, we migrated to eBooks and other digital
products, making our assets available online and in
portable forms
We started with leading textbook franchises,
encyclopedias, and primary source documents
We started with leading textbook franchises,
encyclopedias, and primary source documents
Past Today
That is Why We Are EvolvingThat is Why We Are Evolving
- Digital Revenue: 37.5% in 2012- Nearly 90% of titles available in digital format- eBooks, homework solutions, MindTap
Cengage Learning and Digital
Digital
MindTap is an all-inclusive solution that moves
beyond ebooks and stand-alone software
platforms.
Built around a core set of Cengage Learning
content, the Experience uses an “app” platform
to scale into a solution that is personalized by
the professor for the student.
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Cengage Learning and Digital
MindTap: The Personal Learning Experience
See www.cengage.com/engagementcenter for White Papers & Case Studies
Digital Solutions Improve Learning
Service is our Key Differentiator
• Digital Solution Coordinators: Proactive support from set-up to completion from a dedicated team
• Implementation & Training Specialist: On-campus consultation/training with instructors, IT staff and LMS administrators
• Technology Power User: Experienced instructors share their technology and classroom insights about digital solutions.
• Tech Support: Phone support, 24/7 online portal
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