Embed Size (px)
Citation preview
1
www.superhighways.org.uk
10 ICT tools to promote
your organisation!
Feb 19th 2013
Objectives
Raise awareness of:
Tools to promote your organisations
Tools to create engaging content
The importance of planning:
Info / Comms / Marketing Strategy
2
A strategic plan
The purpose
The audience/s
The message/s
Resource required – people, tools & budget?
Measuring success?
3
1.Website
Free authoring tools e.g.
www.Wordpress.com www.E-voice.org.uk www.Weebly.com
& Google Analytics / Search Engine Optimisation
Should form the heart of your communications plan – you need to focus on driving traffic to your site including integrating with social networking
4
2. Images
Set up an image library
Edit – e.g. Microsoft Picture Manager
Make sure you have permission (as goes for other media content)
Store online? e.g. www.Flickr.com
Caption & re use across all media inc e.g. slideshows at AGMs / events etc
5
3. Audio
e.g. www.audioboo.com
http://audioboo.fm/users/750119/boos
www.kva.org.uk/events-and-training/health-conference/
6
4. Video
Take video clips Edit in e.g. Windows MovieMaker Upload to video platform e.g. YouTube or
Vimeo Embed in websites
www.haleproject.org.uk www.kva.org.uk
7
5. Digital story telling
Images & audio – a slideshow
Windows movie maker
SoundDelivery examples on Vimeo https://vimeo.com/12234638
8
6. Blogs
Superhighways “week in the life” http://e-voice.org.uk/superhighways/aweekinthelife/archive/2012/03/
www.commoncraft.com/video/blogs
e.g. www.blogger.com
9
www.ctt.org/products__services/ctt_mail
www.charityemail.co.uk
www.mailchimp.com
10
7. E-bulletins
11
12
8. Social Networking
www.commoncraft.com/video/social-media-and-workplace
Needs to be integrated in your communications / marketing plan
13
www.commoncraft.com/video/twitter www.commoncraft.com/video/twitter-business
Tweet Following Followers # @ Retweet Reply ….
14
www.commoncraft.com/video/social-networking www.facebook.com/kingstoncommunityconnected
15
Social Media Dashboards
www.hootsuite.com
16
9. Bulk SMS
17
10. Online fundraising e.g. www.LocalGiving.com
18
19
Online surveys
www.surveymonkey.com
20
Sharing calendars
www.google.com/calendar
21
Event administrationwww.eventbrite.com
22
www.ictknowledgebase.org.uk
Further information re using online
tools and a host of other useful articles can be
found here.
Other tool listings https://socialsourcecommons.org/
profile/lasaict/toolkits www.communityhowto.com
(if registering please use our Centre ID 3453271 in the promotional code box)
23
