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Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.
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Social media: B2B in 2012 and beyond
Andrew Nicholson
www.b2bmarketing.net
Hi
www.b2bmarketing.net
www.b2bmarketing.net
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"As any executive facing a 24/7 storm of e-mails, meetings, and
business trips will attest, the complexity of managing large
organizations has risen, but the bandwidth of the human mind has
not."McKinsey Quarterly. MAY 2007 • Eric D. Beinhocker
www.b2bmarketing.net
Bureaucracy
Creates knowledge silos
Creates knowledge pools
Prolonged Instantaneous
Inflexible
Agile
Reactive
Innovative
www.b2bmarketing.net
Social media
Recruitment
Engagement and focus
Collaboration
Knowledge pooling
Research and development
Learning and development
www.b2bmarketing.net
“Social progress is superseding
business process”
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What does this mean for you?
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
Thank you
@Run_the_WebAbout.me/webconsultan
cy
www.b2bmarketing.net
