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Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management, Legato Systems schilds@legato.com

Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Page 1: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Storage Networking Industry Association: Providing Answers to Storage Questions

Sheila ChildsChair, The SNIA Board of DirectorsVP Product Management, Legato [email protected]

Page 2: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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End Users Are Flooded With Many

Messages

DAS

SANITI

V3 SAN initiative

SAN

NAS

Fibre Channel

OpenReady

Seascape

Near field recording directors

CIFS

NFS

DA

FS

HSM

Page 3: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Overview

I. Storage Customers’ Issues

II. Role of Industry Associations

III. The SNIA’s Contributions

Page 4: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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I. Storage Customers’ Issues

Customer Confidence in the IT MarketplacePast: Dominated by 1999-2000 experiences

Present: 20/20 hindsight Looking for an understanding of projected market

events

Future: Expected to be influenced by educational efforts of

industry associations

Page 5: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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I. Storage Customers’ Issues

The 1990-2000 Experience

Perception of “instant gain” with IT investments

Vast array of technologies promoted

Minimal consideration of risk analysis

Atmosphere of “knee jerk” reactions

“Dot Bomb” created extreme caution

Page 6: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Today’s Business Realities• Volatile, unpredictable business environment• Intense competitive pressure• Constrained IT budgets

I. Storage Customers’ Issues

Page 7: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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2003 Expected Growthin Managed Storage

Source: The Aberdeen Group, February 2003

37% 30%

8%

25%

Major Increase (100% or more)

Substantial Increase (25% to less 100%)

Some Increase (10% to 25%)

Small Increase (Less than 10%)

I. Storage Customers’ Issues

Page 8: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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State of IT: Expected Shift in Storage Budgets

10%18%

47%25%

Very High Increase (100% or more)Significant Increase (10% to 100%)Small I ncrease (0-10%)Decrease

Source: The Aberdeen Group, February 2003

I. Storage Customers’ Issues

Page 9: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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State of IT: The Problem

Source:In-Fusion

Increasing Data Volumeand Value

ManagementGAP

Increasing Storage

ManagementCost

Decreasing Storage

Technology Cost

$3.00 Equipment

$7.00 Management

I. Storage Customers’ Issues

Page 10: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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I. Storage Customers’ Issues

Average Enterprise

Environment: Storage

more than doubles in

5 years

Additional personnel

required each year to

manage growth

Projected Storage and Staff Requirements

7.18.2

9.310.4

11.5

0

1000

2000

3000

4000

5000

6000

7000

8000

1 2 3 4 5

Years

Tota

l G

byte

s re

quir

ed

0

2

4

6

8

10

12

14

Tota

l st

ora

ge s

taff

Total Gbytes requiredStorage staff

Page 11: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Additional Market Drivers

Health Insurance Portability and Accountability

Act of 1996 (HIPAA)

Sarbanes/Oxley Act

Securities and Exchange Commission (SEC)

regulations 17 a-4

FDA rules 21CFR Part 11

I. Storage Customers’ Issues

Page 12: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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II. Role of Industry Associations

Focus of IT Industry Associations

Customer Benefits: Standards Interoperability Ease of system integration, use and management Best practices for ensuring systems availability

Supplier Benefits: Meeting customer requirements Increased consumption of products Partner integration Internal efficiencies

Page 13: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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II. Role of Industry Organizations

Lowers end cost Interoperability Transparency Open, extensible

Examples of key standards bodies to the storage IT consumer:

DMTF IETF ANSI ISO IEEE

The Value of Standards for Storage Architectures:

Page 14: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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End users described the storage marketplace as confusing and competitive

End users unanimously viewed industry standards for interoperability as extremely valuable

End users expressed a need for vendor-neutral information on storage technologies

Members see great value in end user education from SNIA (but more is desired)

Members and industry analysts had a favorable view of the SNIA

III. The SNIA’s Contributions

SNIA – Who are We?Field Research - Findings

Page 15: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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As a vendor-neutral trade organization, the

SNIA works in conjunction with its members

to make storage networking technologies

understandable, simpler to implement, easier

to manage, and recognized as valued assets

to the business process.

III. The SNIA’s Contributions

Page 16: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Hub of Technical Activity:SNIA Technology Center

III. The SNIA’s Contributions

Page 17: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Networked storage/consolidated storage/ virtualized storage

Standardized storage management

Centralized management view

Enterprise-wide, domain centric

For End Users: Storage strategy options available include…

Page 18: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Networked Storage Allows…Consolidation Application Server and StorageStorage ConsolidationManagement Total Cost of Ownership (TCO)Disaster recovery Backup/Restore

Very High Availability 7 24 Forever

Flexibility Rapid adaptation to changes in business requirements

• Capacity Expansion

• Performance

• Configuration

Page 19: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Server Captive Storage

Scaling problemsDistance separation

problems

Direct Attached

Disruptive technology

Compelling benefits

NAS

Networked Storage

SANSignificant nicheMaturing Non-disruptive

Page 20: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

7 people to manage — 3.5 TB in DAS environment 3.3 people to manage — 3.5 TB in a SAN 1.4 people to manage — 3.5 TB with automation 494 GB/person to 2,572 GB/person

Staff Efficiencies with ConsolidationYear 1 projection

494

1069

1485

2006

2572

1.41.7

2.4

3.3

7.1

0

500

1000

1500

2000

2500

3000

DAS NAS/SAN Virtualization BusinessContinuity

Automation

0

2

4

6

8GB managed/personTotal storage staff

Page 21: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Manage More with Virtualized Storage

Manage up to 20 more storage than DAS/person

0 1000 2000 3000 4000 5000 6000

300Distributed storage

600Central location but not centralized

2000Multi-platform centralized storage

6000Virtualized storage

GB/person

Page 22: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Storage Management Enormous growth in deployed storage

• Median Global 2000 company on-line storage capacity: 40TB at end of 1998

Interoperability Heterogeneous server, storage and infrastructureTotal Cost of Ownership Storage Networks are costly to implement and retain

“How can I manage such a growth and still deliver quality services to my customers?”

SNIA Today: Addressing Top IT Concerns

Page 23: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Storage Management Environment Today: Non-Standard

Difficult to ManageDifferent data standards

(SNMP, DMI, SES, …)Different terminologyProprietary MIBsMissing data

(topologies and dependencies)Limited or non-existent software bridges

(APIs) between vendors

SNMP

RPC

Proprietary API

SCSI

Acquisition & Control

Analysis & UI

Database

Proxy

Management Application

Page 24: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Flying airplanes used to be a hands-on activity.

Today, commercial aircrafts are monitored rather than flown.

III. The SNIA’s Contributions

Storage Management Automation

Complex but Easy to Use

Page 25: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Storage Industry united behind the Storage Management Initiative (SMI)

Shifts the development model for the Storage Industry

(single standard interface)

Enables richer management functionality and better

interoperability of various components

Accelerates the delivery of interoperable and

manageable storage networking solutions

Page 26: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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SMI Builds Off Web-Based

Enterprise Management

</xmlCIM>Transport Encoding

HTTPAccess

Data DescriptionCIM

Page 27: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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Architectural Visionof Standardized Management

Management Tools

Storage Resource Management

Performance

Capacity Planning

Resource Allocation

Container Management

Volume Management

Media Management

Other…

Data Management

File System

Database Manager

Backup & HSM

Storage Management Interface Specification

Managed Objects

Physical Components

Removable Media Tape Drive

Disk Drive Robot Enclosure

Host Bus Adapter Switch

Logical Components

Volume Clone Snapshot

Media Set Zone Other…

Users Management Frameworks Graphical User Interface

2003 SNIA

Page 28: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Center

Plug-

SMI

Storage Industry Architects & Developers

SMI Specification

TechnologyCenter

Industry andCustomer Promotion

Plugfests andDemonstrations

InteroperabilityTesting

Education& Collaboration

SNIA Storage Management Initiative

Page 29: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Q3 2003, ICTP Conformance Testing Launched

Q2 2003: SM-Specification V1.0 Publicly Available

Q4 of 2003: End-users, OEMs, and integrators

will be able to ascertain interface compliance

Q2 of 2004: >50% of SNIA members ship SMI products

All storage managedby SMI in 2005

SMI Road Map

Page 30: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

SMI End-User Value Proposition:Interoperability Verifiable standards promote interoperability Seamless interoperability between vendor products

Management Unified management interface enables simplified management Lower TCO

Choice Conforming devices in the SAN discovered and controlled regardless of

manufacturer Supports legacy equipment Simplifies SAN expansion and re-configuration

Page 31: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

What’s Next — Secure Storage

$0$50

$100$150$200$250$300$350$400$450$500

1997 1998 1999 2000 2001

Bill

ions

Security threats are growing in numbers and sophistication

0

10,000

20,000

30,000

40,000

50,000

60,000

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

1Q

02

Source: www.cert.org/stats/cert_stats.html

The financial impact of security breaches has escalated dramatically

Source: 1Q 2002 CSI/FBI Computer Crime and Security Survey

Computer Security Incidents Financial Impact of Security Breaches

Page 32: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

Networking for Storage Professionals

Virtualization

Backup & Restore

IP Storage

Business Continuity

Security

SAN Management

High Availability

User Experiences

Network Attached Storage

Metropolitan Area Networks

Storage for Networking Professionals

Infrastructure Design

Data Sharing

Additional Resources — Educational Focus

Page 33: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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III. The SNIA’s Contributions

SNIA and the End User• Focused on today’s business problems• Addressing tomorrows business solutions

SNIA and Storage Networking Technologies • Promoting standardized, cost-effective technology

solutions

The Storage Networking Industry Association• Advance the adoption of storage networks as

complete and trusted solutions.

Page 34: Hosted by Storage Networking Industry Association: Providing Answers to Storage Questions Sheila Childs Chair, The SNIA Board of Directors VP Product Management,

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www.snia.org

Thank you!

The Storage Networking Industry Association