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© 2015
Horizontal Collaborationin Sweden: Next Steps?
Helsingborg Workshop 20th Mar. 2015
© TRI-VIZOR 2015
© 2015
≡ Horizontal Collaboration is our core business
≡ Since November 2008
≡ Spin-off Company of the University of Antwerp
≡ 3 founders and shareholders
≡ Neutral and independent
≡ Strategic Advisory Board with captains of industry(BASF, Nike,…)
© 2015
3 steps to create horizontal collaboration:
« Successful collaboration is not a matter of chance. It is the result of a process.»
www.co3-project.eu
CO³ Methodology
© 2015
TRI-VIZOR Cross Supply Chain® Consolidation Methodology
© 2015
Cross Supply Chain® Database
TRI-VIZOR searches for collaboration partners among:
≡ 150+ companies (mostly large shippers)
≡ 110.000+ transport lanes
≡ And growing…
Pharma & Healthcare
Chemistry
FMCG & Food
Automotive
High Tech
OtherLSP
© 2015
Smart Network Visibility (Big Data):synergy detection & matchmaking
Our datamining software automaticallyscans for network overlap & bundlingopportunities across more than 150
multinational shippers.
© 2015
Legal context: EU anti-trust
A) Cartel prohibition (Art. 101 EU), but is not prohibiting cooperation between non‐competitors; -> OK cooperation between competing companies that cannot independently carry out the project or activity covered by the cooperation - OK
B) EU Guideline (2011/C 11/01) on Art. 101 EU ‘horizontal co-operation agreements’ is not prohibiting Horizontal Collaboration, if using a trusted party (eg ‘joint purchasing organisation’)
Legal role of Trustee to comply with EU law: no direct information exchange between the parties trustee does not compete with the parties on the selling market, all information necessary for the purchases is only disclosed to the joint purchasing organisation, not to the other parties example: quality specifications, quantities, delivery dates, maximum purchase prices
Horizontal co-operation agreement is not violating EC Competition law ! Recommendation: Use a neutral trustee to avoid anti-trust !!!
© 2015
• The trustee is an essential new player to manage horizontal collaboration
• It can perform multiple functions:
• Offline: Neutral external support to the collaborating shippers
• Online: Neutral real-time coordination of daily collaboration process
Examples of online functions:
• Loads combination and synchronization
• Prioritization
• Real-time network orchestration
• ICT Interfaces
• Incident management
• “Collaborative Control Tower”
Examples of offline functions:
• Matchmaking
• Create critical mass
• Stability and fair gain sharing
• Legal compliance
• Entry and exit
• Conflict resolution
• Data confidentiality
• Audit
Roles and Added Value of Neutral Trustee
© 2015
Example 1:Province of Gelderland (NL)
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© 2015
Starting point: regionalfreight flow collection (=“Phase 1”)
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© 2015
Participating companiesThe following Gelderland shippers made their freight flow data available:
≡ Akzo Nobel, Arnhem
≡ Apeldoorn Flexible Packaging, Apeldoorn
≡ Evers Specials, Nijmegen
≡ Intersnack, Doetinchem
≡ Paperlinx, Zutphen
≡ Plieger, Zaltbommel
≡ PON (Continental Barneveld & Motrack ‘s Heerenberg)
≡ Sealed Air, Nijmegen
≡ Tegelgroep Nederland, Andelst
≡ THR, Apeldoorn
≡ TKF, Haaksbergen
≡ VDL, Apeldoorn
11
© 2015
Data preparation
≡ The collected flow data were cleansed and converted into standard format by TRI-VIZOR
≡ Geocoding of origin/destination locations (=conversion to XY-coordinates) to enable further automatic processing
≡ The shipper data were then merged into 1 project database:
≡ 12 shippers
≡ 4.512 transport lanes
≡ 57 countries
≡ 2.426 unique O/D locations
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© 2015
Synergy analysis
1) Internal bundling analysis: between Gelderland shippers
2) External bundling analysis: between Gelderland and other shippers
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© 2015
Gelderland: example of possible quick win (co-loading)
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© 2015
Example 2:Danish Company (2015)
Origin
Destination
© TRI-VIZOR March 2015 – Example used with permission
© 2015
Danish Co. matchmaking results:5 possible quick wins
© TRI-VIZOR March 2015 – Example used with permission
© 2015
Neutral Trustee also helps withpartner selection & strategic alignment
strategic fit
economic
and operational fit
trust and resources
cultural
fit
© 2015
Orchestration: Synchronization of flows
X Y Z
X Y Z
Traditional Groupage Active Orchestration
≡ 9 shipments
≡ Avg. fill rate: <57%
≡ Cost savings: <5%
≡ 5 shipments
≡ Avg. fill rate: 80%+
≡ Cost savings: 10%+
≡ Sustainable
≡ Service level
Company Company
Mon
Tue
Wed
Thu
Fri
Mon
Tue
Wed
Thu
Fri
W
e
e
k
W
e
e
k
© 2015 4PL
1 shipper N shippers
Role of Logistics Service Providers:From 3PL to 4PL to 5PL?
5PL
© 2015
≡ The old logistics paradigm is no longer working
≡ Europe needs a quantum shift in logisticsefficiency, effectiveness and sustainability
≡ Horizontal collaboration is the “next big thing”
≡ EU law permits competitors to work together
≡ But… pay attention to legal aspects (anti-trust)
≡ Neutral facilitators/Trustees are essential
≡ Big data analysis, methodology and ICT are key
≡ Start small, then scale up
≡ First movers have already started !!!
Conclusion
© 2015
Questions?Next steps?
© 2015
TRI-VIZOR NVWaterfront Research Park
Galileilaan 18B-2845 Niel (Antwerp South)
T: +32 3 292 62 10F: +32 3 292 62 11www.trivizor.com
[email protected]@trivizor.com
Mob. +32 498 51 81 67