Horizon 2020 research and innovation programme · PDF fileSMART-Plant D9 V1.0 –August 2016 This project has received funding from the European Union’s Horizon 2020 research and

SMART-Plant D9

V1.0 –August 2016

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 690323

Horizon 2020 research and innovation programme

Project: No 690323 SMART-Plant

Full project title:

Scale-up of low-carbon footprint material recovery techniques in existing wastewater treatment plants (SMART-Plant)

Deliverable: D9

Relative Number in WP D6.1

Dissemination and Communication plan

Version 1.0

Due date of deliverable: 30 September 2016

Actual submission date: 30 September 2016

Ref. Ares(2016)5699862 - 30/09/2016

SMART-Plant D9 Page 2 V1.0 – September 2016

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 690323

DOCUMENT INFORMATION

Deliverable Number D9 Title: Dissemination and Communication plan

Work Package Number WP6 Title: Communication and dissemination

Due date of deliverable Contractual M4 Actual M4

Version number 1.0

Format MS Office Word document

Creation date 15 June 2016

Version date 30 September 2016

Type R DEM DEC OTHER ETHICS

Dissemination Level PU Public CO Confidential

Rights

Copyright “SMART-Plant Consortium”.

During the drafting process, access is generally limited to the SMART-Plant Partners.

Responsible author Name: Simos Malamis E-mail: [email protected]

Partner: NTUA Phone: +30 210 7722797

Brief Description This document provides a description of the Dissemination and Communication Plan for the SMART-Plant project. An overview of all dissemination opportunities identified such as event attendance, publications and presentations is described, complemented also by communication activities developed around the project’s website, and through the main social platforms. These activities have been designed and are addressed to target the key audiences and stakeholders including potential customers in order to maximize awareness of SMART-Plant’s objectives and achievements.

Keywords Dissemination and Communication strategy, Dissemination activities, Communication activities, Monitoring progress

Version log Revision history

Rev. No. Issue Date Modified by Comments

1.0 30 September 2016 Simos Malamis

Project: No 690323


TABLE OF CONTENTS

Document Information ........................................................................................................................................ 2

Table of Contents ................................................................................................................................................ 3

List of Tables ........................................................................................................................................................ 4

List of Figures ....................................................................................................................................................... 5

Executive Summary ............................................................................................................................................. 6

Abbreviations ...................................................................................................................................................... 7

1. Introduction ................................................................................................................................................. 8

2. Dissemination and Communication Strategy ............................................................................................ 10

2.1 Objectives .......................................................................................................................................... 10

2.2 Identification and specification of target groups within SMART-Plant ............................................. 11

2.3 The Message-Determination of the information to be provided...................................................... 13

2.4 Identification of the Dissemination and Communication activities .................................................. 15

3. Stakeholders panel .................................................................................................................................... 17

3.1 Formulation, function and meetings ................................................................................................. 17

3.2 Activities ............................................................................................................................................ 17

3.3 Synthesis of stakeholder panel .......................................................................................................... 17

3.4 Output ............................................................................................................................................... 18

4. Communication activities .......................................................................................................................... 19

4.1 SMART-Plant logo .............................................................................................................................. 19

4.2 SMART-Plant slogan .......................................................................................................................... 19

4.3 Project website .................................................................................................................................. 20

4.4 Use of online communication tools................................................................................................... 21

Facebook .................................................................................................................................... 22

Twitter ....................................................................................................................................... 22

LinkedIn ...................................................................................................................................... 23

YouTube ..................................................................................................................................... 23

Instagram .................................................................................................................................. 23

4.5 Printed promotional material ............................................................................................................ 24

4.6 Electronic promotional material ....................................................................................................... 25

4.7 Printed Press releases and internet articles ...................................................................................... 25

4.8 Creative arts ...................................................................................................................................... 26

5. Dissemination activities ............................................................................................................................. 27

5.1 Publications in scientific journals and presentations in International Conferences and in industry related events ................................................................................................................................................ 27

Project: No 690323


5.2 Notice Boards .................................................................................................................................... 28

5.1 Development of short demonstration films ...................................................................................... 29

5.1 Roll-up banners ................................................................................................................................. 29

5.2 Dissemination kit ............................................................................................................................... 29

5.3 Catalogues (SMARTechs and products) ............................................................................................. 30

6. SMART-Plant project Events ...................................................................................................................... 31

6.1 Open day demonstration events ....................................................................................................... 31

6.2 Seminars ............................................................................................................................................ 31

6.3 Liaison activities ................................................................................................................................. 32

6.4 SMART-Plant Conference .................................................................................................................. 33

7. Marketing Campaigns and Show Cases for end users ............................................................................... 35

7.1 Linking dissemination/communication activities with exploitation .................................................. 35

7.2 Marketing campaigns ........................................................................................................................ 35

7.3 Show cases......................................................................................................................................... 36

8. Monitoring Progress of SMART-Plant Dissemination and Communication Activities .............................. 38

8.1 Internal tools ..................................................................................................................................... 38

Mailing lists ................................................................................................................................ 38

Content repository ..................................................................................................................... 38

General Rules on activities reporting ......................................................................................... 39

8.2 Event log ............................................................................................................................................ 40

8.3 Indicators of progress ........................................................................................................................ 41

9. Indicative Plan of consortium activities ..................................................................................................... 42

10. Activities performed .............................................................................................................................. 43

11. TOP-TIPS ................................................................................................................................................ 49

LIST OF TABLES

Table 2-1: The initial key stakeholder list of SMART-Plant enabling dissemination and communication activities ........................................................................................................................................................................... 12 Table 2-2: Dissemination and Communication activities implemented in the SMART-Plant project. ............. 15 Table 2-3: Specifying target groups for the dissemination/communication activities ..................................... 16 Table 5-1: Location of notice boards ................................................................................................................. 28 Table 6-1: The open day demonstration events ............................................................................................... 31 Table 6-2: The seminars of SMART-Plant .......................................................................................................... 32 Table 6-3: List with the related H2020 and FP7 projects will be invited to participate .................................... 32 Table 7-1: Targeted customers ......................................................................................................................... 37 Table 8-1: The table is an example of the event log of database ..................................................................... 41 Table 8-2: Key performance indicators (KPIs) for measuring the dissemination results .................................. 41 Table 9-1: Indicative Plan of activities within SMART-Plant ............................................................................. 42

Project: No 690323


LIST OF FIGURES

Figure 1-1: Organisation Chart of the SMART-Plant project – The role of the Dissemination and Communication Manager (DCM) ................................................................................................................................................... 9 Figure 2-1: The four processes involved in the dissemination and communication strategy of the SMART-Plant Innovation Action .............................................................................................................................................. 10 Figure 2-2: The distinctive levels of the target groups ...................................................................................... 12 Figure 2-3: Examples of communication paths ................................................................................................. 14 Figure 4-1: The SMART-Plant logo ..................................................................................................................... 19 Figure 4-2: The demo websites of the SMART-Plant project ............................................................................ 21 Figure 4-3: The page from Facebook of SMART-Plant ...................................................................................... 22 Figure 4-4: The page from Twitter of SMART-Plant. ......................................................................................... 23 Figure 4-5: The page from YouTube of SMART-Plant ....................................................................................... 24 Figure 4-6: SMART-Plant flyer ........................................................................................................................... 25 Figure 5-1: SMART-Plant demonstration sites ................................................................................................. 29 Figure 6-1: Schematic view of the SMART-Plant overall Concept and products portfolio ............................... 34 Figure 8-1: Structure of WP6 document folder ................................................................................................. 39 Figure 8-2: The Google forms for the SMART-Plant dissemination activities reporting ................................... 40 Figure 8-3: Schematic view of the SMART-Plant monitoring process ............................................................... 40 Figure 11-1: An example of a word graph containing the relevant keywords of the project used in the project’s flyer. ................................................................................................................................................................... 50

Project: No 690323


EXECUTIVE SUMMARY

This document provides a description of the Dissemination and Communication Plan (DCP) for the SMART-Plant project. An overview of all dissemination opportunities identified through communication tools such as event attendance (e.g. conferences, seminars, workshops, etc.), project publications (e.g. leaflets, press releases as well as conference papers, articles in professional journals etc.) and project presentations (e.g. to local stakeholders, etc.) is presented, complemented also by online communication activities based around the project’s website, and through the main social platforms (e.g. LinkedIn, Twitter, Facebook, etc.). The dissemination activities have been designed and are addressed to target the key audiences and stakeholders including potential customers of the envisaged technologies and aim to maximize awareness of SMART-Plant’s objectives and achievements. The Stakeholders panel serves as an important means towards dissemination and exploitation of new markets and potential customers. The panel will also provide feedback on the progress of the dissemination and communication activities, in order to maximize their impact and the visibility of the project.

The aim of SMART-Plant’s dissemination and communication activities is to effectively disseminate information of the activities of the project and to communicate its outcomes to multiple audience including the media and the public. The objectives of the DCP are the following:

To develop an effective dissemination and communication strategy

To communicate and disseminate the SMART-Plant results and products/systems during and after the lifetime of the project

To promote the SMART-Plant technologies and maintain a technology transfer program

To ensure widespread use and awareness raising of the developed project‘s technologies

To identify the main stakeholder types/categories with emphasis to identify and prioritize dissemination tools.

To specify important exploitation and marketing activities which will take place in order to attract potential customers for the SMART-Plant technologies

To specify how the stakeholder panel will function

Different means for communicating and disseminating the project are foreseen that include traditional methods, such as printed and electronic promotional material, press releases, website, scientific journals and more innovative and interactive approaches such as demonstration films, online communication tools, which will be supplemented by events directly related to the project (demonstration events, seminars, SMART-Plant Conference) and events of wider scope (liaison activities, participation to exhibitions, conferences, etc.).

A stakeholder panel is foreseen in order to strengthen the communication strategy of SMART-Plant, which shall provide feedback to the consortium regarding the effectiveness and impact of the dissemination, communication and exploitation activities of SMART-Plant and its technologies.

In addition to demonstrating technological feasibility of SMART technologies in industrial scale, the project will develop targeted marketing campaigns to facilitate the access of SMART technologies into the market and promote fast uptake of the innovations in the wastewater sector. Selected show cases will be set up which are tailored to the specific needs of end users. By linking dissemination and communication activities of the consortium with effective exploitation wherever possible, the economic impact of SMART-Plant will be maximised to allow partners to fully exploit the outcomes of demonstration for their commercial success, ensuring a future for SMARTechs beyond the project end and into the market.

All communication and dissemination actions will be monitored by the Dissemination and Communication DCM (Dr Simos Malamis), frequent feedback from the consortium will be requested and specific key progress indicators at frequent intervals shall be monitored.

SMART-Plant has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 690323.

Project: No 690323


ABBREVIATIONS

AdM Aiguas de Manresa S.A.

AGRB AGROBICS Ltd

AKTOR Aktor SA

ATS Alto Trevigiano Servizi S.r.l.

BIOTR Biotrend S.A.

BWA BWA B.V.

BYK BYK Additives Ltd

CO Coordinator

CU Cranfield University

DCP Dissemination and Communication Plan

DCM Dissemination and Communication Manager

EB Executive Board

EU European Union

EYDAP Athens Water Supply and Sewerage Company

IBET Instituto de Biologia Experimental e Tecnológica

IEXC InnoEXC GmbH

IP Intellectual Property

KWB Berlin Centre of Competence for Water

MEKOROT Mekorot Water Company Ltd

NTUA National Technical University of Athens

SALSNES Salsnes Filter A.S.

SBPL Specialist Building Product Limited

SCAE SCAE srl

SM Social Media

SOC Socamex S.A.

STW SEVERN TRENT WATER Ltd

UAB Universitat Autònoma de Barcelona

UBRUN Brunel University

UNIVR Università degli Studi di Verona

UR Università di Roma La Sapienza

UVIC-UCC Universitat de Vic

WP Work Package

WRRF Water Resource Recovery Facilities

WSC WELLNESS SMART CITIES

WWTP Wastewater treatment plant

Project: No 690323


1. INTRODUCTION

This document is the detailed Dissemination and Communication Plan (DCP) for the SMART-Plant project. The

SMART-Plant DCP (Deliverable 9) constitutes one of the key outputs of WP6. The present deliverable is

prepared at an early stage of the project (Month 4), in order for SMART-Plant to commence on a clear

dissemination and communication strategy from the onset and follow the guidance of the H2020

“Communicating EU research and innovation guidance for project participants”, version 1, 25/9/2014. The

DCP explains in detail the dissemination and communication activities that will take place and to which target

group each one will be addressed to. In addition, the DCP describes a plan for organising all additional actions

necessary to efficiently promote the project’s objectives, outcomes and results. The plan specifies quantitative

indicators that will be used to evaluate how successful each dissemination/communication activity is.

Fundamentally, the aim of SMART-Plant’s dissemination and communication activities is to effectively

disseminate information about the results of the project to targeted audience and to communicate the project

and its results to multiple audience including the media and the public. The objectives of the DCP are the

following:

To develop an effective dissemination and communication strategy

To communicate and disseminate the SMART-Plant results and products/systems during and after the

lifetime of the project

To promote the SMART-Plant technologies and maintain a technology transfer program

To ensure widespread use and awareness raising of the developed project‘s technologies

To identify the main stakeholder types/categories with emphasis to identify and prioritize

dissemination tools.

To specify important exploitation and marketing activities which will take place in order to attract

potential customers for the SMART-Plant technologies

To specify how the stakeholder panel will function

The Dissemination and Communication Manager (DCM) (Dr Simos Malamis) is included in the strategic level

of the project’s organisation chart (Figure 1-1) and is responsible for developing and monitoring the

dissemination and communication plan, for coordinating the dissemination activities of the project and for

engaging all the beneficiaries to promote the action and its results as provided by the Article 38 of the Grant

Agreement.

Furthermore, the DCM will be reporting the activities in the relevant deliverables following the deliverables

plan of the Grant Agreement. There will be a close coordination with exploitation activities, while the

dissemination and communication plan will be updated with progresses along the commercialization

roadmap.

According to Article 38 of the Grant Agreement, the SMART-Plant logo and EU emblem will always appear on

all presentations and posters, whereas any dissemination and communication activities and publications in

the project shall acknowledge the European Community’s Horizon2020 funding. More specifically for all the

dissemination and communication activities the following quote shall be mentioned:

Project: No 690323


“This project has received funding from the European Union’s Horizon 2020 research and innovation

programme under grant agreement No 690323”.

Figure 1-1: Organisation Chart of the SMART-Plant project – The role of the Dissemination and Communication Manager (DCM)

The DCP consists of eleven chapters, which apart from the present introductory chapter, present the communication and dissemination strategy (Chapter 2), the role and activities of the stakeholder panel (Chapter 3), the analysis of the communication (Chapter 4) and dissemination activities (Chapter 5), the specific events organised within SMART-Plant (Chapter 6), the foreseen marketing activities (Chapter 7), the monitoring protocols related to the progress of communication and dissemination (Chapter 8), an indicative plan of the activities foreseen (Chapter 9) and performed (Chapter 10) and a summary of what has been described in the form of Top-Tips (Chapter 11).

Project: No 690323


2. DISSEMINATION AND COMMUNICATION STRATEGY

The Dissemination and Communication strategy of the SMART-Plant project deploys in four subsequent

processes which are progressively taking place (Figure 2-1). The aim of the first process is to specify the key

objectives of dissemination and communication. The identification of target groups results from the second

process of the strategy. In particular, all groups who are ultimately affected or potentially interested in the

results and technologies of the SMART-Plant project are identified. During the third step of the strategy, the

key messages conveyed from the project are designated. Finally, as the last step the dissemination and

communication activities are specified. These processes will be continuously implemented and refined in

order to increase the impact of the activities and the visibility of the project.

Figure 2-1: The four processes involved in the dissemination and communication strategy of the SMART-Plant

Innovation Action

2.1 Objectives

The overall aim of the dissemination and communication strategy is (a) to identify the purpose of the project’s

dissemination and communication during and following its lifecycle, (b) to promote the SMART-Plant

technologies and maintain a technology transfer program, and (c) to ensure widespread use and awareness

of the developed project’s technologies.

The key objectives of the dissemination and communication strategy are the following:

To ensure that the vision, objectives, activities and results of the project become as widely known and

understood as possible both from a scientific and a technical point of view;

To deliver clear, concise messages to high-level stakeholders and decision-makers;

Project: No 690323


To ensure that the project keeps its focus on the actual needs of stakeholders by establishing a live

mechanism of interactions between the project and interested parties in the field;

To provide platforms and channels (physical and web-based) for networking and cooperation among

the partners and the stakeholders and

To develop an effective channel for the exploitation of the project’s findings and technologies.

2.2 Identification and specification of target groups within SMART-Plant

The dissemination and communication strategy defines a consistent approach to key target groups and will be

based on a target group analysis with support of key stakeholders, including also language adaptation and

content translation by the respective local partners. In this strategy, one of the major steps is to identify the

groups which are ultimately affected or potentially interested in the results and technologies of the SMART-

Plant project. The definition of the target groups will help to assess the appropriate type of participation of

different stakeholders at successive stages of the strategy. For the SMART-Plant project, twelve (12) target

groups have been identified. The target groups to be addressed are listed below:

European Commission

Customers/Water Utilities

Academic community

Other H2020 and FP7 related projects

Relevant Water Groups

Industrial sector

Business network

Strategic partners

Decision makers and water authorities

Potential end-users and supporters

NGOs

Public

Figure 2-2 presents a diagram of ellipses containing the various stakeholders. This diagram can be useful for

categorising and sometimes narrowing the field of stakeholders. The target groups are categorized in four

classes according to the interest and influence of the stakeholders. The classes are: a wide range of potentially

interested stakeholders (e.g. the public, NGOs or relevant water groups; dark blue ellipse), the scientific

community (light blue ellipse), the policy makers (red ellipse) and potential end-users or customers (green

ellipse). In this diagram, the smaller ellipse (i.e. the green ellipse) includes the most important target group of

the dissemination and communication strategy of the SMART-Plant project to which particular focus is placed.

Table 2-1 presents an indicative list of stakeholders which will be continuously supplemented throughout the

project’s duration since the process of stakeholders’ involvement in SMART-Plant is considered dynamic.

Project: No 690323


Figure 2-2: The distinctive levels of the target groups

Table 2-1: The initial key stakeholder list of SMART-Plant enabling dissemination and communication activities

Stakeholder Country Type Role / Tasks

European Technology Platform for Water (WssTP)

EU Strategic partner Maximize interaction with wastewater

stakeholders

ESPP (European Sustainable Phosphorus Platform)

EU Strategic partner Maximize interaction with phosphorus

management stakeholders

EEN (European Enterprise Network)

EU Strategic partner Maximize interaction with SMEs

UTILITALIA Italy Relevant water

group Facilitate the network with water utilities and

bridging with EurEau

Ministry of Environment Italy Decision maker Advise concerning the water regulation and the barriers for use of recovered resources

from wastewater

Thames 21 UK NGO Facilitate network to citizens’ groups

ASAGUA (Asociación Española de Empresas de

Tecnologías del Agua) Spain

Relevant water group

Facilitate contact to water industries

PTEA (Plataforma Tecnológica Española del

Agua) Spain

Relevant water group

Facilitate contact to water industries

Project: No 690323


Stakeholder Country Type Role / Tasks

Aguas de Portugal Portugal Water authority Facilitate contact to water utilities

IQAP Masterbacth Spain Industrial sector Advice and provide specifications for PHA

end-use

Israel Water Authority Israel Water Authority Maximize interaction with water reuse

stakeholders

Agencia Catalana de l’Aigua Spain Water Authority Maximize interaction with water regulators

XAUAT, Key Lab of Northwest Water Resource,

Environment and Ecology China

Strategic partner Maximize impact of the SMART-Plant

outcomes for extra-EU water scarce areas

UCI Water-Energy Nexus Center

USA Strategic partner Advice on water-energy nexus and extra-EU

impact

Ministry of Environment and Energy

Greece Decision maker Advise concerning the water regulation and the barriers for use of recovered resources

from wastewater

Hellenic Union of Municipal Enterprises for Water Supply

and Sewerage (EDEYA) Greece Strategic partner Facilitate contact to water utilities

MESOGEIOS SA Greece Industrial sector Potential end user of SMARTechnologies

SABESP Brazil Water Utility Evaluate replicability in Brazil and South

America

HAYA Water Sultanate of

Oman Water Utility Evaluate replicability in Middle East

ECOMONDO Italy Major Fair and

Exhibition Platform Facilitate interaction with customers

2.3 The Message-Determination of the information to be provided

Developing concise, key messages is crucial for successful communication. Messages are the essence of what

we want to communicate; they are the key points that we want to get across to the target groups who will

better understand the issue if key messages are tailored specifically for their interests and motivations.

Consequently, they will be identified and customized according to the classification of these groups: simple,

clear, straightforward text for the public, more scientific for academic community, more technical and

marketing oriented for companies and potential end-users (Figure 2-3).

The messages will explain why we need to know about wastewater treatment plants, what will change with

the SMART-Plant project and what solutions and benefits (economic, environmental, social, technological)

SMARTechs are offering. The answers to these questions highlight the main overall target of the project, which

is “to validate and to address to the market a portfolio of SMARTechnologies that, singularly or combined, can

renovate and upgrade existing wastewater treatment plants and give the added value of instigating the

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paradigm change towards efficient wastewater-based biorefineries.” Through SMART-Plant we are

transforming the wastewater treatment plants into Water Resource Recovery Facilities (WRRF).

Figure 2-3: Examples of communication paths

Examples of key messages could be:

SMART-Plant project will address to the market a portfolio of SMARTechnologies for the renovation and upgrade of existing wastewater treatment plants.

SMART-Plant project combines state of the art innovative technology and access to new business opportunities for recovered resources.

SMART-Plant recovers valuable materials from sewage which are otherwise lost for the benefit of societies and its people (non-technical)

We are converting Wastewater Treatment Plants into Water Resource Recovery Facilities

Mes

sage • Positive

• Persuasive

• Clear

• Simple

• FocusedLa

ngu

age • Scientific

• Technical

• Non-technical

• Political tone

• Explanatory

• Info graphics

Project: No 690323


We turn to Golden the Brown Side of Water (our slogan)

2.4 Identification of the Dissemination and Communication activities

The SMART-Plant Dissemination and Communication activities can be grouped into three clusters of actions:

1. SMART-Plant identity: Communications will develop visual identity and website. Dissemination will identify

key innovation for publication, coordinating with IP protection.

2. SMART-Plant support material: Dissemination and communication streams will develop content for web

site, online communication tools, brochures, in different versions to address key target groups, and

presentations for participation to conferences and forums/ round tables. They will take care of preparing

publications for key technical magazines and presentations at relevant technical conferences and workshops.

3. Marketing Campaigns and Show Cases for end users: In the phase preceding the Commercial Roll-out

activities will be focused on reaching out to target end users with marketing campaigns, including brochures,

commercial presentations at trade shows to support discussions.

Dissemination makes results and deliverables of a project available to the wider audience which can make use

of the results; it is therefore crucial for the successful uptake of the project and for the sustainability of outputs

in the long term. The communication activities are supplemented by the dissemination activities (Table 2-2)

and include specific actions targeted to mobilize particular target groups. Another set of activities is related to

specific events that are foreseen and which will allow for diffusion of the project’s outputs and its scientific

results to the scientific and research community.

Table 2-2: Dissemination and Communication activities implemented in the SMART-Plant project.

Communication activities Dissemination activities SMART-Plant project

events

SMART-Plant logo

SMART-Plant slogan

Project website

Use of online communication tools (Facebook, Twitter, LinkedIn, YouTube, Instagram)

Creative arts

Printed promotional material (flyer, brochures, leaflets)

Electronic promotional material (e-newsletters)

Printed Press releases and internet articles

Publications in peer reviewed scientific journals, presentations in scientific Conferences and in industry related events

Printed Press releases and internet articles

Notice Boards

Catalogue of the SMART-Plant recovered products

Catalogue of the SMARTechs

Roll-up banners

Development of short demonstration films of SMART-Plant technologies

Open day demonstration events

Seminars/training events

Liaison activities with other H2020 & FP7 projects

SMART-Plant Conference

Project: No 690323


Table 2-3 provides an overview of how dissemination and communication activities will be used to reach and penetrate to the various target audiences / stakeholders.

Table 2-3: Specifying target groups for the dissemination/communication activities

Target groups

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SMART-Plant Logo * * * * * * * * * * *

SMART-Plant Slogan * * * * * * * * * * *

SMART-Plant website * * * * * * * * * * *

SMART-Plant Social page (Facebook, Twitter, Instagram)

* * * * * * * * * * *

Creative arts * * * * * * * * * * *

YouTube movies * * * * * *

LinkedIn profile and group * * * * * *

Notice boards * * *

Brochures, Leaflets * * * *

e-newsletters * * * * * * *

Demo films * * * *

Published scientific articles * * *

Presentations * * * * *

Press releases * * * * * * * * * * *

Catalogues (SMARTechs and products) * * * * *

Roll-up banners * * * * *

Demonstration events * * * * * * * * *

Seminars/training events * * * * *

Liaison activities * * *

SMART-Plant Conference * * * * * * * *

Project: No 690323


3. STAKEHOLDERS PANEL

3.1 Formulation, function and meetings

The stakeholder panel is expected to be a dynamic and continuously forming panel which shall provide

feedback to the consortium regarding the effectiveness and impact of the dissemination, communication and

exploitation activities of SMART-Plant and its technologies. The panel will meet at regular time intervals,

usually once every six months in order to discuss the progress of the dissemination, communication and

exploitation activities and to suggest measures on how to ameliorate these in the future in order to increase

the impact of the project and to facilitate the smoother adoption of SMART-Plant technologies. The

stakeholder panel shall consist of one representative from each consortium partner which has already been

assigned during the kick-off meeting. Furthermore, the panel shall consist of targeted stakeholders from the

implementation countries and potentially other countries. As resources are not allocated for the travelling of

individuals for the stakeholder meetings, these will take place back to back with other events such as the

management meetings, workshops, trade fares (e.g. FENASAN2016, Ecomondo2016, Aquatec2017,

IFAT2018), etc. In each place where the stakeholder panel takes place, the local/regional/national

stakeholders will be invited to participate together with the consortium partners. Therefore, the synthesis of

the stakeholder panel shall vary in each meeting. However, all stakeholder members will be informed about

the meetings as well as of upcoming events. The coordinator in consultation with the dissemination manager

may call for more or less frequent meetings depending on the needs of the project.

3.2 Activities

The stakeholder panel shall have no decision power over the project and the consortium. It will make

suggestions in order to improve the visibility and impact of the project. Then the Executive Board, the

Technical Director, the Dissemination and Communication Manager and ultimately the coordinator will decide

which of the stakeholder panel’s suggestions to implement. During a typical meeting of the stakeholder panel,

the project and its on-going activities will be briefly described and then the impact of the project and the up

to date dissemination and communication activities will be explained. Discussions, brainstorming events and

round table discussions shall follow among the members of the panel on how to improve the visibility and

impact of the project and how to better combine dissemination with exploitation.

3.3 Synthesis of stakeholder panel

As it has already been mentioned, the stakeholder’s panel will consist of one member from each partner of

the consortium plus representatives of targeted groups. The decision on which target groups to include shall

be based on the following:

The whole supply chain of sewage will be considered represented, including organizations involved in

sewage collection/transportation and treatment to organizations involved in reclaimed water reuse

and in the down-processing of the recovered products and organizations which are going to use the

SMART-Plant end products (chemicals, biopolymers, etc.).

Customer representation. Several of the stakeholder panel members will be organizations which have

an interest in purchasing the SMART-Plant technologies and/or its developed products including water

Project: No 690323


utilities, constructors of wastewater treatment plants, environmental companies, chemical and

plastics industries.

Geographical variation: the stakeholder should cover a sufficiently wide geographical area with

emphasis on stakeholders from the places of the demonstration sites.

Stakeholders who have significant responsibilities in the field of sewage management and

downstream processes will be preferred as well as target groups that are willing to actively engage

within the panel.

3.4 Output

The aim is to build a strong network which will promote the SMART-Plant findings as well as the SMART-plant

technologies. The main benefit from the function of the Stakeholders panel is related to the feedback it will

provide to the Dissemination, Communication and Exploitation activities in order to increase their

effectiveness and thus the impact of the project.

Project: No 690323


4. COMMUNICATION ACTIVITIES

Science communication generally refers to public communication presenting science-related topics to non-experts (Wikipedia). A variety of communication activities will be implemented in a format which is designed for and understandable by our intended audience. The communication activities include:

4.1 SMART-Plant logo

The SMART-Plant project logo (Figure 4-1) was developed and was launched and it will be included in all the

documents produced during the lifetime and afterlife of the project, in the website and in other electronic

material.

Figure 4-1: The SMART-Plant logo

4.2 SMART-Plant slogan

An important step for the preliminary communication activities is the definition of a project slogan, as an

additional element to increase the awareness of the project and to make it more recognizable. Starting from

the same keywords used for the logo, different slogans have been proposed and presented in the kick-off

meeting:

From waste to market

Material recovery is SMART

Be SMART- Don't waste

Don’t waste, recover

Think of the future – Be SMART

SMART urban mining

The slogan currently adopted is “WE TURN TO GOLDEN THE BROWN SIDE OF WATER”, which recalls even

the Pink Floyd popular song.

Project: No 690323


4.3 Project website

The project’s website (www.smart-plant.eu) is an important dissemination tool, playing a key role when

communicating the SMART-Plant vision to the various stakeholders and target groups. The website will collect

all the information, news and other communication and technical activities about the project and will advertise

events which are going to take place within the framework of the project (e.g. workshops, seminars, etc.), as

well as important breakthroughs during the project’s implementation.

The SMART-Plant website will go live at M5 and will serve as the main communication platform to introduce

the project and its progress, the Consortium, the SMART-Plant innovative technologies. The website will allow

the public to consult non-confidential information about the project (description, benefits, cost- effectiveness,

technologies, etc.), while a separate members area will be available with a login and password that will be

provided to each partner in order to access confidential information. Within the members area all the project

documents shall be stored and will be accessible to all partners.

The website features general project information, including a project summary, overview of the work

packages, information on products and services, and links to each partner website. It includes a specific column

for News features. Within the website, a section will be devoted to networking with other H2020 and with on-

going FP7 projects (links to these projects, short description, advertising of liaison activities, etc.).

The website will be regularly updated (at least once per month) by the DCM to feature continuous updates on

project progress and events, including, for example, news on project partner participation in conferences, the

project flyer, as well as links and information about the SMART-Plant products and services. The DCM will

supervise its regular updates with information provided by all partners. The partners’ role in the project as

well as a link to their respective websites will also be incorporated.

Three candidate layouts of the project’s website have been developed (Figure 4-2) and have been

communicated to the partners and the coordinator. A poll voting took place for the selection of the most

popular layout and following the coordinator’s approval the website of the SMART-Plant project will be

launched.

http://www.smart-plant.eu/

Project: No 690323


Figure 4-2: The demo websites of the SMART-Plant project

4.4 Use of online communication tools

Social Media (SM) can provide higher immediacy to the information in the online world and enable users to

build social networks, to easily share resources, to collaborate in an interactive and user-friendly way, and to

produce and consume online content simultaneously. For the scientific community, the SM are crucial tools in

the societal value of research, and specifically provide the ability to disseminate the research results and

outcomes of the project and to communicate with the non-academic community. In this context, the presence

of the project on major social networking platforms has been established from the early stages. YouTube,

Twitter, Facebook, Instagram and LinkedIn will serve as SM for the project. The key factor concerning all social

media channels is that they are effective only if they are regularly and frequently updated with new contents,

advertising upcoming events and the main findings of the project following its progress. The SM accounts have

Project: No 690323


been developed. It is crucial to use popular hashtags in all Facebook posts, tweets, Instagram photos and

LinkedIn. Hashtags is a type of label or metadata tag used on social media which makes it easier for users to

find messages with a specific theme or content. Some hashtags, which can be used for the SMART-plant

project, are the following: #H2020, #H2020EE2017, #EU, #research, #ecology, #innovation, #SMARTPlant.

Facebook

Facebook is the social site that counts the greatest number of users and gives very good potential of diffusion

the research results to the general public. The project’s account in Facebook is @smartplant2020 (Figure 4-3).

Figure 4-3: The page from Facebook of SMART-Plant

Twitter

Twitter is as a microblogging platform and provides the opportunity for a faster mode of communication. By

encouraging shorter posts, it reduces requirement of time and the content creation. The project’s account on

Twitter is @smart_plant_eu (Figure 4-4).

https://twitter.com/hashtag/H2020?src=hash

https://twitter.com/smart_plant_eu

Project: No 690323


Figure 4-4: The page from Twitter of SMART-Plant.

LinkedIn

LinkedIn is connecting people in the world of business and sharing updates of the project on the company

page of the partners; this can be useful to spread contents through the relationship web of each company.

YouTube

Finally, YouTube will be used to upload the demonstrating films of each developed technology and other

relevant material. The channel created in YouTube is named "SMART-Plant" (Figure 4-5).

Instagram

Instagram is an online photo-sharing, video-sharing, and social networking service which allows its users to

take pictures and videos, and share them either publicly or privately. It is an innovative way to connect through

photos. An Instagram account of SMART-Plant will be developed.

Project: No 690323


Figure 4-5: The page from YouTube of SMART-Plant

4.5 Printed promotional material

Printed promotional material comprises leaflets, brochures and flyers, which will be designed by the DCM and

will be approved by the Coordinator. A flyer offers a small amount of information for a limited time. Leaflets,

on the other hand, can provide basic factual information and the location where further information can be

found (such as a mailing address or a website). Brochures can go into greater detail, highlighting the context,

including interviews with stakeholders, beneficiaries, and so on. The DCM will be the main producer of the

materials format, while each beneficiary will have the responsibility to refine and distribute the printed

materials.

In principle all printed material will be produced in English, however, there will be flexibility to produce

different versions in the key languages of the demonstration sites. These printed materials will be handed out

at key events, such as conferences, workshops, seminars or they will be displayed in key locations including

relevant offices or universities. In addition, they can be disseminated in electronic format via the project

website and social media. Figure 4-6 shows an example of a SMART-Plant flyer which was developed and

distributed to more than 370 Conference delegates.

Project: No 690323


Figure 4-6: SMART-Plant flyer

4.6 Electronic promotional material

Periodically, electronic newsletters (e-newsletters) will be developed and sent to the email addresses of the

identified stakeholders and the different target groups. The e-newsletters are an excellent means of

communicating information regarding SMART-Plant project and keeping in touch with the target groups, both

during and after the project’s actions. E-newsletters are characterized by their regularity, and, fundamentally,

they are issued to inform on the progress of an action. This is useful for the results of research projects, where

the impact of an action can be appreciated over time.

The e-newsletters of SMART-Plant will be short (3-4 pages) and will have specific format and layout; the project

logos and the EU emblem will be included. All e-newsletters will in principle be produced in the English

language and will be also available in the SMART-Plant web-site. Nevertheless, the possibility will be given to

the consortium partners to develop e-newsletters to their native languages and distribute them locally. Texts

will be brief and simple, and figures will be used where possible to illustrate the action and its context. The

DCM will monitor the preparation and distribution of the e-newsletter.

4.7 Printed Press releases and internet articles

SMART-Plant technologies and findings will be communicated through press releases of both printed and

electronic nature. Information about the project will be distributed in the press releases and news will be sent

to national, European and other international media. Messages delivered from media channels should be

concise, avoiding technical details and scientific terms, as they are intended to large, but not specialized

audiences.

Project: No 690323


The use of media (daily newspapers, magazines, radio and TV) is a key instrument to increase awareness

regarding the SMART-Plant project in local, national and international scale. All partners are responsible for

national press releases continually during the project’s duration. They may send some press releases to

periodicals and magazines and mention the URL of the website. It is critical to identify and approach media

people that are relevant to the issues addressed by the project (environmental, research, technological) and

they can be distributed via press releases. Through these press releases, local stakeholders and societies will

be informed about the outcomes of the project concerning their regions.

Finally, the website of Horizon2020 newsroom section will be used in order to distribute the press releases

and to announce forthcoming events (e.g. seminars, conferences, etc.).

4.8 Creative arts

The recovered cellulose and biopolymers will be used to produce 3D logos of SMART-Plant which will be

distributed to the beneficiaries and displayed in all relevant events.

Project: No 690323


5. DISSEMINATION ACTIVITIES

A series of dissemination activities will be implemented in order to diffuse the objectives and outcomes of

SMART-Plant to the public and to the scientific community. These include actions that build the SMART-Plant

identity:

5.1 Publications in scientific journals and presentations in International Conferences and in

industry related events

The SMART-Plant scientific achievements will be published at international peer reviewed journals with

significant (>2) impact factor, such as Environmental Science and Technology; Water Research; Bioresource

Technology; Chemosphere; Desalination; Chemical Engineering Journal; Process Biochemistry; Journal of

Hazardous Materials. Furthermore, presentations of the SMART-Plant results will take place at international

Conferences and in industrial fairs and exhibitions such as Ecomondo and IFAT. Selected international

conferences such as the EIP Water Conference, WEFTEC, IWA conferences (e.g. Resource Recovery; Nutrient

Removal and Recovery; World Water Congress), European Symposium on Biopolymers will be preferred

because the SMART-Plant will benefit to have continuous updates about the market and prepare the best

exploitation plan and commercialization roll-up.

All publications will include the following text:

“This project has received funding from the European Union’s Horizon 2020 research and innovation

programme under grant agreement No 690323”.

Before publishing any scientific advance resulting from the SMART-Plant project, the author(s) are obliged to

inform to the DCM (with CO as cc) at least 45 days in advance for review, unless agreed otherwise. Both the

Consortium and the Grant Agreement stipulate how to deal with this process.

Based on Article 29 on Grant Agreement, each beneficiary must ensure open access (free of charge online

access for any user) to all peer-reviewed scientific publications relating to its results, after the approval by the

EB (Executive Board).

Moreover, the bibliographic metadata must be in a standard format and must include all of the following:

the terms “European Union (EU)” and “Horizon 2020”;

the name of the action, acronym and grant number;

the publication date, and length of embargo period if applicable, and

a persistent identifier.

Every participation in national and international conferences should be beneficial for the SMART-Plant project

and for the whole SMART-Plant consortium and it will be followed within a month by a brief report on the

outcomes relevant for the SMART-Plant actions.

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5.2 Notice Boards

On-site notice boards are large, highly visible boards situated on or by the project’s pilot and demonstration

sites that will provide key information about the project including the beneficiaries and will explain the

importance and benefits of the SMART-Plant technology. Using notice boards is an excellent way of letting

local people and visitors know about the activities of the SMART-Plant project in their area.

In the SMART-Plant project 7 notice boards will be created, one at each demonstration site (Table 5-1 and

Figure 5-1). The DCM will be responsible for the design of the notice boards, which will be placed at each

demonstration site:

Table 5-1: Location of notice boards

Notice boards

Uithuizermeeden (Netherlands)

Karmiel (Israel)

Manresa (Spain)

Cranfield (UK)

Carbonera (Italy) (2 sites)

Psyttalia (Greece)

Each notice board will provide basic information of the project including the beneficiaries and will explain the

importance and benefits of the SMART-Plant technology. The notice boards can focus on different

demonstration sites of the project’s work, but will typically include a presentation of the situation that the

project addresses, an explanation of the work carried out, its objectives and the expected results of these

actions.

The construction of the notice boards will be harmonised with the natural environment, the architecture will

be consistent with the local style in order not to alter the topography of the environment. The print will be

clear and colourful, while the size of the boards will attract attention and be visible from a certain distance.

Project: No 690323


Figure 5-1: SMART-Plant demonstration sites

5.1 Development of short demonstration films

To demonstrate the SMART-Plant technologies, a short (3-5 min) film of each technology will be produced.

The films will be uploaded on the YouTube channel of SMART-Plant and released on the project’s website and

communication tools (Facebook, Twitter and LinkedIn). Additionally, they will be used during the training

sessions which will be delivered to young scientists, water utilities, WWTP operators and others. Each partner

leading a specific technology will contribute to the development of a film of the respective technology.

Guidelines will be prepared in order to facilitate the preparation of the short films.

5.1 Roll-up banners

Roll-up banners will be designed and will be used for conferences, seminars and demonstration events. Roll-up banners are a way to communicate the brand message to an audience in a professional and creative way. The standard format will be 200 x 80 cm, though the width can go up to 120 cm.

5.2 Dissemination kit

A dissemination kit is being prepared and will be available for download from the project’s website. Its content

is developed for multipliers to support their efforts to contribute to the project’s aims and activities.

Project: No 690323


The dissemination kit will therefore contain:

Logo in different resolutions to print or use in electronic media

Leaflet/Brochure for download

Project presentation to be adapted (general project overview, background information, timeline)

Template for Roll-up to be used in seminars or other events

5.3 Catalogues (SMARTechs and products)

Technical catalogues will be developed at the later stages of the project that will include all types of recovered

products and SMARTechs, consisting SMART-Plant portfolio addressed to the market.

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6. SMART-PLANT PROJECT EVENTS

The project events (including seminars, conferences etc.) are crucial in the dissemination and communication

activities. SMART-Plant events will provide the opportunity to (a) share technical results and the case scenarios

for the implementation of SMARTechs in all target groups, (b) exchange information with other projects, and

(c) to increase the social impact. The results from the SMART-Plant project will be communicated and

disseminated in different events organised within the project that bring together water utilities, industries,

professionals and scientists together with green and circular chemical industries that are interested in the

SMART product portfolio. During the SMART-Plant project the following will be organized: two open day

demonstration events in each SMART-Plant technology, five seminars and two networking events. In addition,

a final project Conference will take place in Verona towards the end of the project.

6.1 Open day demonstration events

Two open day demonstration events will take place in each SMART-Plant technology (Table 6-1). The first

demonstration event will target potential customers, such as water utilities, environmental companies and

industries. Focus will be given on how SMARTechs could be adopted and applied in different cases and

SMEs/Water utilities from the consortium will lead these events. The second demonstration event will be

addressed to researchers and students, where Universities and research institutes or SMEs with strong

technical and research background will give insight to the threefold “Research - Innovation –

Entrepreneurship”. The demonstration events will be organised and hosted by the respective beneficiaries. In

order to ensure consistency of what is discussed and communicated to target groups, the D&C team shall

prepare guidelines that should be followed in each event as well as tips on how to better engage the invited

stakeholders.

Table 6-1: The open day demonstration events

a/a Open day demonstration

events

Open day addressed to water utilities, companies and

industries

Open day addressed to researchers and students

1 SMARTech1 BWA SALSNES

2 SMARTech2a MEKOROT AGRB

3 SMARTech2b AdM UAB

4 SMARTech3 STW CU

5 SMARTech4a ATS UNIVR

6 SMARTech4b EYDAP NTUA

7 SMARTech5 ATS UNIVR

6.2 Seminars

Five seminars will take place in Italy (UNIVR), Spain (UVIC-UCC), UK (UBRUN), Germany (KWB) and Greece

(NTUA). The seminars will explain the economic, environmental, social and technical benefits arising by

Project: No 690323


upgrading the WWTPs through the SMART-Plant technologies. Each seminar will be divided into two sections.

In the first section decision makers will participate (water authorities, ministries, regional authorities,

municipalities). In the second section, the targeted audience will be industries, environmental companies,

waste and wastewater treatment plant operators, water utilities of each country.

Table 6-2: The seminars of SMART-Plant

Seminars Beneficiary

Greece NTUA

Italy UNIVR

Spain UVIC-UCC

UK UBRUN

Germany KWB

6.3 Liaison activities

Networking events with relevant and on-going H2020 and FP7 projects is important and can benefit the project

by avoiding overlaps and exploiting already existing information. For this reason, two H2020 networking

events will be organized in the framework of SMART-Plant. Partners from related H2020 and FP7 projects will

be invited to participate and talk about their projects, while interaction with other projects will be facilitated

by the fact that SMART-Plant partners are participating in other projects.

In order to explore synergies and network with other projects and initiatives of interest, SMART-Plant

partner(s) will participate in relevant events and meetings organized by the European Commission. Such an

event is foreseen with the participation of all H2020 projects funded in the framework of the Topic: WATER-

1b-2015. The participant partner will then report to the SMART-Plant consortium so as to evaluate possible

inter-links and joint events with synergic Horizon2020 actions. An indicative list of relevant projects is

presented in Table 6-3. Synergies with other partners will be facilitated by the fact that the several of the

SMART-Plant members of the consortium are also participating in other H2020 and FP7 projects.

Table 6-3: List with the related H2020 and FP7 projects will be invited to participate

Project, website and dates

Extended title Relevance for SMART-Plant

H2020 ENERWATER (www.enerwater.eu) From 2015 to 2017

Standard method and online tool for assessing and improving the energy efficiency of wastewater treatment plants

The ENERWATER on-line measures of energy consumptions in conventional WWTPs will be adapted to the innovative SMARTechs

H2020 POWERSTEP (www.powerstep.eu)

From 2015 to 2018

Full scale demonstration of energy positive sewage treatment plant concepts towards market penetration

The full scale platform of 6 full scale case studies for energy positive WWTPs will be considered as complementary solutions to the material recovery SMARTechs

H2020 C-FOOT-CTRL From 2015 to 2019

Developing online tools to monitor, control and mitigate GHG emissions in WWTPs

The C-FOOT-CTRL online measures of carbon footprint will be adapted to the SMARTechs

Project: No 690323


Project, website and dates

Extended title Relevance for SMART-Plant

FP7 DEMOWARE (www.demoware.eu)

From 2013 to 2017

Innovation Demonstration for a Competitive and Innovative European Water Reuse Sector

The platform on water reuse technologies will be complemented by the SMART-Plant platform for resource recovery

FP7 Water PIPP (www.waterpipp.eu) From 2014 to 2016

Ensuring the integration of water and innovation demonstration projects and support to transnational networks of procurers

Water PIPP will test new approaches to stimulate the uptake of innovation in the water sector which will be considered for the road-to-market of SMART-Plant

EcoInnovation SCREENCAP

(www.screencap.eu) From 2014 to 2017

Demonstration and market replication of an adapted fine screen technology to improve the treatment and recover suspended solids from raw waste water on the basis of particle size

The upstream wastewater concentration will be applied and tested before conventional activated sludge process to be a reference baseline for the SMARTechs tested in the WP2

CelluCycle (http://cellucycle.nl/en/)

To recover toilet paper from municipal wastewater, the so called screenings. This valuable cellulosic material should be upgraded to use it for the production of bioplastics.

The project will recover cellulosic sludge to produce PLA

FP7 ReWoBioRef (www.rewobioref.eu)

From 2014 to 2017

Mobilisation of biomass in Europe for value added products

Surface chemistry and properties of the recovered cellulosic materials for the production of biocomposites

Eco-Innovation RubWPC (www.rubwpc.eu) From 2013 to 2016

Develop new generation of biocomposites by using recovered plastics and fibrous materials

Formulation of mixtures of the recovered materials for production of SPC in SMART-Plant

6.4 SMART-Plant Conference

SMART-Plant will conclude activities with a final conference serving as a public launch of project findings and

outcomes and focusing on the promotion of exploitation capabilities and potential impact of its results. The

SMART-Plant Conference will be organized by UNIVR in Verona (Italy), where the outcomes of SMART-Plant

will be communicated to the key target groups in a broad audience of more than 100 participants.

The Conference will provide a summary of the technical results and the case scenarios for the implementation

of SMARTechs at water utilities users. Interactive sections will also take place, allowing target users to receive

feedback on suitability of SMARTechs for their specific needs. Moreover, a session on SMART-products

portfolio (Figure 6-1) will be part of the conference in order to enhance awareness of the users of recovered

resources with the scope to enhance visibility of SMART-Plant at key target groups of water utilities and

chemicals/ downstream processing industry.

Project: No 690323


Figure 6-1: Schematic view of the SMART-Plant overall Concept and products portfolio

Project: No 690323


7. MARKETING CAMPAIGNS AND SHOW CASES FOR END USERS

In addition to demonstrating technological feasibility of SMART technologies in industrial scale, the project

will develop targeted marketing campaigns to facilitate the access of SMART technologies into the market and

promote fast uptake of the innovations in the wastewater sector. Selected show cases will be set up which are

tailored to the specific needs of end users (i.e. water utilities, operators, licensors) in the sector. By linking

dissemination and communication activities of the consortium with effective exploitation wherever possible,

the economic impact of SMART-Plant will be maximised to allow partners to fully exploit the outcomes of

demonstration for their commercial success, ensuring a future for SMARTechs beyond the project end and

into the market.

7.1 Linking dissemination/communication activities with exploitation The following activities are planned to link dissemination and communication activities directly with

exploitation:

Invite relevant water professionals from potential end users to site visits of SMART tech

demonstration plants

Schedule business meetings at industrial fairs (e.g. Ecomondo 2016, IFAT2018 and 2020) where

SMART-Plant is represented to establish direct contacts with potential end users and licensors

Demonstrate properties and end use performances of SMART-Plant portfolio of recovered resources

The Coordinator and the Exploitation Manager propose to bring forward the formation of SMART-

Plant JV in order dissemination activities for SMART-Plant projects to contain the commercial

perspective already and to avoid creation of “perception barriers”.

7.2 Marketing campaigns The project will produce specific material to support marketing activities of the partners who are entering into

the market with SMART technologies for the commercial roll-out. The challenge here is to transfer scientific

results and demonstrated benefits of the processes into tangible arguments for the end user to raise their

interest in SMART technologies and portfolio of recovered resources. This will be facilitated by providing sound

but easy-to-understand argumentation of (i) the features of SMART techs and their advantage over

conventional processes and treatment schemes; (ii) of the properties and end use perspective of SMART-Plant

portfolio of recovered resources.

Technical approach of the technology

Performances of recovered products for selected end use

Demonstrated process efficiency in relation to local conditions (i.e. wastewater composition)

Product quality and potential impurities

Process reliability in long-term operation

Expected cost ranges (i.e. investment and operating costs) related to plant size

Revenue models for product valorisation

Information on market access and organisation for products

Personnel efforts and skill level required from an operators perspective

Project: No 690323


Supporting data from the environmental assessment to prove an added “green” value for the portfolio

of the end user

Future challenges for process optimisation.

Marketing campaigns will be based upon the following promotion material:

1) Presentation slides of the technologies (pptx format) and portfolio of revered resources with

professional graphical layout, summarizing important aspects as listed above with clear messages,

sound data and illustrative graphics and pictures. This material can directly be used at larger events

or bilateral business meetings to promote SMART technologies and provide a basis for market entry.

2) Marketing brochures (pdf format) that are self-explaining, describing the basics of the technology and

the main outcomes of the demonstration phase. This material can be distributed via newsletters or as

printed material at conferences or business events to a broader audience, raising interest for the

SMART techs to facilitate direct contact between interested end users and the SMART-Plant partners.

This material can be directly exploited by project partners during site visits of demonstration plants, or within

business meetings with potential licensors or end users of the technologies.

7.3 Show cases Show cases will be prepared to be shown at key consortium partner locations as UNIVR and UBRUN, in which

the advantages of SMARTechs will be demonstrated by means of advanced technologies, combining video and

audio tools and based on the material produced by streams 6.2 and 6.3.

In the phase preceding the Commercial Roll-out communication activities will be focused on reaching out to

target end users with marketing campaigns, including brochures, commercial presentations to support

discussions. Moreover, show cases will be produced to demonstrate SMART-Plant in the specific areas of

interest for target end users. The results from SMART-Plant project will be communicated and disseminated

in international events that bring together water utilities, industries, professionals and scientists together with

green and circular chemical industries that are interested in the SMART product portfolio as recycled raw

material. Preferred locations will therefore be the major international fairs and exhibitions such as

ECOMONDO (www.ecomondo.com), IFAT (www.ifat.de), WATEC (www.watech-israel.com), WEFTEC

(www.weftec.org) and others. Further benefits to increase the common knowledge of the SMART-Plant

consortium will come from the reporting of each partner that participate at national or international

conference or exhibition by allocating the travel and lodging expenses on the SMART-Plant project. Each

participation in national and international exhibition will be followed within a month by a brief report on the

outcomes relevant for the SMART-Plant actions. In parallel broader activities to engage citizens and increase

public acceptance will continue.

http://www.ecomondo.com/

Project: No 690323


Table 7-1: Targeted customers

Target Group Type Country Planned activities

Relation to SMART-Plant

Basic Utilities Not yet compliant

Greece (priority), Italy (priority), Poland, Bulgaria,

Interviews, Surveys through water utilities contacts,

Potential adopters of SMART-Plant type Scenario 1.0

Intermediate Water Utilities

Willing to improve efficiency

Spain (priority), Italy (priority), France

Interviews, Surveys through water utilities contacts


Advanced Water Utilities

Seeking to maximize profitability (private mostly)

UK (priority), Germany, Netherlands,

Interviews, Surveys through water utilities contacts


Chemicals and downstream applications

Potential targets to combine with water utilities group 1 and 2

EU 28, all with priority on UK, Netherlands, Germany, Spain

Market analysis, expert interviews

User / market entries for SMART-products portfolio

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8. MONITORING PROGRESS OF SMART-PLANT DISSEMINATION AND

COMMUNICATION ACTIVITIES

8.1 Internal tools

Mailing lists

In order to facilitate the dissemination actions among the members of the consortium, the following types of

mailing lists will be used:

Internal Lists, which have already been established, aiming at providing a mechanism for internal project

communications. Currently, this includes members of the project team from each individual partner site.

External Lists, which will be created based on stakeholder groups. A non-exhaustive contact list will be

compiled by each individual partner, to be integrated in a database.

Skype Lists, which are intended for teleconferencing purposes, will be structured and distributed to

facilitate group communication.

Content repository

The Google Drive is already being used to store, edit, share and synchronize files. A member area will also be

created in the project website (Deliverable 6.2, M5). The project coordinator will send to all the partners the

usernames and passwords for gaining access to the repository of the website. The following information can

be shared among the partners, in the Google drive or the website:

Contractual documents: Consortium Agreement, Grant Agreement, Description of Work.

Administrative documents: financial reports, progress reports, Consolidated Review Reports.

Technical documents: deliverables, internal reports.

Other documents: dissemination material, templates, meeting minutes, contact details of all the

participants.

Workspace: a common space for those activities in which different partners work simultaneously.

This is useful to share draft documents, references, images and any type of information of interest.

The structure of the WP6 document folder is presented in Figure 8.1.

Cloud systems such as Google Drive or Dropbox cannot be used by all the beneficiaries for own security

policies. Therefore, Google Drive will be used as a temporary solution, until the SMART-Plant website

(www.smart-plant.eu) will be completed and fully operational. Then, the domain www.smart-plant.eu will

contain an own cloud (reserved area) that will be accessible (after authentication) by the beneficiaries. The

Task Leaders will be responsible for data uploading, while the WP leaders will supervise and coordinate the

correct uploading and availability of the data concerning their WP. CO is the data manager.



Project: No 690323


Figure 8-1: Structure of WP6 document folder

General Rules on activities reporting

Reporting dissemination activities (such as publications, presentations, articles etc.) from all SMART-Plant

partners is crucial for the monitoring of dissemination and communication activities. A form/table will be

developed for the publications and the dissemination activities. Reporting information for the dissemination

activities will comprise the name and the location of the event, the date of activity, the type of the

presentation (Oral presentation, poster, organisation of workshop, videos, films, media, etc.), the type of

audience (academic community, European community, potential end–user and supporters, policy makers,

public) and number of the attending audience. In addition, reporting information for the publications will

include the title of the publication, its authors, the title of the periodical or series to be published, the

publisher, the place of publication, the relevant pages and date. This form (Figure 8-2) will be distributed

quarterly and filled by the partners and will be sent by e-mail to the DCM with notification to the CO (Figure

8-2).

Project: No 690323


Figure 8-2: The Google forms for the SMART-Plant dissemination activities reporting

Figure 8-3: Schematic view of the SMART-Plant monitoring process

8.2 Event log

A database will be established with all dissemination and communication activities of each partner. This event

log is vital for the management of the dissemination and communication monitoring. A template is presented

in Table 8-1. This log will be regularly updated and communicated to the partners.

Project: No 690323


Table 8-1: The table is an example of the event log of database

Date Activity Type of Activity Number

attending Place Countries Responsible Community

8.3 Indicators of progress

This task has a two-fold purpose, i.e. to ensure the efficient coordination and the monitoring of all

dissemination and communication actions. The monitoring results are utilized to steer, improve and adapt

activities. Although sufficient flexibility is required to allow activities to adapt to project developments,

potential problems will be detected as early as possible in order to create effective adaptation measures.

Success or failure of communication actions will be measured through quantified indicators, which allow

monitoring and evaluation. A list with the Key Performance Indicators (KPI) used to evaluate the success of

SMART-Plant through periodic measurement is presented in Table 8-2. The KPIs will be measured every six

months and the results will be reported to the coordinator.

Table 8-2: Key performance indicators (KPIs) for measuring the dissemination results

QI id Dissemination-

communication activity

QI Description Target value

QI-1 SMART-Plant Logo Appear in all SMART-Plant documents n/a

QI-2 SMART-Plant website Visits per month >300

QI-3 SMART-Plant website Updates per month 1

QI-4 Facebook Likes >1000

QI-5 Twitter Tweets per month 10

QI-6 YouTube movie Views of each movie of the SMARTechs >100

QI-7 LinkedIn profile Updates per week >1

QI-8 Notice boards Notice boards at each demo site 1

QI-9 Brochures, Leaflets Different versions 3

QI-10 Brochures, Leaflets Recipients >1000

QI-11 e-newsletters Recipients (Email addresses) >100

QI-12 Demo films 3-5 min film of each SMART-Plant Demo 7

QI-13 Published scientific articles Publications at international peer reviewed journals

>15

QI-14 Presentations Presentations at international conferences >20

QI-15 Seminars Seminars >5

QI-16 Press releases Frequency of release every 6 months

QI-17 SMART-Plant Conference Participants >100

Project: No 690323


9. INDICATIVE PLAN OF CONSORTIUM ACTIVITIES

Table 9-1, presents an indicative plan of the activities, occasionally grouped, that are foreseen within SMART-

Plant project. The group of activities that will be carried out in the first quarter of the project is related to the

preparation of the web-page and the social media accounts and also the brochures, leaflets and flyers.

Needless to say, that the web-page and the social media accounts will be continuously updated and active

throughout the duration of the project. In order to maximise the impact of SMART-Plant the activities that are

related to the pilot sites (films, demonstration events, seminars, etc.) are foreseen at the mid-term phase of

the project in order to be more substantial. The presentation of SMART-Plant at several occasions and

exhibitions has already started at the early stages of the project and will continue until the end of the project.

The final SMART-Plant conference will be the concluding major event of the project, scheduled at the last

semester of the project.

Table 9-1: Indicative Plan of activities within SMART-Plant

M1

-M4

M5

-M8

M8

-M1

2

M1

3-M

16

M1

7-M

20

M2

1-M

24

M2

5-M

28

M2

9-M

32

M3

3-3

6

M3

7-M

40

M4

1-M

44

M4

5-M

48

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12

Web site, social media

Notice boards

Brochures, Leaflets, flyers

Demo films

Open Days

Seminars

Network event 1

Network event 2

SMART-Plant Conference

Marketing campaigns

Show cases

Project: No 690323

SMART-Plant D9 Page 43 V1.0 –September 2016

10. ACTIVITIES PERFORMED

Activities that have been performed are listed in chronological order (reference date 31.8.2016).

Date Activity Details Type of Activity

Number attending

Place Countries Responsible Community

11/3/2016

Article: "ECONOMIA CIRCOLARE, IL PROGETTO SMART-PLANT PER LA GESTIONE DEI DEPURATORI URBANI", (http://www.canaleenergia.com/archivio-rubriche/47-think-tech/4234-economia-circolare-il-progetto-smart-plant-per-la-gestione-dei-depuratori-urbani.html)

Online Press Release

- www.canaleenergia.com Italy UNIVR

Public, Industrial sector, Business network, Customers, NGOs,

Potential end-users and supporters, Decision

makers

16/3/2016 Article: Plastica dagli scarichi della rete fognaria decolla il progetto

Print press release

- Newspaper:

Corriere del Veneto Italy UNIVR

Public, Industrial sector, Academic community,

Industrial sector, Business network, Customers,

NGOs, Potential end-users and supporters

16/3/2016

Article: Acque, Veneto capofila dell’ innovazion eeuropea, (http://www.ilsole24ore.com/art/impresa-e-territori/2016-03-16/acque-veneto-capofila-dell-innovazione-europea-164413.shtml?uuid=ACX60IpC)

Press Release - Il Sole 24

www.ilsole24ore.com Italy UNIVR




Project: No 690323



Number attending


16/3/2016

Article: ECONOMIA CIRCOLARE NELLA GESTIONE DEI DEPURATORI: IN VENETO IL COORDINAMENTO DELL’INNOVAZIONE EUROPEA, (http://www.veronaeconomia.it/2016/03/16/leggi-notizia/argomenti/economia-veronese/articolo/economia-circolare-nella-gestione-dei-depuratori-in-veneto-il-coordinamento-dellinnovazione-euro.html),


- www.veronaeconomia.it Italy UNIVR

Public, Industrial sector, Business network, Customers, NGOs,

Potential end-users and supporters, Decision

makers

17/3/2016 Article: "Gli scarti dei depuratori diventato bio-plastica"

Press Release - Newspaper:

IL GIORNALE DI VIGENZA Italy UNIVR




17/3/2016 Article: " Allagamenti: tre quartieri in salvo"

Press Release - Newspaper:

Il Gazzettino di Treviso Italy UNIVR




Project: No 690323



Number attending


16/3/2016

Article: Progetto SMART-Plant: in Italia il sito di innovazione sarà il depuratore di Carbonera, (http://www.trevisotoday.it/green/life/smarty-plant-depuratore-carbonera-marzo-2016.html)


- www.trevisotoday.it Italy UNIVR




17/03/2016

Article: Plastica dai fanghi, l’Europa finanzia Ats, (http://tribunatreviso.gelocal.it/treviso/cronaca/2016/03/17/news/plastica-dai-fanghi-l-europa-finanzia-ats-1.13146861)

Press Release - La Tribuna di Treviso,

www.tribunatreviso.gelocal.it

Italy UNIVR




24/5/2016

Oral Presentation: Municipal wastewater as a Feedstock for Valuable Resources, Dr.Fatone & Dr. La Corte, Oman Waste and Environmental Services (OWES)

Oral Presentation

-

1st INTERNATIONAL EXHIBITION &

CONFERENCE ON WASTE MANAGEMENT,

SUSTAINABILITY AND ENVIRONMENT-RELATED PRODUCTS, SERVICES & TECHNOLOGY, Muscat,

Oman

Oman UNIVR

Academic community, Industrial sector, Business

network, Customers, Public

11/5/2016 Stakeholders Event Networking

with stakeholders

40 Veneto, Italy IT UNIVR Regional stakeholders,

Water utilities

http://www.trevisotoday.it/

http://www.tribunatreviso.gelocal.it/



Project: No 690323



Number attending


6/2016

SMART - Plant mentioned in KWB newsletter, we communicated the start of SMART-Plant in the KWB newsletter, which is distributed to >5000 email contacts in the German water sector.

Newsletter 500

http://www.kompetenzwasser.de/fileadmin/user_upload/pdf/newsletter/english/NL-KWB-2016_ed45-E_WEB.pdf

Germany KWB Relevant Water Groups, Academic community,

Business network

6/2016 SMART - Plant mentioned on website Website http://bwa-water.nl/news/ NL BWA Business network

14/06/2016 SMART -Plant mentioned on news about the KOM in the GENOCOV webpage

-

http://www.genocov.com/who-we-are/news/genocov-in-the-kick-off-of-the-h2020-smart-plant-project

UAB Business network

30/06/2016 Actosium (Active Symposium), SMART - Plant mentioned in Presentations

Presentations 70 http://actosium.nl/actosium-bijvangst/

NL BWA Water professionals of

academia, regulators and business

24/7/2016 Presentation of project Presentation

Science Communication Event, Manchester

(http://ec.europa.eu/research/conferences/2016/scicomm2016/index.cfm?pg=h

ome)

UK UNIVR European Commission, Other H2020 projects






http://bwa-water.nl/news/






http://actosium.nl/actosium-bijvangst/

http://actosium.nl/actosium-bijvangst/

Project: No 690323



Number attending


28/7/2016

Article: Gerenciamento circular das águas de esgoto é tema de palestra na 27ª Fenasan http://rmai.com.br/gerenciamento-circular-das-aguas-de-esgoto-e-tema-de-palestra/http://rmai.com.br/gerenciamento-circular-das-aguas-de-esgoto-e-tema-de-palestra/

Internet articles

- http://rmai.com.br Italy UNIVR Industrial sector, Business

network, Customers, Public

31/7/2016 Article: SMART-Plant: circolarità nei depuratori esistenti

Press article Servizi a Rete Italy UNIVR Water utilities and

industries

3/8/2016

Article: Smart-Plant al "Science communication event" di Manchester http://www.univrmagazine.it/sito/vedi_articolo.php?id=4155http://www.univrmagazine.it/sito/vedi_articolo.php?id=4155

Internet articles

- http://www.univrmagazine.it

Italy UNIVR Academic community

6/2016 SMART-Plant mentioned in KWB newsletter

Newsletter -


Germany KWB Water professionals of

academia, regulators and business

30/6/2016 Actosium (Active Symposium), SMART plant mentioned in presentations

Presentation 70 http://www.actosium.nl/actosium-bijvangst/

NL BWA Board industrial and

communal sector

6/2016 SMART-Plant mentioned on website website http://bwa-water.nl/news/ NL BWA Business network

http://rmai.com.br/

http://www.univrmagazine.it/

http://www.univrmagazine.it/






http://www.actosium.nl/actosium-bijvangst/

http://www.actosium.nl/actosium-bijvangst/

http://bwa-water.nl/news/

Project: No 690323



Number attending


6/2016 SMART-Plant described on website website - https://www.eydap.gr/en/Development/researchDevelopment/

GR EYDAP Business network

https://www.eydap.gr/en/Development/researchDevelopment/



Project: No 690323


11. TOP-TIPS

THINK, PLAN, ACT - STRATEGICALLY

The dissemination and communication strategy aims to (a) ensure that the vision, objectives, activities and

results of the project become widely known and understood from a scientific and a technical point of view,

(b) deliver clear, concise messages to high-level stakeholders, decision-makers, and end-users, and (c) develop

an effective channel for the exploitation of the project’s findings and technologies.

In order to effectively deliver the messages to the targeted audience it is important to communicate the

activities of the project from day one. In SMART-Plant we follow this principle and communication activities

started before the official day of the beginning of the project. Printed and online articles in the Italian press

have been published on March 2016 and an oral presentation regarding the project has been given on the 1st

INTERNATIONAL EXHIBITION & CONFERENCE ON WASTE MANAGEMENT, SUSTAINABILITY AND

ENVIRONMENT-RELATED PRODUCTS, SERVICES & TECHNOLOGY, in Muscat, Oman. The accounts of the

communication tools already have been created and are ready to be launched. Furthermore, the process of

think-plan-act will be continuously revised and fine-tuned in order to maximize stakeholder engagement and

the project’s impact.

YOU CAN’T REACH EVERYONE

Specific target groups have been identified, as different audiences may view the project under different

contexts. Target group identification was based on who is ultimately affected or potentially interested in the

results and the technologies of the SMART-Plant project and potential customers. Four classes of target groups

were created according to the interest and influence of the stakeholders. The classes, which comprise a total

of twelve (12) target groups, are the following:

A wide spectrum of partners is involved in the project, which ultimately provides the opportunity to create

and establish a proportionally wide framework for the efficient exploitation of the project’s outcomes.

THINK ISSUE – NOT PROJECT

The SMART-Plant addresses a portfolio of technologies, which meet the contemporary demands of the water

sector for environmental protection and resource recovery in wastewater management. The SMART-Plant

project aspires to promote the concept of energy efficient wastewater resource recovery. This will ultimately

reflect to the water and sewerage bills of people since the SMART-Plant will increase the profits from resource

recovery and will decrease the operating expenses. So the issue that we will focus is that the SMART-Plant

technologies increase profitability of the users which will then be reflected to the public.

1. a wide range of potentially interested stakeholders (e.g. the public, NGOs or relevant water groups),

2. the scientific community, 3. the policy makers, and 4. potential end-users or customers, which are the most important target group of the

dissemination and communication strategy of the SMART-Plant project.

Project: No 690323


MAKE IT RELEVANT TO EVERYDAY LIFE

The messages conveyed through the dissemination activities will explain what will change with the SMART-

Plant project and what solutions and benefits (economic, environmental, social, technological)

SMARTechnologies are offering. The core message of the dissemination strategy will highlight the main overall

target of the project, which is to validate and address to the market a portfolio of SMARTechnologies that,

singularly or combined, can renovate and upgrade existing wastewater treatment plants and give the added

value of instigating the paradigm change towards efficient wastewater-based bio-refineries. Nevertheless, this

message will be properly adjusted to meet the specific needs and characteristics of each target group.

Messages will be positive, persuasive, clear, simple and focused and will be expressed in scientific, technical,

non-technical, political, or explanatory language, depending on the type of audience to which it is addressed.

Extending this message to everyday people, SMART-Plant aims to decrease the water and sewerage

bills that people receive. How this will be done? Through the integration of the SMART-Technologies.

BE CREATIVE

The dissemination activities will overcome the traditional communication paradigms and make use of

visualization tools, such as photos, graphs, info-graphics and animations. For example, a short (3-5 min) film

of each technology will be produced for the SMART-Plant project.

What is more, dissemination strategies should shift towards the increasing usage of Internet-based social

media, such as YouTube, Facebook or Instagram, and take advantage of the popularity of social networking.

Furthermore, the leaflets and flyers will contain illustrations and visual representations which are catchy in

order to trigger attention.

Figure 11-1: An example of a word graph containing the relevant keywords of the project used in the

project’s flyer.

GET INTO THE MINDSET OF THE MEDIA

The use of traditional media (daily newspapers, magazines, radio and TV) is a key instrument to increase

awareness regarding the SMART-Plant project in local, national or international scale. Hence, it is critical to

identify and approach media people that are relevant to the issues addressed by the project. Messages

delivered from traditional media channels will be concise, avoiding technical details and scientific terms, as

Project: No 690323


they are intended to large, but not specialized audiences. For examples, expressions such as “SMART-Tech

means lower water utility bills for people”, “We can produce valuable materials from waste” etc. will be used

in the media to attract attention, rather than complicated expressions which are of no interest to the public.

THINK GLOBAL – ACT LOCAL

Staying relevant at an international level requires keeping local audiences well informed regarding the project.

Hence, informing local and regional audiences is a significant communication goal for the project. To this end,

all partners are encouraged to disseminate the relevance of the project to their regional contacts. In addition,

local traditional media channels, such as local newspapers or radios, would be in service. Local communities

in every demonstration site will also be informed about the importance and benefits of the SMART-Plant

technology with on-site notice boards. Moreover, as it has already been explained, in each meeting of the

stakeholder’s panel local target groups shall be invited to participate in order to increase the impact at a local

level. Finally, during the SMART-Plant project two open-day demonstration events in each SMART-Plant

technology, five seminars in five countries (Greece, Italy, Spain, UK and Germany), two networking events and

one conference will be organised. Local, regional, national and international stakeholders will be invited to

participate in the events.

BUILD YOUR ‘BRAND’ AND REPUTATION

Design of comprehensive branding for the SMART – Plant project

(including logo) and targeted activities and actions ensure a wide visibility

and identification of the project for marketing-driven dissemination. The

project will produce specific material to support marketing activities of

the partners who are entering into the market with SMART technologies

for the commercial roll-out.

In the SMART-Plant project, essential steps, online and not, have been included in the DCP to build a brand reputation.

Website

Facebook Page, Twitter profile, Instagram profile, LinkedIn profile, YouTube channel.

Press release

SMART-Plant project Events

Electronic promotional material

Presentations

Documents

Horizon 2020 research and innovation programme · PDF fileSMART-Plant D9 V1.0 –August 2016 This project has received funding from the European Union’s Horizon 2020 research and