HORIZANTAL MOUNT JUICER MIXER

INTRODUCTION

MARKET SHARE

MARKET COMPETITIVE PLAYER

SUCCESS MODELS

FAILURE GOOD MODEL

MARKET PRODUCT HEIGHT

PROJECT INTRODUCED

BOTTOM UNIT

JAR ASSEMBLY

MIXIE ASSEMBLY

VEGETABLE ATTACHMENT

VEGETABLE CUTTER

JUICER ASSEMBLY

JUICER ATTACHMENT

ADVANTAGE

FEATURE

NEXT LEVEL IMPROVEMENT

ESTIMATE PROJECT COST AND TIME

Generally all the mixer grinder was placing vertically position so

that ,while operating the mixer grinder , customers meets more difficult

due to the total height of the mixer grinder such as ,

1. jar lock and unlocking is difficult .

2. while grinding ,difficult to monitoring into the jar ingredients.

3. jar lid pop-up when running.

Introduction :-

This project main theme , how do reduce mixer grinder overall

height ,try to maintain same costing and increase the application with semi-

automatic operation.

Market share :-

Asia75%

Eropa8%

America10%

Australia4%

Aftrica3%

MIXIER GRINDER - SALES

India is a main country in mixer girder sales. they have 70% of the total market share in Asia country. More than 6 million units sales annually .

less th

an 45

above

750%5%

10%15%20%25%30%35%40%

Sales Catogary in india(USD)

Market Competitive Player :-

Success models :-

Butterfly-DesirePreethi –Blue Leaf Philips - Silent

Features :-1. Aesthetic2. Juicer extractor introduced3. Grind and store.4. Flexi-lid.5. Heat proof jar for chutney jar

Features :-1. Aesthetic2. Juicer extractor followed.3. Heat proof jar for chutney jar

Features :-1. aesthetic neutral.2. Motor noise reduced up to 78dB.3. Juicer extractor followed.

Some below the mixer grinder sales has very a large amount previous year in the market and reaches brand name around the customers.

Thus model introduced some valuable feature compare to other models. so that reached to customer .

Price : 95 USD Price : 100 Price : 90 USD

Failure good model :-

Philips HL-1659 is good innovative design but not reached much popular in customer end.

Features:-

1. Mixer grinder with grinding time setting.

2. Lid Locking arm.

3. Food processor unit for slicing ,grating and

egg blending

4. Atta kneading Unit.

5. More Foot vacuum to avoid unit skidding .

6. Micro switch control.

Prize : 150 USD

1. lid locking and jar locking is taking some seconds .2. Product lock like big mechanical construction.3. Product height is too high so that short height people handling is difficult.4. There is no option for mixing the ingredients without release the lid locking.5. Unit doesn’t lift without air release the foot vacuum.6. More weight.7. Every time should have setting the program before starting.

Failure cause:-

market product height :-

260

410350 MIN

600

MIN

Our aim ,new design height should reduce 40% of overall height from the

existing marketing product. so that 5 feet customer can easily to access the mixie top

mounting on the kitchen table from the ground level .

Project Introduced :-

1. Motor mounting position is horizontal instead of vertical to reduce unit overall height.

2. Noise proof air guide used to reduce motor noise.

3. New innovative juicer Extractor introduce to get more juicing efficiency.

4. Conversional CG jar and Big jar used.

5. Common jar lid used.

6. Universal cutting blade used for Vegetable cutting operation , Grading and cube

cutting.

7. Semi-auto lid locking with micro switch control provided.

8. Press type jar locking introduced.

9. Handle provided for motor assembly unit to easy handling.

10. Product Estimate cost 90USD.

General Feature :-

Coupler

Bottom Plate

Handle

Body

Rotary Switch

Bottom Unit :-

Air Delivery

Motor was mounted on the bottom plate with four screw.Specialized air guide used to reduce air noise and motor temperature.Handle is provided on the body to pick up easy.Vibration cushion provided in the motor to avoid vibration transferring motor to body. press lock provided in coupler area to lock all jars and attachments.Lid lock provided to lock all lid to avoid spices pop-up.One micro switch is connected thus loop lid lock ,press lock and rotary switch before the motor starting.Motor speed is controlled by Rotary switch with three different requirement speeds.

Features:-

245

230

245 125

Release button

Lid lock

Common Lid

Gasket

Jar assembly :-

Jar locking/unlocking direction

•Jar lid is designed to used in cg jar and big jar commonly.

•Chutney jar(CG) inside is stainless steel and out side is ABS plastic with handle to avoid heat

transferring and better handling

•CG capacity is .8 Ltr .For cg application..

•Big jar inside is stainless steel and out side is ABS plastic with handle to avoid heat

transferring and better handling

•Big jar capacity is 1.5 ltr.

•Place big jar attachment on the cg jar and lock clock wise to convert big jar.

•While locking the jar, handle should aligned same plane.

Big jar attachment with handle.

CG Jar with handle

Procedure:-

lock clock wise

Big Jar assembly

Mixie assembly :-

Jar locking/unlocking direction

Jar locking/unlocking direction

CG Jar assembly

410

260

195

General Procedure:-1. Place the jar on the bottom plate surface.2. Move the jar towards the motor side and jar is locked automatically .3. Ensure the jar locking by the locking sound.4. Close the lid on the jar with particular orientation.5. Then press the lid lock to avoid pop-up while running.6. Rotate the rotary switch require speed.7. While running don't required holding the jar lid.8. After grinding release the lid lock button.9. Then release the jar from the unit by jar release button.

Lid lock

Release button

Vegetable attachment :-

Coupler

Pusher

Cover

Feeding Tube

Cup

Gear Cover

Gear box

method:-

1. Vegetable cutter can possible slicing ,grading and cube cutting.2. motor power transferred from coupler to gear box. Gear box reduce the speed

to suitable vegetable cutting process.3. Cover can be detached and attached by rotated locking.4. Single blade is doing slicing at various size ,grading and cube cutting operation.5. Chute hole size and length maintained as per IEC standard to avoid injurious.6. Pusher provided vegetable pushing.7. Cutting vegetables collected by container and its volume capacity 800 mm³.8. Container design can use vegetable cutting and juice recollecting.

Cube Cutter

Cube Cutter Slot

Vegetable cutter :-

Procedure:-1. Place the attachment on the bottom plate surface.2. Move the attachment towards the motor side and it is locked automatically .3. Ensure the locking by the locking sound.4. Rotate the rotary switch require speed(first speed).5. Put fresh vegetables thru feeding chute and push with pusher.6. Vegetables is cutting as required length by adjustment the blade height. 7. Cutting vegetables fall down the container. 8. After complete the process ,stop the motor and collect vegetables from the container.9. Then release the vegetable attachment from the unit by jar release button.

Jar locking/unlocking direction

Juicer attachment

Pusher

cup

Juicer attachment :-

Coupler

Pusher

spout

Feeding Tube

Container

characteristic:-

1. New designed SS Shredder cutter used for juicing operation.2. Rear cover and juicer cover constructed by ABS Material and its connected by

detachable /attachable hinge.3. Juicer arrangement is connected to motor by press locking.4. Motor power is transferred from coupler to cutter directly.5. Shredder Cutter is fixed in shaft with full tighten.6. Inbuilt Pulp collection provision provided .7. Juice is collected the container and its juicing volume capacity 0.6 Ltr.

Juicer Cover

Rear Cover

Juicer assembly :-

Jar locking/unlocking direction

Juicer attachment

Pusher

container

Procedure:-

1. Place the juicer compartment on the bottom plate surface.2. Move the juicer compartment towards the motor side and it is locked automatically .3. Ensure the locking by the locking sound.4. Rotate the rotary switch require speed.5. Put fresh fruits thru feeding chute and push with pusher.6. New design cutter provided so that juice making quickly and not required to adding

water in the compartment. 7. Integrated pulp container provided so that 8. After juice extracting release the lid lock button.9. Then release the juicing compartment from the unit by jar release button.

Advantage:-

Advantage:-

1. Easy can be operate without hand touch.

2. Heat proof cg jar and big jar.

3. Better motor cooling.

4. Less height.

5. Less storage space.

6. Sturdy handle in motor and jars .

7. More safety.

8. Quick juicing extracting and more efficiency.

9. Easy cleaning and storage.

10. Easy operating .

11. Quick vegetable cutting.

feature :-

Features :-

1. Auto jar locking.

2. Unit height is reduced 40% of total height.

3. Don't required jar holding while mixer running.

4. Communize blade using for vegetable cutting.

5. Micro switch provided for safety purpose.

6. Possible continuous juicing application and vegetable cutting.

7. Handle provided in Motor unit for lifting

8. Handle provided cg jar and big jar attachment.

9. power indicator provided.

10. communize bowl designed.

11. Common use Container designed for veg cutting and juicer collecting.

next level improvement:-

1. Adopt hand blender(Project No:6) in this assembly so that no need for

separate motor for hand blender .

2. Noodles maker operation can be include in this machine.

3. Atta kneading operation to be add in this product.

estimate project cost and time:-

Development cost : 200000

Tool cost : 400000

Testing cost : 100000

other cost : 200000

Project costing(US $)

Project time :

Final design freezing : 5 to 6 month

Prototyping :1 to 2 month

Testing : 2 to 3 month

Tooling & correction : 1 to 2 month

Final Testing : 1 to 1.5month

THANK YOU