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CAMERON HORGAN DESIGNER
Two conceptual designs for a Cadillac Showroom and info zone at the Santa Monica Place shopping center. Both designs take the brand’s essential qualities
of luxury and technological innovation and built upon them to create compelling structures that reflect the Cadillac brand.
digital model, renderings, graphic/architecture coordination
sketchup, podium, photoshop
CADILLAC CONCEPTSSANTA MONICA PLACE – SANTA MONICA, CA / MACERICH / RIPBANG STUDIOS / 2013duties software info
SCHEME 1 - AERIAL VIEW SCHEME 1 - TOWARDS ESCALATORS
DEVELOPMENT SKETCH DEVELOPMENT SKETCH
SCHEME 1 - THE APPROACH
DEVELOPMENT SKETCH - “THE CHOSEN ONE”
A branded destination within mall common areas. Approximately 12 ft high by 15 ft wide by 45 ft long. Features six Freestyle machines, Coca-Cola Happiness Refill Machine, and a custom vending machine for Coke branded merchandise. Lounge-
style seating, interactive dance video game, and Coca-Cola “swoosh” shapes all promote the Coca-Cola brand.
design research, concept design, digital model, renderings
sketchup, photoshop
COKE FREESTYLE LOUNGEANY MALL / MACERICH / RIPBANG STUDIOS / 2013duties software info
MEDIA END VIEW
LOUNGE END VIEW
AERIAL VIEW
FREESTYLE FLAVORS
FREESTYLE MACHINECONCEPT SKETCH
CONCEPT SKETCH
CONCEPT SKETCH
SIDE A ELEVATIONSIDE C VIEW
^C
< BD >
Av
PLAN VIEWA/D CORNER VIEW
SIDE B VIEW
Proposal for a 20’ x 20’ soft seating area designed to promote ASU’s progressive brand in any mall.
research, concept design, digital model, renderings, presentation layout
sketchup, indesign, photoshop
ARIZONA STATE UNIVERSITY » SOFT SEATING AREAVARIOUS ARIZONA MALLS / MACERICH / RIPBANG STUDIOS / 2013duties software info
KAT VON D BOOTHSUNSET STRIP MUSIC FESTIVAL – LOS ANGELES, CA / SEPHORA / MAURY BLITZ / 2013
A branded booth design for Sephora’s Kat Von D line of make up products. The design captures the Kat Von D vibe of rock n roll, tattoos and glamour with a custom red mitered edge element, grey patterned backdrop, custom display shelf,
bare-bulb light make up stations, and photo op. Not to mention the awesome make up artists!
sketches, concept design, digital model, renderings
sketchup, photoshopduties software info
VIEW FROM OUTSIDEFRONT VIEW
MAKE-UP ARTISTS AT WORK
PHOTO OP AREA
MAKE-UP ARTISTS’ STATIONS VIEW OF SIGNAGE AT TOP
IHEARTRADIO FESTIVAL OUTDOORSLAS VEGAS / IHEARTRADIO / MAURY BLITZ / 2013
I helped to develop the masterplan and various elements throughout the festival’s outdoor portion. Elements such as: iheartradio VIP tent, MGM VIP tent, iheartradio
Backyard Activity Zone, Monster Headphones activation booth, the 2 main stages, the Mastercard tent, and the wayfinding graphics.
Sketchup model, signage and graphics
Sketchup, Photoshop, Illustratorduties software info
OUTDOOR STAGE GRAPHICSMAIN FESTIVAL ENTRANCE GATES
MASTERCARD PHOTO OPMONSTER HEADPHONES BOOTHOVERALL AXON
PHOTO - ENTRANCE PASSAGE
PHOTO - SEATING AREAS
2016 MAZDA MIATA RELEASE EVENTMONTEREY CA / FULL-BLOWN EVENTS & MAZDA / MAURY BLITZ / 2014
With Maury Blitz, I developed the site plan in Sketchup, as well as a few custom pieces, such as the catering services table areas, and car displays. We worked closely with Full Blown Media to develop and implement the design.
Planning, site design, Sketchup model, graphics planning
Sketchup, Photoshop, Illustratorduties software info
ENTRANCE PASSAGE FEATURING MIATA HISTORY
VIEW OF SEATING AREA WITH CATERING AND CAR DISPLAY BEYOND
VIEW FROM CATERING TO CENTRAL BAR
PHOTO OF BAR AREA
PHOTO OF ENTRY PASSAGE
RENDERING OF ENTRANCE RENDERING OF ENTRY PASSAGE
PHOTO OF BACKLIT ACRYLIC GRAPHIC
RENDERING OF BAR AREA
A re-skinning of the previous airline that used this space, Airtran. This project’s main feature is an oversized backlit acrylic graphic of Southwest’s iconic jet, visbile from anywhere in the stands. The furniture was refinished and the backbar updated with new backlit graphics. The new design taps into
Southwest’s colors and branding while introducing new textures and graphic motifs to combine into a unique new presence for the airline at Amway center.
digital model, renderings, graphic/architecture coordination
sketchup, podium, photoshop
SOUTHWEST FLIGHT DECKAMWAY CENTER – ORLANDO, FL / SOUTHWEST / RIPBANG STUDIOS / 2012duties software info
A concept for a renovation of the current Yavapai Lodge’s guest amenities at the Grand Canyon. Design references local Native American arts and crafts (Navajo, Hopi, et al.).
3D model, rendering, lighting design
sketchup, podium, photoshop
YAVAPAI LODGEGRAND CANYON, AZ / DNC / RIPBANG STUDIOS / 2013duties software info
BAR LOUNGE
MAIN LOBBY ENTRANCE
TRADING POST DELI
VIEW OF BAR WITH GRILL BEYOND
A concept design for a bar and grill in the new Gensler-designed upper level deck of the renovated Cleveland Browns stadium. Bar caters to fantasy football fans, and features an electronic ticker with player and game stats updates from across the NFL. Designed to mesh with the updated design of the stadium, the design
incorporates orange back-painted glass walls, weathered steel wall and details, a wrap-around bank of monitors, and a boasts a view of the Rock’n’ Roll Hall of Fame from the long bank of windows. Not to mention a large number of craft beers on tap.
sketchup model, renderings, lighting design
sketchup, podium, photoshop, indesign
DRAFT CLUB GRILLBROWNS STADIUM – CINCINATTI, OH / LEGENDS / RIPBANG STUDIOS / 2013duties software info
BARGRILL
TABLES
COUNTER
PLAN
VIEW FROM FIELD
A new market-style restaurant in Toronto’s Eaton Centre featuring several different cuisines and dining areas.
digital model, rendering, drafting, interior design, environmental graphics
sketchup, podium, photoshop, autoCAD, indesign, illustrator
RICHTREE NATURAL MARKET RESTAURANTSTORONTO, CANADA / RICHTREE NATURAL MARKETS / RIPBANG STUDIOS / 2012 -2013duties software info
4’-9
”
MARKET R
ESTAURANTS
FRONT ELEVATION
1’-6
”
2’-6”
5’-6”
with General Contractor.3a. Sign Fabricator is responsible for providing final appropriate mounting structure and method of attachment.3b. Sign Contractor is responsible for coordinating with General Contractor for necessary power requirements at location prior to fabrication.4. Price as drawn and also per letter per square foot. Artwork shown is not final.
DETAIL/SECTION
1a
1b
1c
1d
1e
1f
1f
P-TBD
V-TBD
P-6.1
PHOTO - MAIN ENTRANCE
SIGN SECTION DETAIL MONUMENT SIGN ELEVATION SIGN GRAPHICS
RENDERING - MAIN ENTRANCE
PHOTO – LOOKING DOWN
B O S C OP I Z Z E R I A
CONTEXT ELEVATIONscale: 1/4” = 1’-0”3
1
MAIN DINING AREA - PHOTO
MAIN DINING AREA - RENDERING
CASUAL DINING - RENDERING
CASUAL DINING - PHOTO
FRONT ELEVATION - PIZZERIA BOSCO
CONTEXT PLAN
HERO SHOT
FRONT ELEVATION
PRE-TODDLER BUBBLE ACTIVITY AREA
SECTION DIAGRAM
With the opening of the new terminal at LAX, the client thought that there should be a place for the traveling kids. We thought this place needed to be everything
fun about LA, so we made a wave structure with interactive light games, toddler “bubble” area, a ridable dolphin and surfboard.
design research, concept design, digital model, renderings, presen-tation graphics, client meetings.
sketchup, podium, photoshop, indesign
THE WAVE - KIDS AREALAX – LOS ANGELES CA / LOS ANGELES WORLD AIRPORTS / RIPBANG STUDIOS / 2013duties software info
LANDSIDE FROM ACCESS ROAD (RENDERING: MIKE AMAYA)
LANDSIDE FROM PED BRIDGE (RENDERING: MIKE AMAYA)
This new air traffic control tower is designed with a flaired shape to allow for an offset cab and program near the top of the tower for better connection and proximity to electronic equipment.
revit/rhino conceptual model development, physical models, reconciled historical cad
revit 2011, rhino 4, autocad
AIR TRAFFIC CONTROL TOWERSFO – SAN FRANCISCO, CA / SFO / HNTB / 2011duties software info
C L Cab
BUILDING SECTION
AERIAL VIEW
VIEW WITH TERMINAL 2 IN FOREGROUND
NEW CONSTRUCTION PLAN
A 1960s modernist hillside home renovation. The focus was on opening up the interior spaces, to give the house contemporary feel, and the deck which offers sweeping views of Los Angeles.
drafting and design, digital study model
sketchup, autocad
RIDGEMONT DRIVE HOUSELOS ANGELES, CA / PRIVATE CLIENT / SPACE ARCH / 2012duties software info
REAR DECK PERSPECTIVE
STREET SIDE VIEW
2
1
Fabrication
Revision No.:
Drawing
Drawn By: C. Horgan
Aluminum top plate
Metal Sleeve continuously welded to aluminum top plate.
L-angles to support alum top plate.
L-angles to fasten removableassembly.
Up-light attached to top plate.
Top plate welded to top of 45 degreerotated 5” aluminum tube.
Aluminum Knuckle.
3/4” Acrylic
Illuminated polycarbonate cylinder isscrewed to inside of aluminum sleeve.
Illuminated polycarbonate cylinder cap 1
3" Dimensional letters
2" x 2" square aluminum tube.
Diffuser Lens
LEDs evenly spaced every 6”
Locking screw
Weep holes in extrusion, every 18”
3/8” x 5” Hilti Kwik Bolt TZ (Carbon Steel with electroplated Zinc, 5 microns thk.), typ.See Dwg 2 on Sheet 1.2 for placement
Bolts
Cast in place concrete base
Screwed-on rectangular alum. tube.Frazee Colorlife CL 2144m Direct Appeal
Aluminum cabinetICI Paint #121 Classic Burgundy
1'-8" Painted dimensional LettersICI Paint #125 Red Letter Day
Painted Aluminum sheetICI Paint #849 Skylight
Painted Aluminum sheetICI Paint #849 Skylight
Internally illuminated aluminumcabinet with backlit letterforms.Frazee Colorlife CL 1967n Woodland Carpet
Backlit push-through acrylic letters
LEDs mounted on reflector every 6”-8”
Continuous hinge w/ gasket over hinge barrel;sign face frame is inserted into center extrusioncreating a seal.
E-6337/AX03
E-9445/AX09
Bolts
(45 per side)LEDs evenly spaced every 6”
Frame bolting
1 SectionScale: 1 1/2” = 1’
2
2 1/4"
1'-8"
2 1/8"
4 1/4"
5 1/8"
4 3/8"
5 7/8"
3"
5 3/4"
1 3/4"
4 1/8"
1 3/4"
4 1/8"
1 3/4"
8 1/4"
5 1/2" 1'-1 1/2"
2" 3 7/8" 2" 3 7/8" 2"
4 1/2"
4 3/4" 10 5/8"
9 3/4"
4 7/8"
3"
4 1/2"
C L
3"3"
Hinged panel for access1
1
1
1
1
1
2 1/2"
SIGN INSTALLED IN THE SHOP WITH LIGHTS ON
SKETCHUP MODEL
2
2
Illuminated polycarbonatecylinder with VDC film laminated to the exterior, color TBD.
Internally illuminated acrylic.
3“ Dimensional letters,lit by downward facing lights in above cabinet.
C-shaped screw-onmetal knuckle.
3'-9
7/8
"5'
-4 1
/2"
7'-1
0 1/
4"
Painted aluminum square tube segments.
6"11"
17'-3
/4"
Aluminum frame ICI #121 Classic Burgundy
Screwed-on rectangular Aluminum frame.Frazee Colorlife CL 2144M Direct Appeal.
Aluminum cabinet.ICI #121 Classic Burgundy
Tapering AluminumCabinet
1‘-8” PaintedDimensional LettersICI #125 Red Letter Day
Subject to changePainted Aluminumbacking plate.ICI #849 Skylight.
Internally illuminated aluminum cabinet with additional downwardlighting for letters below.
Backlit push-through acrylic letters
24'-3 1/2"
22'-6 3/4"
2'-1
3/8
"1'
-1 3
/8"
3'-3
/8"
6'-3
1/8
"
1'-6 1/4"
ElevationScale: 1/2” = 1’1
1'-8"
11.3
11.4
21.4
21.2
6 3/
8"4
1/2"
1'-3 1/2"
6"
1 1/4"
1
1
Detail Plan SectionScale: 1 1/2" = 1'2
1'-8"
1
1'-6 1/4"
1'-2" typ.EQ EQ
1 1/2" typ.
5"
11" typ.
C-Shaped screw-on metal knuckles
2" typ.1 1/2"
Top of tapered aluminum cabinet
11" Square aluminum tubing
LEDs attached to 5" square tube
5" Square aluminum tubing, rotated 45°
Circular cut in acrylic
Cylinder pivot for 45 degree rotated aluminum 5” tube.
2 Halves — 1 3/4” Thk. Illuminated acrylicwith 8” circular cut in center, color tomatch polycarbonate cylinder.
EQ
EQ
1'-6
"
rotated around cylinders mounted at top and bottom of chamber to allow for LED maintenace/installation.
Ø 8"
1
FRONT
REAR
1
TOWER ASSEMBLY DETAIL 1 TOWER ASSEMBLY AXON - OPEN
BASE AND SIGN SECTION DETAIL
TOWER ASSEMBLY AXON - CLOSED
SIDE ELEVATION
BARNSDALL PARK SIGNHOLLYWOOD, CA / BARNSDALL ART PARK FOUNDATION / VOMAR PRODUCTS / 2010
Fabrication drawings/details and Sketchup model for historic Barnsdall Art Park in Hollywood. Original design by Sussman-Prezja.
Drafting and design, 3D concept models
AutoCAD, Sketchupduties software info