Hope House

hope house

Hope House services form a safety net of prevention, educa-tion and support for thousands of people traumatized by domestic violence every year. Residential services are provided through two secure locations in Independence and Lee’s Summit, Missouri and comprehensive outreach services are provided to those not needing secure shelter. 122 women and children can be housed between the two locations. Unbelievably, both shelters are at capacity every day of the year.

Mary Anne Metheny, CEO

Hope House

Rebrand

Touchpoints

Focus

7Mission StatementPhilosophyAudienceAttributesInspiration

29 ColorsTypefacesLogoLogotypeSignatureImageryIncorrect Usage

41 Business cardsMinicardsStationeryInvoicePinsTshirtVehicleBillboardWebsiteApp

83 Room mockups

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contents

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hope house

hope house’s mission is to break the cycle of domestic violence by providing safe refuge and supportive services that educate and empower women and children. hope house will advocate social change that protects and engenders a person’s right to live a life free of abuse.

mission statement

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philosophyhope house provides shelter and comprehensive services to survivors of domestic violence in the Kansas City metro area. Weaving together safety, support and hope helps give survivors the ability to start a new life, free from abuse.

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hope house’s hotline and programs help thou-sands of survivors of domestic violence each year. In June, 2014 alone we logged the following numbers:

number of women in shelter: 133

number of children in shelter: 90

number of hotline calls: 500

number of people turned away due to capacity: 264

Even with 100% funding and staffing, the need would still be greater than the resources avail-able. For those we are able to help every day, we depend on the Kansas City community giving back to their neighbors in need through mon-etary donations and volunteer hours.

audience

local business owners

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victims of abuse

local emergency responders

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safetyfreedom from harm or danger : the state of being safe

attributes

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educationthe knowledge and development resulting from an educational process

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supportto promote the interests or cause of : to uphold or defend as valid or right

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inspiration

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rebrand

colors

R 238G 229B 108

C 8M 2Y 71K 0

R 198G 197B 197

C 22M 17Y 18K 0

R 255G 255B 255

C 0M 0Y 0K 0

R 242G 117B 118

C 0M 68Y 44K 0

R 108G 57B 119

C 67M 91Y 23K 8

R 108G 135B 196

C 60M 43Y 0K 0

hope security joy

compassion wisdom calmness

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typefaces

Elegant LuxOnly used as logotype and tagline

Whitney MediumUsed for body copy or header

whitney scused as header or subhead

Whitney LightUsed as header, subhead or body copy

whitney light scused as header or subhead

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l mn o p q r s t u v w x y z. , ? : ; ” & ! # / = + @

ABCDEFGHIJKLMNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0








simplified logoThe logo connotes a connectivity between memebers of the community to promote support for victims of abuse

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logoThis logo integrates the plus sign where the connection between the two H’s for Hope House is made

logotype

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staging areaThe staging area on all sides, from the top of the logo to the bottom of the tag line, is equivalent to the x-height of the hope house logo type.

signature

imageryblack & whiteAny image depicting victims in an abusive situation, or that generate a feeling of sadness, anger or sympathy must be shown in black and white

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full colorAny image depicting happy, friendly or helping people must be shown in full color. Can be any variation of opacity above 30%

incorrect usage

The logo cannot have a drop shadow.

The plus cannot be in any other color except the brand colors and never in gray or white with shown within the H.

The logo cannot be shown on a solid black background.

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The logo cannot have an outline.

The logo must be shown at 1/2 in or above in scale.

The logo cannot be shown on a background that is the same color as the plus.

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touchpoints

business cardsThe business cards all follow the same layout but can have the color changed to any of the four brand colors and the type sizes can change to fit within the boundaries according to the changes in names and numbers.

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mini cards

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stationery

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invoice

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pins

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tshirts

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vehicle

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billboard

website

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application

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focus

room mockups

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Documents

Hope House