The Experience is Everything : Hood Capabilities 2012

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Digital innovation has trained us to expect exactly what we want, when and where we want it. And consumers increasingly expect all contacts with brands, across all channels, on-line, in-store or in-hand, to be consistent and coordinated.

Successful brands are marrying the key elements of marketing, customer interaction, design, engineering and technology into a seamless brand experience.

For retailers, that includes multi-channel interactive displays, mobile apps, Wi-Fi solutions, social media, loyalty apps and analytics, all operating in real time.

Exciting stuff. But easier said than done. Brands and retailers need help navigating this evolving world.

Welcome to Hood.

The experience

is everything.

For more than two decades, Hood has been designing retail environments, kiosks, exhibits, experiential installations, and museum displays with one goal: to make brand experiences that people love.

Today, we’re creating a new breed of retail experience design – a company innovating at the intersection of retail environmental design and digital technology.

We employ a disciplined ‘engineered design’ process where consumer insights, design, technology and architecture are fused with interactive, multichannel media and marketing.

We thrive on complex assignments, and take pride in our creative solutions that drive shoppers from consideration, to purchase, to brand advocacy.

A new breed of retail experiencedesign.

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Our capabilities.

Types of projects

Multi-Channel Interactive DisplaysPop-Up Stores Trade Show Exhibits Museum Fixtures Corporate Marketing Centers Mobile Marketers Experiential Events

Services we provide

Consumer Insights & StrategyUser Experience DesignEnvironmental Design Software DevelopmentEngineering Manufacturing & Fabrication Installation Global SourcingLogistics Device Monitoring Data Management & Security Data Analytics & Reporting Project Management & Integration

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Clients we’ve worked

with.

Agilent Technologies Affymetrix Anchorage Museum AribaAkeena Solar Charles Schultz Museum Charles Schwab Chabot Observatory Cisco Clif Bar David Copperfield DisneyElekta

Fuego Fujitsu Grace Baking Hewlett-Packard IBM Intuit LeapFrog Levi Strauss & Co. Logitech Miller-CoorsNanaWall National Geographic Niebaum-CoppolaOakland Museum of California

PG&E Rosetta Stone SanyoSeattle’s Best Smithsonian Institution Sony SpinVox Stanford University, Cantor Arts Center Sun Microsystems The Republic of Tea UCSF Wild Planet Toys Zoom

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Samplesof our work experience.

Experiential

Anchorage Museum

Coors: AT&T Park Party Deck

Cisco: Mobile Marketer

Kiosks

LeapFrog:Times Square Pop-up

Zoom:Vending

Museums

Coppola Winery Museum

Oakland Museum of California

Exhibits

SpinVox

Fuego

Elekta

Impac

Retail

Sony PlayStation: SWAS

Nintendo:World Store

Levi’s: Flagship Store

LeapFrog: SWAS

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hoodretail

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As the market for hand-held games continues to grow, Sony’s objective was to create a store-within-a-store concept that would elevate their PS3 game console and activate the customer experience in a big box store format. Hood created a retail experience design that engages gamers with the core PS3 product while also promoting peripheral accessories. The plug-and-play design of the fixture allows Sony to quickly change-out their product offering. Interactive touch screen displays support the pre-sale of new games. The equipment-bay built into the end-cap along with in-line raceways supports future upgrades with minimal retrofit.

Sony PlayStation

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SonyPlayStation

activating the brand experience in a big box store environment

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Sony PlayStation

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Hood was commissioned by Nintendo to design their World Store, located in New York’s Rockefeller Plaza, where Nintendo premiers their newest games, accessories and apparel. The Hood solution included wide-open gaming decks that allow families and friends to play new releases together, as well as stations staged in the front store windows to generate buzz by pedestrians passing by. Mezzanine level display cases bring the Nintendo brand story to life, sharing a chronological history of the company and the excitement Nintendo games have generated over the years.

Nintendo

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Nintendo

wide-open gaming decks allow for play of new releases with friends and family

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Levi’s

Hood partnered with Levi’s to create one of the first ever applications of digital technology in a retail environment. The venue was the Levi’s flagship store on Union Square in San Francisco. The objective was to create a state-of-the-art experience that makes shopping for Levi’s jeans more personal, more fun, and more cutting-edge. Hood designed kiosks equipped with green screen technology that took precision measurements and delivered custom made jeans to buyers in just three weeks. Personal purchase history was also stored at a number of in-store kiosks to encourage return visits.

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Hood worked with LeapFrog to design a store-within-a-store at the Toys ‘R’ Us in New York Times Square. The objective was a hands-on experience that would engage kids and their parents in the breadth and depth of LeapFrog’s educational series of products. Our solution included age-appropriate interactive stations, each giving kids and parents alike a one-on-one experience with each product. Our partnership with LeapFrog spans a wide range of assignments including the design of their corporate marketing show room, LeapFrog’s marketing teleconferencing center, as well as their 30,000 square foot showroom at the International Toy Center in New York.

LeapFrog

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hoodexhibits

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A leading voice-to-text technology provider, England-based SpinVox needed a breakthrough design concept for their relatively small booth at the annual CTIA wireless trade show. With the help of London-based design company, Freestate, Hood’s innovative and colorful design created a huge splash for SpinVox that drew attention around the hall, generated traffic to their booth, and resulted in thousands of qualified sales leads. SpinVox was the buzz of CTIA in both 2009 and 2010 and walked away with Best-of-Show in a 20x20 booth space two years straight.

SpinVox

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SpinVox

best-of-show in a 20x20 booth space two years straight

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Fuego markets a line of very high-end state-of-the-art outdoor barbeques. Our assignment was to create a trade show destination that would show case their product line in an environment that had the feel of a sophisticated urban setting. Using sustainable materials and HD video technology, Hood created a unique design that emulates a magical outdoor environment, including a digitally produced sky that provides a dawn-to-dusk day with moving clouds, flying birds and falling leaves.

Fuego

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Fuego

emulating a magical outdoor

environment

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Elekta is a Swedish company that provides radiation therapy, radiosurgery, related equipment and clinical management for the treatment of cancer and brain disorders. Elekta’s aggressive expansion of 2 to 3 new companies per year required a flexible exhibit design to allow for necessary expansion of product offerings in a trade show environment. The Hood plug-and-play solution has doubled the life of Elekta’s typical trade show exhibit saving the company millions in property additions and lighting change-outs that would normally be required.

Elekta

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Impac is an integrated software system marketed by Elekta, a leader in clinical solutions for the treatment of cancer and brain disorders. The Impac system is used by hospitals for tracking medications for oncology patients. Our assignment was to create a trade show exhibit that would help establish the Impac brand identity and convey leadership in the industry. The Hood solution brought Impac’s logo into three dimensions spanning 40’ across the show floor. The exhibit structure and six double-sided workstations were bathed in simulated sunlight produced by a special 6400-Kelvin lighting system. Reflective white surfaces created a clean and inviting atmosphere.

Impac

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hoodmuseums

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The objective of our assignment with the Coppola Winery Museum was to skillfully choreograph the behind-the-scenes moments of what all goes into making Francis Ford Coppola’s movies. Hood worked closely with the museum curator and the in-house designer on this project to achieve a presentation style that flowed with the classic Geyserville location and documented Francis Ford Coppola’s illustrious career. Memorabilia, props and movie awards are showcased elegantly in mahogany cases, from Robert Duvall’s cowboy boots and cavalry hat from Apocalypse Now, to props and costumes from Bram Stoker’s Dracula.

Coppola Winery Museum

Coppola Winery

Museumskillfully

choregraphed behind-the-scenes

moments

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Coppola Winery Museum

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One of the Bay Area’s largest museums, the Oakland Museum of California, has a spectacular collection of modern artists along with California history and natural sciences. Hood worked closely with their conservation team to create state-of-the-art hermetically sealed cases that maximize the view of each artifact with minimal visual obstructions.

Oakland Museum

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Oakland Museum

hermeticallysealed cases with

minimal visual obstruction

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hoodkiosks

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Hood partnered with LeapFrog to create a 1,500 square foot pop-up store at the Toys ‘R’ Us location in New York Times Square. To create excitement and buzz, life-size dimensional foam-cut characters were designed to greet children near a seven-foot tall pyramid of giant toy building blocks. We created product display and demo stations for LeapFrog’s entire line of products including essential elements of brand identity and product information so children and parents can not only experience and learn about LeapFrog’s products, but also feel a more emotional connection to the LeapFrog brand.

LeapFrog

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Hood was commissioned by Zoom Systems to create custom design exteriors for their line of automated self serve retail stores that combine convenience of online shopping with the immediate gratification of traditional brick and mortar retail.

Zoom

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hoodexperiential

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Hood played a key role in the engineering and construction of many of the venues within the Anchorage Museum Discovery Center. Included in our larger assignment was the design of an experiential gallery where kids and their parents can learn about the principles of physics in a fun, interactive way. Our solution included active displays that give museum goers memorable ways to experience the principles of energy, force and motion.

Anchorage Museum

Anchorage Museum

experiential gallery to learn

the principles of physics

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Miller Coors engaged Hood to create a point of destination for Giants fans at AT&T Park that both enhances the fan experience and underscores the Coors Lite brand. The Hood solution was a more ‘cush’ lookout for Giants fans to enjoy the game from right field. The design includes an under floor heating system to keep fans warm and cozy on those typical foggy San Francisco nights. Padded bar stools add more comfortable seating for ticket holders, while the deck has freestanding space for fans to mingle as they enjoy their Coors Lite.

Coors

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Coors

helping Coors enhance the

fan experience

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Cisco Systems partnered with Hood to create a mobile exhibit designed to put their AVVID Express ‘show on the road.’ Through the use of a custom-designed mobile unit, Cisco can now bring product demonstrations directly to customers. The mobile environment was built to withstand extreme climate changes while securely housing fragile equipment. Precise engineering resulted in a climate controlled, road-ready presentation theater and training center on wheels.

Cisco

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Cisco

custom designedmobile exhibit

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We listen to your needs and operational strategies.

We listen to consumers to understand their mindset and the conditions that drive purchase.

We study your brand and its relationship to the market.

We cultivate a personal collaboration with your team.

We bring best-of-breed resources to your project.

We adapt quickly to a changing landscape.

We ultimately create retail experiences that capture your vision, nurture your brand, and deliver profits to your bottom-line.

The Hood

approach.

Dave Hood

President & CEO

1001 Canal Boulevard, Suite C

Point Richmond, CA 94804

phone: 510.965.9999

email: dhood@hoodexhibits.com

www.hoodexhibits.com

Mike Goefft

EVP, Sales and Marketing

1001 Canal Boulevard, Suite C

Point Richmond, CA 94804

phone: 415.722.3586

email: mgoefft@hoodexhibits.com

www.hoodexhibits.com