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• Honolulu Star-Bulletin est. 1882
• The Honolulu Advertiser est. 1856
• MidWeek est.1984
• OPI Established in 2001 by Black Press
• Honolulu Star-Advertiser established in
2010 with the purchase of Honolulu
Advertiser
History
63%
76%
85%
Hawaii’s LARGEST Media
Nielsen Scarborough 2015 + 2016 R2
75% of Hawaii adults reached
every week.
The Garden Island
Kaua’i Midweek
thegardenisland.com
Hawaii Tribune-Herald
West Hawaii Today
hawaiitribune-herald.com
westhawaiitoday.com
Honolulu Star-Advertiser
MidWeek
staradvertiser.com
Honolulu Star-Advertiser ranks in the
Top 15 Largest U.S. Daily Newspapers
1. USA Today
2. Wall Street Journal
3. New York Times
4. Chicago Tribune
5. Long Island Newsday
6. Los Angeles Times
7. New York Post
8. Dallas Morning News
9. Washington Post
10. Tampa Bay Times*
11. Minneapolis Star Tribune
12. Honolulu Star-Advertiser
13. Bergen County (NJ) Record
14. New York Daily News
15. Houston Chronicle
Star-Advertiser Circulation
Ranks 12th in the nation
SOURCE: Alliance for Audited Media’s (AAM) “Media Intelligence Center.” List above represents a Top 15 national ranking of AAM
member publications (7 day paid newspapers) reporting a Monday—Friday combined volume average. Volume averages compiled using
AAM’s Quarterly Data Report audience measurements, utilizing the Q2 2016 report filed for each member publication listed. *Volume
average for “Tampa Bay Times”, utilizes AAM’s Quarterly Data Report for Q1 2016.
#1 Readership In the Nation
Nielsen Scarborough 2016 R2 – Newspaper Penetration Report
Among daily newspapers in major metropolitan markets with an adult population greater than 500,000.
Newspaper Daily
Average
Sunday
Average
Honolulu Star-Advertiser 36.5% 46.0%
Washington Post 27.7% 36.0%
Chicago Tribune Newspaper Group 14.7% 26.4%
Dallas Morning News 16.3% 24.2%
Philadelphia Inquirer/ Daily News 14.8% 20.9%
Houston Chronicle 13.5% 23.5%
Los Angeles Times 12.1% 20.1%
New York Daily News 11.4% 12.9%
New York Times 8.5% 10.4%
New York Post 7.3% 5.5%
Long Island (NY) Newsday 5.6% 5.1%
• Honolulu Star-Advertiser
• USA Today Hawaii Edition
• The Garden Island
• Hawaii Tribune-Herald
• West Hawaii Today
Daily Newspapers
• MidWeek
• Kaua`i Midweek
• Military Newspapers:
Hawaii Army Weekly,
Marine Star, Ho`okele
• TGIF
• Street Pulse
• Big Island TV Week
Affiliated Publications
• Staradvertiser.com
• Thegardenisland.com
• Westhawaiitoday.com
• Hawaiitribune-herald.com
• Hawaii.com
• Hawaiicars.com
• Midweek.com
• Midweekkauai.com
• Honolulupulse.com
• Honolulustreetpulse.com
• 101thingstodo.com
• Waikikivisitor.com
Websites
• HILuxury
• Go Kailua
• Go Kapolei
• Aloha Hilton Hawaiian Village
• Aloha Hilton Waikoloa
• Disney Aulani
• Trump Ho`okipa
• Kahala Life
• Waikiki Magazine
• Drive
• 101 Things to Do: Oahu, Maui, Big
Island and Kaua`i
Magazines
Honolulu Star-Advertiser Hawaii’s largest daily newspaper
• Hawaii’s largest daily newspaper, and
Oahu’s only daily newspaper – publishes
7 days a week
• Award winning journalism covering local,
state, national and world news for Oahu
and neighbor islands
• Available in print, online, mobile, print
replica and the app
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
*Nielsen Scarborough 2016 Release 2
Circulation Reach*
Daily (M-F avg) 149,241 285,968
Sunday 162,917 359,737
MidWeek Hawaii’s Favorite Newspaper
• Celebrating more than 30 years
• Weekly community newspaper on Oahu –
publishes every Wednesday
• More than 50% of readers voluntarily return
“requester cards”
• Mailed by zip code to virtually every household
on Oahu
• Delivered by U.S. Postal Service via 2nd class
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
*Nielsen Scarborough 2016 Release 2
Circulation
267,859
Monthly Readership*
359,452
MidWeek Voice Community Newspapers
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
Voice – Zone publication inserted into
MidWeek Oahu
• Weekly community newspaper on Oahu
– publishes every Wednesday
• Mailed by zip code to virtually every
household on Oahu
• Delivered by U.S. Postal Service via 2nd
class mail
USA Today Hawaii Edition
• Daily newspaper – publishes 5 days a
week, Monday-Friday
• An edition of USA Today with Hawaii
specific editorial and advertising
• Available at Starbucks, ABC Stores, 7-
11’s, major grocers, military bases and
numerous Hawaii hotels
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
Daily Circulation
6,794
Street Pulse
• A free weekly publication – publishes
every Friday
• Available at 536 rack locations on Oahu
• Advertising vehicle for and private party
car sellers and auto aftermarket products
• Content appeals to the younger market
with local cover models, party photos,
video game reviews and custom car
features
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
Daily Circulation
47,068
Military Newspapers
Circulation
6,396
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
Circulation
19,578
Circulation
13,093
The official newspaper for the U.S. Army, Navy and Air Force in Hawaii
• Weekly military newspapers – publishes every Friday
• Delivered to military homes, bases and the Hale Koa Hotel
Active Duty
Military
50,578
Military
Civilians
18,814
Total Military in Hawaii
69,392
The Garden Island
• Kaua`i’s only daily newspaper – publishes 7 days a week
• Winner of several Pa`i awards by Hawaii Publishers’
Association for Editorial Excellence
Kaua`i Midweek
• Weekly community newspaper on Kaua`i – publishes every
Wednesday
• Kaua`i Midweek est. 2010
• Carrier delivered to non-subscribers
• Inserted into subscribers of The Garden Island
Sunday Circulation
8,275
Kaua`i Newspapers Read by 85% of Kaua`i adults each week
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
*Nielsen Scarborough 2015 + 2016 Release 2
Weekly Readership*
44,628 (71%)
Daily Circulation
8,207
TGI + Kaua`i Midweek +
TGI.com weekly readership*
47,069 (85%)
Circulation
23,426
Hawaii Island Newspapers Read by 63% of Hawaii Island adults each week
Hawaii Tribune-Herald
• Hawaii County’s newspaper for Hilo
residents
• Winner of several Pa`i awards by
Hawaii Publishers’ Association for
Editorial Excellence
Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016
*Nielsen Scarborough 2015 + 2016 Release 2
Big Island TV Week
• Weekly TV listings direct mailed to
nearly 46,000 homes – publishes
every Wednesday
Circulation
57,423
Daily Circulation
13,660
Sunday Circulation
15,451
Weekly Readership*
60,823 (60%)
West Hawaii Today
• Hawaii County’s newspaper for Kona residents
• Winner of several Pa`i awards by Hawaii
Publishers’ Association for Editorial Excellence
Daily Circulation
7,373
Sunday Circulation
9,498
Weekly Readership*
26,107 (64%)
Staradvertiser.com
Google Analytics January 2017
Page Views
12,304,913
Unique Browsers
1,376,131
Facebook Likes
387,055
Screen Views
2,849,705
Unique Devices
28,607
Downloads
126,274
• Provides travelers planning a visit to
Hawaii with Island information statewide
• Features accommodations options and
the best activities, shopping, dining and
entertainment opportunities
• Includes valuable travel editorial and
vacation planning ideas
• Opted-in members receive weekly e-
newsletter featuring news, events and
special features
Hawaii.com
Google Analytics January 2017
Page Views
2,901,965
Hawaiicars.com
Hawaii’s LARGEST local auto site
• Thousands of local new, used
and Certified Pre-Owned
vehicles
• Private party sellers can post
their vehicle for FREE
• Users can shop and compare for
the best deals
Magazines
HILuxury
• Luxury magazine catering to Hawaii’s elite – publishes
6 times a year
• Available at Oahu newsstands and bookstores, select
United Airlines red carpet lounges, American Airline
Premiere Lounges, and select luxury hotels
Go Kailua & Go Kapolei
• Community magazines – publishes 4 times a year (Spring,
Summer, Fall and Holiday issues)
• A magazine for residents full of information about shopping,
dining, activities and events in the neighborhood
• Direct-mailed to homes in the close-knit communities of
Kailua & Kapolei
In-Room Magazines
Aloha Hilton Hawaiian Village &
Aloha Hilton Waikoloa
• Aloha Hilton Hawaiian Village –
publishes 2 times a year
• Aloha Hilton Waikoloa – publishes
once a year
• In-room magazines created
specifically for guests at Hilton
Hawaiian Village (Oahu) and Hilton
Waikoloa (Big Island)
Disney Aulani
• In-room magazine for
the Aulani – a Disney
Resort & Spa –
publishes 2 times a
year
• Features incredible
stories and jaw-
dropping Action
Photography
Trump Ho`okipa
• Official in-room magazine for the Trump International Hotel &
Tower Waikiki Beach Walk
• Published twice annually
Tourism Magazines
101 Things To Do
• Visitor/tourist magazines – publishes 3 times a year
• 101 Things To Do Oahu, Kaua’i, Big Island, and Maui editions
• Provides Hawaii visitors with innovative things to do on each island
• Available free in high traffic tourist locations: airports, hotels,
shopping centers, restaurants, key attractions, visitor centers,
museums, art galleries, Chamber of Commerce, and beaches
Waikiki Magazine
• Waikiki Magazine – publishes 4 times a year
• A magazine for visitors and locals with stories and features about
shopping, dining and entertainment in Waikiki
• Available at Waikiki kiosks, select hotel concierge desks, military
bases, Waikiki shops and Honolulu International Airport