Hong Kong as a regional sourcing platform for a Dutch company

Content:

• Short history of BPC Amersfoort

• The BPC Amersfoort network

• The BPC Brands

• Production in Asia

• A buying office in Hong Kong

• Buying Market Developments

It all started with 75,000 jeans from Hong Kong!

• BPC Amersfoort is a family run business, founded in 1975 by Melle Heerlien

• BPC Amersfoort is a textiles wholesaler in men’s, ladies’ and children’s clothing

• The company owns the brand names B-Casual (by Bram’s Paris), Tumble ‘n Dry and Monta Juniors

• BPC Amersfoort has sales offices in :

• Amersfoort (head office)

• Gent (Belgium)

• Neuss (Germany)

• Berlijn (Germany)

• Barcelona (Spain)

• Agents / Importers in:

• Aarhus (Denmark)

• Malmö (Sweden)

• Montreal (Canada)

• Valencia (Spain)

• Bilbao (Spain)

• Stuttgart (Germany)

• Ukraine

B-Casual By Bram’s Paris

• The brand B- Casual (By Bram’s Paris) comprises a number of sub-brands: – B Functional (by Bram’s Paris): corporate wear (NOOS) – B Casual Women (by Bram’s Paris): casual pants for ladies – B Casual Men (by Bram’s Paris): casual trousers for men – B Casual Young (by Bram’s Paris): trousers and pants for boys

and girls (2- 14 years) – B Basic (by Bram’s Paris): basic trousers and pants (men and

ladies)(NOOS)

• turnover B- Casual: € 12,000,000

• The children’s clothing brand Tumble ’n Dry has 4 segments: – Mini girls (2-6 years)

– Mini boys (2-6 years)

– Junior girls (6-14 years)

– Junior boys (6-14 years)

• Exclusive distribution via children’s clothing specialty shop.

• Turnover € 12,000,000

Monta Juniors

• BPC is licence holder of the street soccer brand Monta (in cooperation with international soccer star Edgar Davids)

• Monta juniors is a bold children’s clothing brand that targets the youth interested in street soccer.

• Omzet € 1,000,000

Production

• Production India

• Production Pakistan

• Production via buying office Hong Kong

– China

– Indonesia

Buying office Hong Kong

• Since 2002 BPC Amersfoort has its own buying office in Hong Kong: PMH International clothing

• This office is responsible for:

– Sourcing fabrics and accessories

– Supervising production and delivery time

– QC

– Good communication with the manufacturer

– Third party accounts

– Following market developments in Asia

Buying Market Developments

• The price of cotton

• CSR

• Labour market in China

• Wage costs

• Having your own eyes and ears close to production gives you, if you have the right people, a good night’s sleep.