Honeywell ensures seamless product avaliablity for Milan luxury department store

Executive Summary

Excelsior is a new luxury department store located in the heart of

Milan, just minutes from Piazza Duomo. The store leverages an

innovative format, displaying only a limited quantity of items on its

shelves for two reasons. First, this format encourages interaction

between sales staff and customers, leading to a superior,

personalized shopping experience. Second, its clean aesthetic

draws more attention to its exquisite interior design.

The function of their sales staff plays a key factor in Excelsior’s

ability to offer a first-class shopping experience. To maximize

the experience, Excelsior sought a mobile solution that could

make their staff as productive as possible with regard to selling

and assisting customers, as efficient as possible with regard

to merchandising, and as effective as possible with regard

to communicating internally between departments. Finally,

the portable platform had to be flexible and multi-purpose,

allowing conventional point-of-sale management applications

(i.e., inventory, merchandising, and pricing) and real-time voice

communication between personnel to be done on the same

device. All of their requirements were aligned, in terms of

appearance and functionality, with the innovative style and format

of the new store.

The Solution

The Excelsior mobile solution was designed, installed and

supported by Lexter, a Honeywell partner in Italy specializing in

state-of-the-art mobility and Wi-Fi® solutions for the retail market,

from warehouse applications to in-store mobility to the most

innovative POS scanning solutions.

On the display shelves, unique items of every product are

exhibited, while the rest of the product range (i.e., different sizes

Overview:

Client: Excelsior

Partner: Lexter

Country: Milan

Market: Retail

Product Solutions: Honeywell Dolphin™ 6000 Scanphone

and colors) is kept in the stock rooms of the store, which are

integrated in lower levels of Excelsior. Customer requests are

handled through real-time communication between the point-of-

sale staff in contact with the customer and the stock-room

staff, called ‘runners.’ In particular, when a customer requests

a product other than those displayed in the store (different size/

color), the sales staff check the availability in the stock room in real

time via Honeywell’s Dolphin™ 6000 scanphone using application

software for product range management. In case of a positive

response, a message is sent to the runners in the stock room

requesting that the item in question be immediately brought to the

store for the customer. Every runner is provided with a scanphone

that is used to verify in real time the fulfillment of the request sent

by the point-of-sale staff. When voice communication is required,

the point-of-sale staff and the runners can use the Dolphin 6000

as a phone.

Benefits of the Solution

• Drives greater sales staff productivity and a better shopping

experience for customers: This solution allows Excelsior to

provide its sales staff with real-time information regarding

available offers in the store. Additionally, it allows them to give

personalized assistance to customers by providing a real-time

response to inquiries about the product range, prices and

promotions.

• Minimizes mobile device purchase cost and the need for training

by providing a multi-purpose device that can be used to run

typical in-store (inventory) and stock room applications (receiving

and stocking delivered goods), and enable voice communication

between store personnel

• Facilitates real-time updates of the stock in the stock room and

available offers in the store

• Fosters the perception of Excelsior as an innovative brand with a

‘cool’ sales staff that uses next generation mobile technology

Why Honeywell?

Flexibility: The Dolphin 6000 can be used both as a terminal

to manage the mobile in-store application and as a phone to

communicate between the sales staff and the runners operating in

the stock room.

Form and reliability: Ergonomic, innovative and as compact as a

smartphone, the pocket-sized Dolphin 6000 is robust and reliable

enough to manage Excelsior’s point-of-sale and stock room

applications.

© 2012 Honeywell International Inc.

For more information:

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