HONEY CATEGORY OVERVIEW · BRANDED PRIVATE LABEL PRIVATE LABEL REBOUNDS, BRANDED UNDER PERFORMS Source: Nielsen Scantrak-Answers on Demand Core xAOC+ ConvL 52 Weeks Ending 12/02/2017,

December2017

HONEYCATEGORYOVERVIEW

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94.195.5

101.0

105.9

110.3

Latest52Wks4YA

Latest52Wks3YA

Latest52Wks2YA

Latest52WksYA

Latest52Wks

477.9 509.1557.5

594.8 619.7

Latest52Wks4YA

Latest52Wks3YA

Latest52Wks2YA

Latest52WksYA

Latest52Wks

DOLLARS(inMillions)

HONEYISA$620MILLIONCATEGORYATRETAILDollargrowthissteadywithslightdecelerationtrend,Unitgrowthalsoexperiencingdeceleration.

UNITS(inMillions)

Source:NielsenScantrak - AnswersonDemandCore,xAOC+Convenience (WeekEnding12/16/2017)

↑1.5%

↑5.8%

↑4.8%

↑4.1%

↑6.5%↑9.5%

↑6.7% ↑4.2%

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1,851.0 1,846.01,990.2 2,110.0 2,229.3

Latest52Wks4YA Latest52Wks3YA Latest52Wks2YA Latest52WksYA Latest52Wks

2.23BILLIONOZOFHONEYSOLDATRETAILIN2017139,334,015LB’ssoldatretailin2017

VOLUME- Oz(inMillions)

Source:NielsenScantrak - AnswersonDemandCore,xAOC+Convenience Weekending12/16/2017

-0.3%↑7.8%

↑6.0% ↑5.7%

↑

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-25%

-21%

-20%

-22%

-19% L52Wks4YA L52Wks3YA L52Wks2YA L52WksYA L52Wks

PLDiscount(UnitPrice)

244,776,285

253,832,028

287,630,617

319,100,526 318,561,286

231,210,063

253,614,374

269,272,324

273,697,565

300,087,599

L52Wks4YA L52Wks3YA L52Wks2YA L52WksYA L52Wks

BRANDED PRIVATELABEL

PRIVATELABELREBOUNDS,BRANDEDUNDERPERFORMS

Source:NielsenScantrak - AnswersonDemandCorexAOC+Conv L52WeeksEnding12/02/2017,

PrivateLabeladd$26.4MillionToCategory,BrandedLoses$539,000.

PrivateLabelRebound PrivateLabelClosingPricingDiscountToBranded

$%ChangeVsYearAgo

51% 49%

$Share2017

BRANDED

PRIVATELABEL

L52Wks3YA L52Wks2YA L52WksYA L52Wks

%$Change

BRANDED PRIVATELABEL

↑9.6%

↑1.6%

↑10.9%

↑6.2%

↑13.3%

↑9.7%

↑3.7%

-0.2%↑

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PoundsofOrganicHoneySoldGrewby22.6%in2017,Comparedto4.3%forNonOrganicHoney

Source:NielsenScantrak - AnswersonDemandCore

ORGANICCONTINUESTODRIVEGROWTHOrganicGrowthDecelerates,ContinuestoGainShare

18.6

33.1 33.3

22.6

-1.0

6.64.3 4.3

Latest52Wks3YA

Latest52Wks2YA

Latest52WksYA

Latest52Wks

EQGROWTH

3.92%

96.08%

8.40%

91.60%

2013EQ

SHARE

2017EQ

SHARE

Organic Non-Organic

EQShareofOrganicHoneyhasmorethandoubledoverthelast5years.OvertheLatest52Weeks,OrganicHoneyadded29%ofallEQGrowthtothe

Category.

2017OrganicEQGrowth+2,156,568LBS

2017NonOrganicEQGrowth+5,315,446LBS

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CONSUMERPURCHASINGBEHAVIOR

PENETRATION32.2%[+0.9%]

39,730HHs* [+1,371HHs]

BUYINGRATE$13.65[+$0.43]

40.1% 2+RepeatBuyers[+0.2%)

PURCHASEFREQUENCY2.0TRIPS[0.0TRIPS]

3.5TRIPSAmongst2+Buyers[+.1TRIPS]

PURCHASESIZE$6.83[+$0.06]

1.1UNITS[0.0UNITS]

1.371MMNEWHOUSEHOLDSBUYTHECATEGORY

*Note:Householdsexpressedin(000)

Source:NielsenHomescan- 52Weeksending11/25/2017

HouseholdsAlsoSpendingMorePerTripandMoreHouseholdsarePurchasingMultipleTimesAnnually

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1.94 1.952.00

2015 2016 2017

TRIPSPERHHPRCH

PENETRATION,TRIPSINCREASING$PerHouseholdAlsoSteadilyIncreases

29.7% 31.3% 32.2%

2015 2016 2017

HONEYPENETRATION

$12.96 $13.22 $13.65

2015 2016 2017

$PERHHPRCH

39.0% 39.9% 40.1%

2015 2016 2017

%2+TIMEBUYERS

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598 1,646 1,768 2,028 2,716 3,918 4,971 5,348 6,246 12,338 15,152 21,44639,776

104,812 108,437

205,271

SUPERCENTERSANDSPECIALTYGROCERYSTEALINGSHAREOFHONEY$IN2017DrugStoresandMilitaryOutletsLosingShare

Source:NielsenHomescan Latest52WeeksEnding11/25/2017

↑3%

↑23%

↑12.7%

↑2.2%

↑54%-10%↑8%↑8%-11%↑8%↑85%↑30% -11%-2%-37%-18%

Warehouse/Club

ConventionalGrocery3%

+1.1% 2%

ValueGrocery23%

Premier/FreshGrocery54%

10%

11%

DrugStores

Military

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NIELSENMARKETS

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8,559

16,475

15,349

18,423

5,918

NewOrleansMobilexAOC

AtlantaxAOC

ChicagoxAOC

Dallas/Ft.WorthxAOC

CharlottexAOC

LOSANGELESHONEYDECLINESBY11.7%CharlotteLeads%$Growth.Dallas,Miami,AtlantaandChicagofuelHoneyGains

xAOC SMM- Latest52WeeksEnding12/16/2017

14,781

15,349

15,795

16,475

17,281

18,423

18,741

18,844

29,206

41,259

HoustonxAOC

ChicagoxAOC

WashingtonDCxAOC

AtlantaxAOC

BostonxAOC

Dallas/Ft.WorthxAOC

MiamixAOC

PhiladelphiaxAOC

LosAngelesxAOC

NewYorkxAOC

LargestHoney$Markets(000) Fastest$GrowthMarkets(000)

↑11.4%

↑10.9%

↑10.3%↑9.6%

↑9.2%

-0.4%

-11.7%

↑2.9%

↑8.4%

↑10.9%

↑5.7%

↑9.6%

↑5.1%

↑10.3%

↑7.7%3,445

9,626

41,259

13,099

29,206

MilwaukeexAOC

SaltLakeCityBoisexAOC

NewYorkxAOC

SanFranciscoxAOC

LosAngelesxAOC

Slowest$GrowthMarkets(000)

-11.7%

-0.4%

-6.4%

↑0.8%

↑1.2%

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COASTSMOREDEVELOPEDTHANCENTRALUSNorthwestAndNortheastStrongest

Latest52WeeksEnding12/02/2017– FoodMarkets

Source:NielsenScantrackMarkets ,HONEY,L52W12/02/17

CDI/BDIScanTrackFoodMarkets:HONEY

Category/BrandDevelopment

Index

ScanTrack Market SummaryCDI/BDI 3Yr CAGR CDI/BDI 3Yr CAGR

TOTAL US DIV 100 8.2% TOTAL US DIV 100 8.2%

LOS ANGELES PAC 108 7.6% GREENVILLE SAT 90 9.8%

PORTLAND PAC 130 11.3% JACKSONVILLE SAT 98 8.3%

SACRAMENTO PAC 100 9.1% MIAMI SAT 149 11.9%

SAN DIEGO PAC 110 13.2% ORLANDO SAT 106 10.8%

SAN FRANCISCO PAC 117 5.9% RALEIGH/DURHAM SAT 88 14.5%

SEATTLE PAC 125 10.0% RICHMOND/NORFOLK SAT 103 13.3%

DENVER MTN 146 8.7% TAMPA SAT 106 6.5%

LAS VEGAS MTN 93 6.9% WASHINGTON D.C. SAT 26 22.6%

PHOENIX MTN 97 7.4% DALLAS/FT. WORTH WSC 82 10.9%

SALT LAKE CITY/BOISE

MTN 111 4.7% HOUSTON WSC 102 9.0%

DES MOINES WNC 104 16.0% LITTLE ROCK WSC 54 2.6%

KANSAS CITY WNC 97 6.6%NEW ORLEANS/MOBILE

WSC 61 9.2%

MINNEAPOLIS

WNC 86 4.6%OKLAHOMA CITY/TULSA

WSC 72 11.5%

OMAHA WNC 88 10.4% WEST TEXAS WSC 51 -1.4%

ST. LOUIS WNC 12 26.5% BIRMINGHAM ESC 52 2.6%

CHICAGO ENC 90 10.4% MEMPHIS ESC 84 9.7%

CLEVELAND ENC 66 1.2% NASHVILLE ESC 91 11.1%

CENTRAL WISCONSIN

ENC 63 2.1% BOSTON NEW 136 10.5%

DETROIT ENC 115 7.1%HARTFORD/NEW HAVEN

NEW 129 9.8%

GRAND RAPIDS ENC 97 2.7% GREATER MAINE NEW 144 5.9%

INDIANAPOLIS ENC 83 7.1% ALBANY MAT 112 7.3%

MILWAUKEE ENC 73 3.9%BUFFALO/ROCHESTER

MAT 104 6.3%

ATLANTA SAT 120 11.7% NEW YORK MAT 129 6.5%

BALTIMORE SAT 117 11.5% PHILADELPHIA MAT 121 9.1%

CHARLOTTE SAT 85 16.1% PITTSBURGH MAT 71 4.1%

EASTERN CAROLINAS

SAT 87 12.4% SYRACUSE MAT 82 5.9%

*GreaterMaine,CentralWisconsinNotPicturedinGraphic

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$137,870,646-0.8%

$116,549,235+4.4%

$251,842,499+8.2%

$110,965,438+2.1%

$138,849,920+8.4%$83,241,572-3.4%$81,246,879+8.3%$79,391,214+1.3%$75,758,029+5.2%$54,629,075+3.6%$40,791,206+3.1%$31,745,700+6.8%$31,574,223+4.1%

SouthAtlantic

Pacific

WSCentral

MidAtlantic

ENCentral

Mountain

WNCentral

ESCentral

NewEngland

South

NorthCentral

West

NorthEast

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PRICEGROWTHFLATTENINGSLIGHTLY

4.234.724.915.35

GroceryDrug

Convenience

5.004.026.30

+$0.249.44- $0.06

- $0.11

+$0.12

+$0.07

+$0.07

- $0.06

- $0.07

AVGPRICEPERPOUND2017

4.80

4.90

5.00

5.10

5.20

5.30

5.40

5.50

5.60

5.70

5.80

Latest52Wks4YA

Latest52Wks3YA

Latest52Wks2YA

Latest52WksYA

Latest52Wks

AvgUnitPrice AnyPromoUnitPrice NoPromoUnitPrice

AverageUnitPricexAOC +Conv

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PROMOTIONINCREASEDACROSSTHEBOARD

Source:NielsenAOD- TotalU.S.xAOC- Latest52Weeksending12.16.2017

23.8%[+2.9%]ofAll$onPromo(25.4%ofallUnits[+2.7%]) 7.6%[+0.6%]of

All$fromAnyDisplay(7.6%ofallUnits[+0.4%])

16.6%[+1.8%]ofall$Soldon

TPR(18.8%ofallUnits[+2.0%]) 4.2%[+0.8%]ofall

$SoldonFeatureAd(4.3%ofAllUnits[+0.6%])

Promotionalactivity

increasedby$22.9MMoverthepastyear

ConsumerPerceptionofreceiving

adealIncreasedby0.8%overthepastyear

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HONEYPROMOLIFT

Source:NielsenAODBaseandIncrementalFacts- TotalU.S.xAOC,Latest52Weeksending12.16.2017

AnyPromo

Featw/oDisplay

Displayw/oFeat

Feature&Display

TemporaryPriceReduction

%of$%ofUnits INCR.

%$Lift

23.8%

12.9%

1.0%

3.2%

6.6%

25.4%

14.2%

.8%

3.5%

6.8%

$25.9MM

$15.2MM

$1.7MM

$6.4MM

$2.6MM

21.4%

23.6%

37.8%

47.6%

6.7%

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PLASTIC,BOTTLESOUTPERFORM12oz MostPopularSize BottlesDriveGrowthwhileBear,Jug,

andTubUnderperform$Share UnitShare

$ $%ChgYA

Units Units%ChgYA

AvgUnitPrice

HONEY 619,694,702 4.2 110,328,669 4.1 5.62BOTTLE 340,844,839 12.4 60,345,368 6.3 5.65JAR 141,792,068 1.9 20,014,088 4.5 7.09BEAR 110,001,610 0.1 27,044,628 3.0 4.07JUG 16,246,941 -48.8 1,226,841 -42.0 13.24TUB 4,109,945 -10.6 746,070 -9.5 5.51BAG 2,441,374 3.5 383,045 19.3 6.37CAN 1,594,649 0.5 104,779 10.2 15.22BEEHIVE 674,432 -4.3 136,677 -11.6 4.94BOX 658,044 88.4 90,655 118.3 7.26ENVELOPE 401,993 307.2 38,657 112.1 10.40CANISTER 224,499 -23.0 16,833 -19.7 13.34

DescriptionLatest52Wks-W/E12/16/17

$ $%ChgYA Units Units%ChgYA

AvgUnitPrice

HONEY 619,694,702 4.2 110,328,669 4.1 5.62PLASTIC 487,602,121 7.5 91,827,231 5.4 5.31GLASS 129,700,071 -6.7 18,232,549 -1.9 7.11METAL 1,706,814 -1.5 114,460 6.0 14.91CARDBOARD 510,359 -12.4 121,110 3.9 4.21COATEDPAPER 159,283 6,834.0 28,956 922.5 5.50

DescriptionLatest52Wks-W/E12/16/17

Description $%ChgYA

Units%ChgYA

HONEY 4.2 4.112Oz-12.99Oz 0.4 1.416Oz-16.99Oz 10.3 9.624Oz-24.99Oz 1.2 3.540Oz-40.99Oz 41.5 42.832Oz-32.99Oz 5.2 5.548Oz-48.99Oz 6.9 14.880Oz-80.99Oz -50.8 -48.28Oz-8.99Oz -6.1 -10.722Oz-22.99Oz 25.2 26.544Oz-44.99Oz 195.9 215.3

25.4%

20.8%

15.1%

12.8%

10.7%

15.2%

12 Oz- 12.99Oz 16 Oz-16.99Oz 24Oz- 24.99Oz

40 Oz- 40.99Oz 32 Oz- 32.99Oz Other

38.6%

21.2%

13.0%

6.3%

7.0%

13.9%

12 Oz- 12.99Oz 16 Oz-16.99Oz 24Oz- 24.99Oz

40 Oz- 40.99Oz 32 Oz- 32.99Oz Other

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32%

22% 20%

13%

6%

2% 2% 3%

SOFTSPREAD COMBSPREAD LIQUIDCAPPEDWITHCOMBLIQUIDWITHCOMB GRANULECRYSTAL ALLOTHER

LIQUIDHONEYDOMINATES,OUTPERFORMS

Liquid+4.5%SoftSpread-7.2%

Comb+4.1%Spread-9.9%Liq CombCapped

+18%Liq w/Comb+306.1%

%$Growth2017

$19,392,495

$599,256,391

ALLOTHER

LIQUID

97%90

95

100

105

110

115

120

125

130

135

L52Wks4YA L52Wks3YA L52Wks2YA L52WksYA L52Wks

LIQUID AllOTHER

Indexed$

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HONEY10TH FASTESTGROCERYGROWERIN201754th FastestgrowingcategoryamongstallDepartments[xAOC +Conv]

NielsenxAOC +Conv 52WeeksEnding12/16/2017

Honey10thth FastestGrowingofAllGroceryDepartmentCategoriesinTotalU.S.xAOC +Conv

$%Chng VsYago

8th inUnitGrowth

84thInEQPriceGrowth

59th inPromoActivity[%$AnyPromo]

59th inMarketSize($)

[94CategoriesinGroceryDepartment]

24.5

18.5 17.716.0

12.4 11.9

8.46.5

5.34.2 3.9 3.9 3.8 3.3 2.8

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HONEYDEMOGRAPHICSGrowthattheHighestandLowestIncomeBrackets,FamilySizes.

ConsumerFacts- SyndicatedDemographics- 52WeeksEnding11/26/2017

HouseholdIncome%$in

Demographic- Product

%HHinDemographic

$/HHIndex-Product2017

$/HHIndex- Product2016

Change

[01]- Under$20,000 14.3 14.6 98 92 5.8[02]- $20,000- $29,999 10.6 11.9 89 99 -9.9[03]- $30,000- $39,999 9.0 9.5 94 94 0.4[04]- $40,000- $49,999 8.6 8.8 98 100 -2.2[05]- $50,000- $69,999 14.2 14.1 101 99 1.2[06]- $70,000- $99,999 15.0 15.4 98 102 -3.9[07]- $100,000+ 28.3 25.6 110 107 2.9

HouseholdSizeAggregated%$in


%HHinDemographic



Change

[01]- SingleMember 19.6 27.3 72 71 1.2[02]- TwoMembers 34.4 32.3 106 107 -0.3[03]- 3-4Members 32.5 29.3 111 112 -1.7[04]- 5ormoreMembers 13.5 11.1 122 119 2.6

HoneyMakesGainswithLowerIncomeFamiliesmakingbetween$20,000-$40,000Annually,andthosemaking$100,000+Annually.MiddleClassStagnant,declining.

Honeyconsumptionincreasedinsinglememberhouseholds,andhouseholdscontaining5ormoremembers.

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HONEYDEMOGRAPHICSHouseholdswithChildrenConsumeMoreHoney


Age&PresenceofChildren%$in

Demographic-Product

%HHinDemographic


$/HHIndex-Product2016 Change

[01]- Under6Only 5.8 5.3 110 110 -0.7[02]- 6-12Only 7.7 7.4 104 103 1.0[03]- 13-17Only 7.9 7.7 103 110 -7.3[04]- Under6&6-12 5.5 4.4 124 129 -5.3[05]- Under6&13-17 0.8 0.7 125 128 -2.8[06]- 6-12&13-17 5.9 4.5 130 118 11.7

[07]- Under6,6-12&13-171.0 1.1 93 111 -17.6

[08]- NoChildren 65.4 68.9 95 94 0.8

Manychildren’sagegroupssawlargedeclinesinconsumption.Anexceptionishouseholdscontainingchildreninboththe6-12agegroupand13-17agegroup.

Largedeclinesseeninhouseholdswithonlyteenagers,andhouseholdscontainingchildrenacrossall3agegroups.

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HONEYDEMOGRAPHICSConsumptionofHoneyforYoungConsumers(<25YearsOld)Struggling


AGEOFFEMALEHH%$in


%HHinDemographic



Change

[01]- Under25 0.6 0.8 78 101 -22.9[02]- 25-29 4.3 4.3 99 100 -1.0[03]- 30-34 10.1 10.3 98 102 -3.9[04]- 35-39 7.7 7.1 108 108 -0.1[05]- 40-44 7.7 6.9 112 112 -0.4[06]- 45-49 8.8 8.1 110 105 5.0[07]- 50-54 8.7 9.1 96 90 5.9[08]- 55-64 16.0 16.2 99 95 3.5[09]- 65+ 15.9 15.3 104 105 -1.3

AGEOFMALEHH%$in


%HHinDemographic



Change

[01]- Under25 0.4 0.4 88 91 -3.2[02]- 25-29 2.6 2.7 98 104 -6.6[03]- 30-34 7.9 7.2 109 114 -5.1[04]- 35-39 7.7 6.8 114 100 13.0[05]- 40-44 6.9 6.2 112 126 -13.4[06]- 45-49 7.4 7.6 98 100 -2.1[07]- 50-54 8.9 8.8 101 95 5.9[08]- 55-64 14.8 15.0 99 104 -4.7[09]- 65+ 17.1 15.2 113 111 2.0

WhileWomenaged45-64Seealargeuptick,weseeconsumptiondeclinesinyoungerconsumers.Womenaged35-49stillstrongestdemographic.

Menaged35-39seesignificantconsumptiongrowth,whilemenaged30-44,andmenolderthan65arethestrongestconsumers.

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HONEYDEMOGRAPHICSOlderBustlingFamilies/SeniorCouplesinAffluentSuburbanSpreadsOverIndex


HouseholdLifestyle%$in


%HHinDemographic



[01]- StrugglingUrbanCores 11.9 11.2 106 113 -6.6[02]- CosmopolitanCenters 14.3 13.8 104 105 -0.8[03]- AffluentSuburbanSpreads 20.0 17.7 113 108 4.5[04]- PlainRuralLiving 16.8 19.7 85 86 -1.0[05]- ModestWorkingTowns 19.5 20.0 98 99 -1.2[06]- ComfortableCountry 17.2 17.1 100 97 3.3

HouseholdBehaviorStage%$in


%HHinDemographic



[01]- Start-upFamilies 5.8 5.3 110 110 -0.7[02]- SmallScaleFamilies 7.7 7.6 101 100 1.0[03]- YoungerBustlingFamilies 9.6 8.7 110 110 -0.3[04]- OlderBustlingFamilies 11.5 9.4 122 127 -5.2[05]- YoungTransitionals 6.2 7.7 81 86 -5.0[06]- IndependentSingles 9.6 14.3 67 69 -2.0[07]- SeniorSingles 7.9 10.1 78 75 3.0[08]- EstablishedCouples 14.0 13.9 101 102 -1.0[09]- EmptyNestCouples 13.9 12.5 111 104 6.7[10]- SeniorCouples 13.9 10.5 132 131 0.7

AffluentSuburbanSpreadsshowconsumptiongrowth,andarethehighestlifestylebasedonconsumption.

StrugglingUrbanCoresstillconsumeatahigherratethantheaverageconsumer,butsawsignificantdeclinesoverthelatest52weeks.

OlderBustlingFamiliesandSeniorCouplesoverindexonconsumption,whileYoungTransitionals,IndependentSingles,andSeniorSinglesUnderIndex.

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HONEYDEMOGRAPHICSWomenintheMilitaryandStudentsSeeLargeDeclinesinConsumption


FemaleOccupation%$in

Demographic-

Product

%HHinDemographic



[01]- Professional 16.0 16.3 98 99 -1.2[02]- Prop,Managers,Officials 9.5 9.1 105 100 4.9[03]- Clerical 5.3 5.9 88 89 -0.5[04]- Sales 4.3 4.4 98 92 6.8[05]- Craftsman/Foreman(Skilled) 1.1 1.2 93 95 -2.2[06]- Operative(Semi-Skilled) 1.1 1.5 77 93 -15.6[07]- ServiceWorkers&PrivateHHWorkers 5.9 5.8 102 96 6.0[08]- FarmOwners,Managers,Foremen&Laborers 0.1 0.2 78 106 -28.1[09]- Laborers 0.1 0.1 60 44 16.1[10]- Military 0.1 0.1 101 158 -56.6[11]- StudentsEmployed<30Hours 0.5 0.6 86 103 -16.4[12]- Retired&Unemployed 35.7 32.9 109 107 1.2

FemaleEmploymentStatus

%$inDemographic- Product

%HHinDemographic



Change

[01]- Employed- PartTime 15.0 13.7 109 105 4.1[02]- Employed- FullTime 28.6 30.9 92 92 0.0[03]- NotEmployed 36.2 33.5 108 107 0.8[04]- NoFemaleHead 20.3 21.9 92 96 -3.4

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HONEYDEMOGRAPHICSMaleFarmersandLaborersseeLargeIncreaseinConsumption,LargeDeclinesByMaleStudents


MaleOccupation%$in


%HHinDemographic



[01]- Professional 17.8 17.9 100 105 -5.5[02]- Prop,Managers,Officials 12.3 11.4 108 99 8.7[03]- Clerical 3.4 4.1 83 93 -9.8[04]- Sales 5.7 6.0 95 98 -3.3[05]- Craftsman/Foreman(Skilled) 9.4 9.5 99 99 -0.6[06]- Operative(Semi-Skilled) 6.0 6.3 96 87 8.6[07]- ServiceWorkers&PrivateHHWorkers 5.9 5.9 99 87 12.5[08]- FarmOwners,Managers,Foremen&Laborers 0.7 0.5 126 83 43.2[09]- Laborers 1.2 1.2 99 81 17.7[10]- Military 1.5 1.2 119 113 6.2[11]- StudentsEmployed<30Hours 0.6 0.6 91 124 -32.4[12]- Retired&Unemployed 35.7 35.4 101 104 -2.8

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HONEYDEMOGRAPHICSConsumerswithSomeHighSchoolseeLargeGains.CollegeExperienceOverIndexes.


FemaleEducation%$in


%HHinDemographic



Change

[01]- GradeSchool 0.3 0.5 68 88 -20.2[02]- SomeHighSchool 2.5 2.0 125 109 16.6[03]- GraduatedHighSchool 24.1 24.9 97 95 1.7[04]- SomeCollege 25.4 24.8 103 98 4.3[05]- GraduatedCollege 17.9 17.3 103 108 -4.4[06]- PostCollegeGrad 9.5 8.6 110 114 -3.8[07]- NoFemaleHeadofHousehold 20.3 21.9 92 96 -3.4

MaleEducation%$in


%HHinDemographic



Change

[01]- GradeSchool 0.6 0.7 80 105 -24.9[02]- SomeHighSchool 3.2 3.0 106 99 7.2[03]- GraduatedHighSchool 21.7 22.2 98 96 1.3[04]- SomeCollege 23.3 20.2 115 116 -0.3[05]- GraduatedCollege 17.2 16.0 107 110 -3.2[06]- PostCollegeGrad 7.9 7.7 102 108 -5.5[07]- NoMaleHeadofHousehold 26.2 30.1 87 85 1.9

HouseholdswithWomenhavingatleastsomecollegeexperiencebringin52.8%ofallDollarstothecategory,comparedto26.9%withnocollegeeducation.

MajorityofConsumptionGrowthiswithfemaleswithlessthanaCollegeDegree.

HouseholdswithMenhavingatleastsomecollegeexperiencebringin48.4%ofallDollarstothecategory,comparedto25.5%withnocollegeeducation.

MajorityofConsumptionGrowthiswithmaleswithoutanyCollegeExperience.

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HONEYDEMOGRAPHICSAfricanAmericanConsumptionIncreases,AsianConsumptionDeclines


Ethnicity%$in


%HHinDemographic



Change

[01]- Caucasian 68.6 75.1 91 92 -1.1[02]- AfricanAmerican 16.7 12.5 134 121 12.7[03]- Asian 5.2 4.2 125 141 -15.8[04]- Other 9.5 8.2 115 118 -3.0

Hispanic%$in


%HHinDemographic



Change

[01]- Yes 14.9 13.0 114 115 -0.6[02]- No 85.1 87.0 98 98 0.1

CaucasianAmericansarethelowestindexingethnicgroup,whileAfricanAmerican’sandAsiansOverconsume.

HispanicConsumptionremainsFlat.

Documents

HONEY CATEGORY OVERVIEW · BRANDED PRIVATE LABEL PRIVATE LABEL REBOUNDS, BRANDED UNDER PERFORMS Source: Nielsen Scantrak-Answers on Demand Core xAOC+ ConvL 52 Weeks Ending 12/02/2017,