Upload
vikalpgarg
View
43
Download
1
Tags:
Embed Size (px)
Citation preview
ARUN BASSISUKRIT GUPTA
VIKALP GARGAJIT PAL
FOUNDER Soichiro Honda with a view personalmobility for every one!!
FOUNDED HONDA MOTORS IN 1948
Masahiro Takedagawa is President & CEO, Honda Siel Cars India Ltd. and Head - South West Asia, Honda Motor Co., Ltd.
Associated with Honda Motor Co. for over 25 years.
HONDA IN INDIAINCORPORATED IN DEC,1995JOINT VENTURE :HONDA MOTOR CO. LTD. & JAPAN AND SIEL LTD.
HONDA CITY INTRODUCED IN 1997
INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR.
Rs 1000 CR. IS PLANNED IN 2ND PLANT IN RAJASTHAN.
MANUFACTURING CAPACITY 1LAC.SALES & DISTN. – 105 FACILITIES , 62 CITIES
Company DescriptionAutomotive
Manufacturers – Major
1. Automobiles2. Motorcycles3. Power Products4. Financial Services
HMC Sales Allocation Over the Past 9 Months
12%
81%
3% 4%
Motorcycles
Automobiles
Financial Services
Power Products
Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry
CARSAccord
CRV
Civic
GENERATORS
EU1000iA 1000 watts, 120V
EU2000iA Camo 2000 watts, 120V
EU6500iSA 6500 watts, 120/240V
PROMOTIONHONDA promotes its
products through;Ads,billboards,tv,Sponsoring sports eventsCustomer serviceEnvironment friendly
automobiles
The 4 Types of International Marketing
Global marketing strategy(same everywhere)
Local marketing strategies(specific to each country or region)
Global tactics
Some tactics adapted locally
Mix of global & local tactics
Only local tactics & marketing mix
Pure Global Global « Glocal »
Pure Local
Bongrain : cheeses
Strengths
• Diversification.• World leader (Bikes).• Quality and customer satisfaction.• Competitiveness in innovative .• Pioneer in engineering low emissions internal combustion and hybrid technology.
Weaknesses
• Prices.• They do not have a strong offering in a truck line.• Reputation for being underpowered or pokey econo-boxes.
Opportunities
• Offering in a pickup type truck would be profitable.• Continue progressing low emission vehicles and alternative power sources.• Developing nations.
Threats
• Prices.• Technology.• New Markets.
Consumer Reports Top Automobile picks for 2006
Top Small Sedan Top Family Sedan Top Upscale Sedan Luxury SedanSUV Small SUV Top MinivanTop Pick-up TruckGreen Car Fun to drive
Honda CivicHonda AccordAcura TL (Honda)Infiniti M35 (Nissan)Toyota Highlander
HybridSubaru ForesterHonda OdysseyHonda RidgelineToyota PriusSubaru Imprezza
Additionally, Honda was 2nd overall in vehicle reliability right behind Lexus
Marketing/TechnologyThe new ACE System
(Advanced Compatibility Engineering)
5 star ratingHybrid EnginesASIMO Jet Engines ManufacturingNattokinase
Research and DevelopmentHonda currently has individualized R&D facilities
in Japan for motorcycles, automobiles, and power products, and a motorcycle R&D center in China for its increasing market demand.
HRI (the Honda Research Institute) is located in Japan, U.S., and Germany.
- Research focus on: robotics technology, automotive safety, ultra lightweight products, and fuel cell technology
- Deriving automotive fuel from plants.Honda also has networked facilities in the UK,
Germany and Italy (to help focus on the European market more independently)
Management Structure President and
Representative DirectorTakeo FukuiAge: 62
Executive Vice-President and Representative DirectorSatoshi AokiAge: 60
Promotion of Objective Management: Staff composed of 22 personnel. Two director positions and one
auditor assigned annually outside the company.Temporary directors are paid according to how well the
Company performs during their tenor.
Industry Trends Trend of Companies performing well in foreign markets, but not
domestically. GM: Dealing with Health care problems ($100B annually)
Sold GMAC Subsid. Filed for bankruptcy
Ford: $1.6B decline in car sales from years ending 04’ – 05’ Sold Hertz rentl car business
Chrysler: Changes management around Only U.S. manufacturer not in the red Also filed for bankruptcy Fiat had purchased some share in Chrysler
Volkswagen: high prices, low quality, plus labor force issues Toyota and Honda are prospering well in U.S. market Everyone looks to China for expansion
Pros and ConsPros: Fuel/ cost efficient products and technology Extensive R&D programs Superior Technology Moving towards differentiated product lines One of the few currently profiting companies in its industry Objective Management Structure Continuous increase in automotive sales in North America,
particularly U.S., and in Europe as well.
Cons: Fluctuation of Exchange rates, makes for inconsistent earnings Japan’s Economy Automotive industry very susceptible to interest rates Toyota may be a better buy
Questions
?