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PRUDENTIAL HOMESALE TOOLS & SERVICES AGENT SERVICES DEPARTMENT Prudential Homesale has a team of professionals on staff who create company advertisements, sales support items, promotions, and other marketing materials. They also provide training for social networking, internet marketing, and on all of our programs /services. ADWRITER AdWriter is an online database that eliminates the need for paper advertising forms. Listing information, including price and status changes, automatically feed into AdWriter from the MLS. View and print “AdTrac” advertising histories at any time. AGENT BLOG Subscribe to HomesaleAgentBlog.com to receive email notifications when we post Items of Value, Marketing & Technology Updates, Company & Campaign Announcements, Industry Happenings, and Real Estate Tips. AGENT HANDBOOK The Agent Handbook gives a detailed description of all Homesale tools & services including login information, step-by-step directions, contacts, and additional resource information. AGENT WEBSITES, BASIC This free website includes a bio page, testimonials page, my listings page, customer access to My Home Finder, and listing view reports with auto seller e-mail capability. A company subdomain is provided: http://prudentialhomesale.com/firstname.lastname AGENT WEBSITES HOMESALE COMPLETE In addition to the features included in the Basic Agent Website, a Homesale Complete Agent Website offers a personal consultation for customization & initial setup, on–going local support, domain name management, a customer management system, drip email campaigns, MLS IDX for 6 MLSs, national listing search, and statistical reporting. You also have the ability to maintain & add content yourself. Guaranteed compliance with the R.E. advertising guidlines. BUFFINI TRAINING Create a team of advocates from your database of existing relationships. Acquire practical selling skills including presenting the benefit of your services to buyers and sellers. Office Managers are Buffini Certified Coaches. New managers are certified regularly. BUYER & SELLER SERVICES GUARANTEES Prudential Homesale Service Guarantees give your clients peace of mind that they will receive the best service in the industry. BUYER & SELLER LISTING PRESENTATIONS Professional Microsoft PowerPoint sales presentations. Available on Teamhomesale.com. These provide agents with an editable option when presenting our tools/services.

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Page 1: Homesale Tools

PRUDENTIAL HOMESALE TOOLS & SERVICESAgent ServiceS DepArtment

prudential Homesale has a team of professionals on staff who create company advertisements, sales support items, promotions, and other marketing materials. they also provide training for social networking, internet marketing, and on all of our programs /services.

ADWriter

AdWriter is an online database that eliminates the need for paper advertising forms. Listing information, including price and status changes, automatically feed into AdWriter from the mLS. view and print “Adtrac” advertising histories at any time.

Agent BLog

Subscribe to HomesaleAgentBlog.com to receive email notifications when we post items of value, marketing & technology Updates, company & campaign Announcements, industry Happenings, and real estate tips.

Agent HAnDBook

the Agent Handbook gives a detailed description of all Homesale tools & services including login information, step-by-step directions, contacts, and additional resource information.

Agent WeBSiteS, BASic

this free website includes a bio page, testimonials page, my listings page, customer access to my Home Finder, and listing view reports with auto seller e-mail capability. A company subdomain is provided: http://prudentialhomesale.com/firstname.lastname

Agent WeBSiteS HomeSALe compLete

in addition to the features included in the Basic Agent Website, a Homesale complete Agent Website offers a personal consultation for customization & initial setup, on–going local support, domain name management, a customer management system, drip email campaigns, mLS iDX for 6 mLSs, national listing search, and statistical reporting. You also have the ability to maintain & add content yourself. guaranteed compliance with the r.e. advertising guidlines.

BUFFini trAining

create a team of advocates from your database of existing relationships. Acquire practical selling skills including presenting the benefit of your services to buyers and sellers. office managers are Buffini certified coaches. new managers are certified regularly.

BUYer & SeLLer ServiceS gUArAnteeS

prudential Homesale Service guarantees give your clients peace of mind that they will receive the best service in the industry.

BUYer & SeLLer LiSting preSentAtionS

professional microsoft powerpoint sales presentations. Available on teamhomesale.com. these provide agents with an editable option when presenting our tools/services.

Page 2: Homesale Tools

PRUDENTIAL HOMESALE TOOLS & SERVICEScompAnY BLog & SociAL meDiA

our company Blog (AskHomesale.com), Facebook page (Facebook.com/prudentialHomesale), and twitter Account (twitter.com/prudentialhsg) are used to post Buyer information, Seller information, tips for Homeowners, industry Happenings, and other public Announcements. Agents are encouraged to utilize these resources to supplement their own social networking.

core pUrpoSe & vALUeS We Help people Achieve their Dreams!

We don’t claim success until our customer declares success. We want to earn out customers for life. We set the standard for customer excellence. We believe the quickest way to grow our organization is to grow our people. We believe we achieve more together. We think and act with a sense of urgency.

Do-not-cALL-LiSt Service

this service helps agents conducting outbound cold calls to comply with the new requirements of the national Do not call registry by scrubbing phone numbers against the national Do not call registry. A quick-link to the Do-not-call List is on teamHomesale.com.

Fine HomeS internAtionAL

I N T E R N A T I O N A L SM

A distinctive home requires distinctive marketing. Luxury residential listings with at least 8 photos and manager approval are included in our Fine Homes international marketing. Special Fine Homes materials available.

ecArDS

choose from hundreds of Free ecard templates to keep in touch with your clients throughout the year. Available on preA center.

HeLp DeSk - HomeSALe

prudential Homesale offers a Help Desk to assist you with your technology needs. When you contact them with an issue, they will respond within one business day – typically less. [email protected]

HeLp DeSk - preA

prudential real estate Affiliates offers a Help Desk hotline to assist with questions about prudential real estate programs and services.

mY Home FinDer

this service enables registered buyers to save property searches and sends them automated emails about homes for sale within their own search criteria.

HomeSALe vip

SERVICES

HOMESALE A complimentary service designed to help make the real estate transaction and homeownership as simple and stress free as possible. We are available to order and execute various tasks including: carpet cleaning, security systems, lawn care, painting, papering, remodeling, home inspections, plumbing, heating, and electrical, via signed agreements with the area’s most skilled and reliable service providers.

Page 3: Homesale Tools

PRUDENTIAL HOMESALE TOOLS & SERVICESHome inFo 24/7 (voicepAD)

every new residential property will be converted from the mLS into a voice presentation and buyers can access recordings on every home listed for sale in our 6 mLS areas.

LeAD center

the Lead center receives and distributes buyer inquiries, giving the listing agent the first opportunity to work with the buyer. it is staffed monday – Friday 8:30 Am – 8:30 pm, Saturday 9 Am - 3 pm and Sunday 10 Am – 4 pm.

LeArncenter

prudential University’s Learncenter offers web based training, 24 hours a day, seven days a week. Available on preA center.

LegAL teAm

An attorney-staffed Legal Division is available to assist prudential Homesale Agents with questions that require a legal opinion.

mArketing & tecHnoLogY report

A comprehensive report produced quarterly to communicate marketing and technology initiatives and results within the company.

meDiA center

create dynamic presentations to print on demand or share via email, social media, personal websites, or blogs. on preA center.

merriLL corporAtion

Supplier of branded property marketing, relationship postcards, apparel, promotional products.

moBiLe WeBSite

Buyers can search properties by location, price, features, street address, or map view; view multiple photos; search for open houses, and find prudential Homesale Agents.

Page 4: Homesale Tools

PRUDENTIAL HOMESALE TOOLS & SERVICESneW Home QUick DeLiverY

new construction that will be move-in ready in under 120 days, these are emailed weekly to registered consumers. email [email protected] to include your listing.

onLine BUYer ADvAntAge (oBA)

ONLINE BUYER ADVANTAGE sm

online Buyer Advantage (oBA) allows you to set up automatic emails for your customers. these emails contain information about listings that fit their criteria. once your customer has an account, you will be able to view their activity on prudentialrealestate.com including their saved searches, log-in activity, which properties they have viewed, and their online showing requests.

onLine SeLLer ADvAntAge (oSA)

ONLINE SELLER ADVANTAGE sm

online Seller Advantage (oSA) Allows sellers to see the number of internet searches and detailed property views of their listings from prudentialproperties.com and prudentialrealestate.com. it’s like handing your sellers a revised cmA every day, with no work on your part.

pLAtinUm groUp ServiceS

platinum group Services is a short sale processing group working together with our agents to provide their expertise in processing short sale transactions and to implement an efficient and streamlined process for submitting contracts to the lender.

preA center

preA center is prudential intranet site for prudential real estate Agents nationally. it includes industry news and statistics, prospecting tools, ecards, oSA, media center, online Ad kit, Learncenter, supplier information, and more.

prUDentiALHomeSALe.com

prudential Homesale’s local web site, and is the most visited real estate website serving our geographic footprint. Highly-visible property search, search by map, mortgage calculator, school reports, community info on the property detail pages. the site includes properties from the 6 mLS systems we serve.

prUDentiALpropertieS.com

prudential real estate’s national website, featuring all prudential Homesale listings and iDX listings in the local mLS’s.

reALtor.com SHoWcASing

As part of our property marketing strategy, all homes will be showcased on realtor.com. Agents may choose to participate in the Agent Showcase program for additional property marketing features and agent branding benefits.

riSk mAnAgement gUiDeLineS

the Annual risk management seminars are conducted for Agents and a risk management guidelines document is available to share with sellers.

Page 5: Homesale Tools

PRUDENTIAL HOMESALE TOOLS & SERVICESreALtY propertY reSoUrce (rpr)

rpr is the national Association of realtors exclusive online real estate database. With this resource you have access to comprehensive data and professional reports that will give you a competitive edge with your clients. Homesale has branded this system & provides training to all of our agents.

SHoWing DeSk

the Showing Desk is for scheduling showing appointments on your listings. Showing activity reports and feedback are available.

teAmBUiLDer

teamBuilder gives you the opportunity to receive ongoing compensation based on the production of sales associates you help recruit. it is a great way to supplement your income while helping others to succeed.

teAmHomeSALe.com

the intranet site for local prudential Homesale real estate agents. You can also find sales presentations, graphics and logos, graphs & statistics, training guides & powerpoints, recorded webinars, forms, marketing campaigns, and other resources.

tooLkit cmA

Your branded toolkitcmA™ marketing proposals present your qualifications and the property data in an attractive uniform style. Downloaded property data and property photos are automatically merged into cmA documents.

trAining

on-going webinars, recorded videos, step-by-step user guides, 1st thursday webinar for company updates, and live office trainings.

eXcLUSive onLine pArtnerSHipS

the exclusive real estate provider for WgAL, WBALtv.com, ABc27, Fox43, YDr.com, Lebanon Daily, public opinion, HomesinYork.com, HomesinLebanon.com, Homesinchambersburg.com

XpreSSDocS

XpressDocs offers a variety of postcard and flier templates to assist you with your listing and personal marketing needs. orders received by 5pm cSt are delivered to you by the next business day. Upload your recipient list to have XpressDocs address postcards for you. targeted radius listsare available.

Zip FormS

create sales transactions, sort and search for transactions, usetemplates for commonly used transaction types, apply multiple templates to a single transaction, create and use clauses, strike-out, email transactions, and convert forms to pDF.