Homeowners Warm to Solar Power

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Article:

Homeowners Warm to Solar Power: Op-Ed

Marlene Cimons, Climate NexusDate: 09 May 2013 Time: 07:34 PM ET

Various kinds of electricity-generating roofingmaterials (including slate, tile, and shingles) beingtested by the National Institute of Standards andTechnology.CREDIT: National Institute of Standards and Technology

Marlene Cimons ofClimate Nexus contributed this article to LiveScience'sExpert Voices:

Op-Ed & Insights.

When Linda and Jay Mathews moved back to their native California nearly two years ago after 20 years in New York and Washington they found their dream home in Pasadena. Ithad everything they wanted, plus a few items not on their shopping list. Among the latter:solar panels on the roof that keep their electric bill to about $100 a year, less than what they

paid each month when they were living in the East.

Moreover, because the power generated by their panels contributes to the region's overall

electric grid, they also receive credit for energy they produce but don't use a policy knownas "net metering," which adds additional savings to their overall electric costs.

"We weren't looking for a house with solar panels, but we are very happy we have them," saidLinda, a retired editor. "Our electric bills are so much lower, and I love the notion that we arenot dependent on electricity from coal-fired plants, those big villains that spew out all thosetoxic chemicals. We also appreciate that California is very environmentally conscious, whichmakes it easy to afford solar energy."

All indications are that the vast majority of Americans would love to have solar energy, ifthey could. The industry enjoys widespread public support that cuts across geographic,economic and political demographics. For example, a Hart Research Associates poll
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conducted last fall for the Solar Energy Industries Association (SEIA) found that nine out of10 Americans believe it's important for the nation to develop and use solar power.

But not everyone who wants solar energy can have it. "The challenge the solar industry facesis bridging the gap from overwhelming public support to mass public adoption," said

Monique Hanis, a former spokeswoman for the SEIA. "Solar is already more accessible andaffordable to Americans than ever before, but we still have work to do before we get massadoption."

The reasons for that gap range from upfront costs to the many hurdles companies andconsumers must clear in order to install residential panels for example, permits andinspections required by many municipalities. There also are practical matters, such as whethera property receives enough sun during the day to make installing solar panels worth theinvestment.

Also, utility companies, required by many states to include a specific percentage of renewable

energy in their portfolios, now are trying to eliminate net metering, arguing that it increasescosts for their non-solar customers.

"They seemed to be comfortable with our business when it was a boutique thing, somethingjust for the wealthy," said Will Craven, a spokesman for SolarCity, one of the nation's largestsolar companies. "But now that it genuinely is competitive, they are threatened by it."

The cost of the Mathews' system was part of the price of their new home, but mosthomeowners are not always so lucky. It can be expensive to add a system, even thoughultimately it will pay for itself, and then some. [2013 Best Solar Panel Reviews andComparisons]

Solar companies have been trying to make this burden easier by offering the option of no-money-down solar leases, where the company owns and maintains the solar installation on thecustomers' roof, then sells the power to the customer at a price lower than the utility wouldcharge.

For consumers who want to own systems, the good news is that the cost of materials andinstallation have been dropping rapidly recently an estimated 70 percent in the last twoyears, according to the American Solar Energy Society (ASES).

The bad news, however, is that the hassles of meeting state and local requirements can raisethe price consumers ultimately pay, and subject them to bureaucratic procedures that can betime-consuming and frustrating. Requirements differ among states, with some California,

New Jersey, Maryland and North Carolina, among them being more solar friendly thanothers. Requirements also differ among local municipalities.

A single federal policy would simplify the process greatly.

"If you buy a new water heater or a new furnace for your house, a plumber comes and installsit, and that's it but if you want to install solar panels, multiple agencies have to approve it,"said Susan Greene, president of the ASES. "It's almost impossible for solar companies to

work nationally, so they usually only focus on certain states because it's too much work andtoo expensive to do it in the others."
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Moreover, many advocates believe that solar entrepreneurs must step up within theircommunities to build relationships with policymakers and the media "to show that solar isworking for their community," Hanis said. "They have to aggressively market to the familiesand small businesses in their community to show that this is something that can be viable intheir neighborhoods."

There are encouraging signs that this already is happening.

SolarCity, for example, has installed panels nationwide on more than 100 Walmart stores, andin numerous school districts. One school district near Fresno, for example, saved enoughmoney in electricity costs to restore its music program, suspended in a cost-saving measure in2009.

In some communities where consumers can't install their own panels, it may be possible forthem to buy shares in a solar "farm" located elsewhere and receive a credit against their utility

bill. "It's not wired directly into your house, but it's going into the grid," Greene said. [World's

Largest Solar Plant Goes Online]

Also, new crowd-sourcing models are beginning to draw both investors and consumers. Forexample,Mosaic, which funds solar projects and pays its investors back with interest. "Pretty

brilliant stuff," said Jeff Siegel, managing editor of Green Chip Stocks, an alternative energyresearch firm.

Siegel is confident there will be more of this. "As far as closing the gap, I definitely see ithappening," he said. "Solar installations in the United States continue to soar. Leasing modelsare going gangbusters. I believe the industry is continuing to grow quite well, and is likely todo so well throughout the rest of this decade and beyond."

Read Cimons' most recent Op-Ed: The New Normal: Deluge

The views expressed are those of the author and do not necessarily reflect the views of the

publisher. This article was originally published onLiveScience.com .

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Homeowners Warm to Solar Power