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HOME DECOR

FIND YOUR MAGIC CARPET

At Imperial Carpet, you’re not just shopping, you’re learning PAGE 2

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Luxurious design is about engaging all of your senses PAGE 6

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E2 G THE GLOBE AND MAIL | SATURDAY, APRIL 27, 2019

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YOU COME TO IMPERIAL CARPET& Home to discuss the latest trendsin luxury rugs and carpets for thehome, and very quickly the con-versation goes beyond that.

You are offered a coffee, butwhen you ask for milk you are toldyou should have it black, even withbrandy. That shows “strength,” saysowner John Kozoronis. The coffeearrives with milk, but that’s not thepoint. If there is one thing youneed to know about Kozoronis, it’shis strength of personality.

That confidence is on full displaythrough the vast 120,000-square-foot showroom on Caledonia Roadin Toronto, a meticulously curatedmanufacturers’ gallery of designand colour, with rows of timeless,handmade rugs and carpets hungvertically on mechanical trackingsystems, like paintings in a gallery.

There is $45-million in inventoryat Imperial, which Kozoronis and hiswife and partner, Helen, own to-gether.

Dawn Chapnick says when itcomes to rugs, colour and pattern

will always be a personal choice. “Itdepends on the look and feel oneis going for in the room,” says theprincipal designer at Dawn ChapnickDesigns.

That couldn’t be truer than atImperial, where the imaginationruns wild with ideas of what youcan do in a room.

Kozoronis wouldn’t dream ofrunning a showroom where hun-dreds of more traditional, transition-al or classic rugs are stacked on topof each other like slices of proc-essed cheese.

He came up with the idea ofdisplaying rugs as big as 12 feet by15 feet vertically, so the customercould envision it in their home orwork space.

Don’t expect a flea marketatmosphere when you come toImperial Carpet & Home. That isn’tluxury, or sophistication.

It also isn’t what his customershave come to expect.

His suppliers are from all overthe world, from such places asIndia, Nepal, China and Europe. Andso are the people who have grownaccustomed to the wholesale pric-ing he offers for high-quality prod-ucts. Imperial rugs come with suchdetails as where they are made andwhat they are made of. The rugs

here don’t need Scotchgard protec-tion, unlike those with cheaperdyes, colours that will fade or run,or on which that wine stain will beimpossible to get out, Kozoronissays.

Imperial rugs are built to last andwill be passed down from gener-ation to generation.

But, quality doesn’t have tomean unaffordability, Kozoronissays. He points to a rug that wouldsell for US$18,000 in a Manhattanshop but sells for $4,900 at Imperi-al. That’s what eliminating themiddleman will get you. Sure, youcould shop for something compara-ble at Harrods, but be prepared topay considerably more.

Wholesale distribution and sellingdirectly to the public means clientscan justify the cost of a planeticket from such places as SanFrancisco or New York to visit andlearn about Imperial’s Torontoshowroom.

“This is a school of fine art forthe floors,” Kozoronis says. He isquick to dismiss top trend lists ininterior design magazines.

When you come here, comehere with ideas and be willing toengage. At Imperial, there is nomix-and-match game with a pieceof fabric. Strength of personality

here transcends trends. And it’s notarrogance. This is a school, a placeof education, both for in-housedesigners and outsiders, and JohnKozoronis is the professor whohelps you get where you want togo. Part of the family. That’s howhe sees it.

He says he loves working withyounger designers, especially stu-dents who come to learn. He’sserious and knows his product.

His advice? Don't go too bigwith a rug, he says, and make surethere is a space around it to act likea frame around a painting. In termsof trends, the most he says isbeige, navies, greys and silvers arein. If you want to learn more, cometo the showroom and see foryourself.

Kozoronis and his wife will travelto European trade shows, for exam-ple, to get a sense of what istrending and what designers thereare talking about, but he is proud tosay that his products are oftenahead of those curves.

At Imperial, rug section is per-sonal, backed by the finest productwith the best dyes and qualityyarns, along with wholesale pricingand 50 years of expertise.

“This is my passion,” Kozoronissays.

John Kozoronis, who owns Imperial Carpet & Home with his wife, Helen, displays his fine rugs vertically at their 120,000-square-foot showroom. PHOTO BY THOMAS BOLLMANN

‘SCHOOL OF FINE ART FOR THE FLOORS’

“This is mypassion.

John KozoronisImperial Carpet & Home

Come for the carpets,stay for the expertise atImperial Carpet & Home

There are a few basic elementsto keep an eye on when talkingabout rugs for the spring, saysinterior designer Dawn Chap-nick.

“Fringes are back.” she says.“This ‘tassel trend’ is also

making its way to cushions andcurtains again, even in mirrorsand lamps.”

This adds a “flirty edge” to ahome, says Chapnick.

Tied with that is a push

toward flesh tones, and earthyjute, canvas, wool and hemptextures.

She also points to a morelayered carpet look, whichinvolves placing a small rug ontop of a larger one.

For a more modern look,she recommends laying apatterned rug on top of aneutral, natural material — likea sisal.

Chapnick says her clients are

also gravitating toward tradition-al Indonesian rugs. Ikat is anexpensive technique used fordyeing yarn before it is woven.

To give your space a boho-chic vibe, try vintage walltapestries. There are varioustextures available to give yourhome “that extra dimension,”she says.

“Carpet tiles are also big, andyou can really get creative withsizes and shapes,” she says.

WHAT TO LOOK FOR THIS SEASON IN FLOOR COVERINGS

Ikat, which is an old technique for dyeing yarn before it’s woven to create a blurry effect, is chic again.

FOR SUZANNE DIMMA, AN INTERI-OR designer, creative director andbrand spokesperson, “trend” is aword to stay away from.

“I see them come and go,” shesays. “Take them with a grain of salt. Ialways tell people don’t go over-board on things that feel like trends. Itend to invest only in small piecesthat are trends. You don’t want tospend a lot of money on somethingthat will likely be extremely out offashion shortly after it launches.”

David Beaton of studio b offersthis advice: “Don’t buy cheap trends.They will end up in the landfill.”

Experienced designers say greatdecor goes beyond any trend. Theirobjective is to work with the client,understand their vision, find in-spiration from materials and finallybring it all together into a beautifulaesthetic that feels alive.

However, there still are a fewcommon dos and don’ts.

DOS

Adapt to the season, says BrianGluckstein, principal designer atGluckstein Design Planning Inc.

“Some of our clients make small-er, subtler changes to the decor fromseason to season,” he says.

Carpets in the winter might be silk,patterned or wool, and in the sum-mer can be changed to sisal for abeach look. One of Gluckstein’sclients has pillows made in darkvelvet or chocolate faux fur in thewinter months, which then getswitched out for pastel linens ordifferent patterns for a spring andsummer feel.

“Take down the drapes for thesummer, opening things up after awinter of hibernation, then put themback up in the fall for that cozy,winter feel,” Gluckstein says.

When it comes to appliances, suchas fridges, ranges and dishwashers,

Andrew Borsk from TG ApplianceGroup says to always focus on qualitydesign, materials, construction andcomponents — all things that nevergo out of style.

If you are looking for what’s new,exterior finishes such as matte blackand matte white are becoming morepopular. Controls are moving awayfrom physical knobs to touch tech-nology like we have on smart-phones.

A timeless do, says Pam Freed-man, vice-president of The Chester-field Shop, is to buy what you love.Before you make any purchases, it’salways important to:

Measure your area before youorder;

Sit in the furniture you are plan-ning to buy;

Bring a carpet sample or paintswatch before ordering.

“On the whole, I advise sticking tothe classics or things that resonate as

classic for your big moves and thenadd a few trends in the smalleraccents,” Dimma says. “The trick is tohome in on the trends that comple-ment, not compete with, yourhome’s overall aesthetic.”

What should you look for whenseeking out a classic feel? Dimmaoffers some tips:

Clean lines, subtle details andquiet palettes;

European architectural influences;Medium-toned hardwood floors;Raised panelled mouldings on

walls and doors;Carrera marble counters.

Do also have a little fun.“Strong metallic hardware like

golds and champagne tones rock,”says Dawn Chapnick, principal de-signer at Dawn Chapnick Designs.

“Play with the finish and dosomething that makes a statement.It’s almost summer after all — bringin some shine.”

DON’TS

“Let’s just be honest about theindustrial-chic kitchen look; that isn’tthe most inviting place to be,” Chap-nick says. “The exposed pipes andEdison lights are just a little over-played.”

Instead, she says, go for drama inthe kitchen with deep colours such asblue and green with black matte andmetallics.

Bulky kitchen islands are becom-ing less popular and cool greys arebeing replaced by warm greys.

Also, don’t hang too much on thewall. “It makes for a cluttered feel,”Chapnick says. “Instead, opt for alarge painting, or black-and-whitephotography, and concentrate on acool frame.”

If you like eclectic or maximaliststyle, you might want to leave it to aprofessional designer so it doesn’tlook cluttered and disproportionate.

FOLLOW YOUR HEART, NOT THE TRENDS


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MORE PEOPLE THESE DAYS arecreating personalized areas in theirhomes as places of refuge.

Whether they’re fashioning “man-caves” or “she sheds,” homeownerssee the value of designing their ownpersonal, comfortable hideaways athome. Andmen are definitely becom-ing design savvy and confident intheir tastes.

“You’re getting more men withmore furniture style than ever,” saysDave Beaton, owner of home goodsstore studio b in Toronto. “It’s verypersonalized.”

Man caves run the gamut from asmall corner a man can call his own toa specialized, well-appointed space.

“Some guys have a La-Z-Boy sofaand have a fridge in their little mancave and that’s it,” Beaton says.“When I look at myman cave here,I’ve got a big sectional that I sit in atnight and watch TV with the firegoing.”

Steve Freedman, president of TheChesterfield Shop, says home theatreseating is popular with his customers.People are especially looking fordurability, comfort and technology.

“Power recline. In fact, right nowwhat’s becoming very strong isdouble power recline. You can doyour foot and your head and you canadjust it to any level that you want,any level of comfort,” he says.

Man caves now are also not justlocated in basements and rec rooms.

Pamela Davidson Nicholson,director of marketing and sales forARD Outdoor Showroom, says a trendshe is seeing is outdoor man cavesthat provide fire, food and entertain-ment. These spaces might includepizza ovens, high-end barbecues,televisions and sophisticated soundsystems. Comfortable chairs andsectionals with coffee tables replacethe old summertime patio sets andthese outdoor spaces are increasinglybeing enjoyed year-round.

“ARD Outdoor has clients that keeptheir outdoor cushions accessible all

winter so they can enjoy sittingoutside in comfort after a soak in theirhot tub. Others don’t mind to bundleup and take a seat to enjoy theircigars outside all season. But theoutdoor man cave truly comes alivewhen the weather warms and the callof nature doesn’t mean sacrificingcreature comforts,” Davidson Nichol-son says.

Amanda Hamilton, of AmandaHamilton Interior Design, says morepeople are creating spaces that are inline with their interests.

“One of our clients is into modeltrains. So in his basement they’ve gota media room that they both shareand then there’s sort of the closed-offroomwhere he is going to do all ofhis train building.”

Men are not the only ones seekingplaces of refuge: Davidson Nicholsonis seeing the same phenomenon inwomen.

“It seems everyone wants a placeto escape the tasks of everyday lifeand she sheds are the latest femininetake onman caves but usually with alittle more protection from the ele-ments,” she says.

“Now pool and tool sheds arebeing converted, upgraded anddecorated into personal stylish hide-aways for the lady of the house.Usually small enough to bypassbuilding permits, these spaces couldbe set aside for reading, meditation,or a personal art studio.”

Rooms in the house that used tohave certain functions, such as sewingrooms and home offices, are alsostepping outside to she sheds.

Stephanie Hauser, owner anddirector of marketing for Hauserstores, says tiny homes and specialspaces have become a real trend.

Decorating for these small spacesdepends on what they will be usedfor, but Hauser says picking a themeand designing the space, includingart, furniture and accessories, accord-ing to that main theme is important.Function is also key: If the space is forsolitude or for entertaining, that willaffect design choices.

“These spaces are typically re-moved from the flow of the houseand give the client an opportunity todeviate from the rest of the decor ofthe home,” she says.

SANCTUARIES FOR HIM AND FOR HER

A man cave or she shed reflects thepersonality of its owner and offers refugefrom everday life. ISTOCK

Men and women areseeking out spacesthat they can trulycall their own


ONE WAY TO ENSURE LONGEVITY in youroutdoor pieces is to invest in commercial-grade products designed for the hospitalityindustry, says Richard Bockner, owner ofARD Outdoor. They come with a higherprice tag, but they’re designed to belong-lasting and won’t end up in a landfillnext season.

“Consumers should always be lookingfor aluminum as opposed to steel; it’sbetter quality and more durable,” Bocknersays. Most outdoor furniture uses tubular(hollow) aluminum, and quality is basedon the thickness of the aluminum, thetype of paint used and the placement ofdrainage holes.

Cheap paint can peel, and water canseep into screw holes and stress cracks.That’s why ARD Outdoor uses a commer-cial-grade outdoor powder coating, thesame type that is used on fire hydrants,stop signs and construction vehicles.

But buyer beware: Some powdercoatings are of lesser quality, and “that’sgoing to fade and peel over time,” Bocknersays. If scratched, they will start to flake. Acommercial-grade paint will help to keepoutdoor furniture looking new, seasonafter season.

Stephanie Hauser, owner and director ofmarketing at Hauser (whose head office isin Waterloo, Ont., with a number of storesin Ontario), agrees the trend is shifting toaluminum, with more contemporarydesigns. “Be sure you are purchasing fullywelded UV-stable, powder-coated furni-ture. When the goods are fully weldedthere is no risk of the joints loosening.Sling-style chairs without cushions are anexcellent low-maintenance alternative.”

Teak is another popular material — andfor good reason. It contains natural rubbercontent, which naturally repels water.“Every pirate ship in the world was madeof teak,” Bockner says.

But buyers should do their homework,since there are different grades and qualityof teak. “We buy commercial-grade, sus-tainable teak from plantations in Indonesiathat specialize in providing a better qualityraw material,” Bockner says. He recom-mends buying unstained teak and letting itweather naturally to get that covetedsilvery look. A product that is alreadypainted or stained, however, will peel inthe first year or two.

The same goes for synthetic wicker.Made with resin pellets, this type of furni-ture varies in grade and quality, dependingon the resin used. Higher-quality resin is

designed to be UV-resistant and can ex-pand and contract with temperature chang-es, making it much more durable. ARDOutdoor’s Solartex wicker products arealso sustainable, made from 100-per-centrecycled resin.

“All of the wicker fibre we sell is solidextrusion with UV-stable inhibitors, so itretains its colour over time. There aredifferent grades of wicker and frameintegrity so beware — you get what youpay for,” Hauser says.

Hauser’s recycled polypropylene Adi-rondack chairs and accessories are heavy,durable and can be left outdoors year-round, making them ideal for windy areasand extreme temperatures. “The polyproducts have really developed into excep-tional designs over the years and nowbring style and durability,” Hauser says.

For outdoor barbecue areas, Dekton(distributed in Canada by Cosentino) is anew high-tech, ultracompact, fireproofmaterial that is highly scratch-resistant,UV-resistant, and can undergo freezing andthawing, with virtually zero water absorp-tion. It can be installed in one piece, withno joints or cuts, providing a uniform anddurable surface.

When it comes to accessories, such asupholstery, cushions and awnings, con-sumers should look for high-tech fabrics toensure longevity. ARD Outdoor usesSunbrella fabric, made with quick-dry fibresthat prevent mildew and fading. Bockneralso recommends cushions made withquick-dry foam, which allows water to passthrough and thereby deters mildew.

These days, homeowners are buildingbigger patios, complete with landscapearchitecture, firepits and outdoor TVs. “Wewant to be outdoors,” says Dave Beaton,owner of studio b. As a result, people aremore willing to spend on quality outdoorfurniture that will last for years, not acouple of seasons.

Beaton recommends investing in premi-um brands such as Kettal or Dedon, whichare pioneers in outdoor furniture. Dedon,for example, was first to weave syntheticfibre into outdoor designs, setting theindustry standard. “Other companies triedto copy Dedon’s designs but with cheapermaterials,” Beaton says. “They look goodfrom afar, but they’re far from good.”

The best way to make outdoor furniturelast? “Buy the good stuff the first time,”Beaton says. “It’s the difference between a$10 bottle of wine and a $200 bottle ofwine.”


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MAKE SURE YOUROUTDOOR HANGOUTHANGS IN THEREThe unpredictable and sometimes hostileCanadian climate — with its extremetemperature swings and precipitation rangingfrom snow to sleet to hail — can leave youroutdoor patio furniture looking worn andaged in a matter of a season or two.

Even the summer months can take atoll on outdoor furniture, whether that’sfrom damaging UV rays or a hungryraccoon scrounging for June bugs. Butinnovative, high-tech products andmaterials are designed to stand up tothe Canadian climate and protect theinvestment consumers make in theiroutdoor furniture.

High-quality outdoor furniture is designed to withstand the elements, but it still requires some upkeep. Breathable covers protect furniture from weather and animals (racoons area major problem in the Greater Toronto Area and will eat through cushions or wicker to get at edible bugs).

For those who would rather not have to cover their furniture during the summertime, Richard Bockner, owner of ARD Outdoor, recommends using a large outdoor umbrella,such as an Uhlmann’s commercial-grade umbrella, which is made in Germany and guaranteed to withstand up to 125-kilometre-an-hour winds.

Homeowners don’t necessarily have to store their outdoor furniture indoors during the winter months. “Teak, aluminum and wicker can all stay outside in the winter,” Bockn-er says.

Winterized covers are also available so outdoor furniture can stay outdoors, making upkeep even easier.

TO COVER OR NOT TO COVER?

Curl up with a book orswing in the sunshinewith Dedon Nestrestloungers, which come instanding and hangingstyles.PHOTO COURTESYOF STUDIO B

Nevis chaise loungers, top, are made with powder-coated aluminum. ARD Outdoor’sMetro sofa, above, features cushions made with Sunbrella fade-resistant fabric.PHOTOS COURTESY OF ARD OUTDOOR

Left: Aspen teak seating with a Dekko Concrete fire pit and Cebu chaiseloungers. ARD OUTDOORCentre: Kettal Boma sectional. STUDIO BRight: Woodfield Collection fluted teak-frame furniture with customSunbrella cushions. ARD OUTDOOR


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WHEN TALKING ABOUT HOMEDECOR and interior design, luxuryisn’t just defined by price point.Interior designers will tell you, onecan create a luxury feel in a room bygiving all the design elements —stone, fabric, wood, paint, lighting,faucets, door knobs and rugs —curatorial consideration. It’s moreabout telling the story of a room.

“Luxury to me is almost an under-statement of quality,” says BrianGluckstein, principal designer ofGluckstein Design Planning Inc. It’sabout “beautiful material, whether it’swoods, or vintage beautiful antiquepieces mixed with handmade mod-ern pieces, beautiful art, or trulycomfortable furniture, like down-filledsofas, for example. It’s also about theway people live — the way they setthe table, the way they entertain.Some people think that somethingostentatious, something that’s overthe top, that’s luxury. That’s notluxury to me.”

All of this is achieved in tandemwith the homeowner. At least itshould be. The best clients are theones who aren’t passive observers,designers will tell you, or ones whoseminds are clouded by a variety of Top10 lists about styles that are trending.

“There are so many moving parts,and there are so many differentdirections you can go,” says SuzanneDimma, an interior designer and aregular participant and presenter atthe Interior Design Show in Toronto.“There is such a misconception ofdesigners walking in and saying, ‘Ihave the answer.’ Some new clientsexpect that. But it’s a process. Youneed time to interview, talk to yourclient, get to know them, then gothrough your huge roster of re-sources.”

Sometimes a photo that the clientpresents to the designer, whichrepresents what they want to repli-cate in their home, might not work inthat specific space.

“Everything is site specific and

architecturally specific,” Dimma says.A designer will work with the

client’s vision. They educate, thendirect, to create the vision that pulls itall together.

“It’s like a symphony,” says DawnChapnick, principal designer at DawnChapnick Designs. “Luxury designshould touch every sense.”

Interior designers are skilled atworking out the details that make aspace special, right down to thesimplest of details.

“We consider all the senses: thetactile quality of fabrics, the moodthat the levels of lighting can set,how the hardware will feel in yourhand, the scent and touch of thefibres in the fabric and carpeting, theweightiness of the glassware. Design-ers are constantly thinking of the fullsensory package,” says Dimma.

The quality of design and materialis most important when discussingluxury. Its origin, the craftsmanshipbehind it and how it is made all factorin.

Chapnick agrees that the designprocess is most important. The clever

use of different materials and howthey work together is what allows thespace to “speak, which makes oneroom feel more luxury than another.”

Mixing different materials, such asan alpaca chair with a raw coppercabinet, creates tensions that none-theless come together, Chapnicksays.

“I have this love of fur and met-als,” she says. “They are sexy anddecadent.

Metal can be a focal point in aroom: Bronze handles, for instance,are one element that can elevate aspace. The layering of fabrics, such asvelvets, leathers, silks and linens, canemphasize other elements, such as awood-framed chair with black-brassaccents.

“The juxtaposition in how youplace items, mixing styles, colours,textures, can create a tension thatactually makes a room feel alive,”says Chapnick.

To create that luxury feel, interiordesigners will tell you they don’t likebeing inhibited by a particular orderwhen placing elements. There are no

rules, just imagination.“Your home should tell a story

about you and have meaning to you,so some of these items will bebespoke design and custom-made,and other elements added will bethings picked up on your travels,”Chapnick says.

David Beaton of studio b agrees.“Luxury has to mean something tothe buyer; otherwise it becomes justprice.”

Having the time to create and thenexecute a vision, properly expressingthe client’s individuality in theirhome, is a luxury onto itself.

“Luxury is also not disposable,”Dimma says. “It represents some-thing that you will want to keep formost of your life and likely pass on toyour family. And the quality-madeitem will last this long.”

There are some great artists,craftspeople and designers creatingpieces at moderate price points,which the right designer can blend inwhile creating a space that’s uniqueto the homeowner. Dimma sayssome of most moving and memora-

ble places can, in fact, be humble.“I find there is a luxury in simplic-

ity,” she says.The meaning of luxury also differs

from person to person.“The word ‘luxury’ is the definition

of your state of mind, your creaturecomforts, your happiness and theway you use your environment,home, habitat around you,” says PamFreedman, vice-president of TheChesterfield Shop.

And that can include the outdoorswhen talking home design. Stepha-nie Hauser, owner and director ofmarketing at family-owned Hauser,says true outdoor luxury is an exten-sion of your home, with furniture thatis personalized and mixes styles,finishes, accents and fabrics to suitone’s taste.

“Quality and comfort are a given,”she says.

Adds Pamela Davidson Nicholson,director of marketing and sales forARD Outdoor: “I expect luxury itemsto perform, adding value to my homeand a sense of pleasure to my life-style.”

DESIGNING A SENSORY EXPERIENCEThink texture, colour,mood lighting andquality for a luxuriousfeel in every room

Good design is ‘like a symphony,’ says designer Dawn Chapnick. This living room features a Lucien sofa, from the Flexform MOOD collection, whichhas both a classic and contemporary feel. PHOTO COURTESY OF STUDIO B


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THE WORLD IS STARTING TOWAGE WAR on single-use plastic— and with good reason. Recy-cling has turned out to be prob-lematic, with most of what wethrow into the blue box ending upin landfills. Only 9 per cent of allplastic ever produced has beenrecycled thus far, according to theUnited Nations Environment Pro-gramme, and, by 2050, plastic ispredicted to outweigh fish in ouroceans unless we take drasticaction.

Canadians in particular are someof the world’s worst offenderswhen it comes to solid waste,throwing away about 2.2 kilogramsof garbage per capita per day,according to the latest figures bythe World Bank Group. The Europe-an Union recently voted to bansingle-use plastics, and Canadianjurisdictions are considering it.

But why wait for governmentsto take action? People in the zero-waste movement observe theirown ban, striving for no trash tobe sent to landfills, and they saythey are richer — both in time andmoney — because of it.

Adopting this way of life iseasier than it’s ever been, withbulk food shops and such grocerystores as Toronto’s Unboxed Marketoffering “refilling stations” whereshoppers can bring their owncontainers for purchases.

A zero-waste lifestyle takes a bitof effort at first, but there areplenty of advantages, says BeaJohnson, a zero-waste advocatebehind Zero Waste Home.

“It’s awesome: You get yourtime back and my husband calcu-lated that we spend about 40 percent less as a result.”

Blogger Kathryn Kellogg hasbeen living an almost trash-free lifefor more than five years. She andher husband accumulate onlyenough trash every two years to filla 16-ounce Mason jar. That singlejar is filled with such oddities asfruit stickers and bits of tape. Theycompost virtually everything else,which they are able to do becausethey refuse to bring anything intotheir home that’s packaged inplastic. Kellogg writes about herlifestyle on her Going Zero Wasteblog.

Her philosophy — and John-son’s — have caught on for manyreasons, but one of them is theclean, sparse look of their homes.Cupboards are neatly filled withglass jars. Closets are sparsely filledand rooms are sparkling clean andsun-filled. It’s a way of living that’sattractive and attainable.

Minimalists already have adecluttering mindset. The zero-waste movement takes it a stepfurther by encouraging shoppingonly for necessities and not bring-ing anything into the home thatdoesn’t, in the words of declutter-ing guru Marie Kondo, “spark joy”.

The problem with Kondo’sapproach, according to Johnson, isthat she helps people get rid ofthings but doesn’t have as muchadvice on how to keep things outof your home in the first place.Enter the zero-waste manifesto,which can be summed up in fivesimple terms.

THE FIVE RULES OF ZERO WASTE

1. Refuse: This is the most impor-tant step, because if you bring lessinto your home to start with, youhave less to get rid of.

2. Reduce: This involves an initialdecluttering and then an incre-mental reduction in what you have.

3. Reuse: This refers to refillablecontainers that you will reuse. Italso refers to things such asclothes, shoes and furnishings thatyou buy secondhand.

4. Recycle: This is step numberfour for a reason: You shouldrecycle only what you cannotrefuse, reduce or reuse first.

5. Rot: This is food waste, whichshould be composted to avoid itgoing into landfill.

What this means for home decoris investing in furniture instead ofreplacing it every few years.

Manufacturing furniture is a veryenergy- and resource-intensiveindustry, so conscientious consum-ers buy high-quality pieces that willlast a lifetime.

Pam Freedman of The Chester-field Shop says she has customerswho come in and tell her “mygrandparents still have a sofa theybought from you.” That’s a testa-ment to their quality, but equallyimportant to Freedman is that hersuppliers are fully invested in beingsustainable.

“Our manufacturers are sourcingmaterials responsibly and gettingrid of toxic materials so that nooff-gassing occurs. They’re alsousing less packaging and creatingless waste, and when we deliverfurniture to our customers we takeall the packaging away and ensureit’s recycled.”

Luke Greidanus, assistant salesmanager at studio b, says thatwhile built-in obsolescence is a bigpart of the furniture world, hiscompany sources only from com-panies that manufacture pieces tobe passed down from one gener-ation to the next. He mentionssuch iconic pieces as VladimirKagan’s Freeform Sofa and the deSede DS-600, which have been inproduction for decades, and are stillbought and sold in their originalform among collectors and design-ers.

“Many of the brands we repre-sent are European where envi-ronmental standards are muchhigher. One example is Swedishmattress maker Hastens. They useflax, wool, ethically sourced horse-hair and Nordic pine in their prod-ucts, so they’re not only built fromrenewable resources, but they’realso fully biodegradable,” Greida-nus says.

When you buy furniture as along-term investment, you win ontwo fronts.

“If you consider a lifecycle-costapproach, purchasing a piece offurniture that is built to last gener-ations is not only far more envi-ronmentally responsible, but morefinancially sound as well,” Greida-nus says.

BUYING FOR KEEPSA zero-waste lifestyle is attractive and attainable

A zero-waste lifestyle is gaining in popularity in part because of the clean, sparse look of the homes of thosewho practise it. PHOTOS COURTESY OF MICHAEL CLEMENS, ZEROWASTEHOME.COM

The zero-waste philosophyencourages shopping only fornecessities. In terms of homedecor, it advocates investing inquality furnishings and appliancesthat are built to last. Blogger BeaJohnson, above, says her husbandcalculates they spend about 40 percent less as a result of adoptingthis lifestyle.


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