HOME TEXTILE VIEWS / · he textile industry has welcomed the budgetary allocation for textile sector of `7,148 ... 688 looms, it is equipped to ... soft flow dyeing and fully-auto-

HOME TEXTILE VIEWS / JANUARY-MARCH 2018 1

HOME TEXTILE VIEWS / JANUARY-MARCH 20182


The textile industry has welcomed the budgetary allocation for textile sector of `7,148cr for 2018-19 against `6,222 cr last year and the announcements pertaining to the

MSME sector. In order to reduce the tax burden on MSMEs, the corporate tax has beenreduced to 25 per cent who have reported turnover up to `250 cr will benefit textilessector as it’s primarily in the MSME segment. This will give a big thrust to MSMEs to boostemployment and economic growth.

The budgetary allocation for ROSL has been increased from `1,855 cr to `2,164 cr. This willhelp the exporters of made-ups and apparels as backlog will be cleared and working capitalreleased. For ATUFS also, the allocation has also been increased from to `2,300 cr from`1,956 cr. This is a positive step and will help in clearing some of the committed liabilitiesunder the TUF scheme.

Basic custom duty on silk fabric increased to 20 per cent from 10 per cent would save theindustry from dumping from China. The industry post GST is facing higher imports post GSTacross the value added segment and was seeking increase in BCD across yarn and fabric –hence disappointed with this partial measure.

The MSP of all crops shall be made 1.5 times that of the production cost. This will benefitcotton farmers, however it will result in high inflation for the consumers of the country (ascotton constitutes 70 per cent of the consumption) and the downstream segments. This wouldalso make our industry uncompetitive internationally.

Extension of fixed term employment for all segments, which was earlier only for apparel andmade-up, and contribution of 12 per cent of the wages of the new employees in the EPF forfirst 3 years is welcome measure.

Other Programmes like Modi health Care will benefit textiles workers and cost of healthcareon workers. Construction of 9,000 km of national highways by end of FY 19 and ̀ 50 lakh crfor infrastructure development will enable smooth textile trade. National Livelihood Schemeof `5,750 cr will benefit textile sector in rural areas.

All these measures announced in the Budget will benefit the MSME sector. However, stepsneed to be taken to correct the imbalance caused by the GST. The imports post GST is hittingthe whole industry. The industry has been asking the Government for increase in import dutyacross the value chain (yarn and fabric), and it is a big disappointment for the industry thatindustry’s recommendations have not been addressed.

Arvind Kumar, Editor & Publisher


ContentsContents

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News & Views... 4

India Home Furnishing Market toSurpass `40,000 cr by 2020 14

EPCH & ACCI organise seminar forPromotion of Exports of Handicrafts 16

Union Budget 2018-19Gets mixed feedback from home textiles industry 18

Heimtextil 2018 22

Soft Covering Flooring Market Trendsand Key Opportunities 34

NY NOW - Stage set for year’s hottest home,lifestyle and handmade trends 36

HKTDC - To provide perfect one-stop solutionfor all your sourcing needs 38

Domotex 2018 40

Intertextile Shanghai Home Textiles 48

IHGF-Delhi Fair Spring 2018 50

imm cologne 54

Trident targeting `1,000-cr turnoverfrom Indian market 58

Walmart unveilsnew design-centric home brand 60

Van de Wiele introduces revolutionarynew handlook carpet quality 62

Forthcoming trade events 64

Editor & PublisherArvind Kumar

Associate EditorB.P. Mishra

Asst. EditorSwati Sharma

Editorial AdviserRajesh Chhabara (Singapore)

Sub Editor - CreativeJohn Edwards

Sr. CorrespondentAshwani Kumar

CorrespondentDeepti

Creative - HeadSreekumar. M

Sr. Layout ArtistJatin Jain

Sr. DesignerRajeev Kumar

Production ManagerMukesh Pokhriyal

e-MagazineSumer Singh

Business PromotionDelhiBobby BakshiRahul Singh Yadav

TirupurN. Sabari SelvamPavithra R.

CirculationArchana (Delhi)V. Murugeshwari (Tirupur)

Accounts HeadAnju Chauhan Tondak

JANUARY - MARCH 2018VOL.- XI / ISSUE No. 4



Trident targets global leadership in home textiles

Trident Ltd. is one of the world’s larg

est vertically-integrated home textile

manufacturers, with a global footprint base

in over 100 countries. Consisting of an im-

pressive clientele of leading retail giants,

its exports to the US contribute the most

to the group revenues. The company has

also launched an on-shore design studio

in the UK and the US with a large show-

case of bed & bath collection.

A winner of more than 70 Awards, a recent

recognition for the group came in the form

of the 12th consecutive TEXPROCIL Ex-

port Performance Award, as also the Na-

tional Energy Management Award for its

production processes. The Trident Group

showcased its luxury collection in an ex-

ploratory sketchbook format at Heimtextil,

highlighting the diverse product basket

and innovative techniques.

The company has its manufacturing facili-

ties at Budhni in Madhya Pradesh, which

is one of the world’s largest standalone

terry towel facilities, and at Barnala in

Punjab. With a total installed capacity of

688 looms, it is equipped to produce

around 90,000 MT per annum / 360 mn

pieces of terry towels annually. The state-

of-the-art production facilities include spin-

ning, wide-width Airjet and Jacquard

weaving, soft flow dyeing and fully-auto-

mated cutting and sewing of towels.

For bed linen, Trident has an installed ca-

pacity of 500 looms to produce around 43

mn mtr annually. This plant is also verti-

cally integrated to carry out every step

empirical to bed linen creation under one

roof with an in-house expertise for spin-

ning, weaving, processing, cutting and

NEWSNEWSNEWSNEWSNEWS & Views...

sewing. The company is heavily invested

in clean manufacturing with the Budhni

facility boasting of 98 per cent water re-

covery. It is the recipient of many energy

conservation awards and recognitions

from the Government. In a bid to give back

to the environment, the company has un-

dertaken massive tree plantation drives,

the latest one in collaboration with the

Madhya Pradesh Government.

Trident’s strong product portfolio across

mid and premium segments has strength-

ened its position in the domestic market.

Kriti Sanon is Trident Home Décor

Design’s brand ambassador, endorsing the

line’s contemporary designs, innovative

constructions and luxurious fibres.

The group plans to expand its retail footprint

to 1,000 points-of-sales in shop-in-a-shop

format by next year from the present 400.

Trident has also won the licence to manu-

facture and sell for the renowned French

lifestyle brand ELLE décor in India

Sutlej stepping up focus on home textile segment

Sutlej Textiles and Industries Ltd.

started focusing on the home textiles

segment, particularly upholstery, curtains

and made-ups, since 2015 at its

Damanganga home textiles unit at Daheli

in Gujarat. The company recently com-

pleted its expansion project at

Damanganga to increase its capacity to

9.60 mn mtr per annum. Following capac-

ity addition, this business segment is ex-

pected to report higher volumes, rev-

enues and surpluses. The company also

exports around 25 per cent of its home

textile production.

Over the last few years, Sutlej evolved it-

self from specialised yarn manufacture to

home textiles. Leveraging its understand-

ing of the textile industry, the company

ventured into the home textiles segment

to address a growing market of premium

home textiles focusing on upholstery, cur-

tains and made-ups. The division is

equipped with a world-class design facil-

ity comprising cutting-edge manufactur-

ing equipment, state-of-the-art German

design software. The facilities also com-

prise a full-fledged testing laboratory with

latest equipment for testing yarns and fab-

rics. It also possesses a world-class de-

sign facility and outsources cutting-edge

international designs.

The plant is also equipped with state-of-

the-art equipment to produce made-ups.

This segment represents a value-added

extension of the company’s product mix.

Sutlej Textiles recently acquired the De-

sign, Sales and Distribution (DS&D) busi-

ness along with brands of American Skills

Mills (ASM) LLC based at Pennsylvania.

ASM offers strategic fit on its strength of

original designs based on American sen-

sibilities, innate understanding of cus-

tomer markets and a unique product port-

folio that include dobby, jacquards, vel-

vets and suedes using a variety of fibres

like rayon, linen, cotton, polyester, silk and

acrylic. The company is known for its abil-

ity to deliver customised solutions across

diverse designs, blends, colours and fin-

ishes from a single integrated unit.

Sutlej has announced setting up of a green

fibre projects to manufacture polyester

staple fibre by recycling of pet bottles at

Samba in Jammu and Kashmir. The com-

pany has also announced deferment of

brownfield capacity expansion plan of

28,800 spindles at Baddi in Himachal

Pradesh due to uncertain market conditions

in the yarn segment


Welspun introduces a

revolutionary, patented,

end-to-end traceability solution

Welspun India, one of the largest home textile manufactur

ers in the world, has introduced a patented, end-to-end

traceability process called Wel-Trak. This revolutionary process

ensures that customers and consumers can trace the provenance

of the cotton raw materials throughout the supply chain from

farm to the retail shelf. Wel-Trak delivers end-to-end traceability

by deploying automated data capture using RFID, customised

software for validation and robust IT & ERP systems to enable

smooth operations across all stages of production.

Dipali Goenka, CEO & Joint Managing Director, Welspun In-

dia Ltd. said, “All our customers across the globe are very

excited about Wel-Trak as it is unique in the textile industry.

Having a mechanism in place that will enable them to track the

source of the final product right back to the specific farm it

comes from definitely adds value and transparency to the

whole process.”

The proprietary process allows traceability of any product back

to its fibre source, through a state-of-the-art solution, thereby

providing transparency and real time information. Furthermore,

Welspun is delighted to announce a partnership with Oritain

Global Ltd., a world leader in the use of scientific traceability to

determine provenance of food, beverages, pharmaceutical and

now extended to cotton fibre. This partnership provides inde-

pendent validation of Welspun’s supply chain by using a

method of chemical fingerprinting to identify the origin of the

cotton fibre used for its home textile products.

This exclusive tie-up with Oritain’s traceability technology

supplements Wel-Trak and demonstrates Welspun’s com-

mitment to full transparency and traceability of its home tex-

tile products throughout the supply chain. Based on its analy-

sis, Oritain has created a database of unique ‘chemical fin-

gerprints’ for special cotton growing areas such as Egyp-

tian, US Supima and Australian cotton. This will be extended

to include organic and American Upland cottons. This data-

base enables Oritain to verify a sample against its stated

origin. Using this method, Welspun can conduct tests at

various stages of its manufacturing process and verify the

origin of cotton at each stage to ensure the authenticity of

its final products

Teijin Frontier partakes in

Domotex 2018

Teijin Frontier Co., Ltd., the

Teijin Group’s fibres and prod-

ucts converting company, partici-

pated in Domotex 2018, a leading

tradefair specialised in floor coverings. The show was held at

Hanover fairground in Hannover, Germany from January 12 to 15,

2018, marking Teijin Frontier’s second appearance at the event, in

stand F70, hall 011.

Teijin Frontier’s stand showcased a variety of innovative floor

coverings, including carpet tiles and broadlooms, decorated with

Japanese design themes such as bamboo, moss and rock gar-

dens, cherry blossoms, autumn leaves, running water and tradi-

tional roof tiles. The products combine the distinctive beauty of

Japanese design with “made in Japan” quality.

The stand also presented carpets featuring bold patterns, shading

and raised profiles that have been created with special machinery,

beautiful colour gradation achieved with advanced dyeing pro-

cesses, and three-dimensional patterns printed with a proprietary

processing technology. The displays included both carpets for

commercial facilities and throw carpets with non-slip backings for

homes. Teijin Frontier is looking forward to developing new cus-

tomers and expanding awareness of its floor-covering line-up by

participating in Domotex 2018, which is expected to attract over

1,400 exhibitors and some 45,000 visitors from 100 countries


Global Organic Textile Standard surpasses

5,000 facilities

The number of certified facilities to the Global Organic Textile Standard (GOTS)

climbed 8.2 per cent last year. The number of certified sites has grown from

4,642 facilities in 2016 to 5,024 facilities in 2017. GOTS certified facilities are located

in 62 countries around the world.

Countries or regions with the largest increase in GOTS certifi-

cation in 2017 were: Bangladesh (+40 per cent), North America

(+39 per cent), Portugal (+39 per cent), Europe (+29 per cent).The

top ten countries in terms of total number of certified facilities

are: India (1658), Bangladesh (534), Germany (480), Turkey (445),

Italy (307), China (292), Pakistan (194), Portugal (180), USA

(99), South Korea (69).

"The growing number of GOTS certifications shows that GOTS is taken as a solution

for managing risks, reputation and market differentiation,” said GOTS Director Claudia

Kersten at the GOTS Annual Meeting in Charleston, S.C. “We are very pleased with

the development in North America. It will have the same pull effect as also seen in

Europe by creating increasing capacities in the producing countries”

Distinct advantages

of using TENCEL

fibres for pillows

Studies have shown that fillings of

TENCEL fibres are the perfect botanic

alternative, and tests conducted have re-

vealed that pillows filled with TENCEL fi-

bres score when it comes to moisture man-

agement, volume and ease of care. TENCEL

fibres are in use in almost every area to do

with sleeping, starting with components for

mattresses and mattress pads through to

bed covers and linens. Another application

in the bed segment is obvious: Pillows with

enhanced comfort.

Meet “Sherlock”, a sweating, thermal mani-

kin test device for clothing physiology from

the Hohenstein Institutes. It was used for

the first time to test pillows with fillings of

TENCEL fibres. Used to test the wear com-

fort of different kinds of textile products,

Sherlock was deployed for this product

category for the first time ever to test pil-

lows of TENCEL fibres.

Miriam Scheffelmeier, Project Manager at

the Hohenstein Institutes, explains:

“Sherlock works in precisely defined con-

ditions in a climatic chamber. The tests us-

ing Sherlock indicate that in pillows

TENCEL fibres are leading the way to per-

fect moisture management. When used as

a blending partner with polyester, TENCEL

fibres help to improve moisture absorption.

It was revealed that the higher the share of

TENCEL fibres in the pillow, the better the

moisture regulation becomes.”

Further research at Lenzing in relation to

volume and washing tests has shown that

TENCEL fibers produce very good results

when combined with polyester. Pillows with

this fibre combination recover quickly after

exposure to weight and moisture. Of all the

pillows tested, the one with a filling of down

and feathers came in last since the volume

recovered only very slowly. Even after

washing, the pillows with TENCEL fibres

performed well and are therefore ideally

suited to household washing

Indo Count bags “Gold Trophy” for export

of cotton made-ups

Indo Count Industries Ltd. (ICIL), one of the leading manufacturers and exporters

of bed linen / bed sheets and home textiles, has won the prestigious Gold Trophy

for the highest exports of cotton made-ups (bed linen / bed sheets / quilts) for 2016-

2017. Having won the Bronze and Silver Trophy in the past, this is the first time that

Indo Count has been awarded the Gold Trophy. Anil Kumar Jain, Executive Chair-

man, Mohit Jain, Managing Director, and Kailash R. Lalpuria, Group President of

Indo Count Industries, jointly received the Gold Trophy from Dr. Kavita Gupta,

Textile Commissioner, at a glittering function held in Mumbai on December. Those

who attended the function included Ujjwal Lahoti, Dr. KV Srinivasan, and Dr.

Siddhartha Rajagopal, Chairman, Vice Chairman, and Executive Director respec-

tively of TEXPROCIL.

Commenting on this achievement, Anil Kumar Jain said, “This win is an endorse-

ment from our customers to our commitment towards quality and services which we

would continuously enhance to serve them better. This Trophy, the result of hard

work put in by the company team and all its stakeholders over the last decade, is a

significant milestone for us as it takes us to a leadership position in this category in

India. Our focus on the home textiles segment, backed by strong innovation skills

and design capabilities, has been widely appreciated by our customers, and this

Trophy is a testament to our overall approach. Indo Count exports products to more

than 54 countries across six continents. Our esteemed clientele includes top global

retailers and renowned international brands.” Indo Count, incorporated in 1988,

commenced its home Textile Division in 2007. It has offices/showrooms and subsid-

iaries in the US, the UK, Australia and Dubai. It also forayed into the domestic

market in 2016 by introducing its brand “Boutique Living”



EFI Reggiani printing solutions for home textiles

The EFI Reggiani exhibits at Heimtextil

featured a home environment with nu-

merous direct and transfer-printed appli-

cations that highlighted the EFI Reggiani

technology’s high quality and sustainable

print processes. “Our Heimtextil display

showed attendees how EFI Reggiani print-

ing technologies successfully address a

broad section of the consumer home tex-

tile market,” said EFI Reggiani Vice Presi-

dent and General Manager Adele Genoni.

“With our leading-edge portfolio, textile

companies will see how they can efficiently

meet nearly any type of product design

need. We are a market leader in home tex-

tiles, particularly in Europe and other ge-

ographies where the home textile market is

more developed and growing.”

EFI exhibits included pillows digitally

printed using a transfer process, sofas with

direct-printed upholstery and direct-printed

curtains produced using different types of

inks. The range of décor applications comes

from the versatility EFI Reggiani provides

with technologies that simplify textile pro-

duction, and are designed and manufac-

tured to the highest standards.

EFI Reggiani is one of the top textile imag-

ing product lines worldwide, with digital

printers in 180-, 240- and 340-cm widths.

Designed for a broad range of industrial

production needs, the flexibility in these

printers that print at speeds up to 1,600 sq.

mtr per hour at resolutions up to 2,400 dots

per inch enables superior throughput and

efficiency for demanding décor applica-

tions. The décor pieces on display were

produced with the range of Reggiani and

partner hardware available from EFI, from

advanced inkjet printers to Mezzera and

Jaeggli pre-and post-treatment machines.

The exhibit emphasises the wide variety

of décor applications benefitting from EFI

Reggiani’s 70+ years of product innova-

tion and implementation.

The EFI Reggiani product line is especially

strong as an eco-friendly alternative to

other processes, with new chemistry us-

ing water-based inks that significantly re-

duce pollution without compromising qual-

ity and speed. EFI Reggiani is a leading

technology provider of a full range of in-

dustrial solutions for textile manufactur-

ing, including high-quality printers espe-

cially developed for fashion and home fur-

nishing textiles. Its comprehensive port-

folio extends from the original line of

Reggiani rotary screen technologies to the

most advanced inkjet textile printers, pre-

and post-treatment machines, and inks in

the industry.

EFI’s product portfolio also includes new

software and workflow technologies for in-

dustrial textile imaging, including an EFI

Fiery Textile Bundle and digital front end

print server offering efficient, integrated

colour management, colour matching and

job processing workflows, and EFI Optitex

software for 2D and 3D design

Sharadha Terry products launch Micro

Cotton brand of home textiles

Tamil Nadu based Coimbatore-headquartered Sharadha Terry Products has

unveiled a new brand identity and logo for its ‘Micro Cotton’ brand of home

textile products and reaffirmed its commitment to strengthen its presence in India.

The company's Director, D Vikram Krishna, stated “We launched Micro Cotton in

New York first. Our products are now sold across 30 countries worldwide. This re-

branding reaffirms the evolution of the brand and our vision for the future, in the

luxury home textiles product range.”

Incidentally, studies reveal that

the Indian luxury market is worth

over $18 bn, and growing at over

30 per cent year-on-year. Mean-

while, the company has chalked

out a roadmap to strengthen its

presence in India. It plans to sell

the Micro Cotton product range

in 20,000 retail outlets by 2020, a tenfold increase from its present network of

2,000, through retail partners and modern trade outlets.“We expect our sales

revenue to touch `200 cr by 2020,” Krishna said. Sharadha Terry products range

include bath, hair and wash towels, sports towel and all types of bed-linen, in-

cluding bed sheets, comforters and blankets, among others.

Krishna said the company had roped in Bengaluru-based Happy McGarry Bowen

to do the creative work and invested close to `90 lakh so far, in developing its

brand identity and logo. “We have to start work on brand promotion,” he said.

The company’s production facility at Mettupalayam was upgraded recently, which

along with another facility at Annur, is engaged in making towels, while sheeting

is made at Sharadha Terry’s sister concern in Perundurai in Tamil Nadu

Texfusion to show

new range of home

textiles at TLHTF

Texfusion, UK’s trade fair catering exclu

sively for international fashion fabrics and

accessories, home textiles, functional fabrics,

and garment manufacturers, is set to present

The London Home Textile Fair (TLHTF), a

tradeshow completely dedicated to home and

furniture fabrics, to be held on March 20 and

21, 2018, at the Business Design Centre, Lon-

don. TLHTF aims to fill a gap in the UK textile

industry for a trade show completely dedi-

cated to home and furniture fabrics. Since

October 2016, Texfusion – The London World

Textile Fair, has a home textile dedicated hall,

which creates a unique platform for manufac-

turers, retailers and designers.

What makes TLHTF unique is its relaxed and

friendly atmosphere which creates the per-

fect environment to make contacts and dis-

cuss business. TLHTF is dedicated to textile

manufacturers specialising in household like

duvet covers, sheets, pillowcases, bed-

spreads/throws/bed runners and blankets,

carpets, rugs, curtains, towels, kitchen linen,

bathroom textiles, and similar


Egypt's home textiles exports up

4.8 per cent in Jan-Nov '17

Exports of home textiles from Egypt increased 4.8 per cent

year-on-year in January-November 2017. Exports during the

eleven-month period were valued at $664 mn, as against $443 mn

registered in the same period last year, according to the Egyptian

Home Textiles Export Council (HTEC), under the Ministry of for-

eign trade and industry. Around 40 companies, under the aegis of

HTEC, are going to participate in the Heimtextil International Trade

Fair for home textiles, to be held in Frankfurt, Germany from Janu-

ary 9-12, 2018, reports said. Some Egyptian companies are also

going to participate in the Carpet Domotex International exhibi-

tion, scheduled for January 13-17, 2018, in another German town

of Hanover. Meanwhile, exports by Egypt’s Textile Export Coun-

cil increased by 3 per cent between January and October this

year, standing at $673 mn compared to $651 mn during the same

period a year before, according to official statistics

Ikea to invest `750 cr in

Maharashtra, opens centre

Swedish home furnishing company Ikea has opened a 2.3

lakh-sqft distribution centre in Pune with an investment

of `100-cr and is also scouting for land in Maharashtra State

to build more warehousing facilities over the next two to three

years at an investment of `750 cr, according to Bimal Patel,

Manager of distribution operations at Ikea India.

The distribution centre

will service its first store

scheduled to open in

Hyderabad this year, fol-

lowed by another in

Mumbai next year, accord-

ing to a report. The com-

pany, which plans to set up

25 stores in India by 2025 investing `10,500 cr, has also pur-

chased land in Bengaluru and Gurgaon to open more outlets.

The company will employ 600-700 people per unit, Patel said,

adding there will be a non-bonded warehouse for domestic

goods and a custom warehouse to stock imported goods

Alibaba pays $867 mn

for 15 per cent stake in

Beijing Easyhome

Alibaba Group is investing $867 mn to get 15 per cent stake

in Beijing Easyhome Furnishing, China’s second-largest

home-improvement supplies and furniture chain, continuing

its ongoing drive to expand New Retail- a business model that

integrates brick-and-mortar and online shopping to create a

seamless experience for consumers - to various sectors.

“The investment will

combine the strengths

of the world’s largest e-

commerce platform and

rich offline sources of

Easyhome,” Alibaba

said in a statement.

Easyhome has 223

stores in 29 provinces,

autonomous regions and municipalities across China. The

Beijing-based company is also a leading player in home de-

sign, refurbishment service and building materials.

With over 580 mn active monthly users on its e-commerce

platform and advanced analytical capabilities, Alibaba is in a

unique position to provide brand partners with timely and

accurate insights into consumer preferences and buying

behaviour. The tie-up will provide both online and offline cus-

tomers with a comprehensive home-improvement solution,

Alibaba said.

In November last year, Hangzhou-based Alibaba took a 36 per

cent stake in Sun Art Retail Group, the largest hypermarket

operator in China. Alibaba also has a stake in China’s biggest

consumer electronic chains Suning Commerce Group, as well

as in department store powerhouse Intime Retail


India’s home textile exports share market

to US remains dull

India’s market share in home textile exports to the US (sum of all products)

remained flat YoY at 33 per cent during the current year 2017. Ability to renego-

tiate product prices in the backdrop of the rising raw material prices and rupee

appreciation will be the key monitorable. India’s market share (in dollar terms) in

cotton sheets increased 1ppt YoY to 50 per cent in CY17. India has been consis-

tently gaining a 1ppt market share in cotton sheets each year since CY12.

In Dec’17, India’s cotton sheet market

share (dollar terms) came in at 50 per cent,

a decrease of 1ppt YoY. The CY16 market

share increased 1ppt YoY to 50 per cent.

This is the 6th consecutive year in which

India witnessed 1ppt YoY increase in mar-

ket share. In the same year, China’s mar-

ket share decreased 2ppt YoY to 20 per

cent, while Pakistan’s share remained flat

YoY at 16 per cent.

However, in the same year, India’s market

share in the terry towels segment declined

significantly by 8ppt YOY to 30 per cent

in Dec’17. The CY17 also witnessed de-

clined 1ppt YOY to 39 per cent in dollar

terms, led by multi-year low market share

(sub 35 per cent) reported for the past four months. In CY17, China’s market

share increased 1ppt YoY to 24 per cent, while Pakistan’s lost 1ppt YoY share to

21 per cent. India’s CY17 exports of cotton sheets to the US (in dollar terms)

increased 1.9 per cent YoY to $717mn (vs. a 0.3 per cent decline in world cotton

sheet exports to the US), led by a 2.9 per cent rise in volumes, partially offset by

a 0.9 per cent decline in realisation.

According to Cotton Association of India, infestation of pink bollworm in major

cotton producing regions of India has led to an increase in cotton prices since

mid-Dec’17 (+5 per cent to R111/kg) and 2 per cent reduction in cotton crop

estimate for 2017/18. In addition, rupee appreciation (6.4 per centYoY CY18’YTD)

continues to remain an overhang

India to strengthen its

trade ties with Egypt in

textile sector

Revival package for coir sector to boost

fibre production in Kerala

Kerala Finance Minister TM Thomas Isaac in the State Budget announced

revival package for the coir sector will boost coconut fibre production,

create more jobs and help in attaining self-sufficiency. In his budget speech

conveyed government intention of implementing a second restructuring of the

coir industry as the State is importing fibre from other states to meet its needs,

the schemes announced will boost fibre production and coir. Also a one-time

settlement scheme will be implemented, after discussing with banks, for those

coir cooperative societies that are facing crisis due to the loan arrears. In the

Budget, `211 cr has been earmarked for the coir industry. One thousand mills

will be set up for transforming at least `200 cr coconut husk — a third of total

coconut production in the State — into fibre.

Coirfed will procure the fibre from these mills and make available to the cooperative

societies assuring a daily wage of `600 to those working in these mills. Besides,

1,000 automatic spinning machines will be installed in the coir-spinning sector. Coir

will be converted into geo-textiles. A marketing company will be set up with private

partnership for the sale of coir products. To transform the cooperative societies into

modern factories, automatic looms, semi-automatic looms, tufting machines, needle

felting machines and composite machines will be deployed

India and Egypt have had a long tradition of

exchanges in the textiles sector. Textile prod-

ucts particularly yarn as well as fabric are popu-

lar in Egypt and constitute one of the dominant

products in their bilateral trade basket. India’s

Ambassador Sanjay Bhattacharyya said that

textile products had played an important role in

the growth of Indo-Egyptian bilateral trade and

hence India seeks to further strengthen its bi-

lateral cooperation with Egypt in the textiles

sector through trade and investment.

His remarks came as delegation from the Cotton

Textile Promotion Council, also known as

Texprocil, comprising of 22 Indian textile compa-

nies are set to participate in the 'Cairo Fashion

and Tex Exhibition' to be held in Cairo. Texprocil

had participated in the exhibition in March 2017;

this time has increased its delegation, including

an information booth of the council. The Indian

companies will showcase their best range of

products and use the three-day exhibition as a

platform to meet textiles entrepreneurs to under-

stand the recent development in the Egyptian

textile sector, a statement said. The products on

display will include a cross section of Indian yarn

and fabric products including denim.

The entrepreneurs will benefit from first-hand

knowledge of the evolving market conditions

and domestic textile industry enabling them to

identity areas of mutual cooperation. Being the

world's second largest producer of synthetic fi-

bre and yarn, cotton, cellulosic fibre and silk,

India exported around $342 mn worth of textile

and clothing products to Egypt in 2017. Egypt

is a significant and important market in North

Africa for Indian exports of yarn and fabrics.

The cotton yarn was the dominant product in

the export basket, valued at $163 mn followed

by man-made yarn fabrics valued at $121 mn

and cotton fabrics at $25 mn, the statement said.

The Indian textile industry is modern, vibrant

and many manufacturers have set up a state-of-

the-art processing houses to roll out large vol-

ume of high quality products to meet the inter-

national market demands and expectations



Increase in duty will

discourage cheap import

of textile products

Textiles Minister Smriti Zubin Irani said that the

hike in customs duty on silk and manmade

fibre, announced in the Budget, will discourage

cheap imports of textile products from China and

benefit the local manufacturers. “Increase in cus-

toms duty on silk and manmade fibre will discour-

age cheap Chinese textile products from flooding

the market and benefit domestic manufacturers in

the power loom sector,” Irani said in New Delhi on

Budget allocation for the Ministry.

On reduction of corporate tax to 25 per cent from 30

per cent announced in the Budget, the Minister said

that reclassification of micro, medium and small en-

terprises (MSMEs) and reduction in tax by 5 per

cent of enterprises having turnover up to `250 cr

will help the manufacturing and increase employ-

ability in the textiles sector. “Of the ̀ 6000 cr special

package, which was announced in 2016, for the tex-

tiles sector, `1800 cr have already been released

and `300 cr will be released during the current fi-

nancial year,” Irani informed. In the Budget 2018-19,

an outlay of `7,148 cr has been proposed for the

textile sector. The Minister also spoke about 100

per cent increase in allocation for textiles sector for

skill development. “The correction in the GST

(Goods and Services Tax) rates on hand made and

machine made garments has created ease of doing

business in these sectors,” she said.

The rate of GST on yarn has been reduced to 12 per

cent from 18 per cent and on job work has been cut

down to 5 per cent from 18 per cent. Support for

merchandise scheme has been enhanced from 2 per

cent to 5 per cent for the apparel sector. Attributing

the 16 per cent growth in apparel sector to the effec-

tive implementation of subsidy schemes, Irani said

that the Government has disbursed ̀ 138 cr to 28,000

weavers under the Mudra Loan Yojana and 1.8 lakh

workers from garment industry have formally joined

the Employees Provident Fund Organisation

(EPFO). She further said that the second round of

Hastkala Shivirs will be organised from February 19

to 24 in various parts of the country with a special

focus on North East region, in order to encourage

weavers. In the first round Hastkala Shivirs, 394

camps were held in 247 districts all over the country

from October 7 to 17 last year

Thibaut taken over by Harbour

Group family

Thibaut, a highly recognised global brand in the wallcoverings, fabrics

and upholstered furniture markets, featuring distinctive designs serving

a diverse base of high-end residential interior designers, has been acquired

by the Harbour Group family of companies, Jeff Fox, Harbour Group's Chair-

man and Chief Executive officer, has revealed. Terms of the transaction were

not disclosed. Thibaut 's in-house designers produce exclusive collections

under three brand names: Thibaut, Anna French and Thibaut Fine Furniture.

"Thibaut is a great addition to the Harbour Group family," said Fox. "Its

brand and products have truly stood the test of time over its 130 year history.

Management has done an excellent job growing the company and we are

excited to work together to continue that trajectory both organically and

through acquisition." Bob Senior, Thibaut's CEO, added: "We look forward

to continuing to grow and improve the operations of our business with the

help of Harbour Group's team. We believe their knowledge of operations

along with our deep understanding of our industry will allow us to continue

growing at an accelerated pace"

Arunachal's sericulture proposal

pending with India's CSB

The Arunachal Pradesh Govern

ment has submitted a proposal

for a sericulture project worth `95

cr to the Central Silk Board (CSB),

the State’s Commissioner of Tex-

tile and Handicraft Tahang Taggu

said recently at a farmers’ fair at

Sille Sericulture Farm in East Siang

District. He urged silk farmers to

adopt scientific practices with com-

mercial objectives. The State has prepared a five-year plan for rearing mulberry,

eri and muga silk and is fully dependent on Central Government funding to

implement the project, he said. Taggu suggested the farmers to take training

programmes periodically to gain technical knowledge about sericulture, ac-

cording to a report. According to SN Gogoi, Scientist at the Regional Sericul-

ture Research Station in Assam’s Jorhat, from the budgetary estimate of `230

cr for North-Eastern States to run a three-year sericulture project, `30 cr has

been earmarked for a mulberry project in Arunachal Pradesh. He said scientists

have recommended S-1635 high yielding mulberry plant for rearing silk breeds

SK-6, SK-7 and B-coccon-2 for the State

Silk sector in India's North-East high priority

Indian Minister of State for Textiles Ajay Tamta recently said developing

the silk sector as a viable option for livelihood in North-Eastern States is a

high priority for his Ministry. He was addressing the three-day 8th Interna-

tional Conference on Wild Silk in Guwahati organised by the International

Society for Wild Silk Moths, Japan, and Central Silk Board. India’s North-

Eastern States accounts for about 21 per cent of the country's silk production

and produces all four varieties of silk — muga, eri, tassar and mulberry.

Muga, known for its golden colour, is found only in that region and Assam

owns the geographical indication (GI) tag for that variety. About 3.1 lakh

families in Assam are associated with the silk sector, a report quoted State

Handloom and Textile Minister Ranjit Dutta as saying. The Centre Govern-

ment has sanctioned about 24 silk projects worth `809 cr for the region,

Secretary in the Textiles Ministry Anant Kumar Singh said


Turkey likely to hike duties on

imports of American cotton

Turkey, home to a major textile

industry and companies that

supply global fashion brands

such as Zara, Adidas and Nike, im-

ported $519 mn worth of US cot-

ton in 2016, according to data from

the Turkish Statistical Institute.

Turkey is likely to hike duties on imports of American cotton, as

retaliation against potential US steel tariffs, said one of President

Tayyip Erdogan's economic advisers. US President Donald Trump

said that he would impose broad tariffs on imports of steel and

aluminum to protect American national security, sparking concern

from US trade partners and causing turmoil in global stock markets.

Starting with Turkey, countries affected by the US tax imposition

are preparing to answer the US in alternative goods - such as

Turkey in cotton. The Economy Ministry said that it had spoken to

European Union Trade Commissioner Cecilia Malstrom regarding

the issue and that they had agreed to cooperate on it in the World

Trade Organization (WTO).US cotton accounted for 42 per cent of

its total imports that year, the biggest share of any country, the

data showed. Turkey is the world's eighth-largest steel producer

and the sixth-largest exporter to the United States. The reaction so

far from Turkish steelmakers to Trump's proposal has been rela-

tively sanguine, with one saying it could ramp up its U.S. business

in response. An industry association has said Turkish steel pro-

ducers could still remain competitive thanks to lower costs

Applied DNA, GHCL, & RIL

launch CertainT bedding products

Applied DNA, provider of molecular technologies for

diagnostics and therapeutics, has partnered with

GHCL Limited, a manufacturer of home textiles, and Reli-

ance Industries Ltd. (RIL), India’s largest private sector

firm, to launch CertainT verified recycled PET (“rPET”) bed-

ding products at New York Home Fashions week, to be held

from March 19 to 22, 2018.

Fully source-verified, re-

cycled polyethylene

terephthalate (PET post-

consumer) is the clear

plastic best known for

packaging bottled water,

and is the most widely re-

cycled plastic in the world.

GHCL will use Applied

DNA’s CertainT platform

in connection with PET-

and/or recycled PET-

blended bed sheets, pillowcases, and shams sold in-store or

online in the United States. RIL is collaborating with GHCL

and Applied DNA as the preferred fibre-manufacturing part-

ner to use the CertainT platform for authenticity of recycled

PET in bed sheets, pillowcases, and shams.

RIL, the largest integrated producer of polyester fibre and yarn

in the world, manufacturers the most eco-friendly fibres in the

world, Recron Green Gold fibres and Recron Green Gold Dope-

Dyed (EcoD) Fibres & Tow, which are manufactured via eco-

friendly processes of the highest standard. These fibres have

been granted the ‘Global Recycle Standard’ from the interna-

tionally recognised Control Union Certificates, Netherland.

GHCL operates its home textiles facility in Vapi in the state of

Gujarat, India. The facility overseas the production process from

spinning to weaving to finished processed fabric, which is then

made into duvet sets, sheet sets, comforters, to name a few

Home Fashions International

expands operations in US

Home Fashions Inter-

national is expand-

ing its operations in

Cherokee county in Geor-

gia State in the United

States with an investment

of $5.5 mn. The company

has purchased a new,

350,000-sqr-foot facility

at Gaffney in South Carolina to accommodate its expansion

that is expected to quadruple its business over the next five

years and create 60 jobs. The new facility, known as Gaffney

Manufacturing, will allow the company to reduce its reliance

on imported and out-of-state raw materials, according to a

report from the South Carolina department of commerce. Since

1994, Home Fashions International has been in operation as a

supplier of home textile finished products, decorative pillows,

comforter sets, drapery and outdoor cushions


According to a TechSci Research report, "Home Furnishing

Market in India By Product Type, By Region &

Competition Forecast and Opportunities, 2010 - 2020", home

furnishing market in India is projected to cross `40,000 cr by

2020, on account of rising demand for contemporary designs,

increasing number of households, booming real estate sector,

growing demand for branded and custom designed furniture

and increasing availability of innovative and affordable home

furnishing products in the country. Over the last five years,

India has emerged as one of the fastest growing markets for

home furnishing products in APAC. In 2016, the home

furnishing market in India is expected to witness a Y-o-Y growth

of around 9.5 per cent, with a similar trend anticipated to

continue through 2020.

Rising demand for bath and table linen products, upholstery,

etc., increasing demand for premium quality window coverings

such as curtain fabric and blinds, and rising trend of using

wallpapers and wall-decals over traditional paints & coatings

are some of the major factors driving adoption of home

furnishing products in the country. In 2014, bed linen segment

dominated India home furnishing market, followed by bath

linen and curtain fabric segment. Welspun India, Trident

Limited, Bombay Dyeing, Alok Industries, Himatsingka,

Siyaram, D'Decor are few of the leading players operating in

India home furnishing market.

"In India, home furnishing market has undergone radical

changes in terms of organized retailing over the past few

years. Growing adoption of luxury home furnishing products

in India across various industries such as healthcare, hospitality,

food services and commercial set-ups, rising adoption of

branded products, surging purchasing power of consumers,

India Home Furnishing Market toSurpass `40,000 cr by 2020

growing government focus to promote domestic

manufacturing, and increasing FDI inflow are all huge positives

for the country's home furnishing market, which is expected

to grow through 2020," said Karan Chechi, Research Director

with TechSci Research, a research based global management

consulting firm.

"Home Furnishing Market in India By Product Type, By Region

& Competition Forecast and Opportunities, 2010 - 2020" has

evaluated the future growth potential of India home furnishing

market and provides statistics and information on market

structure, consumer behaviour and trends. The report is

intended to provide cutting-edge market intelligence and help

decision makers take sound investment decisions. Besides,

the report also identifies and analyzes emerging trends along

with essential drivers, challenges and opportunities present in

India home furnishing market

Growing demand for stylish and modernhome furnishing products from residential,healthcare, hospitality, food services andcommercial sectors to propel India homefurnishing market.


Type wise cloth production – Mn Sqm.

As many as 16 internationally renowned designers will

display their carpets at the second edition of Luxury

Brands exhibition at DOMOTEX asia/CHINAFLOOR 2018.

Each of these companies will introduce two of its finest hand-

made rugs with the goal of attracting buyers as well as

industry professionals interested in collaborating on future

design projects.

The three-day exhibition from March 20, 2018, will initiate

communication within the industry by presenting the

developments of the floor covering industry in Asia and beyond.

The 20th edition of DOMOTEX asia/CHINAFLOOR has

significantly increased exhibition capacity to accommodate over

1,400 companies. The internationally renowned designers from

Europe, the Middle-East, and North America joining the pavilion

this year are Amadi Carpets, Ariana Rugs, Art Resources, CC-

Tapis, Creative Matters, Edelgrund, French Accents, HOC

Design, Hossein Rezvani, Lila Valadan, New Moon, Rug Star,

Samad, Tufenkian, Wool & Silk, and Zollanvari.

"After a successful show in 2017, Creative Matters is excited

to return to DOMOTEX asia/CHINAFLOOR," said Carol Sebert,

Renowned designers toexhibit at DOMOTEX Asia 2018

president and founder of the Toronto based firm. "Our

contemporary designs are suitable for residential and corporate

interiors spanning modern to classic settings, perfect for the

mix of traditional and contemporary styles sought after in Asia.

Creative Matters' design aesthetic and ethical production, along

with the high quality of the rugs we make, are a great fit for

this large and dynamic market, and the ‘Luxury Brands’ pavilion

is a great way to give attendees a taste of what we do"


The Andaman & Nicobar Islands are a long chain of Islands

located in the Southeastern part of the Bay of Bengal.

Handicrafts of Andaman and Nicobar Islands have vast

potential in the world market. Wood and other forest products

are available here in abundance. Paudauk, Badam and Gurjan

are the main varieties of useful timbers found on these islands

Canes and bamboo are also available in large amounts. Other

natural resource is the marine life. It includes coral, shells,

driftwood and seaweeds, Trancs, tortoise and turbos are the

main types of the shells. The main handicrafts of Andaman

and Nicobar are created from these raw materials. They include

exotic wood crafts, ornaments from sea-shell and palm mats.

However, the crafts which are predominant in the Andaman

group of Islands are different from the specialised crafts of

the Nicobar group of islands like, wood work, cane and

bamboo shell craft, wood work, basketry and mat making

and cross bows.

In view of above, Export Promotion Council for Handicrafts

organised one-day seminar. Rashmi Singh, Secretary, Secretary

(Genl. Admn)/Social n Welfare inaugurated the above seminar

in presence of OP Prahladka, Chairman-EPCH, Rakesh Kumar,

Executive Director EPCH, Grish Arora, President, Andaman

Chamber of Commerce & Industry, Port Blair, Poonam Arora,

Chairperson, Social Welfare Board, Andaman & Nicobar Island

along with dignitaries. During Seminar, a mini display of local

craft persons were also arranged. The object of such display

and seminar was to provide linkage of artisans with exporters

from different city of India such as Delhi Jodhpur, Jaipur

Kolkata, Bangalore, Mumbai etc.

Rakesh Kumar, Executive Director-EPCH speaking on the

occasion informed the participants that such interaction with

the craft persons will create an opportunity to market the

crafts of Andaman Nicobar Islands. A team of around 25

leading member exporters of handicrafts directly interacted

with primary producers to identify potential crafts.

The seminar focused on understanding the present status of

the crafts that are being practiced in this region and their

potential for Indian as well as export market by giving value

addition and inputs to the entrepreneurs. Inaugural Session

was followed by technical presentations and interactive sessions

mainly based on three basic fundamentals “Export What,

Where & How?”

Kumar speaking on the occasion further said that EPCH has

been working in close coordination with O/o Development

Commissioner Handicrafts, Ministry of Textiles, Govt. of India to

encourage local entrepreneurs and artisans in various craft clusters

on pan India basis by giving value addition in their existing items,

by introducing new handicrafts product range and using the locally

available resources/raw materials which enables them to market

their products according to the requirement and lifestyle of buyers

in national and international markets.

The Chairman-EPCH OP Prahaldka emphasized

communication about the craft and quality consciousness to

market the products to buyer. He informed that EPCH was

established in 1986-87 as an apex body of handicrafts exporters

for promotion of exports of handicrafts from country and today,

the Council is having more than 11,000 registered exporters

spread all over the country with exports to the tune of ̀ 24,392

cr during 2016-17.

Rashmi Singh, Secretary (Genl. Admn)/Social Welfare

expressed her satisfaction about the design support provided

to the women artisans in developing craft of coconut shell,

coir and cane and bamboo. Girish Arora, President Andaman

Chamber of Commerce and Industry said that their chamber

ACCI is ready to extend all infrastructure support to the

entrepreneur of Andaman and Nicobar. Sudhir Tyagi, Past

Chairman-EPCH was present on the occasion alongwith Ravi

K Passi, Vice-Chairman-EPCH.

Rakesh Kumar, Executive Director-EPCH invited Chamber,

NGOs, SHGs to visit forthcoming IHGF Delhi Fair Spring’2018

to be held from 23-27 February’2018 at India Expo Centre,

New Delhi Greater Noida Expressway for exposure to the

artisans about craft made for international market

EPCH & ACCI organise seminar forPromotion of Exports of HandicraftsExport Promotion Council for Handicrafts (EPCH) with support of office of Development Commissioner

(Handicrafts) in association with Andaman Chamber of Commerce & Industry organised a seminar at Port

Blair on 30th January, 2018 for “Promotion of Exports of Handicrafts from Andaman & Nicobar Islands.”

Rashmi Singh, Secretary, (Genl. Admn)/Social n Welfare [Middle] addressing theseminar. Also seen on dais are Rakesh Kumar, Executive Director EPCH;Grish Arora, President, Andaman Chamber of Commerce & Industry, Port Blair;Poonam Arora, Chairperson, Social Welfare Board, Andaman & Nicobar Island;Ravi K Passi, Vice Chairman – EPCH and Sudhir Tyagi, COA – Member – EPCH



The much-awaited Union Budget 2018-19, was presented by the Union Finance Minister of India, Arun Jaitely in the

Parliament recently. Textile industry was hoping for some good announcements as this sector is claimed to be the

most affected ones due to Demonetization and GST implementation and the Budget has not disappointed them. In

fact many of textiles associations heads in India have termed this year’s Budget as positive, pragmatic, and growth

oriented for the industry but some have shown their dissatisfaction over the same.

Budget allocations for Handlooms

Compared to last year’s `604 cr in the budget to `386.09 c in the recently announced 2018-19 one, it spells a doom

to an already ailing industry. In fact it is the lowest in the history of budget allocations to this sector so far. The

maximum chunk of the allocation in the upcoming fiscal went to the National handloom development programme

at `137.37 cr and yarn supply scheme getting `15 cr.

Other beneficiaries are textile infrastructure getting `2222.81 cr that stood `291.37 cr above that in fiscal 2017-2018,

Research and capacity building getting `252.09 against `150.20 in the current fiscal. Most of the research and capacity

building fund has been dedicated to areas like export promotion studies, National Institute of Fashion Technology

(NIFT), Grants to AEPC (Apparel Export Promotion Council) Technology Mission on cotton and knitwear. The North East

Textile Promotion Scheme gets `7068.36 in the upcoming fiscal.

Given below are the reactions of the leading textile associations in India over the same.

OP PrahladkaChairman

Export Promotion

Council for Handicrafts

Hon’ble Union Minister of Finance,

Arun Jaitley announced the Union

Budget for the year 2018-19. No specific

announcement was made with respect to

handicrafts sector. However, there are

certain measures which will impact the

handicrafts sector include allocation of

`7,148 cr for textiles sector; Corporate

Tax of 25 per cent for MSME companies;

credit support, capital and interest subsidy

and innovations to MSME sector.

The Budget did not offer any specific

scheme pertaining to handicrafts sector

but initiatives towards encouraging

growth in MSME sector, development of

National Logistics portal as a single

window online market, package for

textiles sector and restructuring the

Bamboo mission would benefit the

exports sector from North Eastern

Region in the longer run. Prahladka,

also expressed that handicrafts sector

shall also be provided relief on account

of Remission of State Levies [ROSL]

wherein `1,663.85 cr allocated for

Textile sector as there are several

components such as levies on petroleum

products, diesel etc. and SGST on

supply by unregistered dealer goes into

the production of handicraft products

and its levies are not being refunded

through the present mechanism.


Ganesh Kr GuptaPresident

Federation of Indian

Exporters Organisation

It’s a balanced Budget for the country

aiming at inclusive growth and

transforming rural India. The focus of the

Budget is on agriculture, rural economy,

infrastructure, MSME and exports. The

target to take agri-exports from $30 bn

to $100 bn is very encouraging as agri-

exports would be instrumental in

doubling farmers’ income. A stable Agri

Export Policy based on digitalized current

stock position, scientific forecasting of

crop prospects, current demand would

help in devising such a policy. The

backward and forward linkages in

agriculture through logistics and supply

chain would be required to meet such

targets. The state-of-art facility in 42

mega Food Park will unleash the

potential of food processing exports.

The increased allocation from `1,100 cr

to `2,000 cr for the Interest Equalization

Scheme (IES) for the current year and

`2,500 cr for 2018-19 would help the

export sector as it gives cushion to

include merchant exporters and services

exporters also for the benefit of IES.

Similarly, enhanced allocation for

Remission of State Levies (ROSL) from

`1,555 cr to `1,855 cr for the current

fiscal and `2,164 cr for the subsequent

fiscal will not only help in clearing the

backlog but could also be used to extend

the benefit to carpets, handicrafts and

fabrics & yarn exports. Extension of fix

term employment facility for all sectors

will benefit the exporters who were

demanding it for long. It will allow

them to provide additional jobs as and

when they get export orders particularly

in sectors where the demand is

seasonal in nature.

The Budget has also provided a boost

to logistics sector which will help in

imparting competitiveness to exports.

Increasing allocation for railways,

roads, shipping and coastal navigation,

electronic payment facility at all toll

gates, single logistics portal to meet all

logistics requirement will go a long way

in reducing the logistics cost of exports.

The reduction in the Corporate Tax rate

will help the US subsidiaries to continue

their operation in the country besides

revisiting on this issue by those who

were exploring the option to set up

further production base in US to avail

lower Corporate Tax benefit.

15 per cent growth in exports is very

much on the card as global trade is

booming supported by buoyancy in

commodities. However, a volume-wise

growth would pose some challenge

due to appreciation of Indian Rupee,

liquidity crunch and increasing

protectionism across the globe.

P NatarajChairman

The Southern India

Mills' Association

The scheme for MSMEs to address the

issues relating to NPA norms and

stressed assets is a welcome step, as it

has been a long pending demand from

the industry. Extension of 12 per cent EPF

employer’s contribution for the first three

years of employment and also the fixed

term employment for all the sectors of

the industry would encourage job creation

in the textile industry.

More than 80 per cent of the textile units

would benefit due to the reduced

corporate tax rate for units having up to

`250 cr annual turnover. This would help

them to plough back the amount for

creating additional jobs and value

addition. The Union budget has allocated

`2,164 cr for Remission of State Levies

(RoSL) as against `1,855 cr allotted last

year for exports of garments and

madeups. This amount is inadequate as

there is huge backlog even for the year

2017. Timely disbursement of

government dues is very much essential

to ensure adequacy in working capital

and achieve a sustained growth rate in

exports and job creation.


Ujwal R LahotiChairman

The Cotton Textiles

Export Promotion Council

The Budget is pragmatic, growth-

oriented and all inclusive. The

government had approved a

comprehensive textile sector package of

`6,000 cr to boost the apparel and made-

up segments. The Budget has provided an

outlay of `7,148 cr for the textile sector in

2018-19. I hope that the increased funds

allocated for the textile sector will cover

fabrics also under the rebate on state

levies (ROSL) scheme.

The government will contribute 12 per

cent of the wages of the new employees

in the EPF for all the sectors for next

three years, which could boost hiring in

the apparel sector. Also, the facility

of fixed-term employment will be

extended to all sectors. The Budget

has increased the funds allocation

under the TUF scheme from `2,013 cr

in 2017-18 to ̀ 2,300 for 2018-19.

This is a positive step and will help in

clearing some of the committed

liabilities under the TUF scheme. The

reduced income tax rate of 25 per

cent allowed to companies who have

reported turnover up to ̀ 250 cr in the

financial year 2016-17 will greatly

benefits the micro, small and

medium enterprises.

Sanjay JainChairman

Confederation of Indian

Textile Industry

We welcome the budgetary

allocation for textile sector of

`7,148 cr in the Union Budget 2018-19

and the announcements pertaining to

the MSME sector. However, it is a big

disappointment for the industry that its

recommendations to increase import

duty across the value chain have not

been addressed.

Basic custom duty (BCD) on silk fabric

has been increased to 20 per cent from

10 per cent. This would save the industry

from dumping from China. The industry

is facing higher imports post GST across

the value added segment and was

seeking increase in BCD across yarn

and fabric, hence, disappointed with

this partial measure.

The minimum support price (MSP) of

all crops is to be made 1.5 times

that of the production cost. This will

benefit cotton farmers, but will

result in high inflation for the

consumers (as cotton constitutes 70

per cent of the consumption) and

the downstream segments. This

would also make our industry

uncompetitive internationally.


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Soft covering flooring constitutes carpet tiles, broadloom,

and rugs, which are equipped with dust-binding

characteristics. Soft covering floors can offer and comfort along

with noise reduction and heat insulation. These flooring

solutions form a protective layer for the floors to upgrade the

look of office or home decor, rugs, and carpet tiles.

The soft covering flooring market can be segmented based

on product type, material type, application, and region. In

terms of product type, the market can be segregated into

carpet tiles, broadloom carpet, and area rugs. The carpet

tiles segment dominates the market. Based on material type,

the market can be segmented into vinyl, rubber and renewable

sources such as linoleum. The application segment includes

broadly residential and commercial floor constructions.

Increased consumer spending on aesthetic improvements to

their homes or office spaces, and the rise in demand for

premium carpets and rugs have boosted the soft covering

flooring market. However, the carpet segment is anticipated

to face strong competition from popular hard surface floors

for residential and commercial applications.

Research and development activities and technological

advancements in the manufacturing of floor covering are

likely to present opportunities for the soft covering flooring

market. Increasing awareness about the benefits of using

eco-friendly materials in floor covering manufacturing can

be profitably exploited by key vendors in the industry.

Developed markets such as the U.S. witnessed significant

demand for carpets and rugs.

Disposal of floor waste such as used rugs etc is anticipated to

be a key concern in recent times. The soft covering flooring

industry is expanding at a considerable pace; however, used

carpets, rugs, and broadlooms create extensive waste. Lack

of suitable or proper waste-disposal solutions is expected to

attract criticism from environmentalists as well as regulatory

bodies, which in turn is anticipated to hamper the market.

In terms of region, North America dominated the soft covering

flooring market in terms of demand and revenue, closely

followed by Asia Pacific in 2016. North America accounted

for more than 35% share of the market due to development

of environment-friendly and sustainable carpets by

manufacturers in the regions. This, in turn, has boosted the

demand for such flooring solutions, particularly in the U.S.

The market in developing countries such as India and China

is anticipated to expand rapidly over the next six years. This

growth can be ascribed to the increased spending in renovation

and home improvement activities in these countries.

Companies are increasingly concentrating on partnerships and

acquisitions to expand their reach in the global markets and

increase their revenue share. For example, the Dixie Group

acquired Atlas Carpet Mill in 2014, and the acquisition of

Floors N More LLC by ALJ Regional Holdings on April 16,

2014; and the takeover of Desso by Tarkett in 2015

Soft Covering Flooring Market Trendsand Key Opportunities



NY NOW®, the Market for Home, Lifestyle +

Gift,dazzled New York City with all the latest home,

lifestyle and handmade trends during the winter 2018 market

which took place earlier this month at the Jacob K Javits

Convention Center. More than 2,300 premier established

and emerging brands showcased thousands of products in

hundreds of categories for buyers and shop owners to choose

the products that their customers will love. The industry

shined, and attendees were treated to a spectacular

marketplace event filled with innovative products and design

concepts around every corner in categories such as: Home

decor and furnishings; tabletop and housewares; children’s

toys and pet products; floral & garden accessories; jewelry;

stationery; as well as personal care and accessories for men;

women and children; and more!

“This season, the market trended towards natural elements

including organic shapes, neutral colours and natural fibres,

yet at the same time we also saw bold elements and a

touch of whimsy,” said Randi Mohr, Group Show Director,

NY NOW and Vice President, Emerald Expositions. “It’s

always exciting for us to gather and watch these trends

take shape at each market. We can’t wait to see what is

in store for summer!”

Attendee and exhibitor highlights

The winter 2018 market was bustling with business between

attendees and exhibitors. Some attendees commented:

Lori Villi, Cellaneous (Forest Hills, NY)

“Attending the NY NOW show is a must for your business,

large or small whether a gift shop, toy store, craft/artisan,

designer service, etc. It allows buyers from all over to shop for

the newest, most innovative products on the market all in

one convenient location. There’s so much to see at the show,

and it’s logistically set-up in a manner that flows from one

category to the next. I wouldn’t miss attending the NY NOW

show for my business ([and] neither should you).”

Stacey Stachow, Wadsworth Atheneum Museum of Art

(Hartford, CT)

“I always find what I’m looking for at NY NOW!”

Marsha Dautch, Jenss Décor (Amherst, NY)

“We are always on the lookout for new items and new vendors

that make us different from other retailers. It is nice to see so

many new manufacturers that we haven’t seen before at this

show. We are looking forward to showcasing these new

products at our store.”

Sidonie Warren, Papersmiths (Bristol, UK)

“My mission as Creative Director at Papersmiths is to seek

out wonder-inducing, design-led products that inspire and

delight our customers. Attending NY NOW for the first time

this year I was pleased to discover a compelling representation

of completely new brands as well as making initial contact

with brands that had recently come to my awareness.

Stage set for year’s hottest home,lifestyle and handmade trendsStage set for year’s hottest home,lifestyle and handmade trends



Papersmiths is based in the UK so it’s a fantastic opportunity

to catch up with our existing brands and see their new

collections in person. Altogether the show provides an inspiring

and efficient buying experience.”

Fiona Richards, Cartolina (Nelson, BC)

“We’ve been coming to NYNOW for about 10 years – as

exhibitors in the past and now as buyers. I feel it’s really important

to come to the show. I never leave disappointed. Vendors are

best in their field and the entire event feels ‘special’. Traveling

from the west coast is an expense but I never feel that it’s not

worth it – in fact I think that it’s imperative that we attend

NYNOW to stay ahead of trends in retail.”

Additionally, leading and upcoming brands showcased their

wares to buyers from around the world and appreciated the

positive impact that NY NOW has on their business.

Exhibitors’ comments

Andrew Schuster, Shupaca

“Having done markets for the last 10 years, I can easily say

NY NOW is hands down the best…The quality of buyers is

more refined than any other show and NY NOW is the only

place you find those bigger buyers. It’s a game-changer for

any business!”

Trish Moreno, Little Giraffe

“We really see a lot of international buyers, our national

chain store buyers, and a lot of speciality stores that are

high-end and really relate to our brand…We keep coming

back to NY NOW because of the energy of the show, the

buyers that we love, the people that we see here and the

new accounts that we open.”

Roberta Schilling, Roberta Schilling Collection

“We see great buyers, our loyal buyers from the US, but we

also see crowds from Europe, Latin America and South

America. Everybody’s eager to see what’s here now and what’s

new now.”

Award-Winning Products

NY NOW’s robust award programmes honored extraordinary

product offerings from exhibitors across the Market. Highlights

included:

• “Best in Market” Award – Recognised the one standout

product among the ten separate section category winners

of the “Best New Product” Awards. At the winter market,

the “Best in Market” Award was judged by Maxwell Ryan,

Founder of Apartment Therapy who honored Pretty Rugged

Gear for the Pretty Rugged Blanket

• “Best New Product” Awards – Recognised products that

stood out among hundreds of entries within each of the ten

sections across the market

• Best Exclusive Launch Award– Recognised one standout

product that made its official debut exclusively at the winter

2018 market and was selected as part of the

destination:New product display. This winter, the Manhattan

Collection from Harlow & Grey, represented by Karen Alweil

Studio was honored with this award

• Eco Choice Awards – Selected from the popular

sustainability: Design for a better world®

display, this award

honored products with sustainable practices. This year’s

winners include Nexten Pro Inc., Itza Wood and Shupaca

• Accent on Design®

Awards – Recognised product design

excellence, innovation and creativity among NY NOW’s

Accent on Design®

exhibitors, a juried collection of

contemporary design brands



TO PROVIDEPERFECT ONE-STOP SOLUTIONFOR ALL YOURSOURCING NEEDS

Interest in home decoration is at an all-time high as

consumers are valuing their time at home more! The HKTDC

Hong Kong Houseware Fair and the concurrent HKTDC Hong

Kong International Home Textiles and Furnishings Fair are set

to return with some 2,500 exhibitors, providing the perfect

one-stop solution for all your sourcing needs in 2018.

Homeward Bound: The blossoming world of

home textiles

Today, modern consumers are spending more on staying in

rather than going out, and interest in home decoration is at

an all-time high. As the industry’s premier platform for the

hottest products, styles and trends, the HKTDC Hong Kong

International Home Textiles and Furnishings Fair featured over

290 of the finest international textiles and furnishings suppliers

in 2017. The 2017 event attracted over 18,000 visiting buyers

as they sourced a vibrant selection of textiles, furnishings and

green-inspired HORECA products produced by a growing list

of international fair participants.

Connecting through the fairground

Led by the design-inspired Hall of Glamour and its rich selection

of top-quality brands, other notable zones highlight the latest

topics in the home textiles and furnishings industry, including:

• Baby & bedroom textiles

• Bathroom & kitchen textiles

• Carpet & floor coverings

• Design solutions & trade services

• Upholstery & furnishing

• Window fashion & accessories

Ready for launch: Comprehensive fair services

With a popular Product Demo and Launch sessions, the fair

allows an interactive experience that allows buyers to meet

face-to-face with suppliers and view and feel the products

up-close. The networking reception and connection-based

events connect industry players together in a relaxed-

atmosphere. Expert seminars provide an overall impression of

the prevailing trends and market developments











China’s home textile market will receive a boostwhen the Spring Edition of Intertextile Shanghai

Home Textiles takes place from 14 – 16 March, 2018.The three-day show allows industry players to get a

head start during China’s peak home textiles finishedproducts sourcing season, which is growing strongly.

Contributing to over half of the sales of home textiles,the bedding products market in China grew 52.5 per

cent from 2011 to 2016, reaching $18.3 bn. Sincethe market is expected to grow 5.9 per cent annually

from 2017 to 2021 and reach $24.3 bn, there lies anabundant opportunity for the industry to capture.

The March show will be held at the National Exhibitionand Convention Centre in China, with over 200 exhibitors

showing a wide range of products including bedding &toweling, carpets & rugs, table & kitchen linen, machinery

& technology, design & styling and more.

Machinery Equipment Zone to offer up-to-date

textile solutions

Competition in the textile market has always beenfierce, but companies can stand out by utilising the

latest machinery and technology. To cater to this,the “Machinery Equipment Zone” gathers some of

the industry’s top suppliers with world-class expertiseto present a variety of textile solutions. Richpeace

Group from Hong Kong which specialises in sewingand cutting machines is one of the highlighted

exhibitors in the Zone. It will showcase its High SpeedFully Automatic Quilt Production line that includes a

fibre line, high speed quilting machine and four-sidesewing machine. The system can also be equipped

with a binding machine, hemming machine, foldingand packing system as well as a hanging system to

form a fully automatic production line. The Swedishfirm Eton Systems is another supplier not to be

missed at the fair. Its flexible material handling

system – Eton Systems 5000 – has helped thousandsof companies around the world to increase their

efficiency, save floor space and improve themanagement of their entire production process.

Quality products and latest technologies all

under one roof

The Spring Edition of Intertextile Shanghai HomeTextiles will set the tone for the Chinese industry whenindustry players gather to capture the opportunitiesduring the peak domestic sourcing period for hometextiles finished products. The show was a greatsuccess last year with a significant increase in visitors,and will be held again at the National Exhibition andConvention Centre (Shanghai) this year. More than200 exhibitors will be showcasing all kinds of productsincluding bedding & toweling, table & kitchen linen,machinery & technology, design & styling and more inhall 4.2. Wendy Wen, Senior General Manager ofMesse Frankfurt (HK) Ltd expressed, “With Chineseconsumers’ disposable income rising steadily, we expectdemand for quality home textile products to continueto grow. Domestic and international suppliers shouldtake advantage of our fair to tap into the hugepotential in the Chinese market.”

Quality products and latest technologies all

under one roof

To cater to buyers’ various sourcing needs, the fair

will include:

• Branded suppliers: Top domestic bedding & towelingbrands including A-Fontane, Cotton Field Home,

Loftex China, Mercury Home Textiles and VioletHome Textile are here looking for potential

franchisees and agents. Some of the well-knowninternational players like Cotton USA and Asahi Kasei

TO SATISFYGROWINGDEMAND FORFINISHEDPRODUCTS INCHINA


will also present their up-to-date products and

technologies at the fair

• Seven domestic pavilions: OEMs from the regions ofTongzhou, Haimen, Zhenze, Pujiang, Huzhou,

Tongxiang Zhouquan and Gaoyang will showcasetheir speciality products ranging from bedding, silk

products, silk quilts, toweling to quilts and more

• Machinery Equipment Zone: Cooperating with ChinaSewing Machinery Association for the first time to

feature the Sewing Equipment Pavilion. In addition,some of the most advanced and efficient textile

solutions such as automated production lines, smartlogistic systems and computerised embroidery

machines are also available

• Fringe programme: Comprehensive forums discussing

topics including ongoing market trend, latesttechnology application and more

Top worldwide suppliers gather to showcase

diversified products

Apart from machinery; buyers can also expect to find

all kinds of finished products presented by a numberof domestic and overseas big names. These include

seven domestic pavilions showcasing specialisedproducts from their regions, and will house famous

Chinese companies such as Cotton Field Home, A-

Fontane and Mercury Home Textiles. The presence of

a number of foreign suppliers will also further enrichthe fair’s diversity. Cotton USA, for instance, is a regular

participant and will showcase its new, innovative hometextile technologies that can be utilised in towels, bed

linen, pillowcases and bathrobes. Furthermore,Bemberg, the eco-friendly fibre made from cotton linter

will be featured in Asahi Kasei Corporation’s booth atthis year’s show.

Intertextile Shanghai Home Textiles – Spring Edition2018 is held concurrently with four other textile events:

Intertextile Shanghai Apparel Fabrics – Spring Edition,Yarn Expo Spring, CHIC and PH Value.

Intertextile Shanghai Home Textiles – Spring Edition is

organised by Messe Frankfurt (HK) Ltd; the Sub-Councilof Textile Industry, CCPIT; and the China Home Textile

Association (CHTA)

More than 200 exhibitors will be

showcasing all kinds of products

including bedding & toweling, table &

kitchen linen, machinery & technology,

design & styling and more.


The 45th edition of IHGF Delhi Fair Spring 2018 concluded

successfully recently at India Expo Centre & Mart, Greater

Noida with business enquiries worth `2,700 cr, said OP

Prahladka, Chairman – EPCH. Prahladka further informed

that the fair held twice in a year play significant role in

increasing exports of handicrafts from the country. The

handicrafts exports during 1994-95 when the fair initiated was

`3,159.62 cr has reached to the tune of `24,392.39 cr in

2016-17. Export trade has widened its scope and reach.

5,300 overseas buyers from 111 countries and domestic volume

retail buyers visited the show to source home, lifestyle, fashion

and textiles products during five days extravaganza.Prestigious

Ajay Shankar Memorial Awards for the best designed and

displayed stands were also distributed by Ajay Tamta, Hon’ble

Minister of State for Textiles in six product categories such as

furniture, furniture hardware and home accessories, fashion

jewellery & accessories, lamp lighting and accessories, home,

textile, furnishing and floor coverings, Christmas decorative

and festive décor, houseware, table, kitchenware and

hotelware. Three awards were given in each category i.e.

Gold, Silver and Bronze.

Speaking on the occasion the Chief Guest Ajay Tamta, Minister

of State for Textile said that EPCH has been doing tremendous

efforts for increasing exports of handicrafts from the country

firstly by organising this kind of handicrafts fair twice a year

and secondly by setting up infrastructures at different craft

clusters of the country to provide the product and design

development facilities, use of technology to produce products

in large quantities and also providing marketing linkages to

the artisans and craftspersons.

During last edition of the show held in October, the number

of countries from where the buyers visited the show was 102

and this year it has witnessed over 111 countries from where

the buyers have visited. The business energy at the fair was

stimulating as the buyers were seen negotiating and placing

orders in every product category during five days extravaganza.

4,900 overseas buyers including domestic volume retail buyers

visited during last edition of Spring 2017 and has healthy

increase during this edition with visit of 5,300 overseas buyers

supported by domestic trade visitors. The handicrafts exports

during the year 2016-17 was ̀ 24,392.39 cr with overall 13.15

per cent increase in comparison to last year. However, the

exports of handicrafts during ten months of the current financial

year 2017-18 is ̀ 19,862 cr and expected to reach ̀ 23,170 cr

only, said Rakesh Kumar. This fair has become a major

marketing platform to boost exports of small and medium

entrepreneurs of the handicraft sector.

Playing significant role inincreasing handicrafts exports



Theme pavilions of NER, Jodhpur and J&K were remained

one of the highlights of the fair as exquisite crafts of these

States attracted many buyers to visit these theme pavilions.

Even though the overseas buyers from 111 countries including

Argentina, Austria, Belgium, Brazil, Canada, Chile, China,

Denmark, France, Germany, Greece, Holland, Hong Kong,

Italy, Israel, Japan, Korea, Mexico, New Zealand, Norway,

Oman, Philippines, Poland, Qatar, Romania, Russia, South

Africa, Slovakia, Spain, Sweden, Switzerland, Thailand,

Turkey, USA, UAE, UK and Zimbabwe and many more visited

the show but maximum buyers from the USA (627), UK

(346), Germany (293), Japan (177) Australia (169), France

(169), and China (78) came to source their requirement of

home, lifestyle, fashion and textiles products.

Rakesh Kumar, ED – EPCH further said that during five

days extravaganza knowledge seminars saw large turnout

of exhibiting companies as these included different and

important subjects like cultural differences between the

East and West and How they impact business; How to

export to China with specific reference to gifts, decorative

and houseware; Symposium on positioning of J&K

handicrafts in domestic and overseas markets; Goods and

Service tax; Intellectual property rights; Customs Trade

Partnership Agreement Terrorism [C-TPAT]; Verification

of certified forest products & Trends and Forecast – spring

summer 2019.

Visit of buyers from world’s renowned companies/

departmental stores were remained highlighted amongst the

exhibiting companies as buyers from these stores were seen

placing orders. These included Apropos International Inc.,

Anthropologie, Four Hands LLC, Brylane Home, Earthbound

Trading, Cost Plus World Market, Imax Corpn, Kalalou, Roost,

Midwest-CBK, Home Essentials & Beyond, Two’s Company,

Life Time Brands from USA; Opaxa Living UG, OTTO, Lambert

GMBH, Wool Worth from Germany, Argos, Graham & Green,

Habitat from UK Barron Imports, New Zealand, Caravane

France, El Corte Ingles SA, Spain, Globus Switzerland,

Interstil, Norway, House Doctor and Bloomingville, Denmark,

Lifestyle and Redtag from UAE, Lydia Collection, Korea,

ToK&Stok, Brazil, Moe’s Home Collection, Canada, Pomax,

Belgium, The Moshi, Sweden, Top Ten Ltd Israel, Fashion

Interior Manufacturing Inc. from Philippines and Marker

Home Chain store from Chine.

A record number of domestic volume retail buyers sourced

the home, lifestyle, furniture products from the show

witnessing the growing demand in the domestic market.

The major Indian Retail/online brands Amazon, Furniture

Walla, Pepperfry, Urban ladder, Good Earth, Archies,

Fabindia, Oberoi hotels, Park Plaza Hotel, Flipkart,

Accenture, H&M, e-bay, Zorba, The Wishing Chair, Chumbak

etc. visited the show and placed orders. This became one of

the motivating factors for those exhibitors who had shown

their interest for retail sale during the show.



Trends and Forecast of Autumn/Winter &

Spring / Summer 2019

The fair wooed buyers from around the world with huge

collection of 2,000 handicrafts products across 14 product

categories manufactured by Indian exhibitors.Several seminars

were conducted during the event where experts from different

fields and subjects were invited to upgrade the knowledge of

the participating exhibitors. One of the most important seminar

held on 4th day of the event was on Trends and Forecast of

Autumn/Winter & Spring/Summer 2019 in which PJ Arandor,

Fillipino International Lifestyle Designer apprised the

participating companies to manufacture their products as per

upcoming trends during 2019 so that that attention of buyers

can be attained during participation in forthcoming

international and domestic fairs. The seminar focused on the

tendencies for the coming season in key colours, core

directions, essential moods, relevant materials, dominant

patterns and significant images for 2019, said Rakesh Kumar,

ED – EPCH.

Kumar further elaborated that the fair also provides an

opportunity to the exhibiters to promote their products through

the fashion shows. On 4th day, the fashion show showcased

Jewellery, Fashion Accessories and Artisanal Apparel provided

by the exhibitors such Handicraft and Handloom of Odisa,

R.Co. Arts Emporium, Maharaja Crafts, Kohli Overseas Trading

Co. and M. A. Internationals.

Giriraj Singh gave away guild certificates to

professionals

Giriraj Singh, Hon’ble Union Minister [I/C] gave away the

Guild certificates to 12 framers working in Picture Framing

Segment. OP Prahladka, Chairman – EPCH, Radhey Shyam

Ranga, President of the fair, RK Passi and Sagar Mehta, Vice

Chairmen- EPCH and Rakesh Kumar, Executive Director –

EPCH were present on the occasion.

While awarding the guild certified framers, Hon’ble MSME

Minister appreciated the efforts and vision of Rakesh Kumar

and said that he has both emotion and devotion which have

strengthened the handicrafts sector. Giriraj Singh ji also lauded

EPCH’s efforts towards creating marketing platform in the

form of IHGF-Delhi fair wherein exhibitors from across the

country are showcasing their products to the visiting buyers

from all over the world. He also acknowledged the role of 70

lakhs artisans who are backbone of the handicrafts sector

and are engaged in production of handicrafts and commended

EPCH for giving them the opportunity to display their intricate

craftsmanship in this show as well.

Keeping in view the vision of EPCH, the Hon’ble Minister

expected that the exports of handicrafts would cross ̀ 30,000

cr very soon. The MSME Minister also elaborated that he has

introduced technology in spinning and hoped it will create

employment of 5 cr people in the MSME sector. All products

range in informal sector are under MSME and such it is an

employment generative sector.

Rakesh Kumar, Executive Director informed that EPCH in

collaboration with Lion India has taken unique initiative to

upgrade the Picture Framing Industry in India by conducting l

GCF training programme for the Indian Framers in association

of Fine Art Trade Guild, London, UK to enable the framers in

acquiring higher skills and quality of workmanship and

accommodate different levels of framing with the bespoke

market to international standards.

The training programme was held from 6 to 12 November,

2017 in Kolkata. 20 participants from all over India, came to

Kolkata to participate in the above course and appeared and

among them 12 participants have passed the Guild Certified

Framers examination successfully. They included Deepak Oulkar

from Belgaum, Punit Prahladka from Kolkata, Dipak Dholey

from Kolkata, Sanjay Lahoti from Pune, Geovanni Fernandes

from Margao, Goa, Liza Mayan from Kannur, Kerala, Aliasgar

Kanchwala, Hyderabad, K Narendra Shenoy from Mangalore,

Mia Renny from Cochin, Manisha Bhatcar from Panjim, Goa.

Kumar further said that this kind of course is held first time in

India and Mohd. Asif from Export Promotion Council for

Handicrafts was one of 12 participants who passed the

examination successfully and was awarded the Guild

Certificate.Fashion shows were the highlight of 2nd second

day and models displayed fashion jewellery and accessories

from Kenway Sartaj Worldwide, Asian Handicrafts, Veva Fashion,

Gramin and Vikas Chetna Sansthan and many more








In FY17, 55 per cent of Trident’s net revenue was contributed

by exports. In the bath and bed linen segment, 89 per cent

of net revenue was accounted for by exports, primarily to the

US as the domestic market is dominated by unorganised

players. Trident held 13 per cent share (of India’s 40 per cent

share in CY16) in global towel exports to the US, while its

share in Indian towel exports to that country was 32 per cent.

As the bed linen capacity ramps up, the company aims at

gaining share in the US bed linen market by leveraging its

existing client base from the terry towels segment.

Trident is aiming at achieving ̀ 1,000-cr sales from the home

textiles business in the domestic market by 2020 and double

the segment’s contribution by up to 20 per cent. The company

plans to add new products, including rugs and pillows as it

aims to be a complete home textile brand, besides expanding

the retail network here. Trident aims to achieve these by

adding new categories and enhancing the brand presence.

The company gets 70 per cent of its sales from the US market,

20 per cent from the rest of the world and 10 per cent from

the domestic market in the bed and bath linen segment.

“Gradually as we will increase our market share in India the

shift will then be 60-65 per cent from the US market, 20- 25

per cent from Europe and the rest of the world and around

15-20 per cent from the domestic market in the next 2-3

Trident targeting`1,000-cr turnover from Indian market

years,” says a company official.The domestic home textiles

market, which is estimated to be around `25,000 cr, has

huge potential as the organised segment has only 10 per

cent of it.

Bath linen

Trident’s Terry Towel division accounts for a major part of the

revenues in the home textile segment. It is manufactured at

Budni in Madhya Pradesh, the largest standalone terry towel

facility, and at Barnala in Punjab. The company has an installed

capacity of 688 looms to produce 90,000 MT per annum /

360 mn pieces of terry towels annually. Trident’s state-of-the-

Trident is one of the largest exporters of home textile products from India, with the export turnover

accounting for more than 55 per cent in FY17. Trident exports to more than 100 countries across six

continents and its clientele comprises leading global retail giants like Target, Ralph Lauren, JC Penney,

IKEA, Wal-Mart, Macy’s, Kohl’s, Sears, Sam’s Club, Taj, Oberoi Hotels, Sheraton Hotels, ITC Hotels and

DMart. Trident has over 300 multi-brand outlets (MBOs) in India.


art production facilities include spinning, wide-width airjet and

jacquard weaving, soft flow dyeing and fully-automated cutting

and sewing of towels. The division is equipped with machineries

sourced globally, with the current average capacity utilisation

of around 50 per cent.

Bed linen

Trident manufactures bed linen at its Budni plant. It has an

installed capacity of 500 looms with a capability to produce

43.2 mn mtr annually. Within a short time-span, the company

has been able to make successful inroads into the domestic

and international markets through its quality offerings.

US with large showcase of bed & bath collection.The ELLE

DECOR collection has been launched in India with a premium

range of bed and bath linen under various collections such as

the ‘Naive Expressionist’ and ‘Elladro’ for bed linen, and

‘Elegance’, ‘Luminax’ and ‘Finesse’ for the bath collection.

Trident registered revenues of `29,043 mn in FY16, out of

which 70 per cent is earned through export business. The home

textile products are positioned at various price points and are

marketed under brand names like Trident Everyday (for the

opening price point consumers), Trident Home Essentials (for

the consumers who do not mind spending a little extra), Trident

Classic (for premium consumers), Trident Indulgence (for the

luxury segment), Trident Organica (eco-friendly product range),

Trident Play (youth/sports range), Trident Bath Buddy (kid’s

range) and Trident Cuddles (infant’s range)

The company has invested more than ̀ 2,700 cr in expansion

over two years till the financial year 2016. Today it enjoys

the best-in-class technology and modern manufacturing set-

up which will reap benefits for a decade. Further, in 2016-

17, Trident has undertaken modernisation and upgradation

of its existing facilities in order to maintain high product

standards. It has installed five new Monforts machines at its

Budni unit to produce and further strengthen the quality of

its bed linen offerings.

“We are committed to producing the highest quality bed &

bath linen products, and we know that Monforts has helped

us maintain the quality while manufacturing our bed and bath

linen. Along with the Monforts machines, we have installed

quality air jet looms, continuous dyeing and processing

equipment, and fully automatic cutting, stitching, and packing

machines. This helps us better our processes and present a

better experience to our customers, every single time,” says

a company spokesperson.

The company’s vertically integrated operation, right from yarn

to bed and bath linen, is characterised by the use of the SAP

ECC6 system, thereby ensuring flawless material tracking

throughout the value chain. This further safeguards the

traceability and authenticity of all products. This also allows

the company to generate value at every stage and ensure

sustainability for future.

Elle Decor

Trident has launched an exclusive range of home textiles under

the world renowned French lifestyle brand ELLE DECOR. It

has also launched an onshore design studio in the UK and the


Walmart has unveiled Allswell, a design-centric home brand,

launching with its debut collection of luxe mattresses and

bedding. The female-helmed startup, led by Arlyn Davich, has

renamed the King-sized mattress the “Supreme Queen” in

recognition of all women, who deserve the highest honour.

Allswell marks Walmart’s first homegrown digital brand. As part

of an ongoing e-commerce strategy to differentiate the assortment

offered through its family of e-commerce sites, Allswell marks

Walmart’s first homegrown digital brand aimed to deliver an

elevated assortment and increasingly convenient shopping

experiences for the company’s expanding base of customers.

Allswell’s first collection is for home’s true sanctuary – the

bedroom. Designed to give women the shopping experience

they crave, Allswell provides a seamless digital experience

for crafting a dream bed; from the optimal mattress to the

perfect accent pillow and everything in between. The

collection, exclusively sold on AllswellHome.com, includes two

luxe mattresses – The Softer One and The Firmer One – and

four limited-edition bedding sets, or “Bedscapes,” curated by

top tastemakers including Genevieve Gorder (TV host; HGTV),

Rachel Parcell (blogger and women’s clothing designer; Pink

Peonies), Jeremiah Brent (interior designer; TLC) and Athena

Calderone (entertaining expert; EyeSwoon).

Each Bedscape embodies the tastemaker’s design aesthetic:

Brent’s Bedscape is named “New American,” Gorder’s “Globally

Inspired,” Parcell’s “Modern Glam” and Calderone’s “Tonal

Textures.” Allswell is led by Arlyn Davich, a successful

entrepreneur with a decade of CEO experience, who will

oversee launch, growth, and operations as president. “Women

aspire to have a beautiful, well-designed home, and not just a

comfortable mattress,” said Davich. “Now women don’t have

to choose form or function and they can have it all in a few

Walmart unveilsnew design-centric home brand

clicks.” Allswell was named after extensive conversations with

shoppers, especially women, about how they wanted to feel at

home, particularly before resting their head on their pillow.

“We heard loud and clear that people craved the ability to

feel that all is well in the world – both on the days when the

stars aligned and through life’s tougher moments. The name

‘Allswell’ embodies that philosophy,”Arlyn Davich, Allswell

President, said. Both Softer and Firmer versions measure a

full 12-inches tall, come with a built-in plush topper, are

encased in a specially-woven fabric designed to feel cool to

the touch and are constructed with natural ingredients like

plant-derived oils, charcoal and green tea extract. The Softer

One layers performance memory foams that provide both

breathability and support. The Firmer One layers these same

memory foams atop several hundred individually wrapped

13-gauge coils for added support. Both mattresses are finished

with a silver cording that is as beautiful as it is strong.

On the bedding front, Allswell partnered with a curated group

of top mills and artisans to craft its sophisticated, modern and

comfortable Launch Collection. The percale sheeting and duvets

offer a light yet luxurious feel achieved through a unique blend

of cotton and Tencel, and garment washing process. Blankets

and coverlets are stonewashed for a textured effect and lived-

in appearance. Accent pillows and throws come in both bold

patterns and muted colours, offering options for statement pieces

or design versatility. Utility bedding like duvet inserts and pillows

combine Hygro Cotton hollow core yarn, which boasts

temperature regulating benefits, with hypoallergenic fibre fill.

Allswell has recruited a roster of customer support agents

(“Allstars”) who assist shoppers with everything from pre-order

questions to scheduling White Glove deliveries


Home Textile Views, a quarterly magazine from the house of Apparel Views Pvt. Ltd., covering news, views, marketinformation, fashion trends, specialised articles and technology in the home textile industry worldwide.

Today, with an annual growth of over 12 per cent per annum, home textiles is among the best performing sectorsof the Indian textile industry. India has a good chance of becoming the global number one from its presentposition at number two with an 8 per cent share in world trade.

As you are part of the home textile industry it is important to keep yourself updated with the latest happeningsaround the world. So pick up your pen and subscribe to HOME TEXTILE VIEWS! NOW

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After the introduction of the Handlook Carpet

Innovator HCiX2 in reed 1,000 d/m 6 years ago,Van de Wiele came up with an even higher carpet quality

in reed 1200 d/m. Today, the impossible is madepossible: Van de Wiele introduces the HCiX2 in reed

1500 d/m, an astonishing high density carpet weavingmachine producing handlook carpets with up to 5 mn

points per square meter. The three rapier weavestructure assures a flexible carpet with no warp yarns

visible at the back side, just like hand knotted carpets.The Handlook Carpet Innovator HCiX2 is equipped with

several servomotors to produce, at high efficiency,handlook carpets of superior quality.

The three rapier handlook weave structure

In order to weave carpets with a crystal sharp pile sideand a back side with no warp yarns visible, Van de

Wiele has developed a patented three rapier weavestructure as shown in figure 1. By using three rapiers,

the production is 50 per cent higher compared to similarqualities woven on a double rapier machine. The three

rapier technique gives many other advantages. As onlythe working pile yarns are moving and the incorporated

pile yarns are stationary, the machine has a higherweaving efficiency and the carpets have a cleaner

back side. Moreover, a thicker pile yarn can be used.The incorporated pile yarn is perfectly straight, reducing

the consumption of dead pile yarn. As all pile tufts goto the back side of the carpet, pile fixation is perfect.

Thanks to the three rapiers, some colours switchescan be made over the inside pick, eliminating

automatically possible mix-contours and double points.When respecting some basic design rules and when

using the We@velink Design Master, a perfect designon pile and back side is obtained.

Van de Wiele introduces revolutionarynew handlook carpet quality

carpet with 4.500.000 (pile) points/m². If we slightlyincrease the pick density to 16,6 pile rows/cm, an

astonishing 5.000.000 points/m² is reached. The mostcommon used pile yarns are acrylic, but also yarns like

polyester, bamboo, are possible. The weight of thecarpet is similar to handlook qualities in reed 1,000

and 1,200 d/m.

The Handlook Carpet Innovator HCiX2 machine

The Handlook Carpet Innovator HCiX2 machine is a three

rapier weaving machine, especially developed for weavinghandlook carpets. The machine is based on the innovator

generation with a strong and rigid frame, equipped withseveral servomotors for increased flexibility and

productivity. Figure 3 shows the HCiX2 handlook carpetweaving machine in reed 1,500 dents/mtr, with 8 colour

frames on a width of 3mtr. This revolutionary handlookquality can also be woven on 4mtr width.

The Handlook Carpet Innovator HCiX2 is foreseenwith a Smart Cutting Motion. This programmable

servo driven cutting motion assures a better stabilityand less mechanical parts and wear.The

The handlook quality in reed 1500 dents/m

When weaving a handlook quality in reed 1500 dents/m, with a density of 15 pile rows/cm, the result is a

Figure 1: patented three rapier handlook weave structure for doubleproduction with no visible warp yarns at the back side

Figure 2: Pile side of a handlook carpet with 5.000.000 points/m² inreed 1500 dents/m, with crystal sharp design

Figure 3: The three rapier Handlook Carpet Innovator HCiX2 machine,equipped with a Jacquard in capacity of 36.000 solenoids forweaving carpets with 5.000.000 points/m² in reed 1500 dents/m, 8colour frames, 3m width


programmable servo driven Smart Edges are installed

under the cumberboard for easy access andadjustment in the width.

For weaving handlook carpets in reed 1500 d/m,Smart Frames are required. A separate servomotor

drives each of the 12 heddle frames (see figure 4).The advantages of this system are numerous as all

following parameters can be programmed from thecontroller in a user-friendly way: Weave structure,

timing, lift, dwell,… 2x2 heddle frames are used forthe tight warp. This allows putting the tight warp in

two layers, leading to a higher weaving efficiency, abetter pile height control and carpets with more points

that are easy to fold.

The Smart Filling Selector is driven by linear actuators,

switching between thick and thin fillings for the outsiderapiers. The new filling brakes and updated prewinders

guarantee a smooth insertion of the filling.

In order to reduce the power consumption of all abovementioned servomotors, the HCiX2 machine has an

energy bus. In the energy bus, the energy flow betweenthe different motors is controlled.

The enhanced and reinforced HCiX2 Jacquard machinegives, with only one solenoid per harness band, the

four positions that are required for three rapierweaving. The asymmetric settings and the unique

possibility to put the pile yarns in layers, increase theefficiency. The big Jacquard capacities, up to more than

48.000 solenoids, allow weaving qualities in differentreed densities (from 300 d/m up to 1500 d/m), in and

different number of colours. A new quality for instanceis the reed 750 d/m, 16 colour frames.

Picture weaving

Apart from traditional designs, the Handlook CarpetInnovator HCiX2 fits perfectly for picture weaving.

With this technique, a real picture is converted to adesign that can be woven on a high density carpet

weaving machine. The result is a photo-realisticcarpet with up to 5 mn points/m² and numerous

beautiful colour effects, and this with only 8 colours

on the creel. An example woven in reed 1200 d/m isshown in figure 5.

This innovative approach opens doors for a potential

new market: Instead of the traditional labour-intensivedesigning of woven carpet, a photo-realistic picture

can be processed in real time and converted to a designthat fits the weaving machine. In picture weaving, the

most time consuming job is to choose the picture youwant to weave…

Growing market for handlook carpets

The Handlook Carpet Innovator HCiX2 is a new threerapier weaving machine for weaving handlook carpets

with no visible warp yarns at the backside. By usingthree rapiers, 50 per cent more production is obtained

than on a double rapier machine. The HCiX2 machineis equipped with several servomotors for the cutting

motion, the edges and the drive of the heddle framesin order to weave high quality carpets at the highest

possible efficiency. By introducing the new handlookquality in reed 1,500 dents/m, history is expected to

repeat itself, with Van de Wiele once again being theinnovator in developing new carpet qualities

Figure 4: Smart Frames with 12 servomotors to drive the ground heddleframes giving a higher weaving efficiency and a higher quality of carpet

Figure 5: Pictureof a car, wovenon a HCiX2handlook carpetweavingmachine in reed1200 dents/m,with 8 colours onthe creel

The Handlook Carpet Innovator HCiX2

machine is a three rapier weaving machine,

especially developed for weaving handlook

carpets. The machine is based on the

innovator generation with a strong and rigid

frame, equipped with several servomotors

for increased flexibility and productivity.


MAISON & OBJET PARIS

07 – 11, September 2018

Venue: Paris-Nord Villepinte Exhibition Center, France, Paris

Organizer: Reed Expositions France

Tel: +33 (0)1 47 56 50 00

MOOD

11 – 13, September 2018

Venue: NPO Brussels Expo, Brussels, Belgium

Organizer: Textirama

Tel: +32 9 243 84 50

IHGF DELHI FAIR AUTUMN 2018

14 – 18, October 2018

Venue: India Expo Centre & Mart, Greater Noida, India

Organizer: Export Promotion Council for Handicrafts

Tel: 91-11-26135256/26135257/26135258

HEIMTEXTIL FRANKFURT

08 – 11, January 2019

Venue: Messe Frankfurt, Frankfurt, Hesse, Germany

Organizer: Messe Frankfurt GmbH

Tel: 49 (0)69 75750

INTERNATIONAL GIFT & HOME

FURNISHINGS MARKET ATLANTA

09 – 14, January 2019

Venue: Atlanta, Georgia, USA

Organizer: AMC, Inc.

Tel: (4)04 2203000

DOMOTEX HANNOVER

11 – 14, January 2019

Venue: Messegelände, Hannover, Lower Saxony, Germany

Organizer: Deutsche Messe AG

Tel: +49 (0)511 890

IMM COLOGNE

14 – 20, January 2019

Venue: Köln Messe, North Rhine-Westphalia, Germany

Organizer: Koelnmesse GmbH

Tel: 49 (0)221 8210

MAISON & OBJET PARIS

18 – 22, January 2019

Venue: Paris-Nord Villepinte Exhibition Center, France, Paris

Organizer: Reed Expositions France

Tel: +33 (0)1 47 56 50 00

HEIMTEXTIL INDIA

27 – 29, June 2018

Venue: Pragati Maidan, New Delhi, India

Organizer: Messe Frankfurt Exhibition GmbH

Tel: 91 22 61 44 59 00

AMBIENTE INDIA

27 – 29, June 2018

Venue: Pragati Maidan, New Delhi, India

Organizer: Messe Frankfurt Exhibition GmbH

Tel: 91 22 61 44 59 00

HOMTEX PLUS

28 – 30, June 2018

Venue: The Lalit Ashok, Kalinga Hall, Bangalore

Organizer: S S Fashion Exhibitions & Services

Tel: +91 80 2521 4711, 4115 1841

HGH INDIA

03 – 05, July 2018

Venue: Bombay Convention & Exhibition Centre

(BCEC), Mumbai, India

Organizer: Texzone Information Services P. Ltd.

Tel: 91 (22) 2421 4111

FURNITURE, HOME DECOR & GIFT MARKET

29 July – 02 August, 2018

Venue: World Market Center Las Vegas, USA

Organizer: International Market Centers LP

Tel: (702) 599-9621

HOME FURNISHING EXPO SHENZHEN

HOMETEX (CHINA)

07 – 09, August 2018

Venue: Shenzhen Convention and Exhibition Center

(SZCEC), Shenzhen

Organizer: Shenzhen Boao Exhibition Co., Ltd

Tel: +86-757-82363292 82363295

HOUSEWARES & HOME DECOR

FAIR INTERNATIONAL

22 – 25, August 2018

Venue: Bombay Convention & Exhibition Centre,

Mumbai, India

Organizer: Introduction Trade Shows Pvt. Ltd

Tel: +91 22 4094 2222

INTERTEXTILE SHANGHAI HOME TEXTILES

(CHINA) – AUTUMN

27 – 30, August 2018

Venue: National Exhibition and Convention Center

(Shanghai), Shanghai, China

Organizer: Messe Frankfurt (HK) Ltd

Tel: +852 2238 9902 / 2238 9966

Fo r th c o m i n g tr a d e eve n t s

(You are requested to reconfirm dates and other

information from respective organisers prior to

making your travel arrangements)

INTERTEXTILE SHANGHAI

HOME TEXTILE CHINA 2018

14 – 16, March 2018

Venue: National Exhibition and Convention Center

(Shanghai), China

Organizer: Messe Frankfurt (HK) Ltd

Tel: +852 2238 9902 / 2238 9966

HOMTEX TECH

16 – 18, March 2018

Venue: Anaaj Mandi, G T Road, Panipat, India

Organizer: Igmatex Fair

Tel: +91 9082044056

DOMOTEX ASIA CHINAFLOOR SHANGHAI

20 – 22, March 2018

Venue: Shanghai New Intl. Expo Centre, China

Organizer: VNU Exhibitions Asia

Tel: 86 (0)21 61956088

INTERZUM GUANGZHOU

28 – 31, March 2018

Venue: China Import and Export Fair

(Canton Fair Complex), Guangzhou, China

Organizer: Koelnmesse Co. Ltd.

Tel: +66-2-640 8013

HOME EXPO INDIA

16 – 18, April 2018

Venue: India Expo Centre & Mart, Greater Noida, India

Organizer: Export Promotion Council for Handicrafts

Tel: 91-11-26135256/26135257/26135258

CHINA SOURCING FAIR

(GIFT & HOME EXHIBITION)

18 – 21, April 2018

Venue: AsiaWorld-Expo, Hong Kong

Organizer: Global Sources

Tel: (65) 6547-2800

HKTDC FAIR

(HONG KONG HOUSEWARE FAIR)

20 – 23 April, 2018

Venue: Hong Kong Exhibition Centre, Hong Kong

Organizer: Hong Kong Trade Development Council

Tel: 852-2240 4075 / 4888

EVTEKS

24 – 28, April 2018

Venue: CNR Expo, Bakirköy, Turkey

Organizer: CNR HOLDING

Tel: +90 212 465 74 74

PROPOSTE

02 – 04, May 2018

Venue: Villa Erba - Centro Espositivo, Cernobbio, Italy

Organizer: Proposte SRL

Tel: + 39 02 6434054




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HOME TEXTILE VIEWS / · he textile industry has welcomed the budgetary allocation for textile sector of `7,148 ... 688 looms, it is equipped to ... soft flow dyeing and fully-auto-