Home Place Realty Your Florida Real Estate Firm

2611 Technology Drive, Suite 200 Orlando, FL 32804

Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804

[email protected] www.hprusa.com Cell: 407-716-3376

HOME PLACE REALTY

Real Estate Owned & Short Sale Experts

In the Florida real estate market, Life isn’t always a Beach………

At Home Place Realty, our agents have years of experience in REO real

estate sales, including working experience as asset managers and

construction professionals. You can’t find a more experienced and

knowledgeable team to assist you in the analysis, management,

marketing and sale of your Short Sales and Real Estate Owned portfolio.

We look forward to the opportunity to work with you!

Short Sales

REO Sales and Marketing

REO Marketing and Value Analysis

Repair Analyzer

Rent Stabilization

RES.NET and REOTRANS Certified

Broker Price Opinions

Cash For Keys / Deed For Keys Negotiations

Occupancy Status in 24 Hours

Eviction Management & Coordination Services

Property Preservation/Maintenance

Call Center for Buyer and Sales Leads

Broker Oversight & Management

Brett Sanders, Broker - [email protected]

www.hprusa.com Phone: 407-716-3376

http://www.hprusa.com/

2611 Technology Drive, Suite 200B Orlando, FL 32804



Thank you for the opportunity to present Home Place Realty’s core business plan

to you! We look forward to building a relationship with you through accountability,

quality, integrity, experience and results.

Home Place Realty is comprised of a talented group of experienced real estate

agents working to provide you with premier real estate management and marketing

throughout the state of Florida. Each of our agents has worked in the real estate

industry for many years to include real estate asset management with various mortgage

servicing firms, short sales and construction management.

Our core focus is to provide our clients with the necessary knowledge required to

make educated decisions regarding the management and marketing of their assets.

Each property assigned is reviewed for valuation, marketing strategy, repair analysis, as

well as title and vesting issues. We provide monthly expense projections, updated

marketing reports and updated economic conditions that may affect the value, financing

and marketing opportunities.

As the Broker of Home Place Realty, Brett Sanders will oversee the management

of your assets and will provide excellent service with quality, integrity and timeliness at

the forefront.

Service Areas:

We currently have real estate agents covering the following counties: Duval, St.

Johns, Clay, Putnam, Volusia, Orange, Seminole, Osceola, Lake, Polk, Pasco, Pinellas,

Hernando, Manatee, Sarasota, Desoto, Charlotte and Hillsborough. Flagler, Brevard,

Indian River, St. Lucie, Martin, Palm Beach, Broward, Miami-Dade, Monroe, Lee, Hendry,

Collier, Charlotte and Glades will be added within the next thirty days.

Capacity and Property Types:

Our current capacity is an additional 250 residential listings and 50 commercial

listings.




Other Real Estate Experience and Clients:

Home Place Realty is unique in that all of the Sales Associates employed have

asset management and/or construction management experience. We bring knowledge

and experience to the table. We have an intimate understanding of the work flow that

is required and pride ourselves on ensuring the sales process is smooth and fluent by

being proactive in addressing all issues that may hinder the closing of a sale while

increasing the recovery for our clients.

Our Sales Associates have been direct employees of Ocwen Financial

Corporation, Pinnacle REO Services, SunTrust Mortgage, Fidelity National Asset

Management Solutions, Integrated Asset Management, First American REO Services,

Property Asset Corporation, Prescient, FDIC and Green River Capital.

In addition, our Sales Associates have worked with the following firms in the

management of the real estate owned portfolios; Private Mortgage Insurance Group,

Fortress Investment Group, Property Asset Corporation, Colonial Bank, Key Bank Real

Estate Capital, Waterfall Asset Management, Independent Bankers Bank, Michigan

Mutual, M&I Bank, Navigator REO Fund, Horizon Opportunities, Platinum Community

Bank, C&F Mortgage Corporation, Real Estate Mortgage Investment Corporation,

Peoples First Community Bank, Homes Direct, Aurora Loan Servicing, Integrated Asset

Services, First American REO Services and Universal Mortgage Corporation.

Facilities:

Our main office is located near downtown Orlando with branch offices located in

Jacksonville and Fort Myers. Additional branches are scheduled to open in Tampa, Ft.

Lauderdale and Miami shortly thereafter. In addition, we have the support of a Call

Center located in Orlando, Florida.

Key Personnel and Allocated Staff:

Brett Sanders, Broker – Brett has been a Licensed Real Estate Agent since 2004.

His Brokers License was received in April, 2007. In addition to being an experienced

Broker and Real Estate Agent, Brett has also worked as an Asset Manager for Ocwen

Loan Servicing.




William “Bill” Powers, Sales Associate – Bill received his real estate license in

March, 2004. In addition to his real estate sales experience, Bill was the Vice President

and Co-Owner of Property Asset Corporation where he was responsible for marketing

residential properties, agent assignment and oversight of assigned assets through

closing.

Tina Campbell, Sales Associate – Tina received her real estate license in January

2003. Tina was also an Asset Manager with Pinnacle REO Services where she was

responsible for marketing residential properties, agent assignment and oversight of

assigned assets through closing.

Craig Samador, Broker Associate – Craig offers over eleven years experience in

the Real Estate field as an asset manager, real estate broker and mortgage broker. Craig

has held positions with First American Reo Services and Integrated Asset Services where

he was a Senior Asset Manager and managed a team of three staff members responsible

for evictions, preservation, pre-marketing, sales and closings. Craig is the office

manager for our Fort Myers satellite office

Cheryl Selph, Sales Associate – Cheryl has been in the construction management

industry for fifteen years. During this fifteen year period, she was also responsible for

managing the offices of the construction group to include bidding, job scheduling,

accounts payable, accounts receivable and payroll. She received her real estate license

in early 2009 and is the office manager for our Jacksonville satellite office.

Cary Hockersmith, Sales Associate – Cary offers over seven years of real

estate experience with proven results as a top producing Re/Max agent. Cary has carried

out a wide spectrum of real estate acquisitions. He has assisted developers to procure

apartment complexes, coordinate the transition to condominiums with the state

of Florida while managing a team of eleven Realtors. During this tenure, his team was

responsible for the current tenant issues, including evictions, property preservation, as

well getting the pre-marketing, sales and closings of the converted condominiums.

He also has vast REO experience up to and including negotiating the sale of bank

owned golf courses.




Support Staff - In addition to the key personnel listed above, we have four office

support staff members in the Orlando office who assist our Sales Associates with

invoicing and day-to-day operations that are required to insure that the needs of our

clients are met timely. We also have two full-time accountants and one part-time

bookkeeper in the Orlando office to assist us with invoicing, bill payment, rent rolls,

financial statements and other financial reporting.

Teaming Arrangements:

Our internal teaming arrangement is designed so that agent coverage is over

lapped to insure that each asset can be effectively covered by multiple agents. In

addition, if an agent goes on vacation or is unavailable, there is no lapse in our coverage

areas.

Our external teaming arrangements include several mortgage lenders, title

companies, and attorneys to handle any issues that arise.

“Start-up” Plan and “Strategic Marketing Plan”

Our firm is supported by a Call Center that is located in Orlando, Florida. All of

our properties will have signage for the listing agent and our firm, in addition to

utilization of an 800 number which goes directly to the Call Center if the listing estate

agent is not available. The Call Center will have access to the property detail to provide

to the prospective buyer. In addition, they will have a direct line to an available agent

who will show the property. If the prospective purchaser has specific property

requirements, the Call Center will provide information on other homes listed by Home

Place Realty that may fit their needs. The Call Center will track the calls, ensure that the

agent has contacted the prospective purchaser and gather feedback after the showing.

This information is provided to our Clients and the assigned Real Estate Agent.

The foundation of our Start Up and Strategic Marketing Plans will be through the

utilization of the Multiple Listing Service, on-line advertising, print advertising, mass

marketing events, as well as key partnerships with buyer portal websites. This we feel

leads to the maximum exposure for all of our listings.




Technological Capabilities:

Our technology is what sets us apart from our competition. Through the use of

an Internet based, SAS70 compliant system, we communicate will all staff members in

each location, including out in the field, in addition to our Clients having the capability

to access up to minute information about their real estate assets. The importance of

SAS70 compliance directly relates to assisting our Clients and their Borrowers with Short

Sales. The technology allows secure transfer of Borrower information between the

concerned parties. Our tracking system also enables our Clients to have automatic

updates to their systems of record.

Through our technology, purchasers and their agents are updated electronically

as properties progress through closing. We are also able to track and update potential

purchasers with new inventory information and price reductions on existing properties

that they have shown an interest.

Our system is extremely nimble to the reporting requirements of our Clients and

can be quickly and easily modified to include additional fields if needed. The system

tracks all pertinent information regarding the property characteristics, milestone event

tracking, as well as images of property expense invoices, checks, property photos,

valuation reports, inspection reports and title policies to name a few. In addition, we

have the ability to track the number of showings at a property, potential interested

buyers and their feedback as a result of the showings, verbal and written purchase

offers and tracking emails and telephone conversations.

At Home Place Realty, we pride ourselves in assuring that all parties involved in each

transaction have the necessary information they need for proactive resolution of issues,

being up to date with list pricing, contracts and the ability to communicate with all

parties to include the asset manager, listing agent, selling agent, buyer, title firm and

closing firm. We have included several screen shots to showcase our system.

Home Place Realty Real Estate Tracking:

On the following pages, you will find a sample property page listing several of the

current properties we have listed or sold. We can design this view to show the

properties listed to a specific agent, active listings, closed sales, number of bedrooms,

number of baths, square footage and any other criteria requested to narrow the search.




Home Place Realty Tracking System

Search Criteria




Property Data

Offer Tracking




Home Place Realty – Errors & Omissions Policy (Page 1)




Home Place Realty – Errors & Omissions Policy (Page 2)




Home Place Realty – Licensure & W9 Form




Home Place Realty Coverage Map:

Orange indicates current coverage area

Yellow indicates expanded coverage area with the next 30 days

Documents

Home Place Realty Your Florida Real Estate Firm