Holographs : A Future Tool for Dog Town

Created by Tom Haberman

For Full Sail University

December 15, 2012

Technology Description

The Magic of Holographic Technology

In April 2012, the famous rapper, Tupac, was brought back to life in the form of a reflection hologram at the Coachella Music Festival.

Resources: http://www.mtv.com/photos/tupacs-hologram-at-coachella/1683194/7071434/photo.jhtml#7071434

Photo Courtesy of: MTV.com

After several months of planning. The Hollywood effects house, Digital Domain, and San Diego-based AV Concepts created the hologram that brought Tupac’s image back to life to peform for his fans once again.

Resource: http://www.mtv.com/news/articles/1683173/tupac-hologram-coachella.jhtml

The 3D hologram of Tupac is a dramatic example of holographic technology, but we see holograms everyday.

Holograms are used on almost everything that is sold as “official merchandise”, and they are used to prevent fraud.

Resource: http://science.howstuffworks.com/hologram.htm

Some Examples Include:

CDs

DVDs

Credit Cards

Driver’s Licenses

Resource: http://science.howstuffworks.com/hologram.htm

It doesn’t take many tools to build a hologram.

All you need is:A laser

Some LensesA Beam SplitterSome Mirrors

Holographic Film

Resource: http://science.howstuffworks.com/hologram.htm

There are several different ways you can arrange these tools to create a hologram

depending on which type you want to create.

Resource: http://science.howstuffworks.com/hologram.htm

There are two types of holograms.

Transmission and Reflection

Resource: http://science.howstuffworks.com/hologram.htm

“Transmission holograms create a 3-D image when monochromatic light, or light that is all one wavelength, travels through them.” - HowStuffWorks.com

Resource: http://science.howstuffworks.com/hologram.htm

Transmission Holograms

This is the basic set up of the tools needed to make a transmission

hologram.

Transmission Holograms

Resource: http://science.howstuffworks.com/hologram.htm

Reflection Holograms

Resource: http://science.howstuffworks.com/hologram.htm

“Reflection holograms create a 3-D image when laser light or white light reflects off of their surface.”

- HowStuffWorks.com

Reflection Holograms

This is a common way to set up the tools needed to make a

reflection hologram.

Resource: http://science.howstuffworks.com/hologram10.htm

The Future of Hologram Technology

“Unlike technologies that become obsolete when a new generation of smaller, more stylish, or faster gadgets come along, they will not be outmoded because they reproduce the world exactly as we perceive it.”

- Sean Johnston of the University of Glasgow in Scotland

Resource: http://www.boston.com/yourtown/cambridge/articles/2012/06/25/mit_hosts_conference_focused_on_the_future_of_holograms_in_art_3_d_entertainment/

The Staying Power of Hologram Technology

Possible Future Innovations in Hologram Technology

Resource: http://www.boston.com/yourtown/cambridge/articles/2012/06/25/mit_hosts_conference_focused_on_the_future_of_holograms_in_art_3_d_entertainment/

- New types of video holography- Desktop monitors that display holograms- A simpler process for displaying holograms- Holographic maps that don’t require glasses- Interactive displays of medical imaging- Living-room televisions that display holograms

Business Objectives

Hologram technology will be a very powerful tool for Dog Town. As the technology becomes more readily available, we foresee the possibilities for sending 3D images of homeless dogs right into the homes of people throughout the country. We predict this experience can be transmitted through mobile devices, televisions, computers, and new technology that hasn’t been developed yet.

By creating 3D images of dogs who need homes, people will have the opportunity to meet and experience the personality of dogs they otherwise may not meet.

We foresee that people will connect with their future pets through the use of 3D holograms. With future innovations in transportation, as well, we should be capable of transporting pets to their new homes much easier and more affordably than we can today.

This is just one way we will be able to reach our goal of making sure every pet has a home.

Adoption

Holographic technology is evolutionary. The scenario in which we will ideally use this technology is not in our near future. However, it will be available at the point in which we can introduce our use for it in its sweet spot.

The Sweet Spot for Dog Town’s Use of Holograms

We introduce it at the right timeand people respond well to it. Theinvestment also must make sense,

according to our analytics.

The Sweet Spot

We are prepared to respond to what the technology brings us

Our organization is committed to using and responding to

the technology, and we enjoyworking with it.

Monetization

Fundraising

We can use holographic technology to create marketing and PR videos that will have an impact on people, compelling them to donate.

Communication

Holograms will create new opportunities for communicating with potential pet parents, other pet rescue groups, and animal shelters. It will also make it easier for others to help us spread the word about our mission. This will save us moneyon operating costs.

Analytics

Data Collection

We will need to collect data on the social psychological affects that meeting pets through holograms has on potential pet parents to know if the technology is a worthwhile investment. We will also need to weigh the balance of costs and predicted outcomes. Additionally, we will test how potential donors react to our PR and marketing campaigns created with holographic technology.

Conclusion

In conclusion, we envision several very real possibilities for using holographic technology to find homes for dogs, raise funds from donors, and communicate better. We foresee holographic technology to be a way to save money, get our message out to the public, and match pets with the right families easier than we can right now. However, we will need to weigh the costs with potential benefits and do some product testing to make sure investing in holographic technology for our business is a good investment.