Holland Herald May 2011

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Holland Herald

freeIn this issue, we soar down to Mexico on the flight path of millions of Monarch butterflies, roam the globe for free with a real-life swap shop, and discover the world’s most liberating resorts. We also find out how one man has done away with money while some Internet firms are desperately struggling to make more of it. All in all, it certainly pays to remember that every issue of Holland Herald is yours, free to take off the plane!

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FREE Holland Herald 7

Facts and fi guresBite-sized info

GadgetsGreat new gear

The free fi les Imagination unleashed

All for nothingWhy ‘zero’ is the magic word

THE FREE ISSUE Contents

32

47

52

56 Outdoor escapes Lavish hot spots for the footloose adventurer. Globetrotters on the lookout for the ultimate release can soak up the world’s most idyllic settings in unadulterated luxury

Mexico callingColour and culture prove to be an irresistable combination, attracting visitors from near and far. Isabelle Tree discovers Michoacán’s enduring appeal

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Home from homeSwapping the keys to your house with a stranger can be an enriching experience for all involved. Anne Whitehouse fi nds out about the latest trend in travel

100% adrenalineFree your mind, and the rest will follow. Spectacular feats show just how far you can go if you have the guts. Don’t try these at home!

Add it upEarning from the Internet

No money manThe art of doing without

TouchdownsThe best city guides

Photo competitionEnter your travel photos

•07_Contents_Free.indd 7•07_Contents_Free.indd 7 12-04-10 08:0812-04-10 08:08

8 Holland Herald FREE

KLM Travellers Check

Shopping

KLM newsAll the latest information

Behind the scenesMaking fl ying fearless

People & planetFuel for the future

Flying Blue news + entertainmentFrequent fl yers and what’s on

KLM.comKLM’s Internet services

PartnersOur companion companies

Plane factsKLM’s fl eet in focus

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Holland Herald

Route mapsThe world at your fi ngertips

Airport hubsFinding your way

Amsterdam map Around town

Fit for fl yingTips and exercises

www.hollandherald.nl

Volume 46 Number 5May 2010Published by Ink, London, UKEditorial by MediaPartners Group,Amstelveen, The Netherlands

KLM Media ManagerFrederic van Nierop

EDITORIALEditor-in-Chief Mike Cooper Interim Project Editor Matt FarquharsonArt Director Esther TjiDesk Editor Brian Jones Concept Lava, AmsterdamDesigner Allan GrotjohannPhoto Editor Sandra de Cocq Contributors Rhonald Blommestijn, Audrey Breuer, Pip Farquharson, José Luis Garcia, Annemarie Hoeve, Jane Szita, Isabella Tree, Anna Whitehouse

MediaPartners GroupPO Box 22151180 EE AmstelveenThe NetherlandsEditorial inquiries +31(0)20 [email protected]

PUBLISHERChief Executive Jeffrey O’RourkeExecutive Creative Director Michael KeatingChief Operating Officer Hugh GodsalPublishing Director Simon LeslieProduction Manager Antonia FerraroProduction Controller Helen Grimley

Holland Herald is published on behalf of KLM Royal Dutch Airlines by Ink Publishing141-143 Shoreditch High Street,London E1 6JE, United KingdomAdvertising: +44(0)20 7613 [email protected]

ADVERTISING Publisher Kevin Rolfe+44(0)20 7613 8772European sales teamColin Mentis, Sannie van HoveMark Austen, Robert Fulwell.Benelux territories Giovanni Angiolini+31(0)6 2223 8420

Shopping Pages Design and Concept Eline Gambino-LebensShopping Photography/Production Lukkien

Lithography by Grafimedia AmsterdamPrinted by Roularta PrintingISSN 0018-3563

Reproduction without written per mission is prohibited. The publisher accepts no responsibility for un solicited material. The publisher has made every effort to arrange copyright in accordance with existing legislation. Those who feel that rights may apply to them can, in spite of this, contact the publisher.

•07_Contents_Free.indd 8•07_Contents_Free.indd 8 12-04-10 08:0912-04-10 08:09

Experience Steltman

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Tel. No.: +31 (0)70 3469601 / Fax: +31 (0)70 3563354

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JEWELLERY

Steltman is known for its exclusive designs and in-house

production. The company specialises in diamonds and

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available from Steltman Jewellers:

A unique shop in the Netherlands that specialises in high-

end watches. Steltman is the offi cial dealer for some of the

world’s most celebrated brands. The shop not only has a vast

collection, but also provides expertise and outstanding service

thanks to its workshop with 2 authorised watchmakers.

A selection of the brands

available from Steltman Watches:

3 rings from the Steltman

Alexandra® collection.

No.54013 Steltman Juwelier.indd 1No.54013 Steltman Juwelier.indd 1 14/4/10 15:07:5914/4/10 15:07:59

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Free facts & figuresFree facts & figures

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Website www.couchsurfi ng.com offers weary globetrotters a free place to stay. It is a network of people willing to sacrifi ce their couch to travellers from around the world. It boasts more than 1.7 million couchsurfers and almost 850,000 available couches in 235 countries.

There are four towns in the United States called Freedom, according to the Times Atlas of the World: in Indiana, Wisconsin, Wyoming and California.

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The Statue of Liberty in New York was a gift from France to the United States in 1886 as a symbol of freedom and democracy. Today, it receives over 3.5 million annual visitors. Last year, the observation deck was re-opened.

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MEET HURTIGRUTEN... ... with Norske Turist Service Since 1953 Dutch Touroperator specialized

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20ROCKING 2,000,000 The song All Right Now, by British rock band Free, was a number one hit in 20 territories when released in 1970. It reached a milestone in rock history with two million UK radio plays by the year 2000.

In 2007, ING bank estimated that there were 1.8 million people selling goods on Queen’s Day, making an average profi t of €111 each on the Dutch national holiday. Queen’s

Day takes place every year on April 30 in honour of the queen’s birthday and is famous for its nationwide

vrijmarkt, or ‘free market’, when the streets turn into a giant, open-air fl ea market.

February 2010 marked the 20th anniversary of Nelson Mandela’s release from prison. He was freed after spending 27 years in jail for his anti-apartheid protests. In November 2009, the UN declared July 18 as Nelson Mandela International Day.

Harry Houdini became legendary in the early 1900s for his daring escape acts, the most famous of which involved hanging upside down with his feet in chains in a glass tank of water. Another favourite stunt was to escape from handcuffs or a straightjacket. Houdini memorabilia is much sought after today. A fl oor-length straightjacket, worn by the escapologist himself, was bought by a collector for $26,950 in 2008.

111EURO PER PERSON

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British rock se hit in 20 h1970. It reached 0 t

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the Dutch national holiday. Queen s uevery year on April 30 in honour of e yay and is famous for its nationwided

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Harry Houlegendaryfor his darthe most finvolved hdown withdown within a glass Another fato escapeor a straigmemorabiafter todastraightjacescapologbought by$26$ ,950 in

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Free facts & figures

15 MINUTES FOR A HUG

During the Summer of Love in 1967, an estimated 100,000 ‘free spirits’ convened on San Francisco. A group of actors and idealists known as The Diggers ran a free store in the famous hippie enclave of Haight-Ashbury.

When an Australian, known as ‘Juan Mann,’ fi rst started offering free hugs to strangers in a Sydney mall in June 2004, it took 15 minutes for someone to collect one. Footage of Mann in action became an instant hit on YouTube in 2006 with over 50 million views, sparking a worldwide free-hug movement. He appeared on Oprah and wrote a free e-book, The Illustrated Guide to Free Hugs.

100,000 hippies

1car-free#Venice, Italy, is Europe’s biggest urban car-free area, according to Carfree.com. Its population of just over 270,000 get around primarily on foot or by boat. Cars can be parked outside the city, for about €20 a day.

68MILLION PER MONTH

Free, online encyclopedia Wikipedia attracts nearly 68 million visitors per month. There are 91,000 active contributors working on more than 15 million articles in over 270 languages. That’s according to Wikipedia.


15 MINUTES FOR A HUG

During the Summer of Love in 1967, an estimated 100,000‘free spirits’ convened on San Francisco. A group of actors and idealists known as The Diggers ran a free store in the famous hippie enclave of Haight-Ashbury.

When an Australian, known as ‘Juan Mann,’ fi rst startedoffering free hugs to strangers in a Sydney mall in June 2004, it took 15 minutesfor someone to collect one. for someone to collect one. Footage of Mann in action Footage of Mann in action became an instant hit on YouTube in 2006 with over50 million views, sparkinga worldwide free-hugmovement. He appeared on Oprah and wrote a free e-book, The Illustrated Guideto Free Hugs.

Venice, Italy, is Europe’s biggest urban car-free area,according to Carfree.com. Its population of just over 270,000 get around primarily on foot or by boat. Cars can be parked outside the city, forabout €20 a day.

Wikipedia attracts nearly 68million visitors per month. There are 91,000 activecontributors working onmore than 15 million articlesin over 270 languages.That’s according to Wikipedia.

•11_F&F 3.indd 14•11_F&F 3.indd 14 12-04-10 09:1012-04-10 09:10

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gadgets

1 Viidrio Circuit Tree Embroidered organic cotton T-shirt for tech-loving tree-huggers €25 www.viidrio.com 2 RGB Lamp A fun take on the visible spectrum in a new designer lamp concept around €400* www.macmeier.com 3 Weigh To Go Nifty hand-held scale tells you how much your luggage weighs around €24 www.quirky.com 4 Martin Jet Pack Sci-fi in the fl esh for those with a head for heights €tbc* www.martinjetpack.com 5 Wallpaper City Guides Pocket travel advisor for your iPhone from €2.50 www.phaidon.com

1

3

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4

* Price to be confi rmed. Product not yet in production.

5

3

•17_Gadgets3.indd 17•17_Gadgets3.indd 17 12-04-10 08:1412-04-10 08:14

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gadgets

1 Mypressi Twist Espresso Maker Portable espresso for caffeine addicts on the go from €169 www.mypressi.com 2 Misa Digital Guitar Music with no strings attached. This guitar has a touch screen instead €tbc* www.misadigital.com 3 Glam Rock Watch Interchangeable covers and straps to suit every mood €650** 4 LeWhif Inhaler Less than one calorie with every chocolaty puff from €4.99 for three www.lewhif.com 5 Bacsac Garden Grow a garden anywhere with these permeable bags from €20 www.bacsac.fr

2

3

4

5

* Price to be confi rmed. Product not yet in production.

**The Glam Rock Watch is available on board (selected fl ights). See the Infl ight Boutique at the back of the magazine for details.

1

5

4

2

4

3

•17_Gadgets3.indd 19•17_Gadgets3.indd 19 12-04-10 09:0612-04-10 09:06

CLASS IC CAR TRAVE L

» …’

«TI M E MAGAZ I N E

Turn back time at the wheel of the finest Alfa Romeo convertibles. For corporate and leisure travel, please contact Connie Fluhme of Nostalgic,

www.nostalgic.eu or +31 20 421 01 06

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Photo

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Pretty perchThese birds are so realistic they look like they’re about to take wing. Yet they are as porcelain as their perch. While this ensemble has been designed by the exclusive Italian Lladró Atelier as a vase, it is decorative enough to hold its own without even needing a bouquet. This avian objet d’art costs €1,050, but you’ll end up feeling free as a bird with its beauty.WWW.LLADRO.COM

THE FREE FILES #01


•21_Files_def3.indd 21•21_Files_def3.indd 21 12-04-10 08:1612-04-10 08:16

No.56913 Interboat.indd 1No.56913 Interboat.indd 1 14/4/10 16:08:0814/4/10 16:08:08

Scaly modelThe best thing about concept cars is that designers can give free rein to their creative juices, unhampered by practicalities. Design student Anne Forschner’s vision for BMW is coated in 260 photovoltaic scales with two possible settings: smooth like a fi sh, or prickly like a porcupine. When upright, they act as ‘air brakes’. Not sure how the diamond headlights work though… WWW.ANNEFORSCHNER.DE

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THE FREE FILES #02



Astronomy, the basis of time as we know it. Th is has always been a source of inspiration to Christiaan van der Klaauw. For the design of this masterpiece we were also inspired by the age old astronomical instrument, the astrolabe. Th e watch gives a wide

variety of information. Not only can you read the time and date, but also the position of the Sun and the Moon on the ecliptic. Th e splendid and striking design, the exquisite materials but, especially, the ingenious movement make this watch a true collectors item.

+31 (0)513 - 624 906, WWW.KLAAUW.COM

C K A S T R O L A B I U M

ASTRONOMY, TIME IN ITS PUREST FORM.

CK AD 091002 Astrolabium 200x260 ENG.indd 1 19-4-10 17:07:47

No.57113 Christiaan Van Der Klaa1 1No.57113 Christiaan Van Der Klaa1 1 20/4/10 09:55:3220/4/10 09:55:32

THE FREE FILES #03

The blobLooking like a giant intergalactic egg, this is guaranteed to get the neighbours talking, but what is it? Meet Blob VB3. Inside its sleek, ovular contours are a bathroom, kitchen and bed. This mobile unit was designed by architectural fi rm dmvA to circumvent the hassles of planning permission involved in building a fi xed extension. Does your backyard need a boost? The blob is being auctioned this month by

Bernaerts in Antwerp. WWW.DMVA-ARCHITECTEN.BE

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No.57063 Connexxion Taxi Service1 1No.57063 Connexxion Taxi Service1 1 20/4/10 11:50:4920/4/10 11:50:49

THE FREE FILES #04

Swing lowArtist Tom Shannon is fascinated by levitation. His paintings are a cacophony of colour created with a special pendulum of his own design which swings freely above the canvas, spouting out jets of pigment from six radio-controlled paint guns. His work has featured in top galleries across the globe, ever since his debut at New York’s Museum of Modern Art (MoMA) at the age of 22 in 1969. See his latest work at the Francis Naumann Gallery in New York until June 4.WWW.TOMSHANNON.COM



•28_The Value of Free.indd 28•28_The Value of Free.indd 28 12-04-10 08:1812-04-10 08:18


MONEY MATTERS

“The best things in life are free, but you can keep ’em for the birds and bees.” So goes the oft-covered old Motown song. But how true is it? After all, we all love getting something for nothing.

It’s an issue that marketers and economists have wondered about for years. Traditionally, economists have been sceptical of the power of the give-away, arguing that nothing is ever actually ‘free’ and that there’s always a cost to someone.

The price is right?

Jane Szita considers the value we attach to things that cost nothingILLUSTRATIONS: JOSE LUIS GARCIA



MONEY MATTERS

More recently however, the fi eld of behavioural economics has developed, as popularised by Duke University (USA) professor Dan Ariely in his book Predictably Irrational.

Proponents of this new and increasingly popular fi eld suggest that people make fi nancial decisions based not on rationality and unbridled self-interest (as traditional economists argue), but on whim, habit and emotion.

According to Ariely, the word ‘free’ – or has he often puts it, ‘FREE!’– has the power to override our logical thought processes. Rather endearingly, he even confesses that a free offer (in this case, for oil changes) led him to buying an impractical $30,000 Audi sports car, instead of the people carrier he’d set out for: “I chose the wrong car because of an oil change worth $150,” he says penitently, but clearly awed by the power of the magic F-word.

“Free is a powerful force,” he concludes, and anyone who has ever been swayed by a ‘buy one, get one free’ offer into returning home with two products that they didn’t want in the fi rst place will have to agree.

Ariely has tested the psychology of give-aways with a raft of practical experiments. One trial offered

chocolates to students, who could chose between a Lindt Truffl e for 26 cents or a Hershey’s Kiss for one cent. Sales were even, as 40% of the students bought a truffl e and 40% opted for the Kiss, the rest

declining to buy. But then came the interesting part: both were reduced by a cent, making the Lindt truffl e

25 cents and the Hershey’s Kiss free. “We observed that suddenly, 90% of participants opted for the free Kiss,”

states Ariely.The same phenomenon was seen when Amazon

launched a ‘free shipping’ offer with the purchase of a second book. The offer resulted in a leap in sales everywhere

in the world except France. Amazon marketers investigated and discovered that the offer in France had not actually been free, but for a

nominal charge. Minimal in fi nancial terms, the charge nevertheless prevented

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the surge in sales seen elsewhere, which occurred only when the price became zero. But then, “Zero is not just another price,” as Ariely says. “Zero is an emotional hot button – a source of irrational excitement.”

The word free doesn’t always generate positive emotions, however. Another series of studies, by Stanford University marketing professor Baba Shiv, suggests that we need to pay to really enjoy something. In wine-tasting experiments, he investigated the relationship between cost and quality. What he found was that higher priced wines gave drinkers more pleasure – as measured by activity in the medial orbitofrontal cortex of the brain. “There was of course a twist in the story,” adds Shiv. “Unknown to the test subjects, it was the same wine that was delivered across trials.”

In similar tests, Shiv and his team have found that more expensive energy drinks really do give more energy (as measured by the ability to solve anagrams), while costlier painkillers actually relieve more pain.

So why, when more expensive items give buyers more of a ‘reward’ do free offers remain so irresistible? “Our original thinking was that there is a linear relationship between price and the anticipated reward value,” Shiv explains. “As price increases, the anticipated reward value also increases. Given the recent research on zero costs, I have come to the conclusion that this relationship is not linear – that ‘free’ is also a reliable signal of the anticipated emotional reward value. In other words, when an item is labelled as being free, costs get removed from the equation, and the brain experiences an emotional response which in turn I would imagine will translate to greater actual pleasure.”

But free doesn’t always work. Take the case of violin virtuoso Joshua Bell, recruited by the Washington Post (which later won a Pulitzer for the story) to play his $3.5 million Stradivarius in a metro station in Washington DC. He busked for 45 minutes, during which time virtually no one stopped to listen, and the money thrown into his hat totalled less than $30. At the time, he could command $1,000 a minute for live performances.

According to a curator at the National Gallery in Washington, who was asked to comment on what happened, it all came down to context. Bell busking in the station was like putting a masterpiece on a restaurant wall. Without having bought a $100 ticket to hear Bell play, most people just couldn’t appreciate what they were getting.

lsewhere, which occurred only when the price became not just another price ” as Ariely says “Zero is an

The free lunchConventional wisdom tells

us that ‘there’s no such

thing as a free lunch’

meaning that any seemingly

generous gesture carries

with it some sort of hidden

cost or obligation. When the

‘free lunch’ in question is

literally a meal, then

splitting the bill may be the

obvious solution. However,

Dan Ariely argues that

taking turns to pay is better.

That’s because when we

pay any amount of money,

we feel a psychological

‘pain of paying’. That pain

isn’t much affected by the

actual amount of money we

pay, however. So, if you

lunch with three people,

and you pay for everyone,

then you suffer only slightly

more pain of paying than if

you’d split the bill, while the

other three are pain-free –

until it’s their turn, anyway.

“Zero cost is an emotional hot button — a source of irrational excitement”

MONEY MATTERS



TRAVEL MEXICO

Mexico’s Michoacán region is known as ‘Land of the Fishermen’, but once a year millions of butterfl ies add a splash of colour to local life. Isabella Tree witnesses nature’s biggest miracle

Mexico’s Michoacán region is known as ‘Land of the Fishermen’, but once a year millions of butterfl ies add a splash of colour to local life. Isabella Tree witnesses nature’s biggest miracle

Wings over


•32_Mexico3.indd 32•32_Mexico3.indd 32 12-04-10 08:2312-04-10 08:23


TRAVEL MEXICO

Mexico

Fishermen cast their nets in Patzcuaro Lake


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TRAVEL MEXICO

Every year on the fi rst of November, something miraculous happens in the state of Michoacán in central Mexico. From the north, travelling in over mountains and lakes and vast tracts of desert, come a quarter of a billion butterfl ies. In pulses of palpitating orange, the migration fl utters down between the great ranges of the Sierra Madre Occidental and Oriental, heading for a small region of high-altitude forest on Michoacán’s eastern border. These are Monarch butterfl ies and their appearance here, at the same time every year, is one of the most astonishing occurrences in the natural world.

“You can’t even dream it until you’ve seen it with your own eyes,” says Pablo Span, owner of Rancho San Cayetano, a hacienda-style inn near the town of Zitacuaro and a favourite with Monarch butterfl y spotters. “We get some guests so moved they tell us ‘I saw God’.”

The Monarchs come here to spend the winter, escaping the cold of Canada and the northern US to hibernate in this ancient oak and pine forest. They form around a dozen colonies with up to 20 million butterfl ies in each, roosting in the tall, indigenous oyamel trees, where the weight of the insects, densely huddled together to conserve body heat, can break the branches. Their arrival, in swarms of luminescent life, coincides with celebrations for Mexico’s legendary Day of the Dead.

In the medieval town of Patzcuaro, normally a sleepy little backwater, the market is heaving. Under the arched portals of the Plaza Grande, local Indians are selling trays of candy skulls and sugared skeleton bread, long candles and perfect little

FACING PAGE: A Purepecha boy with flowers for the Day of the Dead celebrationsFROM TOP: Hat seller; skeleton sweets; the tranquil waters of Patzcuaro Lake

“Each time I come to the forest to see the

Monarchs, my spirit sings”



TRAVEL MEXICO

corn-pith fi gures in tiny wooden coffi ns. On the nearby lake, fi shermen are working overtime, casting for pescado blanco with their distinctive nets shaped like butterfl y wings.

Tourists, too, are descending on Michoacán, the ‘Land of the Fishermen’, in their thousands. The Tarascans – or Purepecha, as they call themselves – are famous for their ‘Noche de los Muertos’ rooted in an ancient pre-Columbian cult of the dead. In the cemeteries around Patzcuaro and on the islands of the lake itself, they hold graveside vigils, enticing the souls of their loved ones back to earth with the scent of wild marigolds and bowls of smoking incense made from the resin of the oyamel tree. As night descends, the celebrants light a pathway for the spirits with candles, laying

tablecloths over their graves and fêting them with a feast of their favourite food and drink.

In the days before the Spanish Conquest, when the Kingdom of Michoacán covered a few hundred square kilometres, the Purepecha celebration for the dead lasted for two months. When Franciscan missionaries began mass conversions of the Purepecha in the 16th century, however, they absorbed the ‘pagan’ festival into the Christian calendar, squeezing two months into the two days of All Saints and All Souls. The timing brought the two beliefs together in a way the Christians could never have envisaged. The Catholic ‘Day of All Saints’, known in Mexico as the ‘Dia de los Inocentes’, honouring those who had led a blameless life or who had died as children, fell on November 1 – the day the Monarchs reappeared

FACING PAGE: Enjoying a walk in butterfly countryRIGHT: Local people go to church on horseback on the Day of the DeadBELOW: An old church in Patzcuaro now used as a library

d f



TRAVEL MEXICO

every year in Michoacán. It was a day the Purepecha had always considered sacred, believing the butterfl ies to be the souls of their departed children returning home.

Luis Miguel Lopez Alanis, a tour guide from Michoacán, was born in a village close to the forest that is now designated the Monarch Butterfl y Reserve. “Every time I come to the forest to see the Monarchs, my spirit sings,” he says. “It fi lls me with hope. Suddenly you feel anything is possible.” He brings tourists here almost every week in the

winter season. “People come from all over the world to see them. Even if they’ve read about it, or seen it on TV, they’re amazed by the real thing.”

In their densely packed colonies, the insects, with their wings clamped tightly together, blanket the trees in a thick fur of charcoal grey. Around mid-morning, when the winter sun begins to penetrate the branches, the butterfl ies open their wings and the trees suddenly burst into blossom. Millions of tiny bodies stir as the Monarchs shake off their nocturnal torpor, lifting into the air like tornados

“I never tire of seeing people’s expressions when they come here. It’s like watching the sun”

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TRAVEL MEXICO

of leaves in an autumn wind. Their wings, fl uttering together, make an almost imperceptible rustle – scientists call it a ‘susurrus’ – like a distant waterfall or falling snow.

As the Monarchs swirl through clearings, pouring down the mountain paths in search of their daily moisture, visitors are enveloped in a kaleidoscope of orange. Sometimes the butterfl ies, seeking body warmth, will settle on people’s clothes, dressing them in a fabulous fabric of living gossamer, adorning their fi ngers with extravagant but weightless rings.

“The Aztecs called them ‘Eternal Sun Dancers’,” says Luis. “That’s how they make you feel – like dancing. I never tire of seeing people’s expressions when they come here. It’s like watching the sun come out on their faces.”

Until recently, no one knew where the butterfl ies came from. But by March 21, the spring equinox – another sacred day for the Purepecha – they all disappear again, fl ooding the streets of nearby villages in a fi nal goodbye before heading north. An extensive tagging programme in the 1970s fi nally solved the riddle but its fi ndings were startling. The Monarchs come from the furthest reaches of North America, some from as far north as the Great Lakes in Canada – over 4,500 kilometres away. They endure two months of starvation and exhaustion, negotiating highways and cities, mountains, rivers and deserts, battling rain and wind and blazing heat. How and why they do this, however, remains one of nature’s most enduring and wonderful mysteries.

All afl utterScientists believe the Monarch

migration has been happening

for some 40 million years. The

enormous distances the

butterfl ies travel may be a

result of the lengthening of the

North American continent over

this time. They travel at around

10 kph, but can cover over 300

kilometres in a day with

prevailing winds.

Monarchs begin mating in

February, towards the end of

hibernation, but only the

females ever leave Michoacán.

The males die after mating, and

their bodies litter the forest

fl oor like fallen leaves.

The pregnant females fl y

north in March and lay their

eggs somewhere in northern

Mexico or Texas, where they

also die, leaving it to the next

generation to continue the

arduous fl ight north. Three

months later, this second

generation will also lay its eggs

and die. Only their offspring,

the third generation, will make

it to Canada. It is the fourth

generation that makes the epic

journey back to Mexico,

somehow doubling its natural

lifespan to eight months –

making it the longest living

butterfl y in the world – in order

to make the journey in one go,

fl ying back to a place that only

its great-grandparents have

ever been. The distance –

around 5,000 kilometres – is

about the equivalent of a

human making two return

journeys to the sun.

“Millions of tiny bodies stir, lifting into the air like

tornados of leaves in an autumn wind”


TRAVEL MEXICO

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TRAVEL MEXICO

Mexico fact fi le GETTING THERE

KLM Royal Dutch Airlines operates one direct daily fl ight to Mexico City’s Juarez International Airport from Amsterdam Airport Schiphol.

WHEN & WHERE TO GO

This year, Mexico is celebrating the 200th

anniversary of its independence and many special events are planned throughout 2010.

The Monarch butterfl ies start arriving in the Santuario Mariposa Monarca butterfl y reserve in early November and leave around March 21. The best time to see them is in January and February, when numbers peak and colonies are densest. The butterfl ies congregate at several regular

sites, the most popular of which is El Rosario, about 12 kilometres from the village of Ocampo, and a 45-minute

drive from the scenic old mining town of Angangueo. Sierra Chincua is an epicentre eight kilometres beyond Anguangueo. Cerro Pellon is the newest sanctuary open to the public. However, since the terrain is not as open as El Rosario, you see only a small portion of the epicentre.

Expect to pay around $10 for the guide and $10 for a horse, as well as a fee for entering the reserve and for parking your car. This is money well spent, as it gives locals a vested interest in protecting the reserve. Opposite the church in the village of Donato Guerra at the base of Cerro Pellon, is a simple restaurant with wonderful mole negro, fresh trout and corn tortillas.

WHERE TO STAY

The best place near the butterfl ies is Rancho San Cayetano (left), a couple of kilometres south of Zitacuaro,

run by butterfl y afi cionados Pablo and Lisette Span (+52 715 153 1926; www.ranchosancayetano.com). They have an excellent library and can recommend good local guides. They serve wonderful Mexican and French food, much of it home-grown. Villa Montana (www.villamontana.com.mx) is a lovely hacienda-style hotel in Morelia, the elegant colonial city and capital of Michoacán, two-and-a-half hours’ drive from the butterfl ies. P

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USA

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anniversary of its annive

Mexico City


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•42_Free as a Businessmodel.indd 42•42_Free as a Businessmodel.indd 42 06-04-10 21:5406-04-10 21:54


TECH BUSINESS

Cashing in the clicksThe Internet has spoiled us. From carefully crafted albums to roughly shot footage of cats falling over, whatever we fi nd online, we expect to get for free. It is not a model that business has adapted to well.

Jeff Zucker, the president and CEO of US TV station NBC Universal, famously summed up the concern of companies about how to manage the Internet by saying, “we’ve traded analogue dollars for digital pennies”.

Traditional media organisations like his have suffered more than most, and Zucker recently updated his Zeitgeist-capturing quote to say, “we’re up to dimes”, but his worries will be familiar to businesses everywhere. The Internet allows fi rms to reach more potential customers than ever before. It just can’t make those customers spend.

Social media site Facebook is valued in billions of dollars, but had more than 300 million users and an entry in the Oxford English Dictionary before it turned a profi t. “There are a lot of things for which consumers do not expect to pay,” says Ken Homa, a

professor at Georgetown University in Washington, DC. Most of those things are online. The Internet has led many of us to expect to get our TV, music, news and networking for nothing. But these sites are expensive to run, and their owners are not charities.

“The idea that nobody will pay for content online is nonsense,” says Michael Nutley, editor-in-chief of New Media Age. “But to persuade them to pay, you have to offer something that they can’t get anywhere else.”

Finding that something is the tricky part. In 2009, Rupert Murdoch, the founder of News Corp, the world’s second-largest media organisation, announced that he would begin charging for online content. News Corp had just reported a loss of $3.4 billion in the 12 months to June 2009. Many felt it was a sudden reaction, reasoning that if the News Corp websites of The Times or The Sun newspapers began charging, readers would simply opt for one of the six daily British national newspaper

websites that were free; something that would be repeated for News Corp titles from Pittsburgh to Papua New Guinea.

“This is a vexed issue for media owners,” says Nutley. “It’s very diffi cult to charge people when you’ve been giving them something for free, so fi rms are having to do more work behind the ‘paywall’.” One area that is having some success is very specialist

sites that offer information which isn’t available elsewhere. Nutley suggests the UK’s Financial Times website as an example of a subscription model that appears to be working, and perhaps information with a solid fi nancial value will always sell.

The Internet has revolutionised business. So why do so many fi rms struggle to make money from it? ILLUSTRATIONS: RHONALD BLOMMESTIJN

“Business has traded analogue dollars for digital pennies”



TECH BUSINESS

In 2009, micropayments were often hailed as the future of e-commerce by those hoping to fi nd ways of making money online. The concept is simple – through a micropayment website, users buy access to individual items – an article for $0.25, a news item for $0.05. But these fail to address basic issues according to Clay Shirky, one of the most prescient and respected writers on matters related to the Internet. Writing about micropayment site BitPass in 2003, he said, “BitPass will fail, as FirstVirtual, Cybercoin, Millicent, Digicash, Internet Dollar, Pay2See. These systems didn’t fail because of poor implementation; they failed because the trend towards freely offered content is an epochal change, to which micropayments are a pointless response.” BitPass closed in 2007.

But as Google has proved, with a 2009 net income of $6.52 billion, there is money to be made when giving your product away. But it wasn’t always so, as Nutley points out, and Google, “retro-fi tted this way of making money” on its free search engine by selling adverts. Others have done the same, as Facebook and YouTube use free services to build huge audiences in

the hope of future revenues from advertisers. They are not in Google’s realms yet.

And as Nutley points out, “the fact that online advertising is seen as a distraction is writ large for them. They have tried this traditional method and it’s hard for them to make it work.” If it takes Facebook 300 million users to make money, what hope is there for the start-up entrepreneur?

The answer may be ‘freemium’. Here, a fi rm gives away enough of its product to make it popular, or even better, vital, and charges for the rest. Consider Adobe, which gives away its Adobe Reader, without which its PDF software could never have taken off. But in many cases, fi rms have to give away the best of their product – be it social networking, music or headline information – to generate interest, leaving the second-rate stuff at a premium rate.

Ultimately, this is a conundrum that business must solve as more industries move online. Because, in the words of Chris Anderson, the author, and editor-in-chief of Wired, “every industry that becomes digital eventually becomes free.”

“Facebook had 300 million users and a dictionary entry before it

turned a profi t”

acebook had 300 million users and a dictionary entry before it

The business models

FREEMIUM – basic services

are free, but users pay for

‘premium’ content.See: LinkedIn

AFFILIATED – your site drives

traffi c to a site that sells a product or

service.See: any price

comparison site

SUBSCRIPTION – users pay a

monthly fee to access the site.

See: Netfl ix and other legal TV download sites

VIRTUAL GOODS – users buy virtual

goods, such as points for Second

Life or role- playing games.

See: Facebook gifts

ADVERTISING – you sell space

on your site, with prices set

according to your traffi c or clicks.

See: news websites

Wo

rds

by M

att

Farq

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Jane

Szit

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Holiday handoverImagine not having to pay for your stay abroad. All you need is a spare set of keys. Anna Whitehouse discovers why house swaps are on the rise

NEW YORK


Greetings fro

m Belgium

I'll take Manhattan

Wish you were here

Living like a local

•52_House swaps 2.indd 52•52_House swaps 2.indd 52 12-04-10 08:2712-04-10 08:27

TRAVEL TREND


As Belgian holidaymakers Joseph Dunn and Caroline Schwartz amble up the sun-dappled path to their retreat in rural Italy, they fi nd their stresses and strains dissolve into the Tuscan sunset. While most would expect to pay through the nose for such a holiday spot, this Brussels-based duo hasn’t paid a dime.

“We got into house swapping a few years ago and haven’t really looked back,” says Caroline, explaining that both she and Joseph were introduced to the concept through the romantic comedy The Holiday. The plot is simple: Cameron Diaz and Kate Winslet swap homes, have a great time and fall in love with Jude Law and Jack Black respectively. While a home

DUBAI

CAIRO

exchange doesn’t necessarily come with an A-lister on tap, there are huge fi nancial benefi ts to swapping your bricks and mortar with a complete stranger’s.

“The state of the economy is defi nitely swelling our numbers,” says President of HomeExchange.com, Ed Kushins. “Other than getting there, it doesn’t cost any more than staying home. You can shop in a local market, eat at home and have fun doing it all.”

While Kushins estimates his listings have increased 20-35% compared to the same month last year and his website currently gets up to 1,000 new posts each month, home exchange is still a small part

of the travel market, according to Michael Oshins, professor of hospitality administration at Boston University. “The concept is never going to challenge the hotel sector, but it is defi nitely carving a strong niche for itself and offers a good option for those on a budget.”

But you can’t escape the fact that you are allowing a complete stranger to sleep in your bed, eat from your fridge and generally make themselves at home in your abode. “First-timers are extremely concerned about security, but the risks are virtually nil,” says Dan Rubin, President of the International Home Exchange Network. “If you are worried, the key

BAI

Scandinavian style

Under the Tuscan sun

See the sights

Walk like an Egyptian

SSScannddiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnaaaaaaaaaaaaaasstttyyyyyyyyyylllllllllleeeeSScS

STOCKHOLM

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BRUSSELS

TUSCANY

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TRAVEL TREND

is to do your homework and make sure you have a good feel for the people you are exchanging with.”

Indian-born Tahir Malbreck and Swedish wife Anja fi rst swapped in 1983, exchanging their humble two-bedroom fl at in central Stockholm for a similar-sized Upper West Side apartment in Manhattan, New York. Not only did the couple get an enviable location (close to Central Park) for free, they also got Marnie Pasqual, the owner, a bombastic French-American script writer, who met them for coffee and a doughnut at JFK Airport on arrival.

“You really immerse yourself in the place you are staying with a house swap – far more than when you are staying at a soulless hotel,” says Anja, who has visited Marnie’s pad several times since. “I don’t even bother bringing a travel guide any-more because Marnie usually leaves a list of cool things to do on the kitchen table.”

So how does it work? Once you’ve signed up to a home exchange website (for an average of €10 a month), it’s much like online dating, but random people are replaced by random houses. Generally, there’s everything on offer from rambling Scottish castles to garish Miami penthouses and, occasionally, yachts and camper vans.

Naturally, anyone in a tourist hot spot, such as London, New York or Paris, can expect a barrage of offers from across the

globe. But those in a more remote part of the world, or with a slightly dishevelled abode, may feel the need to up-sell, but Kushins stresses that ‘honesty is the best policy’ to save disappointment.

“If you are uptight about your home, then you should steer clear of home exchange at all costs,” says Oshins. “You have to accept that someone might spill cola on your favourite chair.”

But because both parties are equally vulnerable, there generally remains a large amount of trust on either side. Egyptian Jahid Al Shammin and his family exchanged their four-bedroom home in Cairo for a beach-side villa in Dubai and experienced a number of technical issues with the car that came with the house. “I simply phoned up the family and the Pakistani owner just said, ‘use the Audi TT in the other garage’.”

One by-product of the rise in home exchange is specialist sites, such as www.gayhomeexchange.com. It promises “an insider’s knowledge of the local scene.” Meanwhile www.sabbaticalhomes.com offers long-term properties to academics.

But for anyone wondering whether to dip their toe in the water, it’s a case of deciding whether you are the type to have a fi t if a stranger breaks your favourite mug.

“It’s a bit like bungee jumping,” says Anja. “You are scared at fi rst, but the rope never breaks, and once you’ve done it, you just want to do it again.”

House rules• Read about potential

exchangers on home-swap

websites, where they have

often been ‘reviewed’ by

other users.

• Agree who is responsible

for cleaning, and what to

do if there is any damage.

• Write an idiot’s guide to

running your house.

• If you have children, a

household with kids

roughly the same age is

likely to have necessary

toys and paraphernalia.

• Have a friend at hand to

check the house when your

guests leave.

• Check your insurance. If

you’re away for longer than

two weeks, your cover may

be reduced or you may

need to increase your

premium.

• “Mostly, trust your

judgement,” says Ed

Kushins, President of

HomeExchange.com. If

something doesn’t feel

right, politely withdraw from

the proposed exchange.


No.56042 Aquila Safaris.indd 1No.56042 Aquila Safaris.indd 1 8/4/10 14:33:168/4/10 14:33:16

Just go Nothing is more liberating than doing what you love. For life’s thrill-seekers, that means stretching the limits of mind and body to achieve the unachievable…

•56_Extreme Events2.indd 56•56_Extreme Events2.indd 56 12-04-10 08:3212-04-10 08:32


ADVENTURE EXPERIENCE

for it!

Divemaster Four-time free diving record holder, Pierre Frolla, sidles up to a tiger shark in the waters off South Africa. Free divers attempt to attain great depths or stay underwater for long periods without scuba gear by controlling their breathing.

On the run Parkour, or free running, is a contemporary urban sport all about the art of moving

efficiently (and often fearlessly) to overcome any obstacles. The word parkour comes from the French

parcours du combattant, meaning ‘course of the fighter’, referring to military assault courses.

CliffhangerFree climbing involves

scaling the sheerest precipices with no extra aids. Instead,

climbers must rely on their own strength and balance, only

using ropes and harnesses in case of a

fall. Morocco’s Atlas Mountains are prime

climbing country.


gerolves erest th notead, y onngthonly andof a lasme ry.




Flying highUnlike skydiving which focuses on the descent, paragliding centres on the art of ‘free flying’, making use of natural thermals to remain in the air for as long as possible.

Moto mojoStick a stuntman on a motorcycle and you get freestyle motocross, known for spectacular hair-raising tricks in mid-air. Pictured here is Myles Richmond. At 26, he already has 16 years of experience under his belt.

Drop zone Twice a day, professional divers use Acapulco’s 45-metre cliffs as a diving board in what has

become a popular tourist attraction, especially in the evenings when they dive into the water below with burning

torches. The city even has its own cliff-diving team. Photo

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Moto mojoStick a stuntman on a motorcycle and you get freestyle motocross, known forspectacular hair-raising tricks in mid-air.Pictured here is Myles Richmond. At 26, he already has 16 years of experienceunder his belt.

Drop zone Twice a day, professional divers use Acapulco’s 45 metre cliffs as a diving board in what has

p


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To experience luxury for less at the gorgeous Fraser Suites Edinburgh call 0131 221 7200 before 30th April 2010 and quote ‘FLY’ to receive 15% off our Best Available Rate on stays of 2 nights or longer! Welcome home to Frasers.

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No.57119 Fraser Hospitality Suit1 1No.57119 Fraser Hospitality Suit1 1 20/4/10 09:53:4220/4/10 09:53:42


“I wake up at fi ve o’clock in the morning and make a cup of tea on my rocket stove, built from old cans. For tea, in early spring, I use nettles or cleavers − you know, the things that stick to your jumper. My toilet is a hole that I dig in the ground and cover up with soil afterwards. To wash, I’ll either go to the river or wait until evening and use the solar shower. It heats up during the day. I live in a caravan off-grid so I have solar panels. When there’s not much sunshine, I just don’t use as much energy. My laptop is solar-powered and I pick up wireless Internet from the farm where my caravan is parked. I only use the Internet to communicate what I’m doing and for my website. It’s not like it’s necessary for survival.

Mark Boyle hasn’t spent a cent in over a year. How does he do it? And why?

He talks Annemarie Hoeve through his existence in south-west England

Most of the time when I go looking in skips, I don’t take any food anymore, because I grow my own. My caravan is on a south-facing slope so it’s a perfect location. It’s all rolling hills; typical British countryside, just outside of Bristol. I can grow carrots, potatoes, parsnips, kale, everything really. I also forage for food from the wild. I’ll go to the woods, bushes and hedgerows where there are lots of nuts, berries and mushrooms, depending on the season. I only use mushrooms I’m sure about because you have to be careful. I’ll also barter for things like grain, which I can’t grow myself. It’s a great deal for people, because I’ll work a whole day for what to them is only worth maybe £10 or £15 (€11-17). I’ve never gone hungry yet and have to give away most of my food. I’m also fi tter than I’ve ever been and haven’t been sick in 14 months; not evena cold.

In the summer I’ll go camping, sit around a campfi re, go to the beach, go walking or cycling – everything that you can do for free. In winter, I’ll hang out with friends or read a book. People get hung up

A life without money

•60_Mark Boyle.indd 60•60_Mark Boyle.indd 60 12-04-10 13:2112-04-10 13:21


on the fact that you can’t go to the pub or cinema, but they’re the only two things you really can’t do. I miss going for the odd pint, but that’s all. I organise fi lm nights as a kind of alternative cinema, with free fi lms from the Internet. Actually, living off the grid, I have way more friends than I ever had.

The hardest thing is that everything takes much longer, because I don’t have the conveniences that most people have. I have to fi nd and chop my own wood or go to the city for broken vegetable boxes. I get around by bike and cycling to Bristol takes me an hour and a half each way. I cycle around 100 miles (160 kilometres) a week. To wash my clothes I have to boil up nuts to make detergent, then wash the clothes in cold water, hand-wring them and leave them out to dry.

I’m living the fast life and the slow life at the same time. I work from early morning to late at night doing interviews and writing a book, but I also have to spend a normal working day just looking after my own needs: growing food and

getting wood. At the end of the day, I lie back, read a book by candlelight and listen to the sound of the owls.

People are interested in my lifestyle but can’t imagine doing it. They think it’s all hard work, but I don’t see it as work, even though on a human level it’s quite demanding. What you do is what you should love doing. I don’t want to do something just because I have to earn a certain amount to pay the bills.

There’s nothing I need money for. Obviously you need it for an iPod or things like that, but I don’t want an iPod. There is nothing I need that I can’t get. Also, you don’t need special skills to live like this. If I can do it, anyone can. To be honest, I think most people could do a much better job than me. It depends on what you want to spend your life doing. Do you want to spend it watching reality TV or do you want to live life in reality? People think it’s more special than it really is, but it’s quite a normal life once you get your head around it. I just don’t use any money.”

Read all about itMark Boyle is the founder of

the Freeconomy Community

(www.justfortheloveofi t.org).

The Moneyless Man, his

account of a year living

without money, is published

by Oneworld and is out in

June. And, no, he is not

keeping any of the proceeds.

They are all going to a

special trust fund for the

Freeconomy Community.

INTERVIEW

“I also forage for food from the wild”

but allen

a

•60_Mark Boyle.indd 61•60_Mark Boyle.indd 61 14-04-10 08:3614-04-10 08:36

No.56618 Rotterdam1pp.indd 1No.56618 Rotterdam1pp.indd 1 9/4/10 12:36:349/4/10 12:36:34


EVENTSBEVRIJDINGSDAG May 5

The Dutch celebrate the 1945 liberation from German occupation with parties and free-entry pop festivals across

The Netherlands. www.bevrijdingsfestivals.nl

KEUKENHOF Until May 16Last chance to see the stunning multi-coloured fl ower gardens.Keukenhof, Stationsweg 166a, Lisse; +31 252

465555; www.keukenhof.nl

TONG TONG FAIR May 19-30The largest Eurasian festival in the world, a heady mix of culture, music, dance - and food!.Malieveld, Koningskade, The

Hague; 0900 7272762 (NL); www.tongtongfair.nl

PINKPOP May 28-30The fantastic line-up at this year’s open-air music and camping fest includes Pink, The Prodigy, Editors, Gossip, Kasabian, Paolo Nutini, and Florence and The Machine. Megaland, Landgraaf; 0900 3001250 (NL);

www.pinkpop.nl

ORTEL DUNYA FESTIVAL May 30World music, poetry and literature on six different stages in Rotterdam’s Het Park.www.dunya.nl

EXHIBITIONSINSIDE OUT Until May 24While Museum Boijmans Van Beuningen undergoes renovation, rich pickings from its collection can be seen here, ranging from 17th-century masterpieces to Pop Art. Kunsthal, Westzeedijk 341 (Museumpark),

Rotterdam; +31 10 4400300; www.kunsthal.nl

THE SECRET PAINTINGS OF HILMA AF KLINT Until May 30Esoteric work by Swedish artist Af Klint (1862-1944), a contemporary of Mondriaan.Museum voor Modern Kunst, Utrechtseweg 87,

Arnhem; +31 26 3775300; www.mmkarnhem.nl

RENÉ BURRI Until July 4A retrospective of the Swiss photographer, best known for his iconic 1963 portrait of Che Guevara (left). Kunsthal, Westzeedijk 341

(Museumpark), Rotterdam; +31 10 4400300;

www.kunsthal.nl

KANDINSKY AND DER BLAUE REITER Until May 24The fi rst major retrospective of the early 20th-century art movement, Der Blaue Reiter. Gemeentemuseum, Stadhouderslaan 41,

The Hague; +31 70 3381111;

www.gemeentemuseum.nl

ROOM FOR ART, IN 17TH-CENTURY ANTWERP Until June 27The remarkable œuvre of Antwerp painter Willem van Haecht (1593-1637), whose paintings of art cabinets formed a microcosm of his city’s artistic and cultural life. Het Mauritshuis, Korte Vijverberg 8, The Hague;

+31 70 3023456; www.mauritshuis.nl

SUNNY SKIES Until September 1Nine works – inspired by Italian light and nature – by Dutch 17th-century landscape artists. Rijksmuseum Amsterdam

Schiphol (between Piers E and F), Schiphol

Airport; +31 20 6747000; www.rijksmuseum.nl

GIGSAlicia Keys May 8, GelreDome (Arnhem)Randy Newman May 12, Muziekcentrum Frits Philips (Eindhoven)Lady Gaga May 15, GelreDome (Arnhem)Randy Newman May 15, Oosterpoort (Groningen)Eric Clapton & Steve Winwood May 29, GelreDome (Arnhem)

Info and tickets: www.livenation.nl

Holland UPDATEBe

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Com

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Fun on the wharfFor ten days, Utrecht is brought to life with theatre, music, performance and cabaret during the international ‘Festival on the Wharf’. A highlight is British performance artist Anne Bean’s ‘travelling poem’ Whoseywhats. FESTIVAL AAN DE WERF

May 20-29; www.festivalaandewerf.nl

'PLUS OU MOINS L'INFINI' FROM CIE III

Photo

: Agla

é B

ory

•63_Updates_Free2.indd 63•63_Updates_Free2.indd 63 12-04-10 08:3312-04-10 08:33

Land Art Flevo land

Guided tours every SundayMay – Junewww. depaviljoens.nl

Rob

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Ob

serv

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(O

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ory,

197

1–19

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Pho

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Mus

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No.56979 Museum de Paviljoens 1p1 1No.56979 Museum de Paviljoens 1p1 1 20/4/10 11:41:3220/4/10 11:41:32


EVENTSWETLANDS SAFARI Until September 15Canoe excursions with English-speaking guides through a 17th-century

landscape that inspired artists like Rembrandt and Ruysdael.Meet: Bus Station behind Amsterdam Centraal

Station; +31 20 6863445; www.wetlandssafari.nl

CONCERT ON THE AMSTEL May 5This free, open-air classical music concert on the River Amstel – attended by Queen Beatrix – traditionally marks ‘Liberation Day’, a public holiday in The Netherlands. www.amsterdams4en5meicomite.com

ART AMSTERDAM May 26-30A huge contemporary art fair featuring

photographs, paintings and video art, sculptures, drawings and installations.RAI, Europaplein 22; +31 20

5491212; www.artamsterdam.nl

THE AMSTERDAM TRADITIONAL TEXTILES FAIR May 30A rich collection of authentic ethnic textiles from all over the world. De Duif, Prinsengracht 756; +31 6 52620145;

www.amsterdamjewelryfair.nl

EXHIBITIONSFIRST LIGHT: PHOTOGRAPHY & ASTRONOMY Until May 30Historic photos combined with spectacular images

from telescopes and spaceships.Huis Marseille, Keizersgracht 401; +31 20

5318980; www.huismarseille.nl

PAUL GAUGUIN: THE BREAKTHROUGH INTO MODERNITY Until June 6The development of Gauguin’s signature

style. Special offer: Flying Blue members can receive a unique Gauguin exhibition poster for free (normal price:

€7.50) by showing their membership card in the museum shop, throughout the duration of this exhibition.Van Gogh Museum, Paulus Pottersstraat 7; +31

20 5705292; www.vangoghmuseum.com

WORLD PRESS PHOTO Until June 20Award-winning press photography.Oude Kerk, Oudekerksplein 23;

+31 20 6258284;

www.worldpressphoto.org

RESTAURANTGUSTOJust off the Nieuwmarkt square in the old centre, this rustic yet smart restaurant purveys authentic Italian dishes, served in hearty portions. Fish and meat lovers, along with vegetarians are all catered for – and service is excellent! If you can resist chocolate delights such as Tartufo Nero for dessert, try the house specialty, Sgroppino Gusto: the magic is conjured up right before your eyes. Kloveniersburgwal 7; +31 20 6262582;

www.ristorantegusto.com

GIGSEditors May 1, Heineken Music HallLCD Soundsystem May 4, ParadisoMika May 7, Heineken Music HallRox May 10, ParadisoRandy Newman May 11, ConcertgebouwMadness May 15, Heineken Music HallGotan Project May 20, Paradiso

WEBSITESwww.dutchnews.nlDaily Dutch news in Englishwww.specialbite.comCool and comprehensive restaurant reviewswww.underwateramsterdam.comEvents and info galorewww.iamsterdam.comThe city’s most comprehensive portalwww.amsterdam.infoUseful tourist informationwww.lastminuteticketshop.nlHalf-price tickets to events

AMSTERDAM MAP Please turn to page 104 in this

edition of Holland Herald for a map of Amsterdam.

Amsterdam UPDATEPh

oto

: Herm

an a

nd C

lärc

hen B

aus

IN TUNE WITH TURANDOT

Art

Am

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Priceless ChinaDe Nederlandse Opera perform Puccini’s work based on a Persian fairy tale about the beautiful but icy Chinese princess, Turandot. The opera – which includes the famous aria, Nessun dorma – remained unfi nished at the time of Puccini’s death in 1924, but was completed by Franco Alfano and premièred at La Scala, Milan in 1926. In 2001, a new musical fi nale was added by composer Luciano Berio, drawn from sketches left by Puccini.TURANDOT May 7-30 Muziektheater, Amstel 3; +31 20 6255455;

www.het-muziektheater.nl

•63_Updates_Free2.indd 65•63_Updates_Free2.indd 65 12-04-10 08:3312-04-10 08:33

No.56821 Tourism Enterprises Mes1 1No.56821 Tourism Enterprises Mes1 1 20/4/10 09:56:3120/4/10 09:56:31


THINGS TO DO

Harbour sites Stroll along the historic harbour

to the City Museum (www.

stadsmuseum.goteborg.se),

housed in the former East

India Company headquarters,

or take a boat trip across the

river to relive history at the

17th-century Älvsborg Fortress.

The Museum of World Culture

(www.worldculture.se) provides

a very modern take on global

diversity.

WHERE TO SHOP

National designDistinctive Nordic creativity

is a feature at Designtorget

(www.designtorget.se) in

the city centre. But don’t miss

Gothenburg’s biggest department

store, Nordiska Kompaniet

(www.nk.se). Seafood is part

of local culture, so a visit to the

quirky Feskekörka Fish Market

is a must.

WHERE TO EAT

Star fi shMake the most of Gothenburg’s

most imaginative cuisine at

Michelin-starred Restaurang

Tvåkanten (www.tvakanten.se),

or enjoy the harbour views that

come with excellent seafood from

the River Café (www.rivercafe.se).

If you’re on a tighter budget, great

Greek dining accompanied by

live music is on offer at Den Lilla

Tavernan (www.lillatavernan.se).

HOW TO GET THERE

KLM operates fi ve direct daily

fl ights to Gothenburg Landvetter

Airport from Amsterdam Airport

Schiphol.

Tourist information

www.goteborg.com

Looking for handy, up-to-date

travel information? Check out

KLM’s Destination Guide pages –

and book your fl ight – on

www.klm.com. Content provided

by Frommer’s Unlimited © 2010,

Whatsonwhen Limited. IN THE OPEN

Go with the fl owNo visit to Gothenburg is complete without a trip on a famous open-top Paddan Boat Tour, which plies the city-centre canals between April and October, giving a special perspective on the city’s many historic bridges. www.stromma.se/sv/skargard/borjessons

Gothenburg TOUCHDOWN

TAKE A BOW...

Photo

: iSt

ock

photo

Culture and charmEverything is close at hand in this compact city on the west coast of Sweden. Whether you yearn for the tranquillity of the coast and islands, fascinating new culture, charming walks in the city, or an evening of good food and nightlife, Gothenburg has something for you.

DON’T MISS

Photo

: iSt

ock

photo

WANDER ON THE WATERFRONT

•67_Touchdowns.indd 67•67_Touchdowns.indd 67 12-04-10 08:3512-04-10 08:35

C O R P O R A T E

P U B L I C R E L A T I O N S

M A R K E T I N G & B T O B

E N T E R T A I N M E N T I N C E N T I V E

B U S I N E S S / P R I V A T E T R A V E L

W E D D I N G S

Your contact

CASMIRA VERKADE

te l : +377 93 50 76 40

cverkade@cosmopo l i t an-events .com

cosmopol i tan-events .com

FORMULA 1 MONACO GRAND PRIX

V I P PA C K A G E SF R O M 2 0 0 0 E U R O S

1 3 - 1 6 M AY 2 0 1 0

THE REFERENCE ON THE FRENCH RIVIERA

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Texan dreamA city fi lled with big dreamers, big doers, and occasionally big hair, Dallas is part cowboy, part haute couture. A rich, diverse cultural oasis with a trailblazing attitude, ‘Big D’, as it is commonly known, exemplifi es the pioneering spirit of Texas.

WHAT TO SEE

Take a rideFounders Square marks

Dallas’ beginnings by the

banks of the Trinity River.

In Arlington, Six Flags Over

Texas (www.sixfl ags.com)

offers around 50 thrilling rides,

while Dallas Art Museum

(http://dallasmuseumofart.

org) holds impressive

European and African

collections. Turtle Creek

traverses the lawns of Lee

Park, a natural respite in

Dallas’ uptown district.

WHERE TO SHOP

Not just for chapsUptown has boutique

shopping, including Cowboy

Cool (www.cowboycool.com),

where edgy rock ’n’ roll meets

Texas chic. Downtown is home

to the Dallas Farmers Market

(www.dallasfarmersmarket.

org) and the fl agship Neiman

Marcus department store

(www.neimanmarcus.com).

Traditional shopping malls lie

outside the city in Highland

Park, University Park and

Inwood.

WHERE TO BOOGIE

Bulls and beer A visit to the Big D isn’t

complete without a trip

to Gilley’s Dallas (www.

gilleysdallas.com), the city’s

largest honky-tonk, with

mechanical bulls, beer and

lots of country music. The

South Side is also home to

the Brooklyn Jazz Café

(www.brooklynjazzcafe.com).

American Airlines Center

(www.americanairlinescenter.

com) hosts headliner concerts.

HOW TO GET THERE

KLM operates fi ve direct

fl ights a week to Dallas Fort

Worth International Airport from

Amsterdam Airport Schiphol.

Tourist information

www.visitdallas.com

Looking for handy, up-to-

date travel information?

Check out KLM’s Destination

Guide pages – and book

your fl ight – on www.klm.

com. Content provided by

Frommer’s Unlimited © 2010,

Whatsonwhen Limited. VIEW ON THE GRASSY KNOLL

Dallas TOUCHDOWN

‘OLD RED’, DALLAS’ FORMER COURTHOUSE

BRONZE BULLS ON PIONEER PLAZA

DON’T MISS

A place to rememberLocated in the former Texas School Book Depository in downtown Dallas, the Sixth Floor Museum at Dealey Plaza chronicles the life, death and legacy of President John F. Kennedy, assassinated at this location in 1963. A block away stands the moving Kennedy Memorial. www.jfk.org

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- WHAT TO SEE

In the canThe regal movie palace

Fox Theatre (www.foxtheatre.

org) commands new

performances, as the dreams

of one man inspire new

generations at The King

Center (www.thekingcenter.

org). While the story of the

world’s best-selling beverage

is told at The World of

Coca-Cola (www.

worldofcoca-cola.com),

a revitalised downtown

celebrates Atlanta’s rebirth in

the Centennial Olympic Park

(www.centennialpark.com).

WHERE TO SHOP

Bags and bargainsLuxury shopping for designer

togs - and even posh purses

for the pooch - awaits you in

Buckhead, home to chic

Phipps Plaza and Lenox

Square malls. Pick up eclectic

and modern furnishings, and

gifts for home and garden on

Howell Mill Road, antiques in

Miami Circle, and oddities in

Little Five Points. Go designer

bargain-hunting just outside

the city at Discover Mills in

Lawrenceville.

WHERE TO EAT

Home on the range

Try the traditional American

dishes of fried chicken,

hamburgers or meat-and-

three-vegetable plates in

Virginia Highland. Peruse

impressive wine lists and

Charm of the southThis cosmopolitan city is the cultural and economic centre of the south-eastern USA. Gleaming architecture and a vibrant cultural scene share space with stately homes. Southern charms – warm hospitality, outgoing personalities and close family ties – are ingrained in Atlanta’s social fabric.

savour fusion fare in hip

midtown, or go the uptown

steakhouse route in Buckhead.

Try trendy tacos in West Side,

and make a point of driving in

for onion rings at The Varsity

(www.thevarsity.com).

HOW TO GET THERE

KLM, in cooperation with

Delta Air Lines, operates two

direct daily fl ights to Atlanta

Hartsfi eld-Jackson International

Airport from Amsterdam Airport

Schiphol.

Tourist information

www.atlanta.net

Content provided by

Frommer’s Unlimited © 2010.

Whatsonwhen Limited.

TOUCHDOWN Atlanta

DON’T MISS

Scarlett feverThe Margaret Mitchell House

and Museum is where Gone

with the Wind, Mitchell’s

Pulitzer-winning saga, was

penned and is dedicated to

the author, the book and,

of course, the epic fi lm it

spawned. An hour-and-a-half

guided tour of the house ends

at the adjacent Gone with the

Wind Movie Museum, fi lled

with memorabilia from the fi lm.

www.margaretmitchellhouse.

com

MITCHELL’S TYPEWRITER

STREET WATCH ON THE MOVE

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CENTENNIAL OLYMPIC PARK, IN FRONT OF ATLANTA’S SKYLINE

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Prepared to settle for a small hotel room?

Your Amsterdam Housing Korte Prinsengracht 48 1013 GT Amsterdam +31 6 571 248 69

www.YourAmsterdamHousing.com [email protected]

Conditions: Boat tour is subject to availability and based on a minimum rental of 1 week.

Why not enjoy your own short-stay apartment

with a canal view instead?Book now through www.youramsterdamhousing.com

The first 50 reservations

come with a

FREE private boat tour

No.57136 Your Ansterdam Housing.1 1No.57136 Your Ansterdam Housing.1 1 20/4/10 11:22:4720/4/10 11:22:47


DINE AT D.O.M.

WHAT TO SEE

Centre of attractions

Previously rundown Luz is

being reinvented as a cultural

hub, with the Pinacoteca do

Estado (www.pinacoteca.org.

br) at its heart. There’s more

art at the São Paulo Art

Museum (www.masp.art.br) on

the edge of Bela Vista, while

the city centre is home to

many historical sights, such as

the São Bento Monastery

(www.mosteiro.org.br).

WHERE TO EAT

Explore the districts

São Paulo’s traditional

immigrant neighbourhoods

host some great eateries – try

Japanese in the Liberdade district, or Italian at Bela Vista’s

Famiglia Mancini

(www.famigliamancini.com.br).

Bohemian Vila Madalena and

Moema feature regional

Brazilian cuisine, from Bahia’s

tropical stews to Minas Gerais’

lemon- and cachaça-infused

meats.

WHERE TO BOOGIE

Called to the barsSão Paulo is famed for its

lively nightlife and countless

bars. Start the night with

cachaças (cane liquor) at

Cachaçaria Paulista

(www.cachacariapaulista.com.br),

then head to D-Edge (www.d-

edge.com.br), an ultra-modern

dance music club. Most places

close when the last customer

leaves.

HOW TO GET THERE

KLM operates a daily direct

fl ight to São Paulo Guarulhos

International Airport from


Tourist information

www.spturis.com

Looking for handy, up-to-

date travel information?

Check out KLM’s Destination

Guide pages – and book

your fl ight – on www.klm.

com. Content provided by

Frommer’s Unlimited © 2010,


SÃO PAULO CATHEDRAL

CITY LIGHTS

TOUCHDOWN São Paulo

Fashionable fusionOne of Brazil’s best-regarded restaurants, fashionable and contemporary D.O.M. is found in the Jardins district. Renowned chef Alex Atala conjures up fusion dishes using local ingredients. The preparation and presentation of the food is always impeccable.www.domrestaurante.com.br

Feel the rhythmBrazil’s teeming metropolis is the largest in the country and one of the world’s great cities. Experience culture by day or an after-dark buzz. Take your pick from modern art galleries, every type of cuisine, and lively bars and clubs.

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DON’T MISS

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Where else would you find time-honoured cultural traditions that thrive in perfect

harmony with the chic and the avant-garde. Where an impressive array of haute

cuisine from mainland China and Japan blend with aboriginal specialties.

Where the city’s skyscrapers act as a backdrop to an astounding natural

beauty. With breath-taking scenery, abundant wildlife, fine beaches

and rugged coastlines, Taiwan is a nation shaped by the

diversity of its people. Warm, friendly and affable to

a fault, its welcome is unsurpassed. A nation with

a unique juxtaposition of the old and new.

Where else but Taiwan... ‘one of the mostunsung tourist destinations in all of Asia.’ *

*www.worldtravelguide.net

For further details please call+31 20 423 28 82 or visit

www.taiwan.net.tw

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DON’T MISS

On the beatQ Bar’s upmarket, stylish vibe attracts an international celebrity crowd. Music veers from chill-out to full-on dance, while the decor is invitingly dark, with red walls and black leather seating. www.qbarbangkok.com

VIBRANT Q BAR

WHAT TO SEE

Transports of delight

Cruise the Chao Phraya River

and stop off in Rattanakosin

to marvel at the Grand

Palace (www.palaces.thai.

net) and Wat Pho temple’s

huge reclining Buddha (www.

watpho.com). Watch crowds

perform early morning t’ai

chi in Lumpini Park, or cross

the river to Bang Kra Jao to

bicycle through Bangkok’s

wilderness.

WHERE TO SHOP

Markets and mallsIn the cool of the evening,

bargain at the Pat Pong night

market in Silom. Designer labels

reside in Siam Paragon (www.

siamparagon.co.th), one of many

chic shopping malls in

Pathumwan. Food and craft-

lovers should head for

Chatuchak weekend market

where silk and other Thai goods

are for sale.

WHERE TO EAT

Street treatsSukhumvit’s bewildering

selection of restaurants includes

stylish Thai food at Baan

Khanitha (www.baan-khanitha.

com), northern Indian dishes at

Rang Mahal (www.

rembrandtbkk.com), and French

at Le Banyan (+66 2253 5556).

Street food snacks, from

sticks of satay chicken to

steaming bowls of noodles, are

FLOATING WARES

ANCIENT AND MODERN

TOUCHDOWN Bangkok

popular and widely available.

Last orders vary between

10.30 pm and midnight.

HOW TO GET THERE

KLM operates a direct

daily fl ight to Bangkok

Suvarnabhumi International

Airport from Amsterdam

Airport Schiphol.

Tourist information

www.bangkoktourist.com



KLM’s Destination Guide pages

– and book your fl ight – on

www.klm.com. Content provided

by Frommer’s Unlimited ©

2010, Whatsonwhen Limited.

Bustle of lifeThailand’s capital is sensual, exciting and dynamic, where gleaming temples exist side by side with soaring offi ce blocks, and busy streets are fi lled with food vendors and markets. Ancient rituals and fun-loving people add to the city’s exhilarating make-up.

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WHAT TO SEE

Flowers and wineIndigenous fl ora grows at

Kirstenbosch National

Botanical Gardens (www.

sanbi.org) and penguins

inhabit Boulders Beach. On

clear days, Table Mountain

offers outstanding city views

and if the temperamental

‘Cape Doctor’ wind howls, test

your windsurfi ng ability. Wine-

tasting in Constantia is

heartily recommended (www.

grootconstantia.co.za).

Robben Island (www.robben-

island.org.za) tells the story of

the country’s turbulent history.

WHERE TO SHOP

Craft of sellingGreenmarket Square, in the

city centre, sells hand-crafted

DON’T MISS

Bountiful beadsWith the help of 450 highly skilled women from Cape Town’s townships, Monkeybiz in Bo-Kaap has taken the art of beadwork to a whole new level. Ethically produced, the collections range from magnets and coasters, to jewellery and dolls. www.monkeybiz.co.za

Cape Town TOUCHDOWN

ANIMAL ART

African gifts, including wooden

masks and near-sized wildlife.

The Victoria and Alfred

Waterfront mixes classic with

cutting-edge international

retailers. Shop all day at Canal

Walk (www.canalwalk.co.za),

Africa’s biggest mall, or go

window-shopping at Platandia,

one of Cape Town’s most

exclusive diamond shops (www.

platandia.com).

WHERE TO EAT

Sea thisKalk Bay restaurants, like

Harbour House (www.

harbourhouse.co.za), showcase

seafood with ocean views.

Long Street specialises in game

and burgers. Serious Italian food

is served at La Perla (www.

PICTURESQUE BO-KAAP

Nature, sports and sophisticationSouth Africa’s second-most populous city feels Mediterranean in style and sophistication, yet an African heart beats to the rhythms of the mountains, the oceans and the multitude of cultures in its midst. There’s extra energy this year in Cape Town, as South Africa hosts the FIFA World Cup from June to July.

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ybiz

FLOCK TO BOULDER BEACH

laperla.co.za) in Sea Point. Pick a

restaurant in Kloof Street for

leisurely dining or try a curry in

Bo-Kaap.

HOW TO GET THERE

KLM operates fi ve direct

fl ights a week to Cape Town

International Airport from


Tourist information

www.tourismcapetown.co.za



KLM’s Destination Guide

pages – and book your fl ight

– on www.klm.com. Content

provided by Frommer’s

Unlimited © 2010,


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Elysium, Centre for Well-Being, Kooilaan 1, 2665 KR Bleiswijk, The Netherlands Tel: +31 10 5241166 • Fax: +31 10 5241169 • Reservations: +31 10 5241177 (monday till saturday 09.00 - 17.30)

• Every first and second monday of the month is a mixed bathingsuit day. Monday is ladiesday • Age as from 14 years • www.elysium.nl • [email protected]

A r r a n g e m e n t S e n s e sUse of all sauna facilities (including 25 sauna’s, swimming pools, hot tubs and hammam) • Free use of shampoo,

shower gel, scrub salt and body oil • Lunch buffet (a culinary delight) • Elysium massage (25 min.) or Facial

(25 min.) or Facial for Men (with Dermalogica or Clarins products) or Hotstone Massage (25 min.)

Package price € 64,50. This package is valid until September 31st 2010

ELY IUMC E N T R E F O R W E L L - B E I N G

Handin your KLM

boardingpass and receive

25% discount on the sauna entrance fee.

2 persons per boardingpass. Not valid in

combination with packages and other offers.

Valid until 31st of September 2010.

No.57028 Elysium Centre Wellbein1 1No.57028 Elysium Centre Wellbein1 1 20/4/10 12:50:4120/4/10 12:50:41


CONTEST RULES • Photographs larger than 10x15cm cannot be accepted • Photographs will not

be returned • Holland Herald, KLM and the publishers, MediaPartners Group, accept no responsibility

for lost material • Copyright clearance and permission of subjects are the responsibility of the photo-

graphers. KLM and MediaPartners Group acquire the rights for future use of the images. • The compe-

tition is open to readers of Holland Herald who are 18 years of age or older on the date of entry, and

who have flown with KLM during the same period as the theme category • Entrants for the Grand

Prize will be notified as soon as possible after the closing date of the theme category • Employees of

KLM and MediaPartners Group, participating promotional agencies, contributors to Holland Herald, and

the families of any of the above are not eligible to enter this competition • The judges’ decisions are

final • The Grand Prize cannot be exchanged for cash.

How does it work?There’s a new theme every three months. At the end of the fourth quarter (March 2011), KLM will award the Grand Prize to the overall winner.

What theme?For April, May and June 2010, the theme is Morning.

Don’t be late…Entries for the Morning category must be received by July 5, 2010. See our website below for submission details.

Feeling inspired? Check out other beautiful shots from previous winners at: www.holland-herald.com

See the world!

Photo contest

What can you win?

THE GRAND PRIZE A round-the-world ticket for the annual, overall winner

SUNRISE AT LAKE KARIBA, ZAMBIA, PHOTOGRAPHED BY GABRIELLA KISS

If you provide the year’s best shot, you’ll be globetrotting before you can say “where did I put my passport?”

•79_Photocomp_halfpage.indd 79•79_Photocomp_halfpage.indd 79 06-04-10 22:2506-04-10 22:25

www.whalesafari.com

Right from the start in 1988, our whale safaris have

involved research, learn-ing and adventure joined together in one single, integrated unit. The idea has attracted considerable attention both at home and abroad. The guides are scientists and students from many different coun-tries. In such way, every outing has the feel of a special research project.

It is only a one hour voy-age from Andenes to the feeding grounds of the great sperm whales. They are found in a specially nutrient-rich area north-west of Andenes. There are no other places in Norway where the edge of the continental shelf lies so close to the shore as it does near Andenes. This means – more time for whale watching!

The Whale and Dolphin Conservation Society (WDCS), has specialized in publishing reviews of this type of tourism all over the world gave us the following commendation:

«The world’s largest, most successful Arctic whale watching oper-ation is Hvalsafari AS (Whalesafari Ltd.) in Andenes.»

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No.00000 Whalesafari_DPS.indd 2No.00000 Whalesafari_DPS.indd 2 20/4/10 10:00:4920/4/10 10:00:49

MEET

and experience the world’s largest toothed whale in it’s right element!

Our tours are operated by experienced skippers in

well-equipped boats, where safety is the top priority.

Our new boat, «Maan Dolphin» is a sturdy catamaran built for speed, as well as for comfort.

New!2009

N O . 1 I N W H A L E W A T C H I N G I N N O R W A Y

STØNORWAY

ANDENES

1 hour!

HVALSAFARI AS

P.O.BOX 58, N-8483 ANDENES

TEL.: +47 76 11 56 00

FAX: +47 76 11 56 10

E-MAIL ADM.: [email protected]

BOOKING:[email protected]

No.00000 Whalesafari_DPS.indd 3No.00000 Whalesafari_DPS.indd 3 20/4/10 10:01:1420/4/10 10:01:14

Enjoy Design2Chill, unique and waterproof upholstered In- and Outdoor Furniture, whole year round.

Available in a wide range of sizes and shapes, with over 150 trendy colours. All our sofas are salt & chlorine water resistant and protect against dirt and stains, ideal for outside!

Need a custom made model? No problem, we are specialized to serve your wishes and needs.

For a point of sale in your country and also an impression of all available models please visit us at www.design2chill.com

100% Comfort. 100% Dutch quality.

www.design2chill.com

HER_0510_082.indd 1HER_0510_082.indd 1 20/4/10 14:16:0420/4/10 14:16:04

NEWS AND INFORMATION FOR PASSENGERSNEWS AND INFORMATION FOR PASSENGERS

Travellers Check

www.klm.com 93The fleet 96KLM route maps 98Schiphol, hub gates 103Fit for flying 104

contentsKLM news 85Behind the scenes 87People & planet 89 Flying Blue news 91KLM entertainment 91

Free wheelers: ground staff engineers remove the blocks from a KLM Convair 240, before taxiing

1950

Photo

: KLM

/ M

AI

•83_TC_Cover.indd 83•83_TC_Cover.indd 83 06-04-10 22:2606-04-10 22:26

Choose EconomyComfort

More legroom and recline

Want more room to relax on

KLM intercontinental fl ights?

Choose Economy Comfort.

Recline up to twice as

far and stretch out with up

to 10cm more legroom.

Book Economy Comfort for

€ 80 - € 150 one-way,

depending on the fl ight’s

duration. For more information,

visit www.klm.com

KLM JOI Economy Comfort Holland Harrold 200x260.indd 1 28-01-2010 09:51:17No.00000 KLM (ECONOMY COMFORT) 11 1No.00000 KLM (ECONOMY COMFORT) 11 1 9/4/10 12:40:039/4/10 12:40:03

Holland Herald TRAVELLERS CHECK 85

Rebook – 24/7It’s become even easier to rebook your ticket! If you haven’t yet checked in, you can go to www.klm.com and click on ‘Manage My Booking’– even if you booked your fl ight via a travel agent. You can see exactly what alternative fl ights are available, and how much it will cost. Award tickets can also be changed online!

In addition, if you purchased a fully fl exible ticket, you can change your fl ight more than once, at no extra cost. Online rebooking is available both for AIR FRANCE and KLM customers.

“New destinations and delicious food”

KLM NEWS

Top of the league cuisineKLM kicks off the FIFA World Cup in grand style with themed catering for World Business Class (WBC) in May and June. White, red and dessert wines have been specially selected from countries participating in the championships, including USA, South Africa, Germany, Argentina, Spain, Italy, Chile and France. A delicious menu has also been specially prepared by Margot Janse, executive chef of Le Quartier Français in the Franschhoek Valley, South Africa’s ‘gourmet capital’.

VILNIUS - A CAPITAL DESTINATION

BUSINESS IS BOOMING IN HANGZHOU

Hangzhou: a fi rst for KLM!

KLM now operates a code-sharing agreement with Estonian Air on the route Amsterdam-Vilnius.

There are six fl ights a week to and from the Lithuanian capital city, using Boeing 737 aircraft.

Flying Blue members, who have booked KLM code-share tickets, will earn Level and Award miles on code-shared fl ights between Amsterdam and Vilnius.

Starting on May 8, KLM will launch a scheduled service between Amsterdam and Hangzhou Xiaoshan Airport, China, the fi rst airline to offer direct fl ights between Hangzhou and Europe.

Hangzhou, capital of Zhejiang province, is a major residential and business metropolis, situated in the Yangtze River delta, on China’s east coast. Ranked by Forbes magazine as the ‘best city in China for business’, its booming economy has shown consistent growth since the early

1990s, with over 700 foreign-invested enterprises currently established within the city’s precincts.

Via Hangzhou, passengers can catch connecting fl ights to other destinations within China. Together with its partner, China Southern Airlines, KLM offers services to Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong and now Hangzhou. KLM will operate three weekly fl ights from Amsterdam Airport Schiphol to Hangzhou, using Boeing 777-200 equipment.

Vilnius code-share

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•85_TC_KLM News.indd 85•85_TC_KLM News.indd 85 12-04-10 13:2512-04-10 13:25

TAX FREE discount Now 19%OFF!Fashionable silver jewelry to match your gorgeous

look! Prices from 29,-. Take your KLM boarding

pass to a z ınz ı shop and get 19% discount on

your purchase of z ınz ı jewelry. Visit the website

for the z ınz ı shops and our new collection.

www.z ınz ı.nlVan Idsingastraat 68Paramaribo / SurinameSouth-America

TFC

(00597) 426532(00597) 421968(00597) 8523100

[email protected]

fColourful SurinameC l f l S i

An Experience To Remember!

HER_0510_086.indd 1HER_0510_086.indd 1 20/4/10 14:43:4220/4/10 14:43:42

While some people fi nd this thrilling, some of us are unsettled with the experience, and become nervous and anxious before and during our journey.

“About one-third of all passengers undergo some degree of psychological discomfort during a fl ight,” estimates psychologist and pilot Lucas van Gerwen, the founder of VALK, the only recognised institute in The Netherlands for people with a fear of fl ying. “It is the second largest phobia in the Western world, after speaking in public.”

Custom-madeVALK has been helping people overcome fear of fl ying for 20 years. Originally founded by Leiden University and KLM, the organisation now provides courses and treatment for approximately 750 people a year and benefi ts from additional cooperation and support from Amsterdam Airport Schiphol, and airlines Martinair and transavia.com. It is housed in its own purpose-built centre in Leiden, The Netherlands.

“We provide customised help,” says Lucas. “This

KLM BEHIND THE SCENES

Free to fl yThe fl ight experience can be exciting and exhilarating. From the busy airport bustle at check-in, to peering down at the world at 30,000 feet cruise-level, we encounter an unfamiliar environment outside our normal routine.

environments which they would normally fi nd unsettling.

“Afterwards, participants are taken to Schiphol where they can sit in a cabin simulator and stationary aircraft in the airport hangars. Then we accompany them on a short fl ight.”

Soaring successVALK’s accomplishment rate is truly impressive: “If participants are still fl ying anxiety-free one year after attending our courses, then we count that as a success,” says Lucas. “Currently, that fi gure is running at 98%.” In addition, the methods that VALK has developed over the years are recognised as authoritative and have been adopted by similar institutions worldwide.

“Fear of fl ying, like all fears, has nothing to do with a real threat,” says Lucas. “It is how we imagine a situation could be. In the end, fear is a normal emotion. Without it we wouldn’t be able to function in our daily lives. We teach people how to interpret and handle that emotion.”

VALK Foundation, Sandifortdreef 1a, Leiden, The Netherlands. +31 (0)71 5273733; [email protected]; www.valk.org

LUCAS VAN GERWEN EXPLAINS ASPECTS OF FLYING IN A MOCK-UP CABIN AT VALK


begins with a personal diagnostic evaluation – an intake – followed by two or three additional individual sessions, if necessary. After this, participants spend two and half days involved with various aspects of the fl ight experience, helped by trained KLM pilots and our own psychologists.

“We inform them on how to cope with occurrences such as turbulence and

cross-wind landings,” continues Lucas. “A therapist provides stress management training and we provide mock-up cabin situations in one of the many rooms here. We also have a Virtual Reality (VR) HUD

headset (left) which provides simulated surroundings, like a busy airport or a confi ned space, to help people get used to different

“Without fear we wouldn’t be able to function”

romol, andavia.nden,

d

We also hhavea a Virtual Reaheadsprovsurroa bua coto huse

•87_TC_Behind the Scenes.indd 87•87_TC_Behind the Scenes.indd 87 12-04-10 08:5112-04-10 08:51

Find the cosiest holiday cottages along the Dutch coast at www.aanzee.com

Travelling to Oslo?The Oslo region offers a wide range of experiences all year round.

For travel suggestions and exciting offers see: www.flyOSL.com

Photos: Esben Haakenstad, Kvitfjell / VisitOSLO, Nancy Bundt, Terje Rakke/Nordic life/Innovation Norway

HER_0510_088.indd 1HER_0510_088.indd 1 20/04/2010 17:2520/04/2010 17:25


KLM PEOPLE & PLANET

KLM has been a pioneer in the research and development of alternative fuels. It recently successfully trialled a passenger fl ight powered partly by a bio fuel manufactured from the camelina plant, and is working closely with third-party research and technological institutes to investigate what further fuel options are available.

At the infl uential World Bio Fuels Markets Conference, held in Amsterdam earlier this year, Jan Ernst de Groot, Managing Director KLM, passionately outlined what he thinks should be done within the aviation industry to pursue the development – and ultimate usage – of bio fuels.

“Reducing our carbon footprint will not be realised solely by the implementation of cost-based measures like emissions trading schemes,” says De Groot. “A lot has already been achieved through effi ciency measures, but this has to go hand in hand with technological advancement. To make the use of sustainable bio fuels a real possibility, this alternative technology has to be set in motion. KLM has already taken action

by setting up a consortium that will not only conduct research into alternative fuels but will also develop them and – ultimately – start their production.“This is a huge ‘energy transition’ that

demands a multi-party, multi-track approach. There are a lot of parties which need to get involved – governments, suppliers, scientists –to name only a few.

“It is also vitally important that we consider the sustainability of manufacturing bio fuels. There should be no negative knock-on effects for food chains, biodiversity or any other ecological consideration. To this end, we work very closely with the World Wide Fund for Nature in The Netherlands, who supervises the strict sustainability criteria applied to the eventual feedstock we will use for our bio fuels.”

Johan van de Gronden, Director of the World Wide Fund for Nature in The Netherlands, endorses this view: “KLM

is on the right track with its bio fuels policy. We realise the importance of researching different feedstocks for the

manufacture of bio fuels, but we must be careful that these processes don’t interfere with any existing food chains and nature.”

Funk for Life, a project set up by Swedish jazz trombonist Nils Landgren, his band Funk Unit, and the medical charity Médecins Sans Frontières, provides musical instruments for the inhabitants of Kibera, a slum area near Nairobi, Kenya, and raises funds for the construction of a local clinic.

You can read more about this inspiring initiative in our next (June) issue. Meanwhile, discover all about Funk for Life on www.funkforlife-contest.com

Fuelling the future

Banding together

NILS LANDGREN STRIKES A CHORD IN AFRICA

Every year, millions of passengers board KLM fl ights with a burning desire to discover new lands. Unfortunately, these countries can also be home to children in need – a need outlined in the UN Millennium Development Goals. KLM AirCares offers promotional, logistical and fi nancial support to NGOs to help them achieve these goals.

One of these organisations is Malaria No More! a Dutch foundation that contributes towards the prevention and treatment of malaria, especially in Africa.

In Tanzania, Malaria No More! is supporting FAME, the Foundation for African Medicine and Education. FAME works with like-minded partners to bring quality health care to Karatu, an area in northern Tanzania where malaria, pneumonia and diarrhoea-related diseases are the main cause of death among children younger than fi ve.

To donate money and/or Flying Blue Miles to this or any other AirCares charity, please visit www.aircares.nl or make a donation during this fl ight (see the last page of our shopping section in this issue).

If you would like more information on Malaria No More!, please visit www.malarianomore.eu

Malaria is manageable

NET GAINS FROM MALARIA NO MORE!

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•89_TC_People and Planet.indd 89•89_TC_People and Planet.indd 89 12-04-10 09:2612-04-10 09:26

Miles Miles M

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Mile

sM

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Mile

sM

iles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Mile

s Mile

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sM

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Miles Miles Miles Miles Miles Miles Miles...

Whether you’re traveling to discover new places,enjoy family weekends or on business, it’s essentialto make the most of every second. With the benefitsthat the Flying Blue frequent flyer programme offers,you become a privileged customer, recognized byAIR FRANCE and KLM and every SkyTeam allianceairline.

Thanks to our network of over 900 destinations, everytrip is a new opportunity to earn Miles. With over 100 partners worldwide, there are lots of ways toenjoy your Miles. Whether it’s a flight to a destination

you’ve always wanted to explore, a stay in a luxury hotel,or countless other ways to spend your Miles, the choiceis yours.

As you travel more and more with us, we reward yourloyalty by multiplying the services you can enjoy, to make every trip a moment that stands apart.

You can sign up online at

klm.com or airfrance.com

Exceptional moments for valued customers.

Pho

to C

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No.00000 KLM House Ad 2.indd 1No.00000 KLM House Ad 2.indd 1 11/12/09 13:10:3711/12/09 13:10:37


KLM FLYING BLUE NEWS

KLM ENTERTAINMENT

Look at this!State-of-the-art entertainment is available on all intercontinental KLM fl ights.* Just a few clicks will bring you to a virtual world of...

* With the exception of Economy Class on Boeing 747-400s, where phased retrofi tting is currently in progress.

Watching and ListeningInstantly access over 85 movies, available in various languages. Compile your own audio playlist or select a specifi c CD. Channels specifi cally devoted to Dutch movies, TV and music are also now available.InteractionText or e-mail messages via the IFE system a mile above the Atlantic!StimulationGames and information galore - or learn a language.

A Single Man (Drama)Brothers (Drama)Coco Chanel and Igor Stravinsky (Drama)Invictus (Drama)Leap Year (Comedy)Percy Jackson & The Olympians: The Lightning Thief (Action/Adventure)Shutter Island (Drama)The Book Of Eli (Drama)The Hurt Locker (Action/Adventure)The Imaginarium of Doctor Parnassus (Science Fiction/Fantasy)

THE LATEST INFLIGHT MOVIES

‘INVICTUS’

Paid lounge access extended

What about attending that unique sports event you’ve always dreamed of? Or taking part in a delicious culinary adventure? Through a unique partnership with AIR FRANCE and KLM, Reasons2Travel is now offering Flying Blue members exclusive travel experiences. Private cooking classes in Spain are just some of the many packages that members can enjoy when they redeem their Award Miles. The selection changes frequently, so be sure to visit www.reasons2travel.com often!

Double the funAvailable exclusively online, Promo Awards@ save you 50% on the Award Miles usually required for award tickets with KLM and AIR FRANCE. Promo Awards@ are updated every month – see the destinations currently available via the handy at-a-glance pages on KLM’s and AIR FRANCE’s websites – and travel is from European airports. Promo Awards@ are subject to availability so don’t delay! Log on now at www.klm.com or www.airfrance.com

Too much choice?Check out our online movie guide before your next fl ight at www.klm.com (select: Prepare For Travel; On Board; Entertainment On Board).

Following its successful introduction at Paris Charles de Gaulle* and Amsterdam Airport Schiphol, paid lounge access for Silver Elite members is now being offered at a growing number of lounges operated

KLM WELCOMES YOU AT HOUSTON

A TASTE OF SPAIN

worldwide by AIR FRANCE, KLM and Delta Air Lines. Silver Elite members can make a payment by credit card or Award Miles (excluding Delta Air Lines) at the welcome desk of participating lounges. Please note that cash payments are not accepted by any airline.

Paid lounge access is also available to all guests travelling with Platinum and Gold (Elite Plus) members. This privilege is provided in addition to the free guest that is already permitted subject to the lounge’s capacity, providing all guests are travelling with AIR FRANCE, KLM, Delta Air Lines or another SkyTeam airline on the same fl ight and on the same day.

For a list of participating AIR FRANCE, KLM and Delta Air Lines lounges, visit www.airfrance.com or www.klm.com *Excluding Terminal 2G and La Première lounges

What’s cooking?

•91_TC_Entertainment_FB News.indd 91•91_TC_Entertainment_FB News.indd 91 06-04-10 22:2806-04-10 22:28

No.54468 Mojo Concerts full page1 1No.54468 Mojo Concerts full page1 1 13/4/10 13:59:0113/4/10 13:59:01


“A website you can rely on for all your travel needs”

KLM e-services make your travel planning faster, easier and more rewarding than ever.

For example, you can tell us your travel experiences with the direct, easy-to-use ‘Contact us’ link via the ‘Customer Support’ tab on the website home page.

Your communication can usually be handled within fi ve days. KLM offers a full range of services via its website www.klm.com

MANY TRANSPORT OPTIONS AT WWW.KLM.COM

KLM now have some great choices to make your journey in Economy Class even more comfortable!

To arrive rested for that important meeting, why not try the new Economy Comfort zone, in the front of the Economy Class cabin? It offers seats with 10 cm more legroom than standard seating, and which recline twice as far!

Or you can also choose more comfort by opting for an extra legroom seat or a seat in a row of just 2.

These preferred seats are very easy to arrange: when checking in online, or at self-service machines at the airport, they can be reserved for a nominal fee.

Seats in the Economy Comfort zone can also be arranged via ‘Manage My Booking’ on www.klm.com: simply reserve up to 90 days before departure, and your comfort is assured!

Bags of time

WWW.KLM.COM

Comfort choice

KLM’s website offers much more than just fl ight tickets. You’ll fi nd everything you need to get from home to your hotel and everything in between.

Whether you require car rental, airport parking, or transport to and from a number of airports, it’s all available at the click of a button when you book your ticket. Our prices are never higher than bookings made directly with our partners.

One-stop shop

KLM now on FacebookSocial networking sites now reach millions of people worldwide. With this in mind, KLM recently launched its own Facebook page: www.facebook.com/klm. As well as keeping up to date with all the latest news, ‘friends’ of KLM can view (historical) video material and images, and take part in special promotions. You’ll become a KLM Facebook fan in no time!

Extra baggage no longer means extra time and hassle at the airport. KLM has introduced a simple solution: with just a few clicks you can reserve and pay for extra baggage when you check in online at www.klm.com.

By arranging this online, you not only save time at the airport, you also save 20% on the normal charges levied at the airport check-in desk.

•93_TC_KLM.com.indd 93•93_TC_KLM.com.indd 93 06-04-10 22:2906-04-10 22:29

94 Holland Herald TRAVELLERS CHECK

KLM PARTNERS

Our partners, your benefi ts

AIR FRANCE KLM, Europe’s largest airline group, is a member of SkyTeam, an alliance of nine airlines and two associate airlines. This offers you a variety of benefi ts such as: 856 global destinations; access to more lounges worldwide; a coordinated timetable for improved connections; and more opportunities to earn Flying Blue Level and Award Miles. Award Miles can be spent on fl ights, or with

over 100 non-airline partners, such as Marriott and Hertz. Level Miles count towards a higher membership tier, each offering different benefi ts such as access to airport lounges and extra

baggage allowance. Together with our new US joint venture partner, Delta Air Lines, we guarantee you a perfectly integrated network and superior customer service.

You can earn and/or spend Miles with all SkyTeam alliance members and KLM’s Flying Blue partners in Flying Blue, AIR FRANCE KLM’s loyalty program. For detailed information visit www.klm.com or www.airfrance.com. A code-share partner means that even though you have booked a KLM fl ight number, you may fi nd yourself travelling on a service operated by that partner.

KLM and its main partners

Founded: 1919 / Home base: Amsterdam Fleet size: 210* / Passengers: 22 millionWWW.KLM.COM* including KLM Cityhopper, Martinair and transavia.com

Combined code-share and Flying Blue partners

Flying Blue partners

Other KLM partners Code-share partners

Founded: 1933 / Home base: Paris Fleet size: 427** / Passengers: 52 millionWWW.AIRFRANCE.COM** including Régional, Britair, Cityjet and VLM Airlines

Founded: 1928 / Home base: AtlantaFleet size: 1,015 / Passengers: 170 millionWWW.DELTA.COM

•95_TC_Partners.indd 94•95_TC_Partners.indd 94 06-04-10 22:3006-04-10 22:30

TAKE YOUR SEATS AND ENJOY THE

UEFA CHAMPIONS LEAGUEWITH HEINEKEN®

No.00000 Heineken.indd 1No.00000 Heineken.indd 1 14/4/10 10:03:1414/4/10 10:03:14


KLM PLANE FACTS Art

work

KLM

fl eet

: Han

s M

urr

is, K

LM E

ngin

eerin

g &

Mai

nte

nan

ce, S

PL/W

M

22 920 11,500 64.44 35,000(Combi 16) (Combi)

390,100 415 70.67 yes!(Combi 396,900) (Combi 275)

Boeing 777-300ER

4 900 12,000 64.80

351,543 425 73.86 yes!

Boeing 777-200ER

15 900 11,800 60.90

297,500 318 63.70 yes!

1920 May 17: the fi rst KLM fl ight from London to Amsterdam.

1933 The Fokker F-XVIII Pelican sets a new record for the fl ight Amsterdam-Jakarta of four days, four hours and 35 minutes.

1934 October: the McDonnell Douglas DC-2 Uiver wins fi rst prize in the handicap section, and second prize overall in the London-Melbourne Air Race.

1946 KLM launches its scheduled service between Amsterdam and New York.

1960 KLM introduces the McDonnell Douglas DC-8 into its fl eet, marking the beginning of the ‘jet age’.

1971 KLM’s fi rst Boeing 747B heralds the start of the ‘wide-body’ age.

1989 KLM is the fi rst European airline to introduce the new generation 747-400s.

2001 KLM is the fi rst European airline to introduce the next generation of 737-900s.

2005 KLM starts adding the fi rst of 12 Airbus A330-200 aircraft to its fl eet.

2008 KLM’s fi rst two (out of a total of six) Boeing 777-300ERs are put into operation.

2008 KLM begins a gradual introduction of the EMBRAER 190 to its Cityhopper fl eet, replacing some of its Fokker 100 aircraft.

Thanks to its effi cient network, its modern fl eet and many economical measures, KLM’s performance regarding fuel effi ciency is one of the best in Europe. The website www.klm.com/csr gives full information on KLM’s corporate social responsibilty and sustainable air transport activities.

Boeing 747-400

Boeing 747-400ER Freighter

4 920 11,500 64.44

412,800 112,000 70.67

•96_TC_Plane Facts.indd 96•96_TC_Plane Facts.indd 96 06-04-10 22:3106-04-10 22:31


KLM PLANE FACTS How big, how small, how far…?

10 880 11,000 51.96

280,300 285 61.21 yes!

McDonnell Douglas MD-11

10 880 8,800 60.30

230,000 243 58.37 yes!

Airbus A330-200

Boeing 737-400/300

9 800 3,500 28.887 800 3,000 28.88

62,800 147 36.45

56,900 127 33.40

KEY

Fleet data information valid at magazine publication date

NUMBER OF AIRCRAFT

MAX. TAKE-OFF WEIGHT (KG)

WINGSPAN (M)

CRUISING SPEED (KM/H)

MAXIMUM PASSENGERS

TELEPHONE ON BOARD

RANGE (KM)

LENGTH (M)

MAX. FREIGHT (KG)

SCALE: 1 CM = 6.3 M

EMBRAER 190

15 850 3,300 28.72

45,700 100 36.25

Fokker 100/70

5 740 2,400 28.08

26 743 2,400 28.08

44,400 100 35.53

38,000 80 30.91

Boeing 737-900/800

5 850 4,300 35.80

21 850 4,100 35.80

76,900 189 41.91

73,700 171 39.47

Boeing 737-700

6 850 3,500 35.80

64,000 129 33.60

•96_TC_Plane Facts.indd 97•96_TC_Plane Facts.indd 97 06-04-10 22:3106-04-10 22:31


Greenw

ich meridian

EUROPE AFRICA ASIA OCEANIA

LondonLondon

N’DjamenaN’Djamena

Greenw

ich meridian

Greenw

ich meridian

Dar es SalaamDar es Salaam

JeddahJeddah

Addis AbabaAddis Ababa

DammamDammam

Saint PetersburgSaint Petersburg

MoscowMoscow

BeirutBeirut

CairoCairo

TeheranTeheranTeheranTeheranAlgiersAlgiers

BucharestBucharest

RiadRiad

DamascusDamascusTel AvivTel Aviv

AthensAthens

YerevanYerevan

Cape TownCape Town

EquatorEquator

Saint-DenisSaint-Denis

KilimanjaroKilimanjaro

KuwaitKuwaitBahrainBahrain

KEYSAIR FRANCE KLMAIR FRANCEincluding code-share destinationsKLMincluding code-share destinations

See American and European stationson next pages.

•98_TC_Maps.indd 98•98_TC_Maps.indd 98 06-04-10 22:3306-04-10 22:33


SingaporeSingapore

Ho Chi Minh CityHo Chi Minh City

EquatorEquator

ManilaManila

SeoulSeoul

TokyoTokyo

DenpasarDenpasar

AdelaideAdelaide

International date lineInternational date line

International date line

nis



Sade

Prudhoe BayPrudhoe Bay

BethelBethel

WrangellWrangell

International date line

MontrealMontreal

San JoseSan Jose

ArubaAruba

VitóriaVitória

HavanaHavana

(Deadhorse) (Deadhorse)

Equator

NORTH AND SOUTH AMERICA




LondonLondon

GenevaGeneva

AlgiersAlgiers

EdinburghEdinburgh

Saint PetersburgSaint Petersburg

Greenw

ich meridian

KrakówKraków

BucharestBucharest

LarnacaLarnaca

Santiago de Santiago de CompostelaCompostela

ViennaVienna

MaltaMalta

BarcelonaBarcelona

AthensAthens

BrusselsBrussels

BolognaBologna

PalermoPalermo

AalborgAalborg

AntwerpAntwerp

FrankfurtFrankfurt

CopenhagenCopenhagen

WarsawWarsaw

BremenBremenHamburgHamburg

HanoverHanover

LuxemburgLuxemburg

MoscowMoscow

BaselBasel

GenuaGenua

MadeiraMadeira

TenerifeTenerife(Los Rodeos)(Los Rodeos)

Las PalmasLas Palmasde Gran Canariade Gran Canaria

TenerifeTenerife(Reinasofía)(Reinasofía)

Santa CruzSanta Cruzde la Palmade la Palma

DamascusDamascusBeirutBeirut

PalmaPalma

SevilleSevilleMalagaMalaga

ValenciaValencia

LisbonLisbon

VeronaVerona

ThessalonikiThessalonikiNapelsNapels

PisaPisa

VeniceVenice

Bern Bern

CairoCairo

Tel Aviv - JaffaTel Aviv - Jaffa

GothenburgGothenburg

LinköpingLinköping

EUROPE



No.00000 AQUARIUS HOUSE AD.indd 1No.00000 AQUARIUS HOUSE AD.indd 1 6/4/10 12:03:416/4/10 12:03:41


SKYTEAM AIRPORT HUB GATES

C90-C91 A50-A51 A42-A43A48-A49

A40-A41

A46-A47

B26-B27-B28B21-B22D72-D73

D64-D65D70-D71

D57-D58D60-D61

D55-D56

D53-D54

D61-D62

D74D76

B31-B32

B33-34

B23-B24B25

B29-B30

A44-A45C88-C89

C86-C87 C84-C85 C82-C83C80-C81

11

1

1

1TERMINAL 2EGATES E51 TO E76

TERMINAL 2GGATES G21 TO G40

344

4 4 3

5

5

5

5

TERMINAL 2E

TERMINAL 2FSchengen

F41-F43

F56 F36

F35

F34

F33

F32

F31

F54-F55

F53

F52

F51F50

F30

F29

F28

F27

F26

F21-F25

F49

F48

F47

F46

F44-F45

TERMINAL 2C

Thalys/RER/TGVRailway station

TERMINAL 2D

TERMINAL 2A

TERMINAL 2B

T

T

T

T

T

F2T

F1

T

T

T

T

E51-E76

KLM fl ights arrive at / depart from gates B, C, D, E, F. Air France and Alitalia fl ights arrive at / depart from gates B and C. Korean Air fl ights arrive at / depart from gate G.Delta fl ights arrive at / depart from gate E. Czech Airlines fl ights arrive at / depart from gate D.Aerofl ot fl ights arrive at / depart from gates B or G. For KLM passengers travell-ing to Antwerp (Thalys) and Rotterdam (NS): Please ensure you collect your luggage in Amsterdam and change your KLM (e-) ticket for a Thalys/NS ticket at the Netherlands Railways (NS ) desk at Schiphol Plaza (just past immigration).

Amsterdam / Schiphol Airport, The Netherlands

Paris / Charles De Gaulle Airport Terminal 2, France

KLM CrownLounge

25

Top LevelSecond floor

Gates D

KLM Crown Lounge52

Passengers with access to KLM’s Crown Lounges and who are transferring to European (Schengen) fl ights are kindly advised to use Crown Lounge 25, located near the Schengen gates behind passport control, when arriving on inter continental fl ights.

Schiphol Plaza

SchipholWorld Avenue

B14B16

B17

C8

C7 C5

C6 C4

C14

C16 C12C10

D4D62D8

D64

D7D63

D5D61

D3D59

D10D66

D12D68

B18B20

B22B24

B26B28

B30B32

B34B36

D42D72

D41D71

E2

E4 E3

E6 E5

E8

D43D73D44

D74D46D76D48

D78D52D82D54

D84D56D86

D57D87

D55D85

D53D83

D51D81

D49D79

D47D77

D14D16

D18D22

D24D26

D28

D31D29

D27D25

D23D21

F8

F9

F5

G8

G9

G7

G5

G3

G11-16

G6

G4

G2

F3

C15 - C18

C13

F2

F4

F6F7

E18 E17

E15 E9

E7

E19E20

E22

E24

C11C9

B23B27B31B35 B15 B13

Gates B

Gates C

Holland Boulevard

Lounge4

Lounge3Lounge

2

Lounge1

Gates D

Gates E

Gates F

Gates G

Gates HGates M

to B1 - B8

to C21 - C26

D2D60

H7

M7

H1

M1 H2

M2 H3

M3 H4

M4 H5

M5 H6

M6

5

3

3

3

33

4

7

5

4

4

SchengenGates B-C, D 59-87, M

4

2

1

2

3

12

83

1

6

T6

T8

T9

T5

T2T3

T4

T Transfer desk

Self-service transfer

KLM Crown Lounge

KEY

Check-in

Self-Service Check-in

Gate Numbers

Landside connection shuttleto/from Terminal 2GSelf-service transfer

Air France LoungeBaggage Claim

Passport control /Security check

A1

4

Transfer by shuttle bus inside Customs Area

Transfer by shuttle bus inside Customs Area, only between 7:30am and 4:15pm

Walking distance from point to point (average time in minutes)

Transfer by train

T Transfer desk Transfer by shuttle 1 outside Customs Area1

KLM and Alitalia fl ights arrive at / depart from Terminal 2F, Gates F21 to F36. Air France fl ights arrive at / depart from Terminals 2C, 2D, 2E and 2F.

Delta, AeroMexico, Korean Air and Aerofl ot fl ights arrive at / depart from Terminal 2E. Czech Airlines fl ights arrive at / depart from Terminal 2D.

D87

T Transfer desk

Self-service transfer

KLM Crown Lounge

•103_TC_Hub Gates_EU airports.indd 103•103_TC_Hub Gates_EU airports.indd 103 12-04-10 08:4212-04-10 08:42


KLM AMSTERDAM MAP

To prevent the spread of animal diseases, you are prohibited from entering the EU with meat, meat products, milk and milk products. Small quantities for personal use are permitted on arrival from Andorra, the Faroe Islands, Greenland, Iceland, Liechtenstein, Norway, San Marino and Switzerland. For further information visit http://europa.eu.int.

Animal products

Hand baggage rules at EU airportsTo increase passenger safety, security rules for hand luggage are in place for all fl ights, in accordance with European Union regulations. When passing through security control, you will be required to present liquids, gels, pastes, lotions and aerosols separately, in individual containers of not more than 100ml, packaged in a re-sealable, transparent plastic bag (maximum volume 1 litre, 1 bag per person).

Within the European Union, liquids and gels that you purchase after passing through passport control, or on board the aircraft will be packaged and sealed for you, together with the receipt. The unbroken seal is valid for 24 hours.

Airport shopping in the EU

If you buy liquids or gels at a non-EU airport and change planes at an EU airport, your purchases will be confi scated at the EU airport security check. This can also happen for purchases you make on board an aircraft operated by an airline from a non-EU country. For further information visit www.klm.com

Airport shopping outside the EU

76-77_TC_sep_airhubs-A.indd 76 10-08-2007 16:12:22

VVV AMSTERDAM TOURIST OFFICE

CENTRAL STATION

WESTERKERK

NIEUWMARKTMARITIME MUSEUM

NEMO MUSEUM

ANNE FRANK HOUSE

AMSTERDAM HISTORICAL MUSEUMZUIDERKERK

OPERA HOUSE

FOAM

MAGERE BRUG

WEESPERSTRAAT

WIBAUTSTRAAT

VAN GOGH MUSEUM

HEINEKEN EXPERIENCE

ALBERT CUYP MARKETCONCERTGEBOUW

CARRÉ THEATRE

FLOWER MARKET

STADSSCHOUWBURG

REMBRANDT HOUSE

WATERLOOPLEIN

WATERLOOPLEIN

JEWISH HISTORICAL MUSEUM

HERMITAGE AMSTERDAM

HORTUS BOTANICUS

ARTIS

GASSAN DIAMONDS

THE NIEUWE KERK

ROYAL PALACE

BEURS VAN BERLAGE

VAN PAMPUS

DIAMOND CENTER

RIJKSMUSEUM

FILMMUSEUM

GENERAL ATTRACTION

ZOO

METRO STATION

RAILWAY STATION

IMPORTANT BUILDING

JORDAAN

MUSEUM DISTRICT

RED LIGHT DISTRICT

RAILWAY

TRAMLINE

KEY

MUSEUM

CHURCH

THEATRE

MARKET

TOURIST OFFICE

•103_TC_Hub Gates_EU airports.indd 104•103_TC_Hub Gates_EU airports.indd 104 12-04-10 08:4212-04-10 08:42

£50 free

marketing credit when

you join for a year

quote ‘410’

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☑ Advertise from just £219 + VAT a year

☑ Find out more at holidaylettings.co.uk

Thanks to holidaylettings.co.uk

our holiday home pays for itself

Specialized in the establishment and management of industrial as well as smallholders’ plantations, allied processing and downstream industries. The main focus of the tree crops rests on oil palm and rubber.

The group recently diversifi ed its activities into cattle ranching. Currently the Group owns 45.000 ha of oil palm plantations,

15.000 ha of rubber trees and a cattle ranch with 6.000 animals. The Group carries out its corporate responsibility by taking a long term approach to strategic decision-making that recognizes the interests of its staff, shareholders, business partners, consumers, and the world-wide economies in which it operates.

Spread over its subsidiaries in Nigeria, Ghana, Gabon and Ivory Coast, Siat employs over 8.000 people. The head offi ce is located in Brussels.

The Group strongly believes in an environmentally responsible management and fi rmly cares about its social responsibilities. For example, all factory waste of the oil mills is recycled into the plantation or used as fuel to generate “green process” steam and electricity. The company also assists communities with education and social infrastructure development such as roads, potable water, electricity, dispensaries and the like. These actions aim at creating commitment and stability, which in turn provides security for the Group’s investments.

Siat is constantly looking for new opportunities and for dynamic, motivated people to join its team.

For more information and our current vacancies please visit our website www.siat.be or contact us on the following e-mail address: [email protected]

AGRO-INDUSTRYSIAT, Investment Company in Tropical Agriculture

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Our handy hints can help you to stay feeling great both during and after the fl ight. Exercises should be performed slowly with steady, even breathing

Start adjusting your body clock to the time zone of your destination the night before departure by going to bed earlier or later

Don’t eat too heavily the night before you leave, or drink too much coffee or alcohol

Eat protein-rich meals at times that are normal for your new time zone

At your destination, take light exercise, such as a walk

Spend at least 30 minutes in daylight

Ear pain? Pinch your nose shut, close your mouth and swallow or blow out against your closed mouth. Alternatively, chew gum

Stimulate your circulation by walking around in the cabin and stretching

Avoid sitting with your legs crossed as this restricts circulation

Taking your shoes off might be more comfortable

Drink plenty of water and not too much alcohol, tea or coffee

Statistics show that fl ying is much safer than many situations in our daily lives

The crew in control of the plane are highly trained and experienced

KLM aircraft are maintained and designed to withstand all sorts of turbulence

Try to relax – breathe in deeply through your nose, hold for three seconds and exhale slowly

KLM partner, VALK Foundation, can offer support to people with a fear of fl ying. Visit www.valk.org or call +31 71 5273733

Reducing jetlagDuring the fl ightRelax whilst fl ying

HOUSE RULES

With your heels on the fl oor, stretch your toes upwards. Then, keeping your toes on the fl oor, stretch your heel upwards.

Rotate your foot fi rst in one direction and then the other.

Raise your leg, tensing the muscles of your thigh.

With your hands on your thighs, rotate your shoulders in a circular motion.

Bend forward slightly. Wrap your hands around your knee and raise it to your chest. Hold for 15 seconds.

Place both feet fl at on the ground and hold in your stomach. Bend forward, moving your hands down your legs.

10 TIMES 15 TIMES 30 TIMES 5 TIMES 10 TIMES 15 TIMES

Ankles Knees Shoulders Legs Back and armsFeet

All electronic devices must be turned off completely whilst walking to/from the aircraft, and during take-off, approach

and landing.Mobile phones may be used on board the aircraft as long as the aircraft doors are open (subject to local regulations).

Drinks are served one at a time to passengers occupying their assigned seats. For safety reasons, the purser may close the

bar. Passengers are not permitted to drink alcoholic beverages brought on board with them. Smoking, including artifi cial cigarettes, such as ‘SuperSmokers’, is strictly forbidden at all times on KLM fl ights.

The only electronic devices which may be used during the fl ight and ground stop are:• Those with a ‘fl ight mode’ or ‘fl ight safe’ setting. This must be activated before the aircraft doors are closed.

• Laptops, if the WLAN/WiFi is turned off.

• Electronic games, MP3, DVD and CD players.

KLM FIT FOR FLYING

•106_TC_Fit for flying.indd 106•106_TC_Fit for flying.indd 106 12-04-10 08:4312-04-10 08:43

Infl ightBoutique

Tax-free shopping in the air

Summercollection

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2 KLM Infl ight Boutique Issue 06

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3KLM Infl ight Boutique Issue 06IN CASE OF CASH PAYMENTS, WE KINDLY REQUEST YOU TO PAY IN THE EXACT AMOUNT.

ICA

328

Skin Caviar Luxe Eye CreamThis luxurious new eye treatment improves skin’s elasticity

and firmness to provide an optimised lifting result. The caviar-

infused cream reduces puffiness and dark circles, while

smoothing out wrinkles and fine lines around the eye area.

Pure luxury! 20ml. ICA Available on intercontinental flights.

Earn 410 Flying Blue Miles - Local Price €256

you save 20%

€205

9.3.2010 9:11:38 Uhr

150

Cellular Treatment Gold Illusion Line FillerInstantly transform lines and wrinkles into warm, luminous,

line-free skin. Weightless in texture, this gold infused potion

preps the skin flawlessly, imparting a wonderfully smooth

appearance – the perfect base for make-up application.


tax free

€102

151

Skin Caviar Firming ComplexLet your skin glow! This lightweight, silky emulsion provides firming and line-smoothing action

with exceptional skin radiance that suits men and women equally. In the air and on the ground!


tax free

€89

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ICA

430

Eight Hour Essential SetThe preferred travel partners of models and make-up artists. Famed for their incredible

restorative abilities, these skincare classics soothe, restore, calm and renew your

skin. *Comes with free skin Protectant. ICA Available on intercontinental flights.


you save 29%

€30

Happy Hands KitEnjoy L’Occitane’s renowned hand care expertise in a unique collection of six products created for luxury

all-round care. Quality ingredients like nourishing shea butter, relaxing and soothing lavender and verbena

will keep your hands soft and delicately perfumed. 6 x 30ml. ICA Available on intercontinental flights.


you save 20%

€36 ICA

512

158

Anti-Wrinkle Skin TreatmentDiscover why StriVectin® is the world’s best-selling prestige skin

treatment. This travel-ready kit features three proven products:

StriVectin-SD®, the original “stretch-mark cream turned anti-wrinkle

phenomenon™” for face and body; StriVectin-SD® Eye Cream to reduce

fine lines and wrinkles around the eyes for a fresh, young look; and

StriVectin® Overnight Facial Resurfacing Serum™, to fight wrinkles

while you sleep. An exclusive offer for our airline customers!

Earn 178 Flying Blue Miles

tax free exclusive

€89


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315

Long-Wear Gel Eyeliner An innovative eyeliner that offers the precision of

liquid liner and the ease of a gel-based formula.

This special edition has two long-wearing, water-

resistant colours to create subtle or dramatic looks.

Comes with a fine eyeliner brush.

Earn 56 Flying Blue Miles- Local Price €36

you save 22%

€28

705

Pastel Eye Palette This elegant mirrored palette with soft pastels,

shimmering metallics and a liner shade is perfect

for day and night use. The dual-ended brush

lets you apply both shadow and liner perfectly.

Shades: Ivory, Baby Pink, Champagne Quartz,

Platinum, Iced Blue, Rockstar and Mahogany.

Earn 80 Flying Blue Miles - Local Price: €50

you save 20%

€40

148

Bronze Shimmerbrick A Bobbi Brown best-seller, the gorgeous

shimmering powder gives your skin a warm,

bronzy glow. Set includes a mini Face Blender

Brush for professional application.

Earn 104 Flying Blue Miles- Local Price €65

you save 20%

€52



237

Star BronzerMagic bronzing brush for body and face. Touches

of sunshine from a delicate brush enhance the

natural colour of skin and brighten the radiance

of suntan. Instantly leaves your complexion

looking luminous and wonderfully sensual.


you save 23%

€30

463

Absolue Voyage Complete Make-Up PaletteThe best of Lancôme make-up in an ultra

compact and slim palette. A choice of nude and

harmonious colours to meet every woman’s

desires. The first item to pack for any trip!


tax free exclusive

€49

109

Travel Studio Make-up PaletteThis travel-friendly mini make-up studio with

mascara and brushes goes wherever you go.

There’s no better way to keep all of Dior’s

indispensable shades and incomparable textures

to hand at all times. Special Travel Edition.


you save 20%

€50


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704

Kissable LipShine Collection A kiss of creamy colour and luscious moisture. This lip

colour melts onto the lips with rich, multi-dimensional

colour and mirror-like shine. Conditions and hydrates,

keeping your lips feeling comfortable for hours!


you save 24%

€49

462

Long Last GlosswearA Travel Retail Exclusive – lip gloss juiced up to give

8 hours of lasting shine and protection with SPF 15.

Enjoy five mini sticks in ultra-wearable neutral

shades. Allergy tested, 100% fragrance free.


tax free exclusive

€28

112

Purse Spray CollectionAll your favourite Estée Lauder purse sprays to

take with you wherever you go in a chic black

bag: Estée Lauder Pleasures, Estée Lauder

Pleasures Intense, Beautiful, Estée Lauder

Sensuous and Pure White Linen. Travel Retail

Exclusive. Total 25ml. *Comes with free pouch.Earn 72 Flying Blue Miles

tax free exclusive

€36




selections


Miniature CollectionThis prestigious new seven-piece miniatures collection evokes elegance and luxury.

Includes the most prestigious feminine 5ml miniatures of our portfolio, Jasmin Noir, Omnia

Crystalline and the two novelties BLV EdP II and Omnia Green Jade, plus the masculine

lines Pour Homme Soir, AQVA Pour Homme Marine and BLV Pour Homme. Total 35ml.


tax free exclusive

€40105

BLV Eau d’EtéA classy limited-edition fragrance conveying all the pleasures of summer, this new floral, mint and lemon

Eau de Toilette is an irresistibly sparkling and sensual fragrance. Bright and sunny, natural yet absolutely

sophisticated, it captures the luxurious feeling of summer on the skin. Eau de Toilette 50ml.


you save 22%

€45566

Jasmin Noir A creation from the Bvlgari-Bvlgari Collection,

this “boisée” floral fragrance reveals the

seductive duality of a woman, at once fragile

and bewitching. Eau de Parfum 50ml.


tax free exclusive

€62

702



ICA

321

ChloéChloé is a soft rose fragrance, intensified with

top notes of delicate peony, freesia and a base

of sensual cedar wood, amber and honey. It’s

a whole new way to wear Chloé. Eau de Parfum

50ml. ICA Available on intercontinental flights.


you save 20%

€52

543

Flora by GucciAdding to Gucci’s celebrated legacy is Flora by Gucci, a

new fragrance for women. Inspired by Gucci’s iconic Flora

pattern, the core is composed of rose and osmanthus

flower, with top notes of citrus and peony, and a base

of sandalwood and patchouli. Eau de Toilette 50ml.


you save 20%

€52

555

L’Eau Ambrée Refined and carefully balanced, L’Eau Ambrée is a

fragrance that has a graceful presence, empowering

but never demanding. Classic influences meet the

modern tone of Prada parfums. Eau de Parfum 50ml.


you save 20%

€57


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147

Chance Eau TendreA whirlwind of possibilities subsides to reveal

Chance Eau Tendre, pure olfactory poetry. Tender,

floral and fruity, warmed by the rounded and

feminine note of white musk. Eau de Toilette 100ml


you save 21%

€65

064

Coco MademoiselleA modern interpretation of Coco, fresh and

oriental. 50ml Eau de Parfum Spray.


you save 21%

€60

003

No. 5The all-time classic of Chanel works its powerful

magic by enveloping women in a subtle cloud

of elegance and sophistication. Whenever

they wear this symbol of femininity, women

express their seductiveness moment after

magical moment. Eau de Parfum Spray 50ml.


you save 21%

€60



Deluxe Travel Collection Women’s Miniatures Five great fragrances from Calvin Klein, perfect for the sophisticated modern woman. This exclusive collection

consists of: Obsession, Eternity Moment, Euphoria, Secret Obsession and Eternity. Total 24ml Eau de Parfum.


tax free exclusive

€37552

701

Versus A fresh, intense and enveloping fragrance for the modern,

confident, and seductive woman. Romantic and intense,

compelling and melodious, feminine and strong are the

contrasting characteristics that make the fragrance

unique. Versus is pure energy! Eau de Toilette 50ml.


you save 20%

€45

122

FlowerbykenzoThis new summer fragrance is a burst of joy – a sparkling floral scent where

mandarin, ginger and lychee cheerfully contrast with suave notes of Parma

violet, freesia and white musk. Eau de Toilette 50ml natural spray.


tax free exclusive

€39


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091

J’adoreThe signature of absolute femininity, Dior J’adore is an

eternal fragrance both magnificent and mysterious. With

its opulent fruity floral bouquet, this is a scent that will

linger long in the memory. Eau de Parfum Spray 50ml.


you save 20%

€63

106

Miss Dior Chérie l’Eau Fresh, radiant, youthful, elegant and ever so slightly

impertinent. Introducing Miss Dior Chérie L’eau, the fragrance

for Christian Dior’s little darlings. Orange essence, a gardenia

accord and white musk give this fresh and sparkling floral

composition a joyful sensuality. Eau de Toilette 50ml Spray


you save 20%

€48

Miniatures Coffret Les Parfums de Dior 2010 Miss Dior Chérie L’Eau, Dolce Vita, J’adore, Hypnotic Poison, Dior Addict 2. Give in to the magic of Dior’s top five

fragrances for women, beautifully brought together in an elegant case. Special Travel Edition. Total 22.5ml


you save 20%

€38107


selectionselection


ICA

700

Believe For HerA wonderful fragrance for the elegant woman.

The fragrance opens on a floral, fruity note of

rose petals, peony and magnolia, softly blending

with the aroma of fresh grapefruit and finally

settling into a spicy, powdery note of pink

peppercorn and vanilla honey. Eau de Parfum

30ml. ICA Available on intercontinental flights.


tax free exclusive

€98

ICA

703

Believe For HimAn exclusive fragrance for the successful and

refined man. The fragrance unfolds with warm

spicy notes of cypress and vetiver that melt

into a heart of cashmere wood with a woody

base of sensual musk. Eau de Parfum 30ml. ICA Available on intercontinental flights.


tax free exclusive

€98


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Men’s Deluxe Miniature CollectionIdeal for the modern man on the move, this all-time favourite collection consists of: Obsession for Men,

Euphoria Men, Calvin Klein Man, Eternity for Men, CK One. Total 50ml. ICA Available on intercontinental flights.


tax free exclusive

€37ICA

409

121

Eternity For Men Summer Experience the cool beauty of first light on a summer’s day in this

fresh masculine fragrance. Opens with a zesty blend of kumquat and

bergamot, fused with spicy cardamom and cedar leaf. A drydown

of exotic woods combined with an unexpected hint of salt sea

mist invokes the sensuality of summer. Eau de Toilette 100ml.


you save 20%

€40

118

CK One SummerA fragrance that captures the spirit and energy of summer.

One summer opens with a juicy cocktail of succulent pear

and mandarin. Violet leaves and water lily then create a

vibrant heart, while rich textural notes of vetiver, patchouli

and cedarwood wrap the fragrance for a soothing finish.

Fresh, enticing and fun. Eau de Toilette 100ml.


you save 20%

€34



385

Allure Homme Sport Chanel has created a brand new

spray design for the masculine scent

Allure, combining sparkling and

energizing freshness with sensuality.

Practical and original, the Sport

spray slips easily into a pocket or

sports bag. Eau de Toilette 3x 20ml.


Local Price €59

you save 20%

€47

510

1 Million Paco Rabanne revives the myth of the seducer

with verve and humour in his new fragrance

1 Million. A gold ingot bottle, the object of

all desires, encloses a daring perfume: the

contrast between a fresh and sparkling note,

spicy blossom heart and sensual leather

base is perfect. Eau de Toilette 100ml.


you save 21%

€54


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152

Acqua Di Gio Homme Value Set A contemporary expression of masculinity, this scent balances

the sparkling freshness of persimmon against the woody softness

of white musk. This special airline set comprises one travel-

sized 50ml bottle of Eau de Toilette and one 50ml bottle of

aftershave balm. *Comes with free 50ml Aftershave BalmEarn 86 Flying Blue Miles

tax free exclusive

€43

Armani MiniaturesThis unique collector’s set perfectly expresses Armani’s conception of man – sophisticated,

mysterious, sensual and, above all, masculine. Own the entire Giorgio Armani men’s fragrance range

from Eau Pour Homme to Attitude Eau de Toilette. Total 25ml. - Earn 68 Flying Blue Miles

tax free exclusive

€34408

362

The One for Men Dolce&Gabbana The One for Men exudes elegance

and sensuality, for the modern hedonist who

never passes by unnoticed. A spicy, oriental

fragrance, it is based on the harmony of tobacco

with refined boisé notes. Eau de Toilette 50ml.


you save 20%

€44



Longines supports the Andre Agassi Foundation and Children For Tomorrow.

Andre AgassiStefanie Graf

Elegance is an attitude

ww

w.lo

ngin

es.c

om

HydroConquest


selection


381

HydroConquest This elegant and high performance sports diving

watch features a unidirectional turning diving bezel.

High-quality Swiss quartz movement. Its scratch-

proof anti-reflective sapphire crystal protects

a blue dial featuring luminescent hour markers

and hands. Stainless steel bracelet with double

safety folding clasp and diving extension. Screw

down crown and case back. Date aperture and

water resistant to 300 meters (~ 1,000 feet).


tax free

€545

562

Presence AutomaticThis elegant round “Presence” model in yellow gold

houses a high-quality self-winding movement with

a 42-hour power reserve. Scratch-resistant sapphire

glass, black leather strap. Swiss-made movement.


tax free

€499


selection

Red arrowhand reads week number and month


053

Business Time WatchSwiss-made quartz watch with week-calendar,

day date and moonphase. Gold-plated, stainless

steel casing with scratch-proof, sapphire crystal

glass. Brown leather strap. Handmade and

individually numbered. Swiss-made movement.


you save 34%

€395

060

Slimline WatchThis ultra-slim men’s quartz watch from Frederique Constant

is as elegant as you would expect. Swiss-made, it features

gold-plated, stainless steel casing, brown leather strap and

scratch-proof, sapphire crystal glass. Each watch is handmade

and individually numbered. Swiss-made movement.


tax free exclusive

€245



593

PRC200 Chronograph WatchThis smart-looking timepiece features a stainless-steel case, screw-down

case back and crown, and leather strap with deployant buckle. Swiss-made,

4-jewel quartz movement. Chronograph with add and split functions,

30-minute and 1/10 second counters, and central 60-second hand.


you save 20%

€235

449

Revenge Dual TimeBuilt with Swiss military precision, this outstanding watch offers

a quality Swiss-made movement with large date display and dual

time function. The dial and hands remain luminous for at least 5-6

hours. Stainless steel, mineral glass case, brown calfskin strap.


tax free exclusive

€199

707

Aviation G-Shock WatchCasio have poured all their latest technology into this unbreakable, non-

stop and self-adjusting timepiece. Featuring a unique shock resistant

construction, solar-powered rechargeable battery and multi-band

6 radio control time adjustment technology. Case material: stainless

steel and resin. With stopwatch, timer, alarm function and more!


you save 29%

€249



476

Gents Chronograph WatchOutstanding gents pilot watch with solid stainless steel case and black

chronograph dial with calendar and luminous hands. Featuring rotating inner

tachymeter bezel and integrated black leather strap. Water resistant to 10 ATM.


tax free exclusive

€99

137

Newport Watch Combining classic elegance with power, functionality and contemporary

design. The polished steel case is water resistant to 50 metres and

features an alluring antique white multifunction dial. The brown

croco embossed leather strap adds a touch of class.


you save 20%

€119

306

Quaterman WatchA masterpiece of understated elegance, the Quaterman’s alligator

brown leather strap complements the clean curves of its brushed

steel case. With etched steel bezel and day/date window.


tax free

€59


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380

Chronograph WatchThis sleek, black 3-hand chronograph (min/sec/24-hour)

from BOSS features quartz movement and date function.

The textured dial with luminescent hands and indexes is

completed by a smart unidirectional rotating bezel.


you save 20%

€365

686

Multifunction WatchThis stylish rectangular multifunction watch caters to the man who wants

more than just a watch but is not necessarily looking for a chronograph.

The polished inner dial has three sub-dials with day, the date and 24-

hour display. Featuring crocodile-pattern leather strap with pin buckles.


you save 22%

€199

685

Sports Watch Aerodynamic design influences this large-sized sports watch,

which combines elegance with a cool and casual style. This

aviation-inspired timepiece has multifunction movement, with

luminescent hour markers, an off-white dial, and a 46mm stainless

steel case and brown leather strap. Water resistant to 5 ATM.


you save 20%

€159



141

Sports Watch OrangeAnother stand-out sports watch for gents or ladies.

Orange case, orange plastic strap with the Superdry

logo plus white dial with black hands and numerals.


tax free exclusive

€40

120

Sports Watch BlackThis cool unisex sports watch features a black case and

black plastic strap with the Superdry logo, with black hands

and numerals on an orange dial. Bold and beautiful.


tax free exclusive

€40

531

Evo Swiss Railway WatchEvo timepieces are distinguished by their simple lines and classic

watch face with iconic bold red second hand. Featuring mid-

size round white dial, quartz movement, stainless steel case

35mm, curved mineral glass case and large date display.


you save 20%

€119


selection


Soho Men’s Bracelet with Diamond The new cult urban accessory for men from Italy. Hand-painted stainless steel

and black caoutchouc (natural rubber) with a 0.01 carat full-cut natural diamond

and black enamel. Self-adjustable, comfortable and unbreakable.


you save 20%

€79

Baxter Leather Bracelet Black leather bracelet with typically stylish Baxter weave design and metal clasp.


you save 20%

€39

377

Axis Watch The elegant Axis gents watch from Police features bevelled mineral

glass, a black rubber strap with leather details and black dial.


you save 22%

€109

383

595



Diver Chic

Chronograph

White ceramic

Mother-of-pearl dial

Swiss Made

Gcwatches.com


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551

Gc-1 Rose Gold WatchPerformance and luxury have rarely combined to such

elegant effect as in this must-have timepiece. With its

striking 44mm case, each Gc-1 chronograph offers bold,

masculine appeal and exclusively engineered high-precision

Swiss chronograph movement. Gc Watches robustly

fuse sports chic with functionality and sophistication.


you save 20%

€479

550

Diver Chic Ceramic WatchThis prestigious ceramic timepiece is offered in high-

polished white ceramic, complete with a ceramic

bezel and bracelet. The stunning three-counter Swiss

chronograph is housed in a bold 38.5mm case.


you save 22%

€359




selection


130

Miami Collection WatchBe an ambassador of glamour! This

exquisite Swiss-made watch brings together

sophisticated design and high quality details.

The exclusive additional interchangeable

black case cover and genuine patent leather

strap allow for four different looks to reflect

seasonal fashion trends. With sapphire

glass, chronograph and date functions.


you save 27%

€650

143

Octea Sport WatchInspired by diving watches, the Octea Sport brings

together the perfection of Swiss quartz movement and

the sophisticated appeal of crystal. Sporty and chic with

double-level 39mm dial, strong numbering, hand-applied

indexes, luminescent hands and robust non-reflecting

sapphire crystal. Comes with crystal-set prune rubber

strap. Waterproof until 50 meters deep. Swiss-made.


you save 20%

€525



When it comes to perfection, luxury and styleMoni Ducci adds more charisma & magic to yourpersona like never before

Beyond Elegance

www.moniducci.com


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131

Ladies Quartz WatchThis classy timepiece from Moni Ducci features mother-

of-pearl dial and bezel embellished with crystals attached

to a black genuine leather strap. Swiss movement.


tax free exclusive

€179

132

Ladies Stainless Steel WatchAn elegant timepiece featuring chronograph

gold-plated case with sparkling crystals, roman

numeral dial and stingray brown leather strap.


tax free exclusive

€199



564

Elegant Ladies WatchClassic ladies timepiece from D&G featuring stainless steel case with mineral

glass and black dial, Jacquars cross-grain fabric strap and stone set links.


you save 20%

€110

696

Fly WatchThis delicate Swiss-made timepiece is inspired by the sleek curves,

simplicity and open design of a bird cage. A modern, circular silvered

face juxtaposes with architecturally designed stainless steel arches.

The sculptural bangle has a buckle closure accented by a sun-brushed

silver dial and nickel polished hands, finished in mineral glass.


you save 20%

€169

119

Crystal Bracelet Watch This elegant timepiece is the perfect accessory for your evening wardrobe. The

white dial sits on a rectangular stainless steel case and the clasp is studded

with numerous bright stones. With quartz movement and mineral crystal glass.


you save 20%

€119


selection


066

Crystal Watch This chic timepiece is definitely for the woman who wears fame well. A bold

yet undeniably elegant design features a slick stainless steel case and

bracelet with Swarovski crystals that light the bezel and a silver sunray

dial with date readout. Earn 198 Flying Blue Miles - Local Price €129

you save 23%

€99

145

Autograph WatchIf you’re looking to make a bold style statement this season, this

is the perfect watch! Beautiful and elegant, it comes with crystal

accents, a polished surface, scripted logo and pierced patterns.

Embracing the ever-popular Guess logo, you just can’t help but

feel glamorous as the watch glimmers when it catches the light.


you save 21%

€149

030

Fashion WatchWomen’s chronograph stainless steel watch with Swarovski crystals,

date indicator and adjustable leather strap with folding buckle.

THIS EXCLUSIVE ITEM IS NOT AVAILABLE ON ANY OTHER AIRLINE. Earn 378 Flying Blue Miles - Local Price €259

you save 27%

€189




selection


495

Dual Time WatchThe most feminine and cosmopolitan

statement for world travellers. This

stylish timepiece has a dual time zone

display with major cities gracing its

dial, a bezel embellished with crystals

and a crown set with a genuine ruby.


- Local Price €125

you save 21%

€99

496

Jewellery SetElegant matching necklace and earrings,

crafted in rhodium-plated silver with 4

genuine rubies, these beautiful pieces

will add sparkle to everything from day

wear to sophisticated evening attire.


you save 36%

€99



005

American Ladies Watch From the ’American Woman Collection’ by Tommy Hilfiger. Stainless steel quartz

watch with signature H case, mineral crystal glass cover and double oiled leather

straps in red and navy with canvas top-stitching. Two-year guarantee.


you save 21%

€95

128

Bangle Watch SetThere’s no more gorgeous way to keep the time than with

this lovely stainless steel women’s watch and matching blue

flower diamante bangle. The timepiece has an adjustable strap

and blue dial and is decorated with beautiful blue crystals.


klm exclusive

€99

ICA

157

Colour Code WatchesSwatch goes back to its roots with these bright, shiny watches: Just

White (white 123), Dragon Fruit (pink 124), Fresh Papaya (orange 157)

and Up-Wind (blue 125). Each has a shiny plastic strap in a single, solid

colour with matching case and dial. Creative, colourful, plastic – it’s

your choice for this summer. ICA Available on intercontinental flights.


you save 21%

€306

€

ICA

124

ICA

123

ICA

125


selections


480

Cosmic Pendant & EarringsBe in harmony with the universe! This beautiful and simple cosmic

charm consists of a 10mm black pearl nested in a rhodium-plated

sterling silver oval on a black silk strap which is adjustable up to 65cm.

Comes as a set with matching X-treme Lustre pearl earrings.


you save 37%

€75

479

Baby Doll Necklace Fashionable and pretty 120cm sautoir with X-treme

Lustre pearls in three exquisite colours: pink,

mauve and salmon. *Comes with an exclusive gift of X-treme Lustre pearl earrings.


you save 37%

€89

561

Star Pearl WatchAn imposing watch with beautifully decorated crystal stones on a

rhodium-plated case, mother-of-pearl dial and Japanese precision

movement. Adjustable length bracelet with 5mm X-treme Lustre

pearls. Comes in a luxurious windowed jewellery box.


you save 22%

€139




selectionselection


136

Fashion Necklace & EarringsUltra-colourful and ultra-feminine, the new Guess silver-plated heart

bracelet and earring set gives you the ideal opportunity to make

a bold fashion statement this summer and create a unique look.

Together with coordinated earrings with crystal accents,

it is sure to draw admiring glances. KLM exclusive.


you save 25%

€89

134

Heart Box SetHeart to heart! Guess presents a stunning gold-

plated set comprising necklace and earrings

in time for summer. These essentially feminine

pieces come in a colourful heart-shaped box

and are sure to capture every girl’s heart.


you save 25%

€49

133

Heart BraceletStrong yet feminine, this silver-plated chain bracelet

alternates variously sized hearts with Guess scripted

details for an ultimately fashionable effect.


you save 25%

€59


selectiontion


029

Pearl Set45cm (18-inch) necklace with 7mm pearls and

security chain, with matching pin earrings.

Pearls guaranteed for 10 years.


you save 39%

€109

484

Gloria PendantBold, playful and beautiful, this heart-shaped necklace marries the

latest Italian design with the renowned handcraft traditions of the

Venetian glass masters to create a unique and wonderful piece.


tax free exclusive

€40

713

Multicoloured Necklace and Bracelet

This elegant set of perfectly matching necklace

and bracelet is hand-made using genuine

glass beads, each coated in 24- carat gold

leaf. Crafted according to the centuries-old

traditions of the Venetian glass masters.


tax free exclusive

€70


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104

Watch and Jewellery SetThis unique Pierre Cardin collection includes a quartz rectangular

black-dial watch with diamanté case detail and a black strap, matching

diamanté earrings in rhodium plate, a complementary teardrop pendant

and earring duo, all in an elegant white leather-look box. One-year

international guarantee. Nickel-poor. *Comes with free necklaceEarn 158 Flying Blue Miles

tax free exclusive

€79

079

Pendant SetSix individual pendants from Pierre Cardin featuring 3

gold-plated and 3 rhodium-plated pendants with Austrian

crystals. Comes in foldable jewellery case. Nickel-poor.


klm exclusive

€39

478

9-Pair Earring Set Feed your desires with this superb collection

of gorgeous gold-plated and rhodium-plated

earrings, set with pearls and crystals. Nickel-

poor. *Comes with free earrings.


tax free exclusive

€39




selectionselection


528

Silver RingA bold and stylish ring designed to steal the show. Ti Sento

has created this iconic sterling silver, rhodium-plated band

to dress up any outfit, any time. Diameter 18mm.


you save 23%

€99

530

Pearl NecklaceThere are some pieces no jewellery box should

be without. Take this Ti Sento white shell pearl

necklace and sterling silver, rhodium-plated pendant

with pavé set white zirconias – simply dazzling.


you save 25%

€149

529

Charm BraceletYou can’t go wrong with the top basic colour pallet

of our time. Black, white and grey tones in pearls,

beads and charms make up this modern classic

from Ti Sento. *Comes with free earrings.


you save 26%

€199




selectionselection


239

Flower Ashling NecklaceA gorgeous rainbow of sparkling crystals, the bold and beautiful

Ashling Pendant is sure to turn heads. Featuring violet multi-

strand and adjustable closure with crystal bead. Length 38cm.


tax free exclusive

€99

144

Crystal Heart PendantA lavish rhodium-plated heart in clear crystal pavé.

Featuring heart cut-outs on the reverse and a pavé fold-

over clasp. A long and lovely look! Chain length 90cm.


you save 22%

€125

585

Giselle Blue Jewellery Set Feminine and delicate, this set comprises an

elegant Y-shaped necklace with an asymmetric

twist and a pair of rhodium-plated stud

earrings. Blue beads combine with blue and

clear crystal to reflect various tones of alluring

aquamarine and deeper shades of blue.


tax free exclusive

€129


selectionselection


596

Elegant NecklaceAn exceptional necklace that looks stunning

and feels soft, silky and luxurious. Made

from 20 strands of Gold Silk, meticulously

crafted and individually hand strung. 18-carat

gold-plated sterling silver. Length 45cm.


you save 20%

€199

597

Elegant BraceletThis wonderful Gold Silk matching bracelet is equally

stylish worn separately or as the perfect companion

piece to the necklace. Classic and versatile to compliment

any outfit. 18-carat gold-plated sterling silver.


tax free

€89

519

Psydélic Blue Scarabée Pendant This sensual and sophisticated crystal drop pendant is hand-faceted

and set in silver. A unique technique known as ‘scarabée’ allows

it to capture and magnify the light to create an iridescent effect.

Beautifully hung on a silk black cord with adjustable strap.


you save 20%

€180



Gold Hearts BraceletThree romantic hearts and dots in solid 18-carat gold adorn this unique stretchable

bracelet in surgical steel. A stylish combination of luxury and comfort to accompany

you from busy mornings to club nights. Entirely made in Italy by Nomination.


you save 23%

€80

139

Gold Heart RingUnique ring in stretchable surgical steel with 18-carat gold

heart and dots – fits all sizes from 11 to 19. A glamorous

piece to match your Nomination bracelet. Contemporary

luxury, entirely made in Italy by Nomination.


you save 20%

€45

709

142

Glitter Glamour PendantThis season’s must-have, a superb display of craftsmanship

featuring an array of coloured crystals captured in an

elaborate 3D form. Can be matched with a whole range of

colours. Complemented by a rhodium-plated chain.


tax free exclusive

€89


selectionection


Fusion Pendant on Leather CordTrue luxury by Georg Jensen. From the famous Fusion collection, we have selected this special pendant in

yellow, red and white 18-carat gold. The piece comes with a cool and contemporary woven leather cord.

THIS EXCLUSIVE ITEM IS NOT AVAILABLE ON ANY OTHER AIRLINE. Earn 1190 Flying Blue Miles - Local Price: €745

you save 20%

€595310

Magic RingDesigner Regitze Overgaard has stayed true to her ideals in crafting

this fine piece of expressive jewellery in 18-carat yellow gold, a ring

that is at once simple and magical. THIS EXCLUSIVE ITEM IS NOT AVAILABLE ON ANY OTHER AIRLINE. To adjust ring size, please

contact: [email protected]


you save 23%

€695

ICA

045

Farasha White-Gold RingAn 18-carat white-gold ring set with 8 brilliant-cut diamonds

(total 0.13 ct) and genuine multicoloured gemstones, including

amethyst, peridot, topaz, citrine and rhodolite. Ø 18mm.

Certificate enclosed. ICA Available on intercontinental flights.


you save 35%

€499

581


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027

8 Diamond Ring18-carat, self-adjustable ring, set with 8 diamonds (total

0.16 carat, Wesselton P1). Certificate enclosed.


you save 42%

€489

Diamond Earrings18-carat, white-gold earrings set with 14 brilliant-cut diamonds

(total 0.21 carat Wesselton P1). Certificate enclosed.


you save 31%

€349085

711

Swinging Diamond HeartThis 14-carat heart pendant holds a swinging 0.10 carat brilliant-cut diamond

(Wesselton P1) in a wonderful three-dimensional design. The piece is strung on

a sterling silver necklace adjustable from 42 to 45 cm. Certificate enclosed.


you save 30%

€299



craftsmanship. Inspired by Europe’s highest mountain. When the founders of Montblanc were searching for an icon that embodied the very highest standards of excellence, timeless style, eternal elegance and unsurpassed craftsmanship, it was Europe’s highest peak and its six glaciers that inspired them.


selection


694

Star WatchThe Montblanc Star Xl watch is a classic timepiece

with a 40 mm stainless steel case and domed

sapphire crystal. The silver-coloured guilloché

dial with date display and luminescent hands

and numerals create an aura of discreet and

timeless elegance. With Swiss-made quartz

movement and black calfskin strap.


tax free

€699

Meisterstück Classique BallpointBallpoint pen with twist mechanism and large capacity refill

contained in a black resin casing with gold-plated fittings.


tax free

€220061


selection


095

Passport Holder High-quality calf leather passport holder with

logo lining, featuring a platinum-plated Montblanc

star logo on the front cover. Size: 14 x 10cm.


tax free

€99

101

Starwalker FinelinerThis Fineliner is made of black precious resin with a floating Montblanc Star in a

transparent cap top and highly polished platinum-plated fittings. Filling included.


tax free

€220

ICA

492

Meisterstück Travel Wallet High-quality calfskin travel wallet with Montblanc unique deep shine

and black Jacquard lining. Featuring 13 pockets for credit cards, 1 large

pocket for flight ticket, 1 coin pocket, loop for writing instrument

and more. The cover bears the famous Montblanc emblem set in a

palladium-plated ring. ICA Available on intercontinental flights.


tax free

€270


selection


081

Reversible Belt This classy BOSS belt adds flair to any outfit. Made of the

finest calf leather, it can be worn as either a black or a brown

belt, depending on your look. The belt is 110cm long and

individually adjustable, and comes with two steel buckles.


tax free exclusive

€89

156

Wallet Black calf leather wallet from BOSS containing

one coin pocket, two bill compartments, two

open pockets and five card pockets.


tax free exclusive

€65

ICA

127

BOSS Black Menswear Silk Tie Smart and imposing, this fashionable patterned

high quality silk tie is packed in an exclusive

Hugo Boss box. Choose from three distinguished

designs or add all three to your wardrobe. Width

8.5cm. ICA Available on intercontinental flights.


airline exclusive

€59



689

The Ultimate Beach Dress No more difficult, awkward sarongs – the

Saress is simple and easy to slip on and

uses no knots or ties. Slip the Saress

around your back and thread opposite

arms through for an easy and elegant

flattering beach dress in seconds.

Timeless, cool, comfortable and crease-

free. Universal size with adjustable straps.


tax free

€29

Black SunglassesThese stylish piano-black sunglasses will ensure that your eyes always have 100%

UV-protection. Timeless and right up to date, featuring the iconic double G logo.

Supplied with Gucci certificate as well as golden case and cleaning cloth.


you save 21%

€155155



571

Silk Cashmere Mosaic ScarfHand-screened and graded in tones of grey, the

mosaic pattern in this silk cashmere wrap is a thing

of beauty. Light and luxurious, it is perfect for

different seasons and generously proportioned.

70 x 200 cm, 50% cashmere, 50% silk.


klm exclusive

€89

Faulkner Reading Glasses +2.0These stylish reading glasses offer fashionable design at an affordable price. Featuring scratch-resistant aspheric

lenses, precisely aligned lens centres, spring hinges and lightweight, durable optical quality materials.


you save 36%

€25

440

Very Intelligent PocketIntroducing the VIP – Very Intelligent Pocket – a

new accessory that will make your life so much

easier! The VIP is a separate handbag interior

that contains all you need and can be transferred

from one bag to another. Contains 9 convenient

compartments in a smart, soft material.


tax free

€29

393



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SunglassesLook good, feel good with Police unisex Italian-made metal rim sunglasses. These high-quality shades

offer the ultimate balance between fashion and UV protection. ICA Available on intercontinental flights.


you save 24%

€129

Adivista SunglassesThe all-round new sports sunglasses from Adidas. Multi-adjustable temples and nose pads ensure optimum

fit, whatever your sport, while special filters enhance contrast and balance changing light conditions,

helping avoid fatigue of eyes. Impact/shatter-proof and scratch-resistant lenses for safety.


you save 20%

€140

Pilot Black SunglassesThese Seventies-inspired sunglasses ooze glamour with their metropolitan unisex

design, teardrop lenses and skinny temples with Emporio Armani logo. *Comes with a free leather cord with Armani pendant and a lens protector.Earn 258 Flying Blue Miles

tax free exclusive

€129

ICA

244

714

688


selectionon


Titanium Black Sunglasses These unisex Silhouette folding rimless sunglasses are made of titanium, making them

highly flexible and durable, as well as extremely light. Shatter- and impact-proof lenses

with water-repellent coating and anti-reflection layers. 100 % UV A-, B-, C-protection.


you save 20%

€169247

Titanium Aviator SunglassesThe lightest sunglasses on Earth at only 8 grams. A highly flexible yet durable titanium

chassis ensures optimum and comfortable fit and is absolutely maintenance free.

The green lenses are shatter/impact-proof as well as scratch-resistant.


you save 24%

€159687


selection


ICA

513

Noise Cancelling Overband Headphones

Hear only what you want to hear! These advanced

headphones (MDR-NC40) reduce ambient noise by up

to 80% and provide a quieter environment to enhance

your audio entertainment. The overband structure

is foldable and very comfortable, ideal for travellers.

With convenient in-flight plug adapter. Batteries

included. ICA Available on intercontinental flights.


you save 20%

€96

ICA

418

Noise Cancelling Inner-Ear Headphones These advanced inner-ear headphones (MDR-NC33) reduce ambient

noise and provide a quieter environment to enhance your audio

experience. The 13.5mm driver unit reproduces vocal and instrumental

sound with vivid clarity. Convenient in-flight plug adapter and battery

included – use it now! ICA Available on intercontinental flights.


you save 20%

€96

ICA

599

Reader Touch Edition with Leather Cover & 250 Books

Carry hundreds of books in your hand luggage! The Reader

from Sony is a compact, digital ‘eBook’ with touch screen

and E Ink® technology for a natural reading experience,

even in sunlight. With built-in English dictionary. Mac and

PC compatible. Memory stick with 250 books included (50

Dutch, 100 English, 100 French) – download more from

bol.com. Recharge required only after 7,000 pages.

READY TO USE ON BOARD! ICA Available

on intercontinental flights. Earn 670 Flying Blue Miles

tax free exclusive

€335




selection


12.1 Mega Pixel Camera EX-H10 & Camera BagGoing away? Take 1,000 superbly detailed pictures on just one battery charge! The EX-H10 comes

with a super long-life battery, 24mm wide-angle lens, 10x optical zoom with mechanical image

stabiliser and a wealth of intelligent functions. The HD video recording feature lets you take

moving pictures in equally impressive detail. ICA Available on intercontinental flights.


you save 33%

€199

G-Shock Camera EX-G1The world’s slimmest shock resistant camera, the black EX-G1 offers rugged

toughness and functionality in a distinctive design. Shock resistant,

waterproof and dustproof, all in a case that is only 20mm thick. Boasting

all the latest specifications, such as 12.1 megapixel CCD, 3x optical zoom.

Available in black only. ICA Available on intercontinental flights.


you save 29%

€249ICA

708

ICA

589



Digital Classic Camera 5.1 A fascinating new edition of the modern classic camera “in miniature”. With a great passion for detail

and outstanding performance parameters. 5.1 million pixels, a 2-inch display and a high-quality attachable

viewfinder guarantee pure photographic fun. Including a 128 MB internal memory, USB port and a slot for

SD memory cards of up to 16 GB. Attachable viewfinder, USB cable and rechargeable battery included. A

host of practical optional accessories. Dimensions: 82 x 67 x 46 mm (L x W x H). Weighs only 99 g.


you save 26%

€199693

598

Double SIM Mobile PhoneThe ultimate traveller’s communication tool.

Save money on calls abroad – simply buy an

extra SIM from a local service provider and pay

local rates – while accessing all the information

stored on your own SIM. With Bluetooth, tri-band,

music player, FM radio, camera, hands-free.


tax free exclusive

€89



ICA

576

Smart Watch and PhoneThe ultimate gadget – a mobile phone, media player

and camera in a watch. Simply take the SIM card out

of your mobile phone and pop it in the SWAP watch.

Featuring 1.5” TFT colour touchscreen plus 1.3 MP still

and video camera. Media: MP3, MIDI, WAV, AAC, MP4

Data Connectivity: USB, Bluetooth v2.0, GPRS. Store

up to 300 contacts, standby time 100 hours. 512 MB,

expandable to 2 GB. Includes hands-free kit, Bluetooth

headset, rechargeable battery and a stylus for the

touchscreen. ICA Available on intercontinental flights.


tax free exclusive

€350

574

World’s Smallest Mobile PhoneThe smallest mobile in the world, the elegant Neoi

features Bluetooth, camera with audio and video

recorder, Triband GSM/GPRS, Internet Messenger,

FM radio. 1 GB memory card expandable to 8 GB.

Aluminium case with scratch-resistant coating.

Including 2 batteries, USB charger cable, AC/

DC charger, ear-set, lanyard, soft bag.


tax free exclusive

€199


selection


444

Ultra-Slim Internet PhoneMade of designer steel and just 7.5mm thick, this sleek internet phone with simple plug and

play functionality allows you to use internet (VoIP) services like Skype, MSN Messenger or

Yahoo to talk to clients, colleagues or family. Includes travel pouch and USB cable.


tax free exclusive

€45

Drum Mini Dual SpeakersSwiss-designed in luxurious leather, the world’s smallest powerful

speaker features DrumBass technology and is rechargeable via

USB to give up to 9 hours of incredible sound. The dual speaker

stereo pack works with iPod, iPhone, BlackBerry Bold/Storm,

laptops, most portable music devices and mobile phones. With

exclusive pouch, audio cable and micro-USB connectors.


you save 24%

€65692

515

Earset3 for Music & Mobile PhoneThese superb earphones with built-in microphone

allow you to listen to music on your mobile and make

phone calls with unrivalled clarity. They can be adjusted

individually to suit each user and the sound quality

is truly outstanding, as befits the Bang & Olufsen

mark. The 3.5mm jack fits iPhone and BlackBerry.


you save 20%

€159



338

Solar MonkeyThe Solar Monkey is a convenient portable solar

charger that can be taken anywhere the sun shines.

It folds up neatly and can be easily stored away. With

its tough, rubberised casing, it’s perfect for travelling.

Includes a solar nut for standby power on a cloudy

day. Connector tips for most brands are included.


tax free exclusive

€59

509

320GB External Hard Disk The deluxe way to safely store your valuable data on a mobile 2.5”

HDD. Featuring a slim design with leather enclosure, 320GB capacity

and one-touch back-up function, this Plug&Play device perfectly

marries design and functionality. Comes with a leather case.


you save 22%

€139

ICA

301

Arcitec Shaver RQ1090The Arcitec’s triple track shaving heads offer 50% more shaving surface for a quicker and

perfectly close shave, even in the neck. Up to 21 days’ cordless shaving from one-hour quick

charge. The multifunctional LCD display shows remaining shave time in minutes. With tube trimmer

(for moustache and sideburns) and charging stand. ICA Available on intercontinental flights.


you save 31%

€199



Solar LED TorchIdeal for use at home, in the car, camping etc., this handy solar-powerd torch provides 2-3 hours of

light from a full charge thanks to 5 ultra-bright LED bulbs. No batteries or bulbs to replace.


tax free exclusive

€19396

475

USB Travel AdapterWorld Travel Adapter with USB charger. Another globetrotting

essential from Swiss Travel Products. This world travel adapter

has an interchangeable socket head and USB charger for

use with mobile phones, iPods, PDAs, travel speakers and

other 5v USB-powered devices. Can be used for class II

electronics devices up to 2.5A. Works in over 150 countries!


tax free exclusive

€23

ICA

691

Personal Travel AlarmThis high-level personal protection device really is your

ideal travel companion. It can be used as smoke detector,

luggage movement alarm, door alarm or personal alarm.

Protect yourself, your loved ones and your belongings!

Battery included. ICA Available on intercontinental flights.


you save 24%

€50


selection


250

KLM Flying PlaneAdd an adventurous touch to a room; suspend

this plane from the ceiling using the hook and

cord provided and watch it fly around in circles.

Easy to assemble, batteries included.


klm exclusive

€14

KLM Fun Plane KeyringCute mini Fun Plane Keyring featuring flashing lights and engine

sound. Just push the aircraft’s nose to activate. Batteries included.


klm exclusive

€4103

600

KLM House Collection - Special Edition Booklet Love the little KLM houses? Then this historical booklet with an overview of

all 90 miniature houses is for you. A limited edition to mark KLM’s 90th

anniversary, it contains remarkable facts, detailed background

info and contributions from famous collectors.


klm exclusive

€29

ICA

160

KLM Flight Attendant DollFemale doll dressed in the airline’s brand-new uniform which

is being introduced in April 2010 for 11,000 KLM ground,

air and cockpit crew. Comes with a trolley, extra skirt and

trousers. ICA Available on intercontinental flights.


klm exclusive

€19



488

Explorer Watch SetCompleting your equipment for the holiday of

a lifetime, this quartz explorer watch features

rugged design, tachymeter and Velcro strap.

The set also includes a camouflaged torch and

compass with a zip-closing PVC pouch.


tax free exclusive

€19

ICA

352

Walkie-Talkie WatchesSpy games get much more interesting with this pair of

Walkie-Talkie Watches. Equipped with earpieces and

built-in microphones, the watches are effective up to

approximately 30m and come complete with batteries.

Roger that!. ICA Available on intercontinental flights.


tax free exclusive

€45

Sports Plane SetLet the contest begin! Line up your single-seat, propeller-driven sports plane

and get ready for a high-octane race! Use the repair vehicle to keep your

sports plane in race condition. ICA Available on intercontinental flights.


tax free exclusive

€16ICA

697



699

Bezel and Strap WatchSimply brilliant – this watch comes with a selection

of eleven interchangeable coloured bezels and

matching straps to go with any outfit! The bezels are

easily removed by rotating anti-clockwise and the

straps slide on and off the watch case. Presented

in a gift box with an international warranty.


tax free exclusive

€25

ICA

698

Hello Kitty FragranceA trendy new perfume the Hello Kitty way! The freshness of green

apple, cherry blossom and jasmine leaves meets the sweetness

of toffee apple, sugar and vanilla syrup. The association of

pralines and coconut scents gives the fragrance its originality.

Eau de Toilette 60ml. ICA Available on intercontinental flights.


tax free exclusive

€20ICA

586

Cosmetic SetNo time to buy a souvenir gift during

your stay? No problem – this fun set

by BLOND-Amsterdam is just the thing!

Exclusively designed for KLM. ICA Available on intercontinental flights.


klm exclusive

€20


Enjoygamethe

The summer is turning Orange! The Dutch national team has reached

the fi nal rounds of the FIFA World Cup in South Africa. Massive

numbers of Orange supporters will be behind their team. These

products will put you right in the middle of the event this summer!

Holland ScarfShow your passion for the game and the Dutch team with

this sporty Holland scarf. 100% polyester.ICA Available on Intercontinental flights


tax free

€10

Football Quartz WatchJust football! This fun watch has a white dial

with football motif and luminous hands on

a blue canvas strap with velcro fastening.

The set also includes two black wrist

sweatbands embroidered with the football

motif and a football-shaped keyfob.


tax free

€23

Limitededition

159 Limitededition

ICA

161

100076_Spread-HH-WK-mei-juni-8.indd 1-2



Sports Watch BlackThis cool unisex sports watch features a black

case and black plastic strap with the Superdry

logo, with black hands and numerals on

an orange dial. Bold and beautiful.


tax free

€40

Sports Watch OrangeAnother stand-out sports watch for gents or ladies.

Orange case, orange plastic strap with the Superdry

logo plus white dial with black hands and numerals.


tax free

€40

Holland Sports CapAre you a true fan? This sports cap

with Holland embroidery is perfect for

all supporters! One size fits all, with

adjustable strap.ICA Available on Intercontinental flights


tax free

€15

120

141

Limitededition

ICA

162

08-04-10 11:28




ICA

126

Caramel Waffl esTraditional Dutch stroopwafels are a delicious

biscuity mix of butter, flour and eggs, with a

vanilla syrup filling, baked in a waffle iron. 230

grams. ICA Available on intercontinental flights.


tax free

€5

283 Amsterdam Selection

Take home an exclusive selection of pralines

as a souvenir from Amsterdam. This special

gift box from Godiva contains an assortment

of white, milk and dark chocolate.


tax free exclusive

€17

690

Tulip ScarfThis unique and exclusive ladies shawl

with a beautiful tulip pattern adds a

glorious dash of colour to any outfit. An

Italian design in synthetic silk, the scarf

is generously proportioned at 120x120cm.


tax free

€25



394

Red Crystal TulipKeep the memory of your stay in the Netherlands alive – no

watering required! Indulge yourself or someone dear to you with

the beautiful Red Tulip in finest, fully cut Swarovski crystal.


tax free

€35

400

Dutch Originals BraceletThis bracelet is a beautiful gift for any woman, a stylish translation

of Dutch heritage in a fashionable way. Using original delft blue

ceramics, exclusive Swarovski glass beads and galvanic ornaments.


klm exclusive

€59

570

Hand-painted Delft Blue Cuffl inksAn original set of cufflinks with floral decoration from

the Royal Delft factory, founded in 1653. Hand-painted

in traditional blue Delftware according to a centuries-

old tradition and packed in a black gift box.


klm exclusive

€75


547

Fair Trade Chocolate BarMouth-watering Dutch chocolate with 100%

Fair Trade and 200% satisfaction guarantee!

These 75g bars are available in 3 delicious

varieties: Milk, Dark and Milk-Hazelnut.


klm price

€1

KLM tax-free shopping guide Shopping ServiceOn KLM-operated fl ights, duty free sales starts immediately after the main meal service. On flights less than 90 minutes, tax-free service is not always feasible. However, if time permits, items can be bought from the cabin crew on request.

Due to space limitation, articles can be out of stock. Our cabin crew, will be happy to suggest an alternative.

Prices Prices are quoted in Euros (€). Local prices are based on information at the time of printing.

Local PricesYour advantage on tax-free offers is based on recommended retail prices (local prices) in The Netherlands. For flights within the European Union, KLM pays VAT.

Shopping OpportunitiesThere are no restrictions to the amount of articles you purchase on board, other than the custom regulations of the country you enter.

Credit Card PaymentWe accept the following credit cards on board:

Credit card control is part of KLM’s policy when purchasing goods. Offi cial identifi cation is required for credit card payments over €150.

Please noteBanknotes of €500, personal cheques and debit cards are NOT accepted.

Exclusives

klm exclusiveArticle only available on board KLM.

airline exclusiveArticle only available on board airlines

tax free exclusiveArticle available on board and in the tax-free markets

Flying Blue MilesYou can earn Flying Blue Miles when purchasing tax-free articles on board KLM fl ights. The number of Miles you can earn is listed by each article. Please note that it is not possible for Northwest Airline frequent fl yers to earn Miles on their WorldPerks accounts when buying articles from the selection on board KLM fl ights.

You can donate money to charitable causes through KLM AirCares. Donations can be done in any sum, by credit card or cash. Please give the correct article code to the cabin attendant:€1,- Article code 901 (for example : €5,-

€10,- Article code 910 = 5 x this code)

€20,- Article code 920€30,- Article code 930€50,- Article code 950Combinations of these codes are also possible.

518

Gift BagLet the people close to you know where

you have been and how much they mean

to you. Make your gift extra special with

our beautiful glossy gift bag printed

with Delftware Dutch townhouses.


klm price

€1InformationOur shopping service team is always happy to help with any further question you might have about our service. Please contact:

KLM Inflight Services SPL/PIInflight Sales, PO Box 7700 1117 ZL Schiphol Airport - The Netherlands

Tel: +31 (0)20 649 18 51Fax: +31(0)20 648 82 18E-mail: [email protected]

Open Monday to Friday from 8.30am to 5pm CET

Fly CO2 neutralYou can compensate your CO2 emissions for this flight right now, on board. This onboard compensation for you or the party you are travelling with can be made in the following sums:€10,- Article code 710€20,- Article code 720 €30,- Article code 730Next time you travel you can compensate your flight in advance. Simply visit KLM.com for all details about our CO2ZERO service

GuaranteeAll articles carry a 1 year guarantee (except food), unless otherwise indicated. If you are not satisfied with any purchase from the KLM Boutique Collection, you may return it to us at the address mentioned under “Information”. We will be happy to exchange the article(s) or give you a full refund, within one month of purchase. Goods must be returned in the same condition in which they were sold and be accompanied by the receipt and the original packaging. It is not possible to return or exchange a tax-free item on another KLM flight.

KLM IS NOT RESPONSIBLE FOR ANY PRINTING ERRORS.


*CURV® is a registered trademark of Propex Operating Company, LLC

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No.56589 Samsonite Europe NEW.indd 1No.56589 Samsonite Europe NEW.indd 1 14/04/2010 15:5214/04/2010 15:52

BRYONY AND PAUL WEDGERoom 115Portrait by Fin DAC - Mixed media

Bryony and Paul Wedge like the outdoor life. So they find us a breath of fresh air. When they stay with us we open

the windows in their room before they check in, so it’s nice and airy inside. At Radisson Edwardian Hotels we don’t do

corporate. But we do have a passion for making people feel welcomed, cared for, and well, individual. WE’RE VERY YOU

Call 0800 37 44 11 to book

radissonedwardian.com/you

N0.55340 Radisson Edwardian.indd1 1N0.55340 Radisson Edwardian.indd1 1 7/4/10 11:34:327/4/10 11:34:32

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Holland Herald May 2011