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Holidaymakers to the Aran Islands August 2011

Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

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Page 1: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Holidaymakers to the Aran Islands

August 2011

Page 2: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Where did they come from?

DublinGalwayClare

ItalyUS

FranceGermany

UK

Page 3: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Type of Trip to the Islands

Day Trip45%

Overnight55%

Overseas

68% one night

only

18% two

nights

Domestic

57% one night

only

28% two

nights

Page 4: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Overseas

• 78% decided to visit the islands before arriving in the area

• 88% on first visit to the islands

Domestic

• 86% decided to visit the islands before arriving in the area

• 47% on first visit to the islands.

Page 5: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Day-trippers why didn’t they stay?

NOT ENOUGH TIMEACCOMMODATION ALREADY BOOKED

Page 6: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

What did they do on the Islands?

Page 7: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

95% said that they had a good time on the islands and just 1% rated their

experience as poor.Poor Experience because of:

Bad weatherLack of bad weather facilitiesNot much to see and doLack of informationPoor amenities at pierPoor accommodation – dirty/expensiveToo commercial/too much trafficNot interesting

Page 8: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

What they like about the islands

The landscape

The People

Page 9: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

What else did they say?What else did they have to say about the Islands?

Page 10: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Why Would Strongly Recommend (Overseas Holidaymakers)

The landscape

The People

Page 11: Holidaymakers to the Aran Islands August 2011. Where did they come from? Dublin Galway Clare Italy US France Germany UK

Why Would Strongly Recommend (Domestic Holidaymakers)

The landscapePace of life