HolidayIQ winter intelligence report 2012 - 2013 - final

HolidayIQwww.holidayiq.com


HolidayIQ

Winter Intelligence 2012


Winter Intelligence Report 2012

• HolidayIQ.com is India’s largest travel information portal built by India’s first & largest travel community

• Travellers across India plan their holiday on HolidayIQ.com based on reviews, photos & insights provided by other travellers.

• With more 1300 Indian destinations and 30000 Indian hotels, HolidayIQ.com reaches 5 million Indian travellers every month from different parts of the country.

• HolidayIQ .com is not a travel agency; travellers can compare prices & book with multiple online and traditional travel agencies through HolidayIQ

• This report is an analysis of Indian travellers planning their holiday in the winter season of 2012 i.e. between Nov 2012 and Feb 2013.



Key Findings


Top Winter 2012 Destinations

Puri

Kerala

Goa

Tarkarli

Mahabaleshwar

Andaman & Nicobar

No. of travellers


Cities with highest no. of Winter Travellers

Mumbai

Kolkata

Pune

Bangalore

Ahmedabad

Delhi

No. of travellers from the city


Key Stats

Average trip length2.7 nights

Average Trip BudgetRs 20870

Average Group size4.7 persons

Average budget per personRs. 4485

Avg budget per person per nightRs. 1655


2012 vs

2011


Winter Season : 2012 vs 2011

0

5000

10000

15000

20000

25000

15925

20870

Trip Budget

3900

4000

4100

4200

4300

4400

4500

4600

4133

4485

Budget per person

0200400600800

10001200140016001800

1237

1655

Budget per person per night

2.5

2.6

2.7

2.8

2.9

3

3.1 3.05

2.7

No. of nights

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.35

4.7

Average Group Size

Rs Rs Rs


The Budget Effect


The Budget Effect

Average Budget Per Person per day is 21 % lower for groups with 3 or more travellers than for

groups with 2 or less travellers

0200400600800

100012001400160018002000

1763

1452

2 or less people 3 or more people0

10

20

30

40

50

60

33

43

51 50

<1000 1000-5000 5000-10000 >10000

Trips with higher per person budget has a longer planning period.

Rs Days

Rs


Long-haul destinations had highest average per person budget

0 5000 10000 15000 20000 25000 30000

SikkimAndaman & NicobarKeralaRajasthanHimachal PradeshJammu & Kashmir


Southern pilgrimage destinations had lowest average per person budget

850 860 870 880 890 900 910 920 930

DindigulHogenakkalDharmasthalaSringeriThirukkadaiyur


Smaller cities led with highest budget per person

0 2000 4000 6000 8000 10000 12000

GhaziabadKanpurAgraVijaywadaDehradun


Holiday with Kids


Holidays with kids

Budget of trips with kids was 63% higher than the trips without kids

18.0 20.0 22.0 24.0 26.0

Murud

Ratnagiri

Rajasthan

Kovalam

Bandipur National Park

16.00 18.00 20.00 22.00 24.00

Jamnagar

Rajkot

Baroda

Surat

Aurangabad

Destinations with maximum % kids tourists City with maximum % kids tourists

% %


Planning a Holiday


Planning Period of destinations

0 10 20 30 40 50 60 70 80 90

PuriKanyakumariVisakhapatnamHavelock IslandAllahabad

Destinations with longest period of planning (Days)

0 5 10 15 20 25

DiveagarDharmasthalaBordiKukke-SubrahmanyaHarihareshwar

Destination with shortest period of Planning (days)

Days

Days


Planning period of travellers from different cities

0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00

VaranasiJamshedpurAllahabadKolkataDurgapur

City of Travellers with longest period of planning

0 5 10 15 20 25 30 35

SuratBarodaRajkotVadodaraValsad

City of Travellers with shortest period of planning

Days

Days


Planning Period

0

10

20

30

40

50

60

36

52

2 or less nights 3 or more nights

Average planning period of Trips 3 nights or more is 44% more than trips 2 nights or

less.

0

10

20

30

40

50

6054

4449

45

36

East North North East South West

Destination region wise planning period

Days Days


Metro*vs

Non-Metro*Traveller

*Top 6 populated cities (Mum, Del, Blr, Kol, Hyd, Che) vs the rest


Metro vs Non-Metro (origin city)

Average No. of nights

2.7

2.71

2.72

2.73

2.74

2.75

2.76

2.72

2.75

Metro Non-Metro4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.5

4.82

Metro Non-Metro

Average No. of people per trip

17000

18000

19000

20000

21000

22000

23000

19217

22537

Metro Non-metro

Average Trip Budget

4600 4700 4800 4900 5000 5100 5200

Non-metroMetro

Average Budget per person

Rs.

Rs.


Metro vs Non-Metro

Average Budget per person per night

1520

1530

1540

1550

1560

1570

1580

1590

1546

1579

Metro Non-metro37383940414243444546 45

40

Metro Non-metro

Average Planning Period (days)

35% of trips from non-metro travellers had at least one kid.

29% of trips from metro travellers had at least one kid.

DaysRs


Single Travellers


Single Travellers

Top Destinations where Single Travellers Go

Kerala

Goa

Ooty

Andaman & Nicobar

Coorg

City's with highest no. of Single travellers

Mumbai

Bangalore

Kolkata

Delhi

Pune


Holiday Diversity


Holiday Diversity

0 200 400 600 800 1000 1200 1400

OotyAndaman & NicobarGoaPuriKerala

Destination with highest diversity of travellers(travellers from most no. of cities)

0 1000 2000 3000 4000 5000 6000

DelhiPuneBangaloreKolkataMumbai

City with travellers going to highest no. of destinations

No. of cities

No. of destinations


Metro Match


Metro Stats

0 0.5 1 1.5 2 2.5 3 3.5

MumbaiKolkataHyderabadDelhiChennaiBangalore

Travellers from Delhi go for longer trips that other metros.Bangaloreans go for the shortest.

0 1 2 3 4 5 6


Mumbaikars travel in larger groups than other metros.Delhites have the shortest group size.

Nights

No of people


6 metro stats

0 10 20 30 40 50 60 70


Kolkatans take the longest to plan a holiday.Bangaloreans are the quickest.

0 5 10 15 20 25 30 35 40


Most Mumbaikars travel with kidsLeast no. of Hyderabadis do.

Days

% with kids


6 metro stats

0 500 1000 1500 2000 2500


Delhites have the highest average budget per person per nightKolkatans have the least.

0 1000 2000 3000 4000 5000 6000 7000 8000


Delhites have the highest average budget per person per nightKolkatans have the least.

Rs.

Rs.


Stats of the States


Stats of the States

Punjabis go for the longest trips (3.54 days) and Keralites

for the shortest (1.94 days)

Gujaratis travel in bigger groups (average – 5.33 people)

while Uttaranchal residents travel in smallest groups (3.44).

Rajasthanis have the highest budget per person (Average – Rs. 7502) while Orissa residents have

the least (Average – Rs. 3161)

Bengalis plan their travel 59 days ahead on an average,

however Gujarati’s just take 31 days on an average.

Punjabis have the highest budget per person per night (Average – Rs. 2855) while Bengalis

have the least (Average – Rs. 680)


Indian Travel – Regional Story


Region Matrix

Destination Regions

Region of Customer

% East North North East South West

East 57.4 11.9 6.8 17.3 6.6

North 9.6 44.1 2.0 26.3 18.0North East 22.6 13.1 27.3 21.2 15.9

South 2.8 6.7 0.9 77.3 12.2

West 1.8 20.4 0.9 18.4 58.5


Thank You

For further information contact Nihal

@9886630627 or [email protected]

Documents

HolidayIQ winter intelligence report 2012 - 2013 - final