Holiday Report 2011

8/2/2019 Holiday Report 2011

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Over 1000 Indians were asked about their holiday behaviour.

KuoniHoliday Report

2011

Indan

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Holiday Report No2 rz IND.indd 1 21.02.11 15:17


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And to get even deeper under the skin ofthe Indian holidaymaker, Kuoni askedquestions of a more personal and searchingnature to understand the psychology ofwhat actually happens before, on and aer

a holiday. We asked 1011 Indian holiday-makers from the ages of 25-65 years to giveoverall and in-depth insights about theirholiday behaviour.

Kuoni commissioned Opinion Maersto carry out independent research inNovember 2010 with a representative panelthat goes on a holiday abroad at least onceevery year.

Such surveys will assist Kuoni in comingcloser to its customers as well as under-standing their deep seated wants and needsfrom a holiday. The results are outlined

over the following pages.

The report discovers:h Behaviour paerns on the road

h Perfect holiday preparation

h Changed culinary habits abroad

h Facets of holiday relationships

h Future holiday trends

Kuonis Holiday Report 2011is available online at

www.kuoni.in/holidayreport

Indiais changing at the speed of light. Peopletoday arent looking for just a holiday; theyre search-

ing for new experiences and even newer locations.They want to be the rst to discover. And they want tobe the rst to talk about their discoveries.

Nowadays, a destination is dened by more thanjust pre-scheduled sight-seeing and souvenir shopping.Impulse takes over itinerary. Local cuisines areexperimented with. Local cultures are embraced. Thereis a conscious aempt to blend in rather than be aeeting observer. The Indian traveller is gravitatingtowards unique destinations, luxury experiences, spaescapades, local culinary delights, and shoppingholidays.

Kuonis Holiday Report 2011 explores the ways in

which holidays serve as important speed breakersfor frenzied routines. The report explores behaviourpaerns before, during and aer the holiday andhighlights important insights with regard to eatingand spending habits, manners and etiquee, physicalappearance and emotional behaviour, and of course,holiday romance and friendships.

Kuoni is the rst and only luxury holiday brand inIndia. And everything about a Kuoni holiday isluxurious. Every detail of the trip is planned anddesigned with astonishing aention to the travellersparticular taste by a panel of Kuoni CertiedCounselors, who are trained as per the companysglobal standards. Kuoni goes beyond mere holiday

planning to outline a memorable experience for theircustomers. From exotic beach getaways to familyholidays, safaris and adventure trips, spa holidays andromantic breaks; Kuoni fullls the need of any andevery traveller, however eclectic or conventional.

In a

nutsell



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0609

08 Plan, pack, pamper09 Dressing to kill

1012

11 Recharging baeries12 Soaking up the sights

1316

14 Love thy holiday neighbour15 Losing inhibitions16 Spend, spend, spend ...

1719

18 Romance is alive on holiday!19 Forever friends?

2023

21 Unknown & unhealthy22 A taste of freedom23 Drink & be merry

2427

26 Fly me to the moon

28

29 ...

30



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Feren,Maneren &Lfetyle

Niemand mchte, dass seine Ferien durch schlechtesBenehmen anderer Feriengste vermiest werden. Kuoni fragte

die Schweizer, was sich in den Ferien gehrt und was nicht.Verreisen sollte nicht bedeuten, die gute Kinderstube Zuhausezu lassen. Und die Schweizer werden ihrem Image gerecht.Wir mgen's sauber, anstndig und diskret. Ja, ja, so sind wir die Schweizer.

Holdaypreparaton

So youve nally managed to tear yourself away from your busyschedule and squeeze in some quality time to go away for a

holiday. Congratulations! For most of us, this is usually the mostdicult part. But whats next?



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Feren,Maneren &LfetyleNiemand mchte, dass seine Ferien durch schlechtesBenehmen anderer Feriengste vermiest werden. Kuoni fragte

die Schweizer, was sich in den Ferien gehrt und was nicht.Verreisen sollte nicht bedeuten, die gute Kinderstube Zuhausezu lassen. Und die Schweizer werden ihrem Image gerecht.Wir mgen's sauber, anstndig und diskret. Ja, ja, so sind wir die Schweizer.



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Plan, pac,

pamper Women preparemeticulously,especially whenit comes toappearance

When preparing fortheir holiday, women dothe following:hBuy new clothes(65%)h Exercise(34%)hDiet(29%)hChange their hairstyle(33%)h Manicure/pedicure(33%)hEnroll for a spa treatment(29%)

While men do indulge in thesepreparations too buying clothes (59%)and exercising (31%) are the most popular they are far more likely than women tonot do anything to prepare for their holiday.4% of men say they do nothing beforeleaving for a break (compared to only1% of women).

Indian women take chargewhen it comes to pre-holidaypreparations from itineraryto pampering themselves leaving less to do for men.

h64% of people from Bengaluru buy new

clothes for their holiday.hPeople aged 45-54 are most likely to read

up on their destination before they travel(62%).

hMore than a third of people fromHyderabad diet before their holiday(34%).

Nowcomes the extensive research for the pe ofholiday or destination that will nd equal favour with allmembers, and the approximate budget. But why are weso hell bent on researching evething ourselves when wecould simply assign it to an expert a travel company?

For most Indians, cost is generally an importantconsideration when choosing their getaway. Which

is why they demand a detailed cost break-up andminutely inspect every detail of the itinerary. In fact,women are more elaborate in planning the itineraryand are able to extract more out of the holiday,whatever its duration.

But it looks like cost isn't the only importantconsideration while preparing for a trip. Kuoni foundout that women feel it is particularly important to looktheir best when they go on holiday, and are prepared toinvest time and money to get the best results. Althoughreading up on your chosen destination is important toover half of holidaymakers (58%), women make farmore elaborate preparations than men, many of themrelating to their appearance.



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Dreg

to kllAs long as we lookbeer on holidaynew wardrobe, please

First impressions count. And nobodywill validate this beer than the discerning

holidaymaker. For most Indian travellers,a holiday is another excuse for a wardrobeoverhaul or to experiment with fashions theywouldnt be brave enough to wear at home.

Others simply enjoy the opportunity tocast o their work clothes and dresscasually for a few weeks. Whatever thereason, as long as we look good, right?

The most common reasonsfor Indians for a new holiday

wardrobe could be:hJust another excuse to shop.

h A refreshing change from regular wear.

h Anonymity allows for experimenting.

h Making the holiday moment special.

h Men believe in dressing to impress.

Women want to look theirbest when they strut theirstu on holiday.

More than a quarter of women admit to

dressing more fashionably during the day(26%) and 20% dress more elegantly whenthey go out at night. In addition, 14%of women dress less traditionally duringthe day, rising to 17% of those aged 35-44.Almost half (49%) wear clothes thatremind them of their holiday when theyget back home, and 26% show o theclothes they bought when they were away.In addition, 35% of women change theirstyle aer a holiday, rising to 36% of thoseaged 25-34.

Its not just women who dress dierently;men also put their best foot forward onholiday.

26% of men admit to dressing more provocatively at night,and 18% during the day. Nonetheless, 37% of men are happy togo back to wearing traditional aire once they return home.

We have seen now that a holiday provides us with a chanceto dress dierently from everyday life, where we are oenrestricted to smart work wear or uniforms. It seems that, onholiday, for the Indian traveller clothes are denitelyallowed to be trendier. This is also maybe why when askedabout who dresses the best on holiday Indians verymodestly ranked themselves in rst place.

According to Indians, the top ve

fashionable nationalities on holiday are:hIndian (64%)h British (40%)hFrench(21%)hItalian (17%)h Swiss (14%)

Its evident that Indians pay great aention to their aire.They are very conscious about their appearance, especiallywhen it comes to presenting themselves to the outsideworld. This explains the well-known fact about detailing intheir fashion sense; even casual dressing for the Indianholidaymaker is carefully chosen.

hOlder age groups are more likely to say that holidays dont

inuence their clothing choices when they return home:38% of those aged 55-65 stated that.

hMore than half the people from Chennai wear clothes thatremind them of their holiday when they return home (51%).

hIndians aged 25-34 are most likely to say that Indiantourists are the most stylish (66%).

h18% of Indian tourists dress more formally during the daywhen they are on holiday.



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Te nerjourney

Todays world is about connectivity; your social networks aremore in touch with your life than your loved ones. This iswhy it is an accepted fact that the only way to nd inner peaceand quality time for yourself and your close ones is by geing

away from it all.



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Reargng

baere

Eachone of us experiences a strongneed to reconnect with ourselves, to re-

evaluate our priorities and indulge in thingsthat make us happy. Of course, holidaysshould be fun. But they should also provideus with a valuable opportuni to relax,recharge and reconnect with the people wecare about.

This search for inner fullment and anenriched state of being has led Indiansto search for dierent spiritual needsin a holiday.

The top ve are:hRest & relaxation (62%)hPeace (51%)hConnect with nature (48%)hAdventure & excitement (40%)hRelease pressure (36%)

Notoriously long working hours meanthat Indians crave some time to switcho and forget about their troubles.

It is no surprise to hear that women inparticular welcome the break, especiallyif they are juggling the demands of a

career with the needs of their family andhence crave rest and relaxation (69%),peace (61%) and wellbeing (24%).

Similarly, men live true to their stereo-types and seek more ego-boosting choicessuch as adventure and excitement (41%),the opportunity to release pressure (36%)and expand their horizons (27%).

Women wantpeace, men longfor excitement

Younger people, who are presumably less drained by the pressuresof life than older generations, can aord to experiment and thisnaturally gravitates them towards adventure and excitement (45%), asthey have a higher risk appetite than any other age group. This is alsotrue of people who are in a relationship without children (45%).

People who live in Delhi also share their enthusiasm (46%), perhapsbecause they are aracted to the frenetic pace of urban life andbecome easily bored if they dont keep busy.

A holiday also provides some vital time out for people to collect theirthoughts and ponder their life and current situation. Almost a thirdof participants say that they long for time to think when they areon holiday, with 27% saying that this gives them an opportunity toexpand their horizons.

This suggests that their holiday time-out gives people the muchneeded time to reassess and potentially make changes to their lifewhen they return home.



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Its no surprise that travelling also meansdierent things to dierent age groups:57% of those aged 45-54 want to seebeautiful places and 44% of those aged55-65 desire cultural experiences. Younger

age groups (25-34) are more likely to beproactive in their desire to seek out fun(73%) and adventure (61%).

Women clearly want their holiday to feelvery dierent from their everyday lives too:63% seek out new experiences and 43%want to experience another country.

hHolidaymakers aged 55-65 are most

inclined to say that they hope to do theirpart for sustainability when they are onholiday (22%).

h18% of women say that they want to showsocial responsibility locally and contri-bute to the area they holiday in.hAlmost half (48%) of people say that a

holiday gives them an opportunity toconnect with nature. This indicates thatthey spend signicantly more timeoutdoors than they would do when theyare at home.

hIndians are also a very close-knit racewho value relationships. The opportunityto reconnect with people is important to22% of holidaymakers.

hIts mostly people from Kolkata wholament at the fact that urban life makes it

dicult to dedicate enough quality timeto relationships; with 28% believing thatthe opportunity to reconnect with peopleis important.

Sowhat kind of holiday experiences are Indianslooking for in general? It seems that we do seek out

fun and adventure but also appreciate what richexperiences that both cultures and sights in foreigncountries can bring.

The top ve include:hFun(72%)hNew experiences (58%)hAdventure (57%)hSeeing beautiful places (55%)hCultural experiences (40%)

Soakg up

the ght Indians justwanna have fun



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Holdaybehavour &lfeyleGeing away from it all doesnt mean leaving good mannersat home. We asked Indian holidaymakers to share their

thoughts about holiday etiquee and whether they considera need for it when abroad.



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Love thy

holdayneghbourA holiday no-go:openly admiringthe opposite sex

As a general rule, women are morepre-occupied with holiday etiquee thanmen and exhibit stronger disapprovalin particular areas. They display a certainlevel of self-consciousness especially in

new surroundings and are quick to revealthat talking loudly is as disgraceful (39%vs 33%) as liering (37% vs 32%), spendingindulgently (35% vs 31%) and actingmore amboyantly (30% vs 24%).

Men expressed their particular distasteonly in one area; namely openly admiringthe opposite sex (27%). This is felt mostkeenly by those aged 55-65 (41%) andpeople in a relationship with children(29%), possibly because men dont takekindly to others admiring their wivesor daughters.

Noone wants their holiday compromised onaccount of someone elses behaviour, which shows

the Indians emphasis on the importance ofholiday etiquee.

The top ve holiday dislikes for Indianholidaymakers are:

hTaking pictures of others without asking (35%)hTalking loudly (34%)hLiering(33%)hSpending indulgently(32%)hDressing to impress(31%)



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Log

nhbtonIndian women feelparticularly freeon holiday

One of the best parts of a holiday forIndians is anonymi. Tere is a rare chance

of bumping into people we know. Tis newatmosphere gives us the opportuni to beourselves, or on a more exciting note, besomeone dierent.

This concerns spending more money(40%), trying new things (36%), wearingdierent clothes (35%), doing extremesports (27%) and talking to strangers(24%).

23% say that a holiday gives them a chanceto become someone dierent and adoptan entirely new persona. This clearly

indicates a desire to shed inhibitions onholiday, with more willingness in men thanwomen: just 4% of men say they dont doanything out of character when they areon holiday, compared to 5% of women.

But Indian womenclearly nd holidays to bea liberating experience.

Female travellers feel a great sense offreedom in terms of what they wear: 43%wear dierent types of clothes (comparedto 33% of men) and 17% wear more

revealing clothes (compared to 14% ofmen).

Women are also most inclined to spendmore money (42% vs 39%), try dierentfood and drink (45% vs 35%), try newthings (43% vs 34%) and aempt thenative language (27% vs 21%).

In addition, compared to men, women also show a greaterwillingness to talk to people they dont know when they are onholiday (27% vs 23%).

Men also shed their inhibitions when they are on holiday,particularly in maers of love and romance.

Indian holidaymakers say that they dothings that are out of character because they:hWant to have more fun (61%)h Have new experiences (58%)hBe more relaxed (37%)hLive on the edge (26%)hUpgrade their lifestyle (26%)

However, it seems that women are more motivated by thesedesires than men (22% vs 20%) as they feel especially liberatedby the fact that no one knows who they are.



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Spend, pend,

pend ... Im cost-consciousbooking a holidaybut like to splashthe cash abroad

We know that Indian holidaymakers dontnecessarily like to overspend when booking a holiday.

But what do they splash their hard earned cash onwhen in holiday mood?

The top ve responses are:hLocal foods (50%)hClothes (48%)hLocal handicras (36%)hHealth & beauty treatments(36%)hDay trips (36%)

In all of these cases, women are more likely tosplurge than men.

And this is particularly true whenit comes to:

hBeauty treatments (44%)h Going on day trips (43%)h Shopping for clothes (54%)h Local handicras (49%)h Designer items (32%)h Expensive jewellery (23%)

Whereas men only like to play the big spenders

when it comes to indulging on local food or splash-ing time and cash for their hobby.

And which age group likes to spend the most and on what?

Those aged 25-34 are more likely tospend more than any other age group onclothes (49%), designer items (24%)and a new hairstyle (28%). This perhapsreects not only a greater preoccupation

with their appearance, but also thefact that they are likely to have fewernancial responsibilities like a mortgageor dependent children and a higherdisposable income.

Some participants evenadmit that they like to comehome with a physical, andin some cases, permanentsouvenir of their trip.

15% of Indian holidaymakers treatthemselves to a taoo, rising to 19% ofwomen. Those in the 25-34 age group aremost likely to do this (16%) and are alsomost likely to have a piercing when theyare on holiday (6%).

hMen, more than women, express a desire

to be naughty and throw caution to thewind when on holiday (16% vs 12%).

hOlder people in particular, feel liberatedby the fact that they dont know anyone:this enables 28% of the age group 55-65to do things that are out of character

when they are on holiday.h35% of women treat themselves to

extreme sports and activities.hOver a quarter of people from Mumbai

feel less self-conscious on holiday (29%).h29% of women want to be dierent than

usual on holiday and 28% want to livelife on the edge.

hHolidaymakers aged 45+ consistentlyshow higher levels of disapproval andmore exacting standards of etiquee thanthe more self-indulgent younger agegroups.



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Holdayrelatonsp

Its oen easier to meet new people on holiday than it is in oureveryday lives and this presents us with exciting opportunitiesto build new friendships, enjoy a brief romance or even ndlasting love.



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Romane

ale onholday!Indians rankthemselves as irtchampions

Interestingly, men consider everynationality to be more irtatious thanwomen, especially the French (34%vs 27%).

It tends to be younger holidaymakers whogive every nationality the highest rating,perhaps because this group spends moretime socialising in bars and clubs duringtheir holiday, and so has moreopportunities to irt and be irted with:39% of those aged 25-34 think that Indiansare the most irty, 34% think the British,32% think the French, 22% think Italianand 15% think Swiss.

Holidaymakers get amorousin special locations.

It also seems that were more likely to takean adventurous approach when were awayfrom home, with holidaymakers admiingto geing amorous in a range of unusuallocations.

The top ve are:hOn the beach (24%)h In the pool (15%)hOn a boat (14%)hIn a restaurant (14%)hIn the sea (12%)

Men tend to be more adventurous intheir choice of location than women: 31%of women say that they havent made lovein any unusual places when on holiday,compared to 23% of men.

Typically, its young holidaymakers whoare most likely to get amorous in unusualplaces, and men are more likely to do thisthan women.

Weasked Indian travellers about theirexperiences of love, relationships and friendships

on holiday and whether these were strong enoughto survive when we get home.

The holiday romance is a powerful fantasy whichappeals to both men and women. Couples inestablished relationships hope the holiday willprovide them with an opportunity to reinvigoratetheir relationship, while the unaached aspire tond love, romance or sometimes just a physicalrelationship, during their trip.

More than a third (32%) of Indians hope for someholiday romance and those aged 25-35 are mostlikely (34%) to feel this way. Its people who are in a

relationship without children (42%) who areparticularly inclined to hope for a romantic holiday.

Men are more likely than women to hope for romance(33% vs 30%) and are also more inclined to seeka relationship (31% vs 22%). Both men and womenshare an equal desire for love.

The holiday atmosphere is particularly conduciveto playful irting too, but which nationalities arethe most irtatious on holiday?

Kuonis research reveals that Indiansthink the top ve irts are:

hIndian(37%)h French(33%)hBritish(32%)hItalian(22%)hSwiss(14%)

Very condently, Indians rank themselves in rstplace when it comes to irting. This could possiblybe because they mostly like to socialise with peoplefrom their own country.



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Forever

frend?Acquaintancesourish particularlywith Britons andlocals

In addition, 75% of parents have made friends with other Indians,which suggests that having children encourages adults to makefriends, usually because their children play together.

The top ve nationalities that Indians aremost likely to make acquaintance with are:hBritish (44%)hIndian(32%)hFrench (27%)hSwiss (18%)hItalian(17%)

Indians most likely have an anity to befriend the Brits dueto commonality in language. A greater percentage of Indians areuent in English compared to French, German or Italian.This helps to ease barriers and creates a condent comfort zone.

Itseems that romantic relationshipsare not the only thing that can ourish onholiday. Even new friendships can develop.

Kuonis research shows that 14% of Indian

holidaymakers are most likely to becomeacquainted with local people from the areathat they holidayed in. This rises to 22% ofthose aged 45-65, possibly because theyhave made repeat visits to the same holidaydestination.

On a visit abroad, half of those aged 55-65have befriended Britons, while a third ofpeople aged 25-34 have made friends withother Indians, perhaps because they are theage group most likely to socialise in barsand clubs.



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CularybreakEating and drinking is an intrinsic part of anygood holiday. We asked Indian holidaymakerswhat they like to eat and drink on holiday,and how this diers from, and inuences, the

way they eat at home.



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A further 16% play it safe and eat only food similar to home.Just 8% are experimental in nature choosing to sample newavours and eat only local food.

Local cuisine is most popular with holidaymakers aged 55-65:13% eat only that kind of food, as do couples without children (11%).

h19% of people aged 35-44 are most likely to eat only familiar

foods from home.h69% of people aged 55-65 eat at dierent places for most meals.h22% of people aged 45-54 eat out for one meal per day.

Unknown &

unhealthyFast food andlocal cuisineare very popular

Adierent destination oers plenof opportuni to dine in a range of

restaurants and irt with variouscuisines.

Over half of Indian holidaymakers (56%)take advantage of this, choosing to eat atdierent places for most of their meals,and 13% eat out for one meal a day.

Expensive restaurants are frequentedby older people: 20% of those aged 45-54like to treat themselves to ne diningexperiences, along with 18% of coupleswho dont have children.

Cost conscious families take advantageof all inclusive deals which take the stressout of feeding children; 19% of parentseat whatever food is on oer as part of thedeal and a further 16% book all inclusivemeals but pay to eat other foods as well. Afurther 24% of parents take the convenientoption of dining in their hotel.

In addition, almost a quarter of peopleeat fast food during their trip (23%): morethan three in ten women (32%) do this,along with a quarter of those aged 25-34,and 26% of couples without children.

Nobody wants to be stuck in a kitchenwhen on holiday thats why self cateringaracts only 7%.

So what do we eat whenwere away from home?

73% of Indian holidaymakers eat a mixtureof local foods and the food that they eat athome.



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A tae of

freedom I like importinginternationaleating habits

More than one in ve (22%) holidaymakersactually learn to cook dishes they enjoyedon holiday so that they can serve themat home, rising to a third of women. Thisindicates that a week or two away fromhome really can awaken our taste buds to

the pleasures of global cuisine.

Almost a quarter (24%) incorporate foodsthey have eaten on holiday into the thingsthey cook at home suggesting that they arevery likely to stock up on local ingredients,seasonings and spices at the airport.

But some of us like to save holiday foodfor holidays: 20% of those aged 45-54 dreamabout the food they ate on holiday, but nevertry to create it themselves.

Foodeaten on holiday most oen continues tolinger in the Indian holidaymakers mind even aerthe trip is over.

As a result, a third of holidaymakers visit restaurantsserving food that they had on holiday, with 9%admiing to eating out at places that they wouldnthave tried before their holiday. This is no surprisegiven that 10% of people admit to geing so used toeating out on holiday that they continue to enjoyeating out for most of their meals aer returning tohome soil.



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Drk &

be merry

Itshard to resist mouth-watering richmeals, delicious desserts and cooling

cocktails when were on holiday, which iswhy most people dont even bother to t.

More than a third of Indians treatthemselves to dierent foods: women arethe most indulgent (45% of women vs33% of men).

Women also have a greater tendency tomake unhealthy food choices (7% ofwomen vs 4% of men) and eat more thanusual (13% of women compared to 10%of men).

Kuonis research found that 16% ofpeople drink more alcohol on holiday thanthey do at home, rising to 22% of thoseaged 55-65. Although men are more likelyto do this than women (17% vs 11%),women like to try the local specialities(42% vs 36%), sip exotic drinks (35% vs31%) and order expensive drinks (17%vs 14%).

When we dont have to worry aboutgeing up early for work, were far morelikely to get into the holiday spirit witha few celebratory drinks. However, holidaydrinking is most popular among those

without children (34%) than who areparents (22%).

hHolidaymakers aged 25-44 are more

inclined to ditch the diet when theyreaway: 23% admit to overeating.

h6% of couples without children are mostlikely to eat unhealthy.

hPeople from Kolkata are most likely todrink more on holiday (20%).

Delicious desertsand drinksare irresistible



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Future holdayNo doubt, a holiday is the best antidote to daily living and must be taken asoen as required. Weve seen the diverse choices and behaviour paernsdisplayed by dierent age groups, genders or people from dierent regions.But how are our holidays going to change in the future?



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The top ve future traveltrends are:hPure luxury (37%)hIncreased eco-tourism (34%)hExploring unseen places (31%)hSustainability (31%)hGoing to the moon (24%)

Signicantly, its older travellers whoare most likely to prioritise eco-tourism(38%), sustainability (56%) and ex-ploring unseen places (38%).

Younger travellers aged 25-34 are mostlikely to predict an increased focus onluxury (40%) and extreme adventures(18%).

Given that the thoughts, opinions anddesires of this younger group will bethe driving force behind the holidays ofthe future, its clear that there is a needto identify an exciting, eco-friendly wayto see the world without compromisingon comfort and style.

And given that almost half of 25-44 yearolds believe that going to the moon willbe important in ten years time (49%), itsevident that when it comes to planningtheir dream holiday, the sky is, quiteliterally, not the limit.

Holiday dreams will havealmost no boundaries inten years time.

Weasked Indian holidaymakers what they thinkwill be important when travelling in ten years time,in order to assess how this might impact their future

holiday behaviour.

Kuonis research indicates that although exploringunseen places, sustainability and eco-tourism willbecome increasingly important within the next tenyears, luxury will be the top priority for Indianholidaymakers.

Fly me to

the moon Indians wantsustainable butstylish futureholidays



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h Switzerlandh Singaporeh Franceh Italyh Australiah UKh Maldivesh New Zealandh Dubaih South Africa

Honeymoonh Switzerlandh Australiah New Zealandh Maldivesh France

Familyh Singaporeh Dubaih Switzerlandh Mauritiush Hong Kong

DINKS (Double Income No Kids)h Australiah New Zealandh Franceh Italyh US

Senior Citizensh Italyh

UKh Australiah USh Spain

h Private Luxury Journeysh Cruisesh Castle & Villa Staysh Self Drive Holidaysh Spa & Wellness

rend

op 5Detnaton

Conumerrend

op 10Detnaton



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12 market*21 queon100 of anwerfrom over12 000 people

Comng oon

Coming soon for more information stay tuned to www.kuoni.com/holidayreport* Kuoni asked over 12 000 people from Benelux, Denmark, Finland, France, Hong Kong, India, Italy, Norway, Spain, Sweden,

Switzerland and the UK about their holiday behaviour.

all broken down nto1 Global Report

:

Do you act like a dierent person on holiday?

:

h Who are the biggest holiday irts?

h Who dresses to impress if the beach was a catwalk?

h Will we travel to the moon in 10 years?

This and much more

WhenImonholiday,Iactlikeadiferentpe

rson.

KuoniHolidayReport2011

Global

Kuoniaskedover12000peopleworldwide abouttheirholidaybehaviour.



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Kuoni Travel Group, India

8th Floor, Urmi Estate95 Ganpatrao Kadam MargLower Parel (West)Mumbai 400 013India

Parveen [email protected] +91 22 6661 7500D +91 22 6614 2092

../

Lucia TalloLifestyle & Brand [email protected] +41 44 277 49 14

India address &

contact:

Global contact:



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Kuon HoldayReport 2012

Order today your Inda

.

-

Im interested in the following topics for the Holiday Report 2012 (please list):

Yes,I would like to receive a copy of Kuonis Holiday Report 2012.

../

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Documents

Holiday Report 2011