HOLIDAY 2015

PROMOTIONS

OPEN THE POSSIBILITIES THIS HOLIDAY SEASON

GOAL Expand your business through the power of gifts

OBJECTIVE Reach new customers Drive add-on volume Capture the gifting opportunity

STATEGY Give a gift and encourage your team and customers to do the same

Nov. 24 through Dec. 28$50 Consultant / $60 PC /

$67 Retail(over 20% off)

Ad hoc

Features Giftable Products: Night Renewing Serum, Hand Regimen, Eye Cloths, Body Moisturizer, Sunless Tan

HOLIDAY OFFERINGS

Nov. 24 through Dec. 28$135 Consultant / $162 PC /

$180 Retail(10% off)Ad hoc

Reach new customers Drive add-on volume Introduce new products through gifting

Expand your business through the power of gifts

For Him: Beyond The Shave with Gift Box

For Her: Mistletoe-ReadyLip Bundle

R+F 2015 Gift Guide

BEYOND THE SHAVESHAVE SMARTER

DID YOU KNOW?Men’s skincare is growing 2X as fast as the total skincare market!

Beyond the Shave was a huge hit at 2015 Convention!

YOU PROBABLY ALREADY KNOW…

Initiative name Beyond the Shave holiday promotion

Description Beyond the ShaveA clinically-proven and world-renowned Dermatologist developed men’s skin-care Regimen to end razor burn and reveal better-looking skin. Giftable for the holidays.

Availability Ad-hoc offer for all customer types

Timing Nov. 24 to Dec. 28

Offer Includes UNBLEMISH Acne Treatment Sulfur Wash SOOTHE Sensitive Skin TreatmentREDEFINE Triple Defense Treatment (AM)Packaged in gray cartons, within a limited-time gray giftable box

Pricing and COGS Consultant Price $135PC Price $165Retail Price $180135 QV

Regimen discount 10%

PROGRAM OVERVIEW

SHAVE SMARTER

*Results after 4 weeks of using Regimen

PROVENPERFORMANCE

Specially curated for men’s unique shaving needs Clinically tested*

83% Skin looked smoother 79% Reduction in nicks/cuts 76% Pores looked smaller 86% Less skin irritation/redness

TOTAL SHAVING SOLUTION

Minimize irritation with convenient 2-in-1 Sulfur Wash shave cream

Soothe and moisturize freshly shaven skin with RFp3 technology

Smooth, hydrate and defend skin with moisturizer, power packed with peptides and SPF 30

ASSETS AND TOOLSMarketing assets and tools:• Holiday promotions web page and Beyond The Shave product web page • Beyond the Shave & Gift Guide flyers available in Communications Corner• Social Shareables from Nov 24th-Dec 28th in Facebook, Insider Scoop and

Communications Corner• Beyond the Shave commercial

Additional Resources:• Men’s Selling Guide featured in Insider Scoop• Holiday Promotions FAQ available in Pulse

Click on underlined text below to activate web links

direct to resources

To Be Posted on Facebook, Insider Scoop & Comms Corner

Beyond The Shave Flyer Gift Guide Upcoming Shareables Beyond The Shave Commercial

FAQS: BEYOND THE SHAVEQUESTION ANSWER

How long will Beyond the Shave last?

That depends on whether you are using the products once or twice a day. Normal usage would average 60 (twice a day) to 120 days (once a day).

How do the products in the beyond the shave kit work?

UNBLEMISH Acne Treatment Sulfur Wash is a facial cleanser that can also serve as a shave cream by softening facial hairs for less razor irritation. SOOTHE Sensitive Skin Treatment soothes and moisturizes freshly shaved skin with proprietary PFp3 peptide technology.REDEFINE Triple Defense Treatment smooths and defends skin as a moisturizer power packed with peptides and SPF 30.

Do I have to use all three products?

For best results, it is recommended to use all three products in the proper order to cleanse, shave, soothe and protect.

How long should I use all three products together?

You can use all of these products indefinitely for continued results.

How do I know Beyond the Shave works?

In May 2015, we conducted a 4-week independent clinical study of men 30-55 years of age. The results were significant and participants reported the following results:• 83% Skin looked smoother• 79% Reduction in nicks/cuts• 76% Pores looked smaller• 86% Less skin irritation/redness

When can I expect to see results?

You can expect to see significant results in just 4 weeks. Some men may see and feel noticeable results after the first shave.

FAQS: BEYOND THE SHAVEQUESTION ANSWER

Can I combine these products with other R+F regimens?

Yes, you can identify your main skin concern using the Rodan + Fields Solution Tool. All of the Beyond the Shave products are compatible with R+F Regimens. For optimum results:• Use the Beyond the Shave Regimen in the morning when you shave.• In the evening, use your R+F Regimen of choice to address your specific skin

concerns.

Can I use Beyond the Shave for my head as well as my beard?

Beyond the Shave may be used anywhere that you want to experience a close comfortable shave and reap the benefits of better-looking skin.

Does the UNBLEMISH Acne Treatment Sulfur Wash clog the blade?

The UNBLEMISH Acne Treatment Sulfur Wash will not clog the razor blade as long as you rinse the blade frequently. The product rinses easily off of the razor. The key to a great shave is to glide the razor with the grain of the beard, using short strokes and rinsing frequently.

How do you fit the ENHANCEMENTS Micro-Dermabrasian Paste into the Beyond the Shave routine?

If you would also like the benefit of full face exfoliation, we suggest you use the Micro-Dermabrasion Paste on damp skin in the shower to remove dry skin and prepare the beard for a smoother shave. Rinse and pat dry, then follow directions for Beyond the Shave.

Can women use Beyond the Shave for shaving bikini lines?

Yes, Beyond the Shave can help to reduce razor irritation on that delicate skin. Use as directed.

What is the best time of day to use the Beyond the Shave regimen?

Your skin’s condition after a morning shower provides the optimum environment for using the Beyond the Shave Regimen as the warm water helps soften the facial hair and facilitate the shaving process. That said, if you are not a morning shave person, then you can use these products any time of the day and still experience significant results.

LIP PROMOTIONMISTLETOE-READY LIP BUNDLE

Treatments is 1 of only 3 segments whose sales outpaced total skincare’s growth in 2015

Lip Products that improve lip quality, not just hydrate, will drive consumer interest according to industry experts

Dark, vibrant lipstick is trending for the holiday season, so now is the perfect time to start laying the perfect lip canvas

Sources: NPD Beauty Insider Report, Progressive Grocer

WHY WE’RE ALL ABOUT LIPS

Initiative name Lip Holiday Promotion

Description Complete solution of R+F’s unique lip treatments that go beyond just moisture to renew, smooth and protect lips. Packaged in a beautiful, giftable blue box for the holidays.

Launch type Ad-hoc offer for all customer types

Launch date Nov. 24 to Dec. 28

Offer includes REDEFINE Lip Renewing SerumESSENTIALS Lip Shield Broad Spectrum (Pack of 2)ENHANCEMENTS Lip Micro-DermabrasionPackaged in a blue giftable box

Pricing and COGS Consultant Price $50PC Price $60 Retail Price $6750 QV

Discount Over 20%

PROGRAM OVERVIEW

MISTLETOE-READY LIP BUNDLE

THE IDEA

Unique limited time bundle that offers a full lip solution: Renew + Smooth + Protect

Lips are top of mind for holiday and during winter conditions (Think mistletoe and dark red lipstick!)

Easily giftable item that anyone on the holiday list would appreciate

THE CONVERSATION

Great for anyone but uniquely great to combat ageing and harsh winter conditions

Lips are profoundly affected by time and the environment and highly prone to showing early signs of aging

• Removes dead skin cells and exfoliates flaky lip tissue

• Conditions and softens

• Soothe, hydrate and maintain natural moisture

• Broad Spectrum SPF and anti-oxidant Vitamins A, C & E

• Protects lips today and helps prevent future signs of aging

COMPLETE LIP SOLUTION

• Peptide and anti-oxidant rich • Visibly smooth lip texture• Reduce appearance of lip

wrinkles

Reclaim or maintain youthful lips while you

sleep

Prep your lips for your favorite holiday

look

Soothe, soften and protect lips

RENEW SMOOTH PROTECT

Marketing assets and tools:• Holiday promotions web page and Holiday Lip Bundle product web page • Social Shareables from Nov 24th-Dec 28th in Facebook and Insider Scoop• Holiday Gift Guide Flyer available in Communications Corner

Additional Resources:• Holiday Promotions FAQ available in Pulse

ASSETS AND TOOLS

Existing Lip Focused Shareables

Click on underlined text and images below to activate

web links direct to resources

To Be Posted on Facebook, Insider Scoop & Comms Corner

Gift Guide Upcoming Shareables