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We make music work MUSIC. BRAND. TELCO. Holding company of 1

Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

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Page 1: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

We make music workMUSIC. BRAND. TELCO.

Holding company of

1

Page 2: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

Chris Gorman OBECo Founder & Chief Executive Officer

Charlie LycettCo Founder & Investor Relations

25 years leading mobile, music, technology andretail businesses, creating over £100m in valuefor himself and investors

15 years of direct experience in the musicindustry both as label boss (MD, Sony/RCA) andindependent. Advised bebo until their $850msale to AOL

Samantha Sawyer, Chief Commercial Officer20 years of music industry experience: including VP Digital Business, Sony Music and Director Music, BBC Worldwide

Iain Donaldson, Chief Engineer25 years of technology industry experience leading delivery of software, services and infrastructure for the likes of Vodafone and Cisco

Paul Buck, Sales DirectorHighly experienced telecoms entrepreneur with ventures in major global companies such as British Airways, Vodafone, T-Mobile, Tesco and EasyJet

Richard Klee, Chief Product Officer12 years of experience delivering mobile products and services for Intel, Vodafone, News International, M&C Saatchi and others

Alex Donelly, Editor-in-ChiefFormer Head of Music at BBC Radio 1 with over 20 years music industry expertise

Cleone Wright, Head of Operations15 years of programme and delivery management experience, responsible for transforming Vodafone’s online sales experience

Founders & Key Management2

Page 3: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

Our mission is to become the no.1 global music service for mass-market consumers by

harnessing the power of media brands and telcos

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Page 4: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

Inability to monetise mass market consumers

MUSIC1

Low quality relationships with audiences via mobile

MEDIA2

Cannot make music work for low ARPU customers

TELCO3

Industry Problems

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Page 5: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

The current status quo has resulted in an underserved mass market in music

£9.99FREE1 BILLION USERS 57 MILLION SUBS

Too many ads

Poor user experience

Piracy still rifeDoes not pay music

industry enough

Too complex

Requires user effort

Too expensive for casuals

Focused on aficionados

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Page 6: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

Enter MusicQubed

£9.99FREEFREE ! £4.991 BILLION USERS 57 MILLION SUBS

MUSICQUBED

Too many ads

Poor user experience

Piracy still rifeDoes not pay music

industry enough

Too complex

Requires user effort

Too expensive for casuals

Focused on aficionados

No ads

Expert curation

Simple user experience

Pricing fit

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Page 7: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

1 2 3

We develop music apps with

Media Brands that own

established marketing channels

We then partner with Telcos

that want to target lower ARPU

customers with a premium

music service

By utilising the Brand and Telco

channels we are able to drive

acquisition and retention of

Telco customers with a revenue

benefit for all parties

We serve the mass market by solving the industry problems

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Page 8: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

Our music apps keep casual fans hooked

• Lean-back listening experience with expert human

curation

• Supreme ease-of-use with automatic offline caching

• More than music with an integrated video and news

feed

• Personalised playlist by selecting Favourite tracks

• Flexible payment using bundles, carrier billing, app

store, or bank cards

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Page 9: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

1 2 3

We partnered with Viacom to

develop an MTV branded music

app

We then teamed up with EE to

create the “MTV Trax SIM”

offering free access to the MTV

Trax app to anyone who took

the MTV Trax Tariff

The MTV Trax SIM is marketed

across MTV and EE channels.

The result: MTV have a new

mobile relationship with their

audience, the telcos more loyal

customers and the music

industry a paying mass market

audience

Case Study

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Page 10: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

• 3.2m downloads in UK

• Reached #1 in Android & iOS Music App Store

• 250,000 cumulative paid users

• Weekly subscriber engagement 3 hours 30 mins

Past Results

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Page 11: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

MEDIA TELCO

MUSIC

Our b2b model and platform make music work for everyone

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Page 12: Holding company of• Lean-back listening experience with expert human ... Financial Services and Markets Act 2000 and the Financial Services Act 2012. The contents of this document

LEGAL DISCLAIMER

The content of this document has not been approved by an authorised personwithin the meaning of the Financial Services and Markets Act 2000. Reliance onthis document for the purpose of engaging in any investment activity may exposean individual to a significant risk of losing all of the property or other assetsinvested.

It is for distribution only to persons authorised to receive the Company'sInformation Memorandum dated on or about the date hereof (IM). Thisdocument has been prepared solely on the basis of summarising the investmentopportunity set out in the IM and should be read in conjunction with the IM and,specifically, the risk warnings contained therein. Any decision to invest in theCompany should be made solely on the basis of the information contained in theIM. Distribution of the IM will be in accordance with the relevant provisions of theFinancial Services and Markets Act 2000 and the Financial Services Act 2012. Thecontents of this document are confidential and should not be reproduced orredistributed without the consent of the Company.

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