Hohe Tauern Health

RegioStars 2012 FinalistsBrussels, Jan. 16, 2012

Arnulf Hartl

Erich Czerny

Christian Salletmaier

RegioStars 2012 Finalists

Tourism innovation in an alpine region

Peripheral alpine region in the National Park area Hohe Tauern, Salzburg, Austria

Specialisation on health tourism (allergy and asthma) based on

Local health resource „Krimml Waterfalls“

Local tourism organisation, local hotels, medical university ...

Health tourism products with certified medical health success

RegioStars 2012 Finalists

Hohe Tauern Health

Objectives

Development of new tourism products on the basis of local natural resources (waterfalls)

Addressing and attracting new groups of tourists

Expansion of summer season

Integration of regional service and product suppliers into the project

RegioStars 2012 Finalists

Hohe Tauern Health

Network for new products and services

RegioStars 2012 Finalists

Hohe Tauern Health

Hohe

Tauern

Health

Hospitals

Local Communities‘ Assocoation

Tourism Organisation

National Park

Medical UniversityHotels

Restaurants

SMEs

Medical Service Providers

Cross-Border-Cooperation

Regional Government

Results and impact Considerable increase of overnight stays also outside peak

season

Wide range of new products and services have been developed

Eleven internationally unique allergy-friendly hotels – university certified!

Triggering investment

Integration of different groups of stakeholders

Local SMEs in production sector take up idea

On site lab of the university established

Widening and deepening the offered touristic products and services

RegioStars 2012 Finalists

Hohe Tauern Health

Sustainability

Stable and widening cooperation

Investment in infrastructure and research

Market prospects

Transferability

RegioStars 2012 Finalists

Hohe Tauern Health

7

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