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HO TRAM, VIETNAM MARKET REPORT OCTOBER 2016 CONTACT US QUO Indochina 140 Nguyen Van Thu Street, Đa Kao Ward Ho Chi Minh City, Vietnam [email protected]

HO TRAM, VIETNAM MARKET REPORT

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Page 1: HO TRAM, VIETNAM MARKET REPORT

HO TRAM, VIETNAMMARKET REPORTOCTOBER 2016

CONTACT USQUO Indochina140 Nguyen Van Thu Street, Đa Kao WardHo Chi Minh City, [email protected]

Page 2: HO TRAM, VIETNAM MARKET REPORT

Introduction

Overview

Second Homes

The Future of Gaming in Vietnam

The Arrival of International Operators

Ho Tram at a Glance

Foreign and Domestic Tourist Arrivals

Domestic Comparisons

Hotel Supply and RevPAR

Second Home Supply

Ho Tram Infrastructure

Future Projects

Acknowledgements

About QUO

CONTENTS

Page 3: HO TRAM, VIETNAM MARKET REPORT

HO TRAM, WITH ITS POWDERY

WHITE-SAND BEACH, ACCESSIBLE LOCATION

AND WORLD-CLASS RECREATIONAL FACILITIES,

IS ATTRACTING FOREIGN INVESTMENTS AND

ACCELERATED NUMBERS OF TOURISTS.

THIS SMALL COASTAL TOWN IS NOW ON TRACK

TO BECOME ONE OF ASIA'S PREMIER LEISURE

DESTINATIONS.

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Page 4: HO TRAM, VIETNAM MARKET REPORT

ocated in the district of Xuyen Moc in Ba Ria-Vung Tau Province, Ho Tram offers residents of Ho Chi Minh City (HCMC) an exclusive getaway close to the bustling metropolis. In February 2015, the inauguration of the Long Thanh-Dau Giay expressway dramatically shortened the travelling time from HCMC to Ho Tram. Previously taking three to four hours, the expressway reduced the journey to just two hours. This ease of accessibility, combined with its inviting climate – an average yearly temperature of 28 degrees Celsius, with low rainfall and no seasonal typhoons – has already made Ho Tram an attractive place to visit. And its three ports capable of accommodating international cruise ships only amplify the area's impressive tourism prospects.

Since 2011, the number of visitors to Ba Ria-Vung Tau Province has steadily increased. The first six months of 2016 drew nearly 9.5 million arrivals, 307,408 of whom were foreigners, according to the provincial tourism department. Timo Schmidt, the head of International Residential Sales and Leasing at Savills HCMC, predicts that “Ho Tram will become the foremost resort destination for weekenders from HCMC, with a variety of projects at different price points under way”. Ba Ria-Vung Tau Tourism Department has estimated that, by 2020, there will be approximately 25.3 million arrivals per year to the province.

OVERVIEW

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Page 5: HO TRAM, VIETNAM MARKET REPORT

ost industry experts agree that the disparity between international and local tourist numbers is due to the lack of suitable amenities for foreign visitors in Ho Tram and the rest of the Xuyen Moc district. They are confident, however, that this will soon change. Olivier Do Ngoc, managing partner of Dynasty Investments, believes that Ho Tram “is turning into a luxury destination for both Vietnamese and international customers, with subsequent facilities, a casino and a golf course positioning the destination as an emerging luxury destination”. He is also positive about the growth of Vietnam’s tourism prospects as a whole. “Vietnam is still in its early days of tourism development although it has a lot to offer, including beautiful and pristine beaches, renowned local culture and food, and resorts which are increasingly offering attractively priced holidays at international quality standards.”

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HO TRAM CONTINUES TO MAKE A STRONG NAME FOR ITSELF IN THE HOSPITALITY AND REAL ESTATE SECTORS, PROVIDING A BROAD RANGE OF LUXURY ACTIVITIES AND ACCOMMODATION. THERE IS STILL A LOT OF ROOM FOR GROWTH, PARTICULARLY IN TERMS OF AMENITIES AND SERVICE.

Page 6: HO TRAM, VIETNAM MARKET REPORT

SECONDHOMES

Current residential projects in Ho Tram are mostly aimed towards the second home or holiday home market. Existing projects such as The Sanctuary and upcoming projects including The Hamptons Ho Tram and Sanctuary Phase Two offer luxury-standard living at a reasonable cost. Prices currently range between USD350,000 and USD1.1 million for a villa, with many offering net revenue sharing and attractive yields of up to 8%. Marc Townsend, managing director of CBRE Vietnam and a long-time resident of Ho Chi Minh City, is confident that Ho Tram is primed for second-home development. “It’s the closest place to go to the beach [from Ho Chi Minh City] on the weekend, and as more Vietnamese people and families [want to] do that, I think it’s got a huge future.”

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Page 7: HO TRAM, VIETNAM MARKET REPORT

THE FUTURE OF GAMING IN VIETNAM

s the first fully licensed casino in Vietnam, The Grand Casino currently offers 90 tables and 614 slot machines, and is expected to expand to 180 tables and 2,000 slot machines. Only those with foreign passports, however, are currently granted access to casinos within Vietnam. “A casino business in Ho Tram will help to create jobs for local employees, in addition to developing the province’s transportation and infrastructure,” David Lim, a managing partner at ZICOLaw, which advises foreign investors on their investments in Vietnam, explains. “This is seen in Singapore, whereby its two integrated casino resorts have contributed between 1.5 and 2% to Singapore’s GDP, and created more than 20,000 jobs. Vietnam's Grand Ho Tram Strip opened its first international casino resort in 2013, and has attracted many tourists, with tourism turnover increasing by 23% in 2014 compared to the previous year.”

Under Vietnamese law, any form of gambling by Vietnamese citizens is prohibited. A draft decree submitted by the Vietnamese Ministry of Finance to the National Assembly in mid-September 2016 maintained those restrictions, but the issue remains controversial, and any decision is far from final. In an interesting turn of events that may hint towards the future of gaming in Vietnam, officials of Ba Ria-Vung Tau Province have agreed on a site for an airport servicing Ho Tram. The airport will be relatively small at around 200 hectares – designed primarily to serve Vietnamese customers travelling from other provinces – and will be built by The Grand Ho Tram. Before construction can begin, the airport has to be added to the national zoning area for transport development, and then submitted to Vietnam’s Ministry of National Defence and Ministry of Transport for comment.

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Page 8: HO TRAM, VIETNAM MARKET REPORT

nternational operators have clearly recognised the potential of Ho Tram and have begun their entrance into the market. Spanish hotel chain Meliá will manage a five-star resort within The Hamptons Ho Tram that will provide 99 villas and 288 condos, and operate at an international standard. Dynasty Investments plans to introduce international hospitality super-brand Club Med to Vietnam with a 1.2-kilometre beachfront development. The Grand Ho Tram signed an MOU with Coteccons in May 2016 for the construction of a second hotel tower, valued at USD75 million. It also has plans to add a USD200-million condotel with more than 1,000 units, integrating a significant residential component into the resort. According to Gary Martin, head of development at Asia Coast Developments Ltd. (ACDL), the current developer of The Grand Ho Tram, "The second tower, a five-star hotel of 560 rooms, will recommence construction before the year’s end with a completion date projected in late 2017, [and] will add further options to both local and international tourists.”

Currently, there are approximately 1,214 hotel rooms in Ho Tram operating at a three- to five-star standard. It is expected that, by 2019, this number will have increased to approximately 2,085. An overwhelming number of experts envisage Ho Tram as Vietnam’s answer to Thailand’s Hua Hin. With similar proximities to major business centres (Ho Chi Minh City and Bangkok), pristine beachfront and ample opportunities for development, the comparisons come easily and are clearly evident.

THE ARRIVAL OF INTERNATIONAL OPERATORS

I

08

INDUSTRY EXPERTS EXPRESS GLOWINGLY POSITIVE VIEWS ON THE FUTURE OF HO TRAM. WITH EVERY NECESSARY ELEMENT TO FULFIL ITS POTENTIAL AS VIETNAM’S ULTIMATE WEEKEND GETAWAY PERFECTLY ALIGNED, IT IS ONLY A MATTER OF TIME BEFORE HO TRAM’S SUCCESS COMES TO FRUITION.

Page 9: HO TRAM, VIETNAM MARKET REPORT

HO TRAMAT A GLANCE

Located within Ba Ria-Vung Tau Province in Xuyen Moc District

1.06 million in 2014 for Ba Ria-Vung Tau Province;162,356 for Xuyen Moc District

From HCMC to Ho Tram:2 hours by car on expressway;

or 75 minutes by ferry to Vung Tau + 45 minutes on road

POPULATIONTRANSPORT

The yearly average temperature is 28 °C

TEMPERATURE

LOCATION

125 kilometres southeast of HCMC

DISTANCE

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Page 10: HO TRAM, VIETNAM MARKET REPORT

Phu Quoc

Ho Chi Minh City

Phan Thiet

Vung TauHo Tram

Nha Trang

Da Nang

CAMBODIA

LAOSTHAILAND

219 kilometres from HCMC 4 hours

95 kilometres from HCMC1 hour 30 minutes

125 kilometres from HCMC 2 hours1 hour 30 minutes

433 kilometres from HCMC 1 hour

858 kilometres from HCMC 1 hour 15 minutes

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Page 11: HO TRAM, VIETNAM MARKET REPORT

FOREIGN AND DOMESTIC TOURIST ARRIVALS

AVERAGE LENGTH OF STAY FOR

TOURISTSIN 2015 ESTIMATED 2020

16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

020122011 2013 2014 2015 H1 2016

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Source: Ba Ria-Vung Tau Tourism DepartmentDomestic Arrivals International Arrivals

INTO BA RIA-VUNG TAU

Page 12: HO TRAM, VIETNAM MARKET REPORT

9M 2016: 3.6 million Foreign: 869,985

3–4 days

USD68 per night  

2015 – 481 units H1 2016 – 1,648 units

Total 2015: 1.5 million Foreign: 164,000

2.4 days

USD153 per night

2015 – 850 units H1 2016 – 636 units

Total 2015: 4.6 million Foreign: 1.25 million

2 days

USD80 per night  

2015 – 180 units H1 2016 – 1,644 units

VISITOR NUMBERS

AVERAGE STAY

AVERAGE ROOM RATE (3-5 STAR)Source: Savills - Phu Quoc Report 2015

 SECOND HOME SALES (CONDOS AND VILLAS)Source: CBRE - Vietnam The New Hotspot for Hotels in Asia

DA NANG NHA TRANG PHU QUOC

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DOMESTIC COMPARISONS

Page 13: HO TRAM, VIETNAM MARKET REPORT

2,500

2,000

1,500

1,000

500

0

2012 2016 2017F 2018F 2019F

3-5 STAR HOTEL ROOM SUPPLY 2012-2019F(EXCLUDING VILLAS)

13

$42 $56

$58$80

NHATRANG

PHUQUOC

DA NANG

HO TRAM

HOTEL SUPPLY REVENUE PER AVAILABLE ROOM (USD)

Previous Supply

Carmelina

Vietsovpetro

The Grand 1

The Grand 2

The Hamptons 1

The Hamptons 2

Sour

ce: S

avill

s H

1 20

16So

urce

: Sav

ills

H1 2

016

Sour

ce: A

goda

H1 2

016

Sour

ce: S

avill

s H

1 20

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Page 14: HO TRAM, VIETNAM MARKET REPORT

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SECOND HOME SUPPLY

TOTAL VILLA STOCK H1 2016(EXISTING AND LAUNCHED UNITS)

Source: CBRE

PHU QUOC

DA NANG

NHA TRANG

HO TRAM

1,250 units

1,200 units

800 units

230 units

250200150100500

2016 2017F 2018F 2019F

VILLA SUPPLY 2016-2019F

Sanctuary 1

Sanctuary 2

Gallery 1

The Hamptons 1

Gallery 2

The Hamptons 2

Page 15: HO TRAM, VIETNAM MARKET REPORT

AIRPORTSGAMING LAWS

FOREIGN DIRECT INVESTMENT

Ho Tram Airport: A 200-hectare site has been approved, with construction to be completed by The Grand Ho Tram.

Long Thanh International Airport: With its first phase due to open in 2025, Long Thanh will be the largest airport in Vietnam with a capacity of 100 million guests per year.

Tan Son Nhat Airport: Capacity is being increased at HCMC's main airport to handle up to 40 million guests per year.

Under current laws, any form of gambling by Vietnamese citizens is prohibited. While a draft decree submitted to the National Assembly in mid-September 2016 chose to maintain these restrictions, the issue remains controversial and that decision is far from final.

ROADSOpening of the HCMC-LT expressway reduces travel time to Ho Tram from four hours to two.

Future Ben Luc-Long Thanh highways and Bien Hoa-Vung Tau highways will continue to improve accessibility.

ELECTRICITY AND SANITATION In recent years, the regional authorities have invested in the proper road, electrical and sanitation infrastructure for the area, ensuring sustainable growth in Ho Tram.

GOLF COURSESThe Bluffs Ho Tram Strip offers 18 holes of ‘links style’ championship-quality golf (clubhouse area: 2,300 sqm; practice area: 3,000 sqm). A second golf course is also due to be opened.

International Cai Mep-Thi Vai Port and 15 industrial zones have been developed on a total area of 8,500 hectares.

In 2015, foreign direct investments registered 127 projects worth a total of USD27 billion. Local investment projects tallied at 442 with a total amount of VND240 trillion.

Source: Nguoi Tieu Dung Newspaper

HO TRAM INFRASTRUCTURE

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ACCOMPLISHMENTS AND CHALLENGES

Page 16: HO TRAM, VIETNAM MARKET REPORT

• Developed by ACDL (Canada), USD75 million investment

• 559 five-star hotel rooms; world-class facilities

• 700-900 condo project• Opening in 2017

• Developed by ACDL (Canada)• Branded and operated by The Grand• Located in The Bluffs Ho Tram Strip• Phase 1: 32 luxury villas; Phase 2: 28 luxury villas• Price range: USD1.4 to 1.6

million• Completion in 2017 for Phase 1,

2018 for Phase 2

• Developed by Hai Thuan Tourism Services Investment

• USD47 million investment• World-class all-inclusive

resort• 300 rooms• Scheduled for opening

in 2019

• Developed by Tanzanite Intl., USD80 million investment

• Resort operated by Meliá Hotels (Spain)

• Five-star resort inclusive of 99 villas and 288 condos

• Phase 1: 59 villas and 144 condos; Phase 2: 40 villas and 144 condos

• Scheduled for opening in Q2 2018 for Phase 1 (Phase 2 in 2019)

• Initially developed by Sapphire (Australia)

• 44 semi-detached, high-end villas

• Price range: USD350,000 to 850,000

• Scheduled for opening in Q2 2017

THE GRANDHO TRAM PHASE 2

GALLERY VILLAS CLUB MEDTHE HAMPTONSHO TRAM

THE SANCTUARY PHASE 2

FUTURE PROJECTS

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Page 17: HO TRAM, VIETNAM MARKET REPORT

1 2 34 5

6 7

89

10

1 Vietsovpetro

2 The Hamptons Ho Tram

3 Ho Tram Beach Boutique Resort

4 Club Med

5 The Sanctuary

6 The Sanctuary Phase 2

7 Carmelina Beach Resort

8 Gallery Villas

9 The Grand Ho Tram

10 The Grand Ho Tram Phase 2

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FUTURE AND EXISTING PROJECTS

Future project Existing project

Page 18: HO TRAM, VIETNAM MARKET REPORT

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QUO Indochina wishes to express its sincere thanks to the following people for their invaluable support and insights regarding Ho Tram.

ACKNOWLEDGEMENTS

HEAD OF INTERNATIONAL RESIDENTIAL SALES AND LEASINGSAVILLS HCMC

HEAD OF DEVELOPMENTACDL

CHAIRMANTANZANITE INTERNATIONAL

CHIEF EXECUTIVE OFFICERNORFOLK GROUP

MANAGING DIRECTORVIETHOME

COUNTRY HEADJLL VIETNAM

MANAGING DIRECTORCBRE VIETNAM

MANAGING PARTNERDYNASTY INVESTMENTS

MANAGING PARTNERZICO LAW

TIMO SCHIMDT

GARY MARTIN

SON NAM NGUYEN

PHONG LAI

PHUC PHAMSTEPHEN WYATT

MARC TOWNSEND

OLIVIER DO NGOC

DAVID LIM

Page 19: HO TRAM, VIETNAM MARKET REPORT

QUO BRINGS IDEAS TO LIFE

Creating and activating the global travel industry’s top brands, QUO guides clients along their branding journey. Led by strategic thinking designed to build brand equity and revenue, QUO creates and fine-tunes concepts and implements them through a wide range of products and services. QUO’s integrated offerings include the creation of brand DNA, distinctive design, memorable consumer experience, engrossing copy, stunning videos, advanced digital solutions and high-quality production.

Our experts – located in Bangkok, Amsterdam, New Delhi, Ho Chi Minh City and Maldives – use their extensive experience to craft brands that deeply resonate with today’s consumers. Whether branding nations, luxury hospitality giants, high-flying airlines, funky design hotels, adventurous travel companies or elegant boutique resorts, QUO brings ideas to life.

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Page 20: HO TRAM, VIETNAM MARKET REPORT

BANGKOK | AMSTERDAM | HO CHI MINH CITYNEW DELHI | MALÉ | SINGAPORE

www.quo-global.com