HO E ARE · and social media ads send print-at-home coupon offers to Indiana Kitchen fans and interested foodies. DIGITAL & SOCIAL MEDIA | Q2 2021 p p r o ducts Driving brand awareness,

productspremium pork

FOR MARKETING PLAYBOOK + MORE: INDIANAKITCHEN.COM/MARKETING | 270.926.2324

IndianaKitchen.com““

MY BRAND IS INDIANA...Find out why, for bacon and other pork products,

so many people are saying,

visit

WHO WE AREIndiana Kitchen is a real Indiana company that’s surrounded

by family farmers we partner with to provide you with the freshest, most flavorful pork products on the market.

OUT OF THE MOUTH OF

Source: Brand Health Report, Brand IQ Third-party researchFebruary 2017

Consumers:

Being a mom, knowing where our pork comes from is very important to me.

—Missy Bouse Indiana Kitchen Farmer

MARKETING PLAYBOOK | Q2 2021

Bacon dollar sales up again—and still one of the fastest

The ‘Kitchen’ Just Keeps Heating Up!

(over the 52 weeks ending 12/29/19, IRI)

+17.2%growing brands in the Midwest!


IMPRESSIONS

1.9+

Monthly Loyalty Club emails and social media ads send

print-at-home coupon offers to Indiana Kitchen fans and

interested foodies.

DIGITAL & SOCIAL MEDIA | Q2 2021 Driving brand awareness, product trial & loyalty through engaging content onlineproductspremium pork

Social and digital content aims to inform and inspire, keeping Indiana Kitchen top-of-mind for consumers and converting customers into long-term fans.• Weekly recipe posts drive traffic to website and

motivate increased usage across product line• Monthly coupon offers promote retail sales• Contests and giveaways drive traffic to website

ALWAYS-ON SOCIAL MEDIA CONTENT IS BUILDING A LOYAL FOLLOWING IN KEY MARKET REGIONS

DRIVING CONSUMERS TO RETAIL STORES BY SENDING MONTHLYLOYALTY CLUB EMAILS

SUBSCRIBERSTHOUSAND15+


Shoup’s Country Catering hosts it’s annual Backyard BBQ cook off right on Main Street of the Indiana State Fair. As a supporting partner, Indiana Kitchen will be serving samples of bacon and handing out coupons to drive trial.

For the second time in a row, Indiana Kitchen will be a sponsor at the Indy Burger Battle presented by Red Gold. Last year’s 7th Annual Battle was the largest and most successful to date, with the first-ever sellout crowd and a record dollar amount raised to support Indianapolis-based nonprofit Building Tomorrow.

PUBLIC EVENTS | Q2 2021 Taking the brand on the road to meet consumers face to faceproductspremium pork

INDY BURGERBATTLE

[ JULY ]

INDIANASTATE FAIR

[ AUG 8 ]

INDIANA BACON FESTIVAL

[ AUG 29 ]

INDIANA KITCHEN’S SUMMER ROAD TRIP

Indiana Kitchen’s Marquee event brings BACON, BANDS and BREW together for one incredible fun filled night! The 7th Annual Indiana Bacon Festival held in downtown Delphi, IN, draws crowds from all over the state, celebrating all things bacon. Indiana Kitchen’s multiple booths provides attendees with free bacon samples, sells bacon packages on-site, plus gives out a ton of bacon related swag!

Dates are subject to change*


MEDIAEXPOSURE

MEDIAEXPOSURE

MEDIAEXPOSURE

Purdue Football : September-JanuaryAs an official sponsor for Purdue’s football team, Indiana Kitchen generates numerous brand exposures among Boilermaker fans in Ross-Ade Stadium as well as across Boilermaker nation.

Lafayette Aviators : July-AugustAs a sponsor of the Lafayette Aviators, Indiana Kitchen generates numerous brand exposures among baseball fans in the Lafayette community. A popular outing for families, Aviators home games will be played at Purdue University’s stadium until the newly renovated Loeb Stadium is complete next season.

IU Football : September-JanuaryAs an official sponsor for Indiana University’s football team, Indiana Kitchen also generates numerous brand exposures among Hoosier fans in Memorial Stadium as well as across Hoosier nation.

In-stadium Signage | Event Programs | Radio | Social Media

SEPT 5 | SEPT 12 | SEPT 19 | SEPT 26

SEPT 4 | SEPT 12 | SEPT 19 | SEPT 26



SPORTS SPONSORSHIPS | Q2 2021 Building the brand in home markets through beloved sports programs

““MY BRAND IS INDIANA


““ Let’s hear it for the home team.

Looking for a plate appearance that’ll knock it out of the park?Indiana Kitchen has a game-changing lineup of bacon, ham and

fresh pork that are locally sourced from Midwestern family farms.

IndianaKitchen.com

MY BRAND IS INDIANA


FINDING FANS THROUGHOUT THE STATE

IMPRESSIONS

1.7+P U + I U C O M B I N E D



SHOPPER MARKETING | Q2 2021 Create More Sales with In-Store Advertisingproductspremium pork

ROBUST RETAIL MARKETING SUPPORT

Save $1.00 on Any ONE (1) Package of

Indiana Kitchen Bacon

Save $1.00 on Any ONE (1)

Indiana Kitchen Ham

COUPON PROGRAMS

P.O.P. MARKETING

Email requests to : [email protected]

STANDARD LEVELAVAILABLE FOR ALL RETAILERS UPON REQUEST

• Sales Quarterly Coupon requests such as tear pads, IRC’s, etc.

• Coupons created for your own media environments (i.e. website or mobile app)

• Reward loyal customers with exclusive discounts

• Options include flyers, case dividers, shelf-talkers, coupon tear-pads and more

• Motivate sales at the point of purchase

We’ll synergize our marketing with your buyer’s marketing! For consideration, forward your

buyer’s current marketing program to Brooklyn Maple with the listed information included. [email protected]

RETAILER DIGITAL PROGRAMS | RETAILER SPECIAL PUBLICATIONS | RETAILER SPECIAL CIRCULARS | IN-STORE DEMOS

• Retailer Name• Objective of program

(EX: new item, gain trial, increase ACVs, account support)

• Products for the program• Annual sales in lbs. and dollars• Timing • Cost

NOTE: Expect at least 2 week lead-time for approval

CUSTOMIZED RETAILER MARKETING SUPPORTAVAILABLE FOR NATIONAL AND LARGE TO MID-SIZE REGIONAL CHAINS




SCHEDULE | Q2 2021

JUL AUG SEP 2020 2020 2020

ShopperMarketing

In-StorePOPSignage

PromosandGiveaways

LafayetteAviators

PurdueSports

IUSports

IndyBurgerBattle

IndianaStateFair

IndianaBaconFestival

IU/PUSportsMarkets

SocialMedia

PaidSocialMedia

LoyaltyClubEmails

RADIO

EVENTS

SHOPPERMARKETING

SOCIAL MEDIA

SPONSORSHIPS


Documents

HO E ARE · and social media ads send print-at-home coupon offers to Indiana Kitchen fans and interested foodies. DIGITAL & SOCIAL MEDIA | Q2 2021 p p r o ducts Driving brand awareness,