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HMI POLYPHONICMIXING MUSIC AND MATH
SUGGESTED MARKETING STRATEGIES
BY
SHASANK MOHAPATRA
ADVANCED MARKETING MANAGEMENT
(SPRING)
UTS SYDNEY
INTRODUCTION• GRUPO AIA’S ($5M/Year) 1ST FORAY INTO
ENTERTAINMENT INDUSTRY
• PHENOMENAL NEW INNOVATION :
“HIT SONG SCIENCE”
• MUSIC INDUSTRY RULED BY BIG 5
HOW HSS WORKS
INDUSTRY ANALYSIS
COMPANY SWOT ANALYSIS
COMPANY ANALYSISPorter’s 5 forces model
COMPANY ANALYSISPorter’s Generic Strategies Model
TRACEY AND WIERSEMA’S (1995)VALUE DISCIPLINE MODEL
McKINSEY/GE MATRIX MODEL
ANSOFF MATRIX
SUGGESTED STRATEGIES
• TARGET MARKET- BOTTOM UP
• PRIMARY MEDIUM OF DISTRIBUTION – INTERNET
• FLEXIBLE PRICING STRATEGY– PENETRATION PRICING FOR ARTISTS– CONTRACT PRICING FOR PRODUCERS– ROYALTY FEES STRATEGY FOR RECORD LABEL
• POSTIONING AS A MARKET RESEARCH TOOL
SUGGESTED STRATEGIES
• MARKETING FOCUS ON ‘SINGLES’ LAUNCHES
• LICENSING OPTIONS
• HARDWARE CONVERGENCE
If music be the food of life,
Play On !
THANK YOU