History of Sports and Entertainment

Chapter 2

A Brief History of Leisure

Sports and Entertainment are leisure activities for the purpose of enjoyment.

Consumers need free time and discretionary income

A Brief History of Leisure

Used to be pastimes just for the wealthy - needed time and money available.

Labor unions fought for and won higher wages, better working conditions, and better working hours.

Entertainment for Everyone The creation of public

transportation got the people to the venues

Thomas Edison invented the kinetoscope – a device for viewing moving pictures

Other inventors – Lumiere brothers and George Eastman – contributed to motion picture technology

Entertainment for Everyone Further inventions such as

the nickelodeon helped the entertainment industry grow from silent movies to full-sound films

In 1927, The Jazz Singer premiered as the first talking movie.

Entertainment for Everyone Canadian-born actress

Mary Pickford was the world’s first international movie star

Babe Ruth set records in baseball that would stand for decades.

Entertainment for Everyone Entertainment and Sports

were a welcomed distraction from the hardships of the Great Depression

They were a relief from the trauma of World War II

Development of Sports and Entertainment Marketing

William “Bill” Veeck Owned Cleveland Indians and Chicago

White Sox Known for Sports Marketing

Innovations Believed consumers wanted to be

involved Fireworks, dazzling scoreboards,

special-event nights Made events more profitable

Development of Sports and Entertainment Marketing

Adolph Zukor Founded Paramount Pictures Knew how to entertain people Drew big box-office crowds Owned a chain of theaters

Similarities and Differences Lakers or Knicks game

See Spike Lee, Jack Nicholson, or Salma Hayek watching Shaquille O’Neal or Keith Van Horn

People Magazine

Sports and Entertainment Stars

Sports Figures

Have exposure on television Have exposure in magazines Have exposure in advertising Have sold clothes, perfume, athletic

shoes, and cars

Sports

Have created TV channels Have inspired Movies Have been recorded in

books Have their own video

games Have theme restaurants Have created fashion

trends Have created magazines