Upload
farrukh-khan
View
372
Download
7
Embed Size (px)
Citation preview
7/28/2019 History of Marriot Hotel
1/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 1
Marriott International, Inc.(NYSE: MAR) is a worldwide operator
and franchisorof a broad portfolio ofhotels and related lodging facilities. Founded by J. Willard
Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International
has about 3,150 lodging properties located in the United States and 68 other countries and
territories.
Marriott's operations are grouped into the following five business segments:
Full-service lodging - 65%
Select-service lodging - 11%
Extended-stay lodging - 5%
Timeshare - 15%
Synthetic fuel - 4% (primarily a tax shelter)
Marriott was founded by J. Willard Marriott in 1927 when he and his wife opened a root
beerstand in Washington D.C. As a Mormon missionary in the sweltering, humid summers in
Washington D.C, Marriott was convinced that what the city needed was a such a place to get a
cool drink. They later expanded their enterprises into a chain ofrestaurants and hotels.
The Key Bridge Marriott in Arlington, Virginia is Marriott Internationals longest operating
hotel, and celebrated its 50th anniversary in 2009. Their son and current Chairman and Chief
Executive Officer, J.W. (Bill) Marriott, Jr. has led the company to spectacular worldwide
growth. Today, Marriott International has about 3,400 lodging properties located in the United
States and 67 other countries and territories. Edwin D. Fulleris the current President and
Managing Director of International Lodging for Marriott International.
http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/quickquote.html?ticker=marhttp://en.wikipedia.org/wiki/Franchisorhttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Lodging_facilitieshttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/Extended_stay_hotelhttp://en.wikipedia.org/wiki/Timesharehttp://en.wikipedia.org/wiki/Synthetic_fuelhttp://en.wikipedia.org/wiki/Tax_shelterhttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Washington_D.C.http://en.wikipedia.org/wiki/Mormon_missionarieshttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Arlington,_Virginiahttp://en.wikipedia.org/wiki/Edwin_D._Fullerhttp://en.wikipedia.org/wiki/Edwin_D._Fullerhttp://en.wikipedia.org/wiki/Arlington,_Virginiahttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Restauranthttp://en.wikipedia.org/wiki/Mormon_missionarieshttp://en.wikipedia.org/wiki/Washington_D.C.http://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/Tax_shelterhttp://en.wikipedia.org/wiki/Synthetic_fuelhttp://en.wikipedia.org/wiki/Timesharehttp://en.wikipedia.org/wiki/Extended_stay_hotelhttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/J._Willard_Marriotthttp://en.wikipedia.org/wiki/Lodging_facilitieshttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Franchisorhttp://www.nyse.com/about/listed/quickquote.html?ticker=marhttp://en.wikipedia.org/wiki/New_York_Stock_Exchange7/28/2019 History of Marriot Hotel
2/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 2
Marriott International was formed in 1992 when Marriott Corporation split into two companies,
Marriott International and Host Marriott Corporation.
In 2002 Marriott International began a major restructuring by spinning off many Senior Living
Services Communities (which is now part ofSunrise Senior Living) and Marriott DistributionServices, so that it could focus on hotel ownership and management. The changes were
completed in 2003.
In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company
LLC. Marriott International believed that it could increase sales and profit margins at the Ritz, a
troubled chain with a significant number of properties either losing money or barely breaking
even. The cost of Marriott's initial investment was estimated to be about $200 million in cash and
assumed debt. The next year, Marriott spent $331 million to take over the Ritz-CarltonAtlanta and buy a majority interest in two properties owned by William Johnson, a real estate
developer who had purchased the Ritz-Carlton Boston in 1983 and expanded his Ritz holdings
over the next twenty years.
The Ritz began expansion into the lucrative timeshare market among other new initiatives made
financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in
certain areas. There were other benefits for Ritz-Carlton flowing from its relationship with
Marriott, such as being able to take advantage of the parent company's reservation system and
buying power. The partnership was solidified in 1998 when Marriott boosted its interest in Ritz-
Carlton to 99 percent. By 1999 revenues from the 35 hotels it operated around the world totaled
about $1.4 billion.
Marriott International owned Ramada International Hotels & Resorts until its sale on September
15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of trans fats at
all of its North Americanproperties.
In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53entities that contributed the maximum of $250,000 to the second inauguration of
President George W. Bush.
http://en.wikipedia.org/wiki/Marriott_Corporationhttp://en.wikipedia.org/wiki/Host_Marriott_Corporationhttp://en.wikipedia.org/wiki/Sunrise_Senior_Livinghttp://en.wikipedia.org/wiki/Ritz-Carlton_Hotel_Companyhttp://en.wikipedia.org/wiki/Ritz-Carlton_Hotel_Companyhttp://en.wikipedia.org/w/index.php?title=Ritz-Carlton_Atlanta&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ritz-Carlton_Atlanta&action=edit&redlink=1http://en.wikipedia.org/wiki/Bostonhttp://en.wikipedia.org/wiki/Ramadahttp://en.wikipedia.org/wiki/Cendanthttp://en.wikipedia.org/wiki/Trans_fathttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/George_W._Bushhttp://en.wikipedia.org/wiki/George_W._Bushhttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Trans_fathttp://en.wikipedia.org/wiki/Cendanthttp://en.wikipedia.org/wiki/Ramadahttp://en.wikipedia.org/wiki/Bostonhttp://en.wikipedia.org/w/index.php?title=Ritz-Carlton_Atlanta&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ritz-Carlton_Atlanta&action=edit&redlink=1http://en.wikipedia.org/wiki/Ritz-Carlton_Hotel_Companyhttp://en.wikipedia.org/wiki/Ritz-Carlton_Hotel_Companyhttp://en.wikipedia.org/wiki/Sunrise_Senior_Livinghttp://en.wikipedia.org/wiki/Host_Marriott_Corporationhttp://en.wikipedia.org/wiki/Marriott_Corporation7/28/2019 History of Marriot Hotel
3/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 3
On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States
and Canada would become non-smokingbeginning September 2006. "The new policy includes
all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas."
On November 11, 2010, Announced plans to add over 600 hotel properties by 2015, the bulk ofthe additions will be in the emerging markets of India, where it plans to have 100 hotel properties
and other countries include China and Southeast Asia.
The five-star international Islamabad Marriott Hotel is located at the foot-steps of the famous
Margalla Hills and is within close proximity to Rawal Lake, the town centre, President & Prime
Minister Houses, Ministry of Foreign Affairs, Senate, Parliament House, Foreign Missions,
World Bank, Government Offices, corporate sector, Print and Electronic media offices etc. The
Hotel is a favorite rendezvous of politicians, diplomats, businessmen and movers and shakers of
the country. Owing to the perfect location of the hotel, it hardly takes half an hour to commute
between the Hotel, the Islamabad International Airport and the places of interests.
Marriot Hotel Islamabad External View
http://en.wikipedia.org/wiki/Smoking_banhttp://en.wikipedia.org/wiki/Smoking_ban7/28/2019 History of Marriot Hotel
4/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 4
The Islamabad Marriott Hotel bombing occurred on 20 September 2008, when a dump
truckfilled with explosives detonated in front of the Marriott Hotel in the Pakistani
capital Islamabad, killing at least 54, injuring at least 266 and leaving a 60 ft (20 m) wide, 20 ft
(6 m) deep crater outside the hotel. The majority of the casualties were Pakistanis; although at
least five foreign nationals were killed and fifteen others reported injured. The attack occurred
mere hours afterPresident Asif Ali Zardari made his first speech to parliament. The Marriott was
the most prestigious hotel in the capital, located near government buildings and diplomatic
missions.
A few months after its bombing, the Government of Pakistan had re-constructed the hotel and the
Islamabad Marriott reopened on 28 December 2008.
Explore Our Hotel
HESCO, Bomb proof and shockproof double security wall), bomb proof and shockproof
scanning room. and pass-through gates at the Hotel entrance,
New 8 outlets/pillar-less Marquee/conference/Board rooms, and outside catering.
http://en.wikipedia.org/wiki/Dump_truckhttp://en.wikipedia.org/wiki/Dump_truckhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Pakistani_peoplehttp://en.wikipedia.org/wiki/President_of_Pakistanhttp://en.wikipedia.org/wiki/Asif_Ali_Zardarihttp://en.wikipedia.org/wiki/Parliament_of_Pakistanhttp://en.wikipedia.org/wiki/Government_of_Pakistanhttp://en.wikipedia.org/wiki/Government_of_Pakistanhttp://en.wikipedia.org/wiki/Parliament_of_Pakistanhttp://en.wikipedia.org/wiki/Asif_Ali_Zardarihttp://en.wikipedia.org/wiki/President_of_Pakistanhttp://en.wikipedia.org/wiki/Pakistani_peoplehttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Dump_truckhttp://en.wikipedia.org/wiki/Dump_truck7/28/2019 History of Marriot Hotel
5/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 5
Launch of New Service of Marriot Recreational Vehicle and reasons
why it is launched?
Marriot hotel launched the new service of the recreational vehicle (MRV) to differentiate itself
from their competitors and to maintain its brand image in the minds of the people of Pakistan and
for foreign tourist which has been damaged due to bomb attack on the Marriot hotel on 20
September 2008, when a dump truckfilled with explosives detonated in front of the Marriott
Hotel.
Marriot Recreational Vehicle Luxury Service Bus External view
Internal View of the MRV
http://en.wikipedia.org/wiki/Dump_truckhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Marriott_Internationalhttp://en.wikipedia.org/wiki/Dump_truck7/28/2019 History of Marriot Hotel
6/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 6
Awning
On most new RVs, the manufacturer includes a roll-out awning. The awning is attached to the
door-side of the RV and is often about 75% of the length of the RV. Another type of awning
used by RVers is a portable pop-up canopy or tent (like an E-Z UP) that provides a temporary
solution to people who want to be outdoors and enjoy shade. The frame usually incorporates an
accordion style truss which folds up compactly. Some of these awnings have side curtains that
can keep out wind and bugs.
Bull-nose Front End
Commonly seen on Class A motor homes where the angle of the front of the vehicle leans
forward.
Battery Disconnect
A solenoid which is wired first in the 12v system that, when activated, opens or closes and turns
12v power on or off to that system. Found mostly on motor homes which will incorporate 2
disconnect systems - 1 for the house batteries and 1 for the chassis batteries. Usually controlled
by either manually opening or closing the solenoid by turning it or moving a lever, or
electronically operated via a remote switch mounted inside the RV. with a disconnect turned off,
that battery circuit is 'dead' and no power will be available from the batteries. Generators and
starter motors usually bypass these systems due to high power demands.
http://en.wikipedia.org/wiki/Awninghttp://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Awning7/28/2019 History of Marriot Hotel
7/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 7
Battery isolator
A rectifier or solenoid switch based module of a recreational vehicle that provides charging
power from the engine to the house battery and vice versa. (A one-way version of this may bemounted on the engine and provide power only one way, from engine to house battery.) The
isolator also prevents power use by the circuits drawing on the house battery from also draining
the engine or vehicle battery. Some RVs provide a momentary-on switch that flips a relay to
form a temporary high-current connection between the two sets of batteries, enabling the driver
to use the house batteries to help start the engine should the engine batteries prove weak. RVers
that lack such a switch will often carry a set of high-current-rated jumper cables to stretch
between the two batteries to accomplish the same end.
Black water
Wastewater from the RV toilet. Body waste called blackwater because, if left in the blackwater
tank long enough, it turns black.
Black water tank
The tank that stores the blackwater. When full, the operator of the RV will connect a sewer hose
from the blackwater tank to a suitable sewer connection at their camp site or a dump station for
emptying. This connection cannot simply be left open: If the water is allowed to constantly drain
off, the solids tend to remain behind, eventually producing what is termed "the brown pyramid of
death." It can cost hundreds, if not thousands of dollars to replace the blackwater tank in this
eventuality. Ensure the tank approaches full; then empty it all at once, followed always by the
graywater.
http://en.wikipedia.org/wiki/Battery_isolatorhttp://en.wikipedia.org/wiki/Battery_isolatorhttp://en.wikipedia.org/w/index.php?title=House_battery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=House_battery&action=edit&redlink=1http://en.wikipedia.org/wiki/Vehicle_batteryhttp://en.wikipedia.org/wiki/Blackwater_(waste)http://en.wikipedia.org/wiki/Blackwater_(waste)http://en.wikipedia.org/wiki/Blackwater_(waste)http://en.wikipedia.org/wiki/Vehicle_batteryhttp://en.wikipedia.org/w/index.php?title=House_battery&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=House_battery&action=edit&redlink=1http://en.wikipedia.org/wiki/Battery_isolator7/28/2019 History of Marriot Hotel
8/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 8
Black water tank flush
A pipe built into the black water holding tank that is connected to a source of pressurized watervia a hose that is used to help flush solids from the holding tank at a dump site. If using a black
water tank flush system in a campsite, the use of a back-flow preventer on the end of the hose to
prevent sewage from flowing into the potable water system is recommended. The tank should be
flushed with water upon every second tank draining, with normal use. The tank should also be
sprayed any time the sensors appear erratic.
Brake Controller
A device used to control the electric brakes on the trailer. Taking power from the tow vehicle's
battery, it is activated by sensing voltage to the brake lights. upon this signal it sends power,
through the 7way plug at the rear, to the electro magnets inside the trailer's brake drums,
activating the brakes. Usually adjustable to control the amount of braking power applied as well
as incorporating manual operation to allow the trailer brakes to be activated independently from
the tow vehicle brakes. Some models also incorporate G-force sensors which will apply the
trailer brakes when it senses a deceleration.
Chemicals (for wastewater tanks)
A variety of commercially produced chemicals that are added to the blackwater and graywater
tanks to control odours. Commonly referred to as "blue" or "green," the latter being designed to
be less harmful to the environment. "Blue" chemicals may or may not kill the bacteria in thetanks and may or may not have an adverse effect on septic systems. Some "green" wastewater
tank chemicals contain enzymes that are supposed to control odors and help breakdown the
organic materials in the wastewater. Many chemicals are available with either a strong masking
scent or odor-free. Lower-priced RV toilets may require the masking scent.
7/28/2019 History of Marriot Hotel
9/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 9
City Water Hookup
A fitting on the outside of the RV, allowing a water hose to be connected to provide fresh waterfrom an external, pressurized, supply. The quality of such supplies are variable. Many RVs have
built-in water filters. Some owners carry a simple external filter they use when the need arises.
Converter
An electrical device that is usually supplied built-in the RV by the manufacturer. The converter
takes AC power from a campground electrical hookup (shore power) or generator and converts
that power to 12 volts DC for use in the vehicle. Converters also charge the house batteries.
Dog House
A cover for the Engine compartment, between the Driver & Passenger Seat, could possibly be
covered in yellowish-green shag carpet and have a small card table propped above it.
Diesel pusher
A motor coach with its engine in the rear, instead of the front. For many years, all such coaches
featured diesel engines. Later, some manufacturers began placing their conventional gasoline
engines in the rear, as well. In both cases, the generatoris displaced to the front of the coach. The
most notable benefit of this scheme to the travelers is noise reduction. When traveling, the
occupants sit in the front, with the engine typically 20 to 30 feet behind them, instead of roaring
between them. When the occupants settle into the back bedroom at night, the generator, typically
25 to 35 feet in front of them, becomes virtually silent to them.
http://en.wikipedia.org/wiki/Voltage_converterhttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Generatorhttp://en.wikipedia.org/wiki/Generatorhttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Diesel_enginehttp://en.wikipedia.org/wiki/Voltage_converter7/28/2019 History of Marriot Hotel
10/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 10
Dry camping (boon docking)
Is camping in a campground or any area without water, electricity and sewage hookups,
including parking lots or driveways. In the USA, most campgrounds operated by the US
Department of the Interior (BLM, National Park Service, National Monuments, National
Wildlife Areas, National Forests) and most state and county campgrounds do not have full
hookups for water, sewage or electricity. Dry camping is made more comfortable by having:
1. A supply ofpotable waterstorage within the RV
2. Enough house-battery power to supply basic camping needs (low voltage lights, water
pump, control portion of refrigerator, etc.)
3.
A means of recharging the house battery(s), such as solar panels orgenerators4. Enough wastewater tank capacity to contain the wastewater for several days of camping
Dumping, dumping tanks
The act of emptying the waste tanks. Tanks should always be emptied in sequence, with
blackwater first, graywater second. This enables the soapy graywater to wash the blackwater out
of the sewer hose strung from RV to receptacle, leaving the hose (relatively) clean.
Electric trailer brakes
On travel trailers and fifth-wheel trailers, usually over a certain weight, a supplemental system of
stopping the rig is needed. Within the towing vehicle's cab is a trailer brake device that uses the
towing vehicle's 12 volt DC current to apply a current to electrically-operated wheel brakes on
the trailer's wheels. The braking device senses the slowing momentum of the vehicle, usually
with a small pendulum, to send a current to the trailer wheel brake actuators to help stop the rig.The current sent to the actuators is proportional to the rate of slowing of the vehicle.
http://en.wikipedia.org/wiki/Waterhttp://en.wikipedia.org/wiki/Electricityhttp://en.wikipedia.org/wiki/Sewagehttp://en.wikipedia.org/wiki/Parking_lothttp://en.wikipedia.org/wiki/Drivewayhttp://en.wikipedia.org/wiki/US_Department_of_the_Interiorhttp://en.wikipedia.org/wiki/US_Department_of_the_Interiorhttp://en.wikipedia.org/wiki/National_Park_Servicehttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Solar_panelshttp://en.wikipedia.org/wiki/Generatorhttp://en.wikipedia.org/wiki/Generatorhttp://en.wikipedia.org/wiki/Solar_panelshttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/National_Park_Servicehttp://en.wikipedia.org/wiki/US_Department_of_the_Interiorhttp://en.wikipedia.org/wiki/US_Department_of_the_Interiorhttp://en.wikipedia.org/wiki/Drivewayhttp://en.wikipedia.org/wiki/Parking_lothttp://en.wikipedia.org/wiki/Sewagehttp://en.wikipedia.org/wiki/Electricityhttp://en.wikipedia.org/wiki/Water7/28/2019 History of Marriot Hotel
11/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 11
Engine battery(s)
Batteries in a motor home dedicated to the operation of the vehicle's engine, as opposed to the
living quarters, they being supplied with their own separate "house batteries." Engine batterieshave thin plates with lots of surface, a design that ensures they can deliver the high currents
needed to start a motor vehicle. These thin plates, however, are quickly destroyed when the
battery is deeply discharged, making them unsuitable as house batteries.
Fifth wheel coupling
The fifth wheel coupling or hitch provides the link between a fifth-wheel trailer and the towing
truck. Newer fifth-wheel hitches are pivoted in two dimensions to ease hitching up and to give
the truck and trailer more freedom of movement together. Some models are called sliding-fifth-
wheel hitches because the entire hitch assembly can be rolled from its forward towing position to
a more rearward position for backing up and maneuvering in tight situations. This allows the
driver of a fifth-wheel trailer more leeway in making sharp turns and not having the front of the
trailer impact the cab of the truck.
Fresh water tank
Storage tank for fresh water when "Dry Camping" or on the road. This water should be used or
drained periodically to ensure it stays fresh, and the manufacturer's instructions for "winterizing"
the coach should be followed if this tank or any piping within the RV is subject to freezing.
Full Hookup
A campsite featuring water, electric, and sewer connections.
http://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Fifth_wheel_couplinghttp://en.wikipedia.org/wiki/Fifth_wheel_couplinghttp://en.wikipedia.org/wiki/Fifth_wheel_couplinghttp://en.wikipedia.org/wiki/Battery_(electricity)7/28/2019 History of Marriot Hotel
12/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 12
Full Timer
In RV parlance, a person who lives 100% of the time in the RV. Typical full timers would
include retired couples who have sold or rented out their immovable domiciles, favoring a life on
the road. (USA insurance companies specializing in RV insurance normally set the threshold
between full time and part time at five or six months, depending on the carrier, so from the
standpoint of insurance, someone spending as little as five months and one day on the road in a
single year might be considered full time, paying an increased premium.)
Generator
A gasoline, diesel orpropane-powered device for generating 120 or 240 volts AC electrical
power for use when boondocking or dry camping. Generators are rated by their electrical output,
usually in watts. A minimum generator size for a small RV would be 1500 to 2000 watts. To run
an RV air conditioner, a minimum of 3,000 watts is usually needed. Larger RVs with multiple air
conditioners require generators with 6,000 and more watts of capacity. Generators also charge
the house batteries. Generators are common in North America but very unusual in Europe, where
their noise would be an unpopular intrusion to the rural calm of a campsite. (In North America,
organized campgrounds will have "quiet hours," typically stretching from 7pm or 9pm to 7am or8am in the morning, during which generators are not allowed to be run.)
Gravity Fill
An external fill point for filling the fresh water tank made up of a large diameter hose that runs
into the tank and incorporates a hole in the side of the RV which allows water to be fed, via a
water hose, into the tank using gravity alone. A smaller diameter 'vent' hose is usually installed
along side to allow air to escape the tank when filling. Some motorhomes offer both a gravity fill
and pressure fill, the latter having an automatic cutoff. The gravity fill may add more water than
the pressure fill, making topping off with gravity fill a good option before a long dry-camping
session.
http://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Diesel_generatorhttp://en.wikipedia.org/wiki/Propanehttp://en.wikipedia.org/wiki/Gravityhttp://en.wikipedia.org/wiki/Gravityhttp://en.wikipedia.org/wiki/Propanehttp://en.wikipedia.org/wiki/Diesel_generatorhttp://en.wikipedia.org/wiki/Gasoline7/28/2019 History of Marriot Hotel
13/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 13
Gray water
Waste water from the sinks and showers. It is not truly "clean", but it is not as "dirty" as
"blackwater". It is called graywater because it looks gray from detergents in the water. RVers
who have ignored the LED warnings will receive a secondary indication of a full graywater tank
when the lowest drain backs up, usually the shower. This can become of particular importance
for RVers with washing machines. They should ensure the sewer hose is connected and the
graywater valve open before turning on the washer and wandering away from their coach. RV
washer/dryers use large amounts of water, and that water will go somewhere.
Graywater has the important role of washing out the sewer hose, as RVers empty the blackwater
first, then the soapy graywater in sequence. Problem: While the blackwater tank must be kept
closed until full, many campers normally keep the graywater tank open when connected to a
sewer pipe. RVers soon learn to monitor the blackwater level and, as it approaches full, they
close the graywater valve to store water for when it becomes necessary to empty the blackwater
and flush the hose. Otherwise, the operator must literally send fresh water down the (sink) drain
until sufficient water has been collected, around a quarter tank, for a good flush.
Older RVs might not have a Gray water tank, in that case an aftermarket will have to be
purchased, connect a hose if full service or use a 5 gallon bucket.
High voltage
Refers to shore power, generator power or power from an inverter, which is AC at the standard
household voltage and frequency of one's country, used to run air conditioners, televisions and
stereo systems, microwave ovens, electrical refrigerators, electric space heaters and electric
water heaters. It also powers AC outlets in the RV for electrical devices such as toasters,hair
dryers, computers, printers and so on. (Strictly, "AC" only means that the polarity reverses many
times per second, but in an RV it may be assumed to mean high voltage.)
http://en.wikipedia.org/wiki/LEDhttp://en.wikipedia.org/wiki/Inverterhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Stereo_systemhttp://en.wikipedia.org/wiki/Microwave_ovenhttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Toasterhttp://en.wikipedia.org/wiki/Hair_dryerhttp://en.wikipedia.org/wiki/Hair_dryerhttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Printer_(computing)http://en.wikipedia.org/wiki/Printer_(computing)http://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Hair_dryerhttp://en.wikipedia.org/wiki/Hair_dryerhttp://en.wikipedia.org/wiki/Toasterhttp://en.wikipedia.org/wiki/Refrigeratorhttp://en.wikipedia.org/wiki/Microwave_ovenhttp://en.wikipedia.org/wiki/Stereo_systemhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Air_conditionerhttp://en.wikipedia.org/wiki/Inverterhttp://en.wikipedia.org/wiki/LED7/28/2019 History of Marriot Hotel
14/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 14
Holding Tanks
Tanks built in or mounted under the floor, used for storage of blackwater and graywater.
Separate tanks are used for blackwater and graywater, often adding an extra tank for the shower
orwashing machine, if equipped. Tank level is monitored by an LED display inside the RV and
all tanks drain to a single external hook up point for dumping. Usually found on American RVs
where almost every RV in production incorporates holding tanks.
House batteries
The batteries, usually 12 volt DC, that are installed on or within an RV and dedicated to
operating lights, appliances, etc., within the living area. These are known in the UK as 'leisure
batteries'. Usually, there are multiple batteries combined in a parallel circuit which keep 12 volts
but increase the amperes, but there may be a single house battery on some smaller RV's. The
house batteries are separate and isolated electrically from the vehicle batteries, known in this
context as engine batteries that are used to start and operate the motor vehicle part of the RV
(motor of a motorhome, car or truck for tow vehicles or campers).
RV batteries differ from car or truck batteries in that they are 'deep cycle' batteries. This means
that RV batteries can be drawn down further before recharging than car or truck batteries withoutdamage. For best RV battery life, users should not draw down the charge below 50% before
recharging. Deep cycle batteries that are well maintained and cared for can last ten years or
more, whereas RV batteries that are poorly maintained and abused will last only a year or two.
Batteries are rated in amp-hours; multiplying this figure by the battery voltage yields watt-hours,
which indicates the length of time a known load can be run.
Hub & Spoke
A travel pattern of many RVers that reduces their overall fuel expenses and carbon footprint, as
well as the frequency (and bother) of breaking camp. RVers will drive/tow their RV from, for
example, Phoenix, AZ, to Tucson, AZ, 115 miles (186 km) away. They will then spend a week
or two exploring Southern Arizona using their tow vehicle or towed vehicle, leaving the heavy
http://en.wikipedia.org/wiki/Washing_machinehttp://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Parallel_circuithttp://en.wikipedia.org/wiki/Parallel_circuithttp://en.wikipedia.org/wiki/Battery_(electricity)http://en.wikipedia.org/wiki/Washing_machine7/28/2019 History of Marriot Hotel
15/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 15
RV parked in their campground. The "hub" is the campground, the "spokes" are the routes
fanning out from their campground that they take on their various day-trips. Some RVers extend
the hub & spoke pattern one more level by carrying bicycles, Segways, or other low-carbon
conveyances on their day-trip vehicle to tour/explore their various day-trip destinations. Again
using the above example, a pair of full or part-time RVers might break camp and move the 115
miles (185 km) between Phoenix and Tucson, averaging 8.5 mpg (3.6 kpl); but then travel 300
miles (482 km) in the ensuing fortnight in their towed car, a hybrid, averaging 40 mpg (17 kpl).
Add another 50 miles (80 km) together on their two Segways, at the equivalent of 275 mpg (117
kpl) each, and the overall fuel economy for the leg of their trip involving Tucson works out to
21.7 mpg (9.2 kpl) overall.
Inverter/Charger
An inverter/charger, most often called an inverter, both charges the 12 volt house battery(s) and
inverts the 12 DC power from the house batteries into AC power at the standard household
voltage and frequency for one's country. Inverters are not usually supplied in low-priced RVs by
the RV manufacturer. Inverters are rated by their output, in watts.
There are two categories of inverters. The least expensive are called 'modified sine-wave' or
'quasi-sine wave' inverters. The more expensive versions are 'sine-wave' or 'full sine-wave'inverters. The modified- or quasi-sine wave inverters work well for most RV uses, but most
inverter manufacturers recommend the use of full sine wave inverters to power televisions, VCR
players and recorders, DVD players, computers, printers, fax machines and other electronic
devices.
Like a generator, inverters must be sized to accommodate the anticipated electrical load. Most
inverters in RVs are rated at 1500-2000 watts. This is enough power to run a microwave oven or
run a TV, DVD and computer but not at the same time as the microwave. The number of watt-
hours that can be provided; how long a given load can be run; depends on the battery, after
allowing for the slight inefficiency of the inverter. Heavy electrical loads like air conditioners,
space heaters, water heaters and refrigerator/freezers cannot be powered by an inverter as the
house battery(s) do not have enough watt-hours and would be run down quickly.
http://en.wikipedia.org/wiki/Bicycleshttp://en.wikipedia.org/wiki/Segwayshttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Electrical_inverterhttp://en.wikipedia.org/wiki/Segwayshttp://en.wikipedia.org/wiki/Bicycles7/28/2019 History of Marriot Hotel
16/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 16
King-pin support
A king-pin support is used on a fifth-wheel trailer to give the front of the trailer more stability. It
is usually a tripod that attaches to the king-pin of the fifth-wheel trailer hitch. Most are adjustable
with a hand crank.
Landing gear
On a fifth-wheel trailer these are two jacks that are usually coupled together and are motor
driven, that lift the front of the fifth-wheel trailer up so that the truck can be driven under the
front and hitch-up. Once hitched up, the landing gear jacks are raised to their stowed position for
traveling.
Leveling jacks
Installed under the RV help to get the vehicle level once it has a place to stay. Many newer class
A motorhomes and some fifthwheel trailers have computer-controlled leveling jacks that, at the
touch of a button, automatically extend and level the RV. (Some high-end motorhomes even use
airbags that automatically raise the motorhome into a level position on its own tires, eliminating
leveling jacks completely.) On trailers, the manufacturer often installs rear leveling jacks that are
either lowered by hand crank or a motor to give the rear of the trailer more stability.
Low voltage
Low voltage refers to electricity supplied to and derived from the house batteries, typically 12
volts DC. This electricity is used to run lights, the water pump, the control portion of a
refrigerator, the igniters for cooktops, smoke and gas detectors, fans, jack and slide-out motors,
and often the blower and control circuits of a built-in propane furnace.
Part Timer
http://en.wikipedia.org/w/index.php?title=Propane_furnace&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Propane_furnace&action=edit&redlink=17/28/2019 History of Marriot Hotel
17/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 17
A person who spends several months per year, but less than full-time in the RV. (USA insurance
companies specializing in RV insurance normally set the threshold between full time and part
time at five or six months, depending on the carrier.)
Pink water
Refers to water to which 'pink' antifreeze has been added. This is done in cold climates to keep
the internal plumbing pipes and tubing from freezing. Pink is used to imply that it is not toxic.
Normal antifreeze is colored green or blue to show that it is a toxic chemical.
Refrigerator
Most RV refrigerators are "absorption cycle", rather than "compressor cycle" appliances. These
operate by the direct application of heat to the refrigerant, without the use of a pump, unlike most
domestic refrigerators. In recent years, specialized 12V DC operated compressor type
refrigerators have been developed and are being used in some RVs.
The typical RV (absorption) refrigerator uses eitherpropane or electricity as a heat source. Most
operate on propane or AC (2-way), while some add 12V DC (three-way). Three-way (powered)
RV refrigerators draw too many amps to be powered by the house batteries, but may run on 12V
DC power while the vehicle engine is running, a generator is running or the RV is connected to
shore power. Newer models use 12V DC to control electronics that switch power sources
automatically. Absorption refrigerators are very sensitive to being level and do not function
unless reasonably level. However, newer RV refrigerators are less sensitive to being run out of
level.
Anyone planning a long ferry ride with an RV should bear in mind that it is impossible to run the
fridge while on board, where gas bottles must be turned off, and electricity is seldom provided.
RV shower
http://en.wikipedia.org/wiki/Propanehttp://en.wikipedia.org/wiki/Propane7/28/2019 History of Marriot Hotel
18/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 18
Is a method of showering that conserves water, wastewater tankage and battery power in a
motorhome, trailer or camper while dry camping. The total time for the water being on is
typically under 2 minutes and often less. The RV shower is similar to a Navy shower. Owners of
smaller vehicles seldom use the shower in the van, preferring to use the campground showers.
Sanitary station
Black water is usually collected in a portable toilet with a detachable tank which is carried to the
sanitary station. Sometimes referred to as a Thetford, Porta Potti or an Elsan (from commercial
names), this tank has a small amount of 'blue' or 'green' added to it each time it is emptied, to
manage odors. The sign for a sanitary station usually includes the word 'chemical' in one form or
another.
Sewer hose
An RVer cannot spend too much money on a proper sewer hose, but can easily spend too little. A
cheap, thin-walled hose that has developed small holes either through abrasion or UV damage
since its last use does not leak, it sprays: The top of a full blackwater tank may be three feet or
more above the level of a failing hose, bearing a lot of pressure. One must particularly be wary offree starter kits given upon RV purchase; even motorhomes approaching half-million dollars in
cost may be supplied with a thin hose that starts spraying in less than a week. A proper hose,
well maintained, will last for a long time, reducing what could be an onerous task into an
abstract, odor-free procedure of pulling a couple valves in sequence, in which the only fluids
ever witnessed are a few drops of soapy graywater fresh from the sink or shower, upon
disconnecting.
Shore power
Electricity that is available to an RV from a power company. The minimal service in USA
campgrounds is a standard 2-prong w/ground 120 volt AC outlet with 15-20 amps. Most newer
USA campgrounds with electrical hookups offer three outlets in the connection box: 2-prong
http://en.wikipedia.org/wiki/Navy_showerhttp://en.wikipedia.org/wiki/Portable_toilethttp://en.wikipedia.org/wiki/Portable_toilethttp://en.wikipedia.org/wiki/Navy_shower7/28/2019 History of Marriot Hotel
19/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 19
w/ground 120 volt AC 20 amp; 3-prong RV 120 volt AC 30 amp; and a 4-prong RV 120/240
volt AC 50 amp (which can power 120 volt loads and the large 240 volt loads at the same time).
A variety of plug converters are available from RV supply houses to convert from one type of
plug to another. High voltage can injure or kill when wired incorrectly, and the fact that an
appliance works does not mean that it's wired correctly. A simple 50-to-30 amp or 30-to-15 amp
converter from a major supplier may be assumed safe. A special adaptor, picked up at a card-
table booth at an RV show that enables the user to plug into two 30 amp circuits at once to get 60
amps for their 50 amp coach may "smoke" the campground's equipment, if not the user.
In the UK and most of Europe, 240 volt power is supplied through a 16 amp socket which is
designed for outdoor use. In continental Europe, although the socket is rated at 16 amps, the
circuit is often limited to a much lower current, sometimes as low as 3 Amps. Less modern
campgrounds may use domestic sockets similar to those found in homes.
Operators of RVs that offer some warning when shore power has been left connected should
ensure that their power cord is always laid out and connected first, with water and sewer lines
purposely laid to cross the power cord. Because the RV has no way of "knowing" that the
operator failed to disconnect either water or sewer, this scheme will ensure that warning is given
unless all three lines have been properly put away before the owner is ready to drive off.
The term, "shore power," was borrowed from the boating industry/Navy; no water is involved,
at least if all pipe connections are fastened down thoroughly.
Slide-out
A section of the RV that can be expanded outwards from the side of the vehicle, thus making the
interior space wider. Many modern North American RVs feature at least one slide-out section.
This is typically to widen the kitchen and better accommodate the seating area. Newer and larger
motorhomes and larger fifth-wheel trailers (over 30') often have three slide-outs: one in the
kitchen, one in the living room and one in the bedroom.
7/28/2019 History of Marriot Hotel
20/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 20
Slide-Topper
A fixed awning attached to the top of a slide room and the side of the RV. When the room is
opened, the awning opens with it, covering the roof of the slide room. Mainly used to keep debris
such as leaves and snow from building up on the roof of the slide room. It will open and close
with the room by use of spring tension which is applied when rolled out and recoils when the
room comes in, closing the awning up.
Solar cell or Photovoltaic panel(s)
Solar panels or photovoltaic cells can be installed on the roof of the RV. They produce slightly in
excess of 12 Volts DC (12.8 to 13). The panel(s) are used to charge the house battery(s) when the
RV is not hooked up to shore power or the vehicle's engine is not working or a generator is not
present. Photovoltaic cells used on RVs are often 24" x 36" and produce 100 to 120 watts.
Tag Axle
Particularly heavy 40 to 45 foot motorhomes are supplied with two rear axles, a drive axle and a
passive, weight-bearing (tag) axle. Veteran RV-spotters use the presence of a tag axle (as well aslarge tire size) to separate out the truly expensive motorhomes from those that just look that way.
The presence of a tag axle indicates an interior with features like stone floors, heavy, solid wood
cabinetry, and a MPG gauge that quickly sticks at 1.4 when going uphill.
The tag axle is lowered automatically at around six miles per hour, taking up half the load of the
rear, heavier end, of the motor coach. The axle is raised below six miles per hour to allow better
maneuvering: Were the axle to remain down, turning sharply, as is done at low speeds, would
drag the tires of the tag axle sideways across the pavement as the coach pivoted on the drive
wheels, just in front of that axle. Coaches when driving in RV parks can often be seen with their
tag axles up, causing many helpful observers to tell the coach owner there's something wrong
with their coach. On the other hand, some tag-axle owners have saved money on tolls by
pointing out to the toll-taker that their coach may have three axles, but, as can be plainly seen,
they're only using two of them.
http://en.wikipedia.org/wiki/Solar_cellhttp://en.wikipedia.org/wiki/Photovoltaichttp://en.wikipedia.org/wiki/Photovoltaichttp://en.wikipedia.org/wiki/Solar_cell7/28/2019 History of Marriot Hotel
21/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 21
Tow ball weight
Also called tongue weight, this is the downward force exerted on the tow ball by the RV trailer
coupling with weight-distribution devices, if any, deactivated.
Tow vehicle
The car or truck that is used to tow an RV trailer.
Towed vehicle or "toad"
A caror other vehicle that is towed behind motorhomes for use when the motorhome is set up in
a campground and connected to utilities. Also called a "dinghy". Fairly common in the U.S. and
Canada, less common in Europe, it becomes a virtual necessity for owners of motor coaches
stretching 40 or 45 feet, difficult to maneuver in places like supermarket parking lots.
Umbilical cord
The electrical cord that connects the RV trailer to the towing vehicle (car, van, SUV, or truck).This cord brings electricity from the vehicle's alternator to charge the trailer house batteries. The
umbilical cord also brings electrical current from the vehicle to control the electric brakes, stop
and turn lights and night running lights on the trailer.
Weight distribution hitch
A system of springs and levers that transfers part of the tow ball weight onto the front wheels of
the towing vehicle and, to a lesser extent, the RV trailer.
White water
This is the fresh water directly taken from a clean-water source. It may or may not be potable
water, i.e., drinking water.
http://en.wikipedia.org/wiki/Carhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Potable_waterhttp://en.wikipedia.org/wiki/Car7/28/2019 History of Marriot Hotel
22/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 22
Wild camping
A U.K. term to refer to staying overnight without a designated camping area.
Winterize
The maintenance of an RV's water system to protect it from damage during cold winter storage.
This involves making sure all water is removed from the hoses and tanks using compressed air or
adding a non-toxic antifreeze to the system. Some modern RVs are equipped with automatic
winterization systems.
The RV Lifestyle
Do you ever dream of freedom? Sick of mowing the yard? Tired of always fighting traffic?
Bored with the same old view from your window? Fed up with the neighbors? Disgusted with
the noise and pollution? Dying to get away from it all? If you answered 'yes' to those questions,
it sounds like you are definitely a candidate to pick up your stakes and head out on the
road. Although making it to Hawaii might be a stretch, the other 49 States plus Canada and
Central America are calling to you!
7/28/2019 History of Marriot Hotel
23/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 23
What if your RV could haul a small sports car along with it?
7/28/2019 History of Marriot Hotel
24/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 24
Environmental regulation and protection
As we know that, the world is becoming very advance in the technology and machinery with this
developing technology and machinery the environment of the world is also affected and polluted
so to reduce pollution and to make the environment eco friendly our product is pollution free
releases no carbon monoxide, sulphur dioxide, carbon particles, fine particulate matter and small
amounts of aromatic hydrocarbons (benzene) and dioxins. CFC (chloro flouro carbons) gases.
Our products are tested, check, and certified by the ISO 14000 series certificate by the Ministry
of Environment of Pakistan.
2009 to 2010 Air Toxic Emission From On Road Mobile
7/28/2019 History of Marriot Hotel
25/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 25
Employment laws:
The hotel, consider the employment laws to follow the more rules as the hotel can in the
Pakistan.
Political Stability in Pakistan:
The political stability in the Pakistan is not so much stable in the Pakistan. The Democratic
Political Government is not so much democratic as they show that they are.
Safety Regulation in the Pakistan:
The safety regulation in Pakistan is not much follow by all the companies and the organizations
but considering the safety regulation our service is save, and sound.
7/28/2019 History of Marriot Hotel
26/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 26
Economic growth:
The economic growth of Pakistan is not always good most of the time the growth rate is on
decreases or in declining state mostly.
Taxation:
Federal taxes in Pakistan like most of the taxation systems in the world are classified into two
broad categories, direct and indirect taxes.
Tax on Companies:
All public companies (other than banking companies) incorporated in Pakistan are assessed for
tax at corporate rate of 39%. However, the effective rate is likely to differ on account of
allowances and exemptions related to industry, location, exports, etc.
Exchange rate:
The exchange in Pakistan for dollar because in international market the dollar is international
trade money
U.S. Dollar / Pakistani Rupee 0.0117 0.0117
Pakistani Rupee / U.S. Dollar 85.6898 85.6898
7/28/2019 History of Marriot Hotel
27/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 27
Inflation Rate:
Inflation Rates based on Sensitive Price Indicator (SPI), Consumer Price Index (CPI) and
Wholesale Price Index (WPI) are
Period SPI CPI WPI
1991-1992 10.54 10.58 9.84
1992-1993 10.71 9.83 7.36
1993-1994 11.79 11.27 11.40
1994-1995 15.01 13.02 16.00
1995-1996 10.71 10.79 11.10
1996-1997 12.45 11.80 13.01
1997-1998 7.35 7.81 6.58
1998-1999 6.44 5.74 6.35
1999-2000 1.83 3.58 1.77
2000-2001 4.84 4.41 6.21
2001-2002 3.37 3.54 2.08
2002-2003 3.58 3.10 5.57
2003-2004 6.83 4.57 7.91
2004-2005 11.55 9.28 6.75
2005-2006 7.02 7.92 10.10
2006-2007 10.82 7.77 6.94
2007-2008 10.23 6.34 6.6
2008-2009 10.11 6.99 7.2
2009-2010 9.9 8.78 8
7/28/2019 History of Marriot Hotel
28/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 28
Graph of Inflation in the Pakistan
Figure 1
SPI
0
2
4
6
8
10
1214
16
1991-1992
1992-1993
1993-1994
1994-1995
1995-1996
1
996-1997
1
997-1998
1998-1999
19
99-2000
20
00-2001
20
01-2002
200
2-2003
200
3-2004
2004-2005
2005
-2006
2006
-2007
2007-2008
2008-
2009
2009-2010
SPI
CPI
WPI
7/28/2019 History of Marriot Hotel
29/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 29
A business cycle is a sequence of economic activity in a nation's economy that is typically
characterized by four phasesrecession, recovery, growth, and declinethat repeat
themselves over time. Economists note, however, that complete business cycles vary in length.
The duration of business cycles can be anywhere from about two to twelve years, with most
cycles averaging about six years in length. In addition, some business analysts have appropriated
the business cycle model and terminology to study and explain fluctuations in business inventory
and other individual elements of corporate operations. But the term "business cycle" is still
primarily associated with larger (regional, national, or industry wide) business trends.
STAGES OF A BUSINESS CYCLE
RECESSION:
A recessionalso sometimes referred to as a troughis a period of reduced economic activity in
which levels of buying, selling, production, and employment typically diminish. This is the most
unwelcome stage of the business cycle for business owners and consumers alike. A particularly
severe recession is known as a depression.
RECOVERY:
Also known as an upturn, the recovery stage of the business cycle is the point at which the
economy "troughs" out and starts working its way up to better financial footing.
7/28/2019 History of Marriot Hotel
30/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 30
GROWTH:
Economic growth is in essence a period of sustained expansion. Hallmarks of this part of the
business cycle include increased consumer confidence, which translates into higher levels of
business activity. Because the economy tends to operate at or near full capacity during periods of
prosperity, growth periods are also generally accompanied by inflationary pressures.
DECLINE:
Also referred to as a contraction or downturn, a decline basically marks the end of the period of
growth in the business cycle. Declines are characterized by decreased levels of consumerpurchases (especially of durable goods) and, subsequently, reduced production by businesses.
7/28/2019 History of Marriot Hotel
31/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 31
Income Distribution:
The distribution of income remained a burning economic issue in Pakistan. Over the last thirty
years:
Income in-equality in Pakistan is followed by un-even pattern. The Gini-coefficient of the
distribution of income rose from 0.36 in 1972 to 0.41 in 2005. There is no significant increase or
decrease in the trend of Gini coefficient during our sample period. It remained fluctuated around
0.40 during the whole period as indicated by figure 4. Income inequality widened during the
seventies. The share of the poorest 20% in total income decreased during this period while the
share of the richest 20% increased. The share of poorest 20% increased a little bit during eighties
but it started to decline again in nineties and reached at 6.37% in 2004-05. On the other hand, the
share of richest 20% in total income increased during the sample period and reached at 50.02%in 2006-010.
Years Share of poorest 20% Share of richest 20%
2003-04 6.07 47.53
2004-05 6.59 46.44
2005-06 6.57 45.69
2006-07 7.11 43.51
2007-08 6.57 48.67
2008-09 6.66 48.08
2009-10 6.37 44.27
7/28/2019 History of Marriot Hotel
32/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 32
The Graph of Income Distribution in the
Pakistan
Figure 2
0
10
20
30
40
50
Share of poorest 20%
Share of richest 20%
7/28/2019 History of Marriot Hotel
33/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 33
Demographic, Population Growth Rate Age Distribution
Pakistan has a multicultural and multi-ethnic society and hosts one of the largest refugee
populations in the world as well as a young population.
Pakistanis
Total population
174 million approx.
Regions with significant populations
Primarily Pakistan
Languages
Urdu, Punjabi, Sindhi, Pashto, Balochi, Saraiki and
others
Religion
Muslims, with Hindu, Sikh and Christian minorities
Population: 174,578,558 (July 2009 est.)
Growth rate: 1.6%
7/28/2019 History of Marriot Hotel
34/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 34
Birth rate: 31 births/1,000 population (2009 est.)
Death rate: 8 deaths/1,000 population (2009 est.)
Life-
Expectancy:
63.39 years (2009 est.)
male: 62.4 years (2009 est.)
female: 64.44 years (2009 est.)
Fertility rate: 3.58 children born/woman (2008 est.)
Infant
mortality rate:
{{{infant_mortality}}}
Age structure:
0-14 years: 36.7% (male 33,037,943/female
31,092,572)
15-64 years: 59.1% (male 53,658,173/female
49,500,786)
65-over: 4.2% (male 3,495,350/female 3,793,734)
(2009 est.)
Sex ratio:
At birth: 1.00 male(s)/female (2006 est.)
7/28/2019 History of Marriot Hotel
35/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 35
Under 15: 1.06 male(s)/female (2006 est.)
15-64 years: 1.05 male(s)/female (2006 est.)
65-over: 0.82 male(s)/female (2006 est.)
Nationality:
Nationality: noun: Pakistani
Language:
Official: See Languages of Pakistan
Spoken: See List of Pakistani languages by
number of native speakers
7/28/2019 History of Marriot Hotel
36/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 36
Government research spending:
Pakistan is among 162 countries in the world for contributing than 2% ( 55.288 billion Rs out of
2764.4 billion Rs) of the budget on research, which is the major reason for deterioration in
economics and technology.
Information technology in Pakistan:
Needless, to mention that we are in groaning need of foreign exchange to cater to our many
needs. At the moment our foreign exchange reserves have not yet crossed the limit of even $2
billion and that too, is due to a number of debts and loans extended to us by a number of loan
giving agencies, which in their turn would also drain our national resources to a great extent.
The importance of information technology in the present world cannot be underestimated as it
has dominated almost all the fields of business and industry including the service sector and one
having no touch with this technology would not be able to make any progress in the century to
come.
Instead of discussing the role of this technology in the economic development of Pakistan, it
would be more appropriate to say that there would be no desired economic development of any
country without fully adopting this technology. If Pakistan wants to come in line with the
progressive nations of the world it would have no alternate except to strive more and more for
the development of Information Technology which includes:
Computer Technology
Communication Technology
Robotics.
7/28/2019 History of Marriot Hotel
37/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 37
A niche market is the subset of the market on which a specific product is focusing; therefore the
market niche defines the specific product features aimed at satisfying specific market needs, as
well as the price range, production quality and the demographics that is intended to impact.
For MRV there is Niche market of domestic and foreign tourist available for the MRV. Related
to elite-class people. It is niche because it is for the elite class families and for those who can
afford it against their joy and enjoy.
http://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Demographicshttp://en.wikipedia.org/wiki/Demographicshttp://en.wikipedia.org/wiki/Price7/28/2019 History of Marriot Hotel
38/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 38
The segment for the Service market of the MRV is described as follow:
Demographic Segmentation
Dividing the market on the bases of the variables such as age, gender, family size, family life
cycle, income, occupation, education, religion, race, generation and nationality.
As the service of the MRV is expensive and we have monopoly here so our segment is
demographic related to the income of the people who have higher incomes means to say that
people of the elite class.
The Upper uppers, Lower uppers and Upper middles class families of Pakistan and elite-class
foreign tourist so basically we are using income segmentation.
Geographic segmentation
Marriott divide its segmentation in to two segment of geographic means to say that Marriott have
four MRV buses two for the domestic tourists and two for the foreign tourists.
7/28/2019 History of Marriot Hotel
39/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 39
The competitors of Marriot are PC (Pearl Continental hotel Chain) The Avari Hotel Lahore
Sarreena. But they did not have this kind of service even the substitute of the service so if they
did not have the service then they are not our competitors. Marriott introduces the service of
MRV into Pakistan so Marriott is the market leader.
Marriotts management is using the income segmentation many of the critics point out that Is this
segmentation is appropriate or not? The answer to this question is yes, it is appropriate because
we are targeting to those people, who relates to status families and who can afford these kinds of
services. The MRV is very luxury bus and it is very expensive for example the rent of a Laimo
Zeen is 10,000 per hour and people can afford it for their functions so if they can afford the rent
of Laimo then there are 24% rich population of the Pakistan who can afford the service the
MRV. And Marriott is also targeting the foreign tourists.
7/28/2019 History of Marriot Hotel
40/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 40
Basically the target market of the Marriott MRV service is niches marketing because the actual
business of the Marriott is hotel service the Marriott decided to go by capturing the larger share
of the hotelling and then target the elite class foreign and domestic tourists.
A companys total promotion mix also called its marketing communication mix consists of
specific blend of advertising, public relation, personal selling, sales promotion, and direct
marketing tools that the company uses to communicate customer value and build customer
relationship.
Advertising
Any paid form of non-personal presentation and promotion of ideas, good and services by non
identified sponsor.
Sales promotion
Short term incentives to encourage the purchase or sale of goods or services.
7/28/2019 History of Marriot Hotel
41/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 41
Personal selling
Personal presentations by the firms sales forces for the purpose of making sales and building
customer relationships.
Public relation
Building good relations with the companys various publics by obtaining favorable publicity,
building up a good corporate image, and handling or heading offunfavorable rumors, stories and
events.
Direct Marketing
Direct connections with carefully targeted individual customers to both obtain an immediate
response and cultivate lasting customer relationship-the use of direct mail, the telephone, direct-
response television, email, the internet, and other tools to communicate directly with the specific
costumers.
Here the Hotels management is using direct marketing
Customers
Marriot RV
7/28/2019 History of Marriot Hotel
42/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 42
Kaghan Valley Lake Saiful Muluk
Naraan Sawat
Murree
7/28/2019 History of Marriot Hotel
43/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 43
Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also
differentiation in the market because we have no competitors in the market and also no substitute
Service like MRV is available in the Pakistan (having monopoly in the market). We also
differentiate our services from other on the basis of following drivers:
Our identified several drivers of uniqueness
Policies and decisions
Linkages among activities during manufacturing other managerial activities
Location Islamabad ( near to all hill stations )
Interrelationships with the customers
Learning from the publics opinions
Integration Scale (e.g. better service as a result of large scale)
Institutional factors
7/28/2019 History of Marriot Hotel
44/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 44
Positioning statement of the MRV
Our customer satisfaction is our profit and our customer dissatisfaction is our loss
We position our service in the mind of people through following:
Service Differentiation
People Differentiation
Channel Differentiation
Image Differentiation
7/28/2019 History of Marriot Hotel
45/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 45
Service Differentiation
Offer good service, to the target customers. No one else have service of RV in the Pakistan then
Marriott.
People Differentiation
Marriott have high tech employees then other which are trained in the international standards of
quality service format and rules.
Channel Differentiation
Marriott use channel differentiation to make the brand service image in the minds of the
customers channel one which direct channel to the customers and channel two which uses the
PTDC to connect with the customers.
Image Differentiation
The Marriot have broad brand image name in the minds of the people because it is international
hotel chain which is satisfying the people across the borders also.
7/28/2019 History of Marriot Hotel
46/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 46
Marketing Channels
There are three marketing channels in business marketing channels (Direct Channels)
Channel one.
In which the producer is directly deals with the consumer
Channel two
In which the producer deals with business customer through business distributor
Channel three
In which the producer deals with the business customer, through manufacturerepresentatives or sales branch, then to business distributor and then to final business
customer.
7/28/2019 History of Marriot Hotel
47/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 47
The Hotel is using channel one and channel two for its MRV service
Channel One Channel Two
Through channel one the customer contacts directly to the hotel to reserve and use the service
of the MRV. And through channel two the customer can reserve and use the service of the MRV
by using the service counter of the PTDC (Pakistan Tourism Development Corporation ) at the
Airports of the Pakistan.
Customers
Marriott Hotel
Customers
PTDC
Marriott Hotel
7/28/2019 History of Marriot Hotel
48/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 48
Background
Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970 under
the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) as a Public Corporation
Limited by shares. PTDC is owned by Government of Pakistan (99.75% share). The Principal
objective of the corporation is to promote and develop tourism in Pakistan.
Management
PTDC is governed by its Board of Directors. A maximum of 22 Directors can be on the Board. The
Minister Incharge is the Ex-Officio Chairman and the Secretary Incharge is the Vice Chairman of
the Board. Managing Director is the Chief Executive and also Principal Reporting Officer to the
Board.
Vision
The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable
manner, taking full advantage of regional and international trends and developments so that it can
significantly contribute to the improvement of quality of life in Pakistan whilst promoting the
countrys cultural and natural heritage.
Mission
To create an enabling environment for Pakistans tourism industry by providing world-class
facilities that commensurate with our rich cultural heritage, rare archaeological treasures and
exquisite environmental beauty in close partnership and coordination between the public and the
7/28/2019 History of Marriot Hotel
49/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 49
private sector while preserving and protecting our cultural and moral values and projecting tourist
friendly image of the country.
Objectives
Projection of Pakistan as a tourist friendly destination.
Marketing of Pakistans tourist products in tourist generating markets (at home & abroad)
To act as a catalyst in encouraging the private sector to play active role in tourism
promotion & development.
Development of tourist infrastructure and services within the country
Promotion of Domestic tourism.
Functions
PTDC functions through its following departments and subsidiaries; Tourist Information Centers
PTDC is providing tourist information, facilitation and publications to tourists through its 18
Tourist Information Centers located within the country. Marketing / Publicity &
Promotion Production of tourist literature. Distribution of tourist literature through TICs, PIA
offices, travel agents, tour operators, hoteliers, Pakistan missions abroad etc. Familiarization trips
for foreign & local travel writers/tour operators. Advertising in domestic and foreign media.Participation in international conventions, fairs, exhibitions, workshops etc. independently or in
conjunction with tour operators, airlines and hoteliers Planning, Development & Engineering
To plan and execute tourism development projects within the country. Pakistan Tours (Pvt.) Ltd
(PTL)The Pakistan Tours (Pvt.) Limited was incorporated as PTDCs wholly owned subsidiary in
1977 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984). PTL has its
own Board of Directors with MD PTDC as its Chairman. Under a license from the Federal
Government, Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting tourist
transport and operating a number of domestic / international tourist bus services.
7/28/2019 History of Marriot Hotel
50/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 50
Focus
Focus On customers to deliver high standards of service to make them feel that they spend their
money in the right way.
Differentiation
Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also
differentiation in the market because we have no competitors in the market and also no substitute
Service like MRV is available in the Pakistan (having monopoly in the market).
Overall Cost Leadership:
Basically the MRV have no competitor service having monopoly in the market so according to it
MRV have overall cost leadership it does not matter that it have high or low price when there is a
monopoly in the market but most of the time during this kind of situation the prices are high.
7/28/2019 History of Marriot Hotel
51/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 51
7/28/2019 History of Marriot Hotel
52/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 52
Potential Entrants(Threats of mobility)
The entry barriers are high because the purchase price of the RV is high (Rs: 5,0000000) and the
other competitor if any want to buy then he must first buy the four RV buses to compete and the
import time of the RV is nearly about six month from America to Pakistan. And the exit barrier
are also very high because if any one
Buyer(Buyer Power)
No buyer power, because there is no other service like MRV and the Marriot MRV have
monopoly in the market.
Supplier(Supplier Power)
The Marriot MRV has monopoly in the market so we are the only supplier of the market and we
have higher supplier power in the market.
Threat of Substitute
No substitute available in the market.
Industry Competitors(Rivalry segment)
No competition is in the market because Marriot MRV has monopoly in the market for at least
two year because if any-one want to start this service then first he must first consider that
whether this service is profitable or not and if the competitor thinks that it is profitable then he
should make some strategies first and then order the bus which have import time period of six
month and if we add launching time also then this time period is close to two year so we have
two or more year of monopoly but have long run market leadership because we are the first
movers.
7/28/2019 History of Marriot Hotel
53/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 53
Strengths
Differentiated services
High quality and standards
Attractive features of MRV
Skilled management staff
Tourists guide
Security Availability with MRV Service
Large expense of the brands
Global Leader in the hotel market
Excellent strategies to attract and retain employees
Brand Equity
Website and social networks
Culture retention balancing against the identities of the brands
Eco-friendly
Geographic presence
Customer hospitality centric
7/28/2019 History of Marriot Hotel
54/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 54
Weakness
Less proper market observation. (To some extent)
More dependency on top management decisions.
Rent price is high.
Lack of low cost brands.
Being targeted by fundamentalists and extremists.
Over dependence on the luxury brands.
Opportunities
New developing market in Pakistan
No competitor in the market actually company have monopoly in the market
Growing population (24% of the population of the Pakistan is rich so when the
population grows then numbers of customers grow)
No substitute service is available in the market.
Trend fro-low cost goods.
Environmentally and family oriented.
Threats
Price war due to unstable time value of money
High taxation may be introduce on the service
Terrorism
Political instability.
Economic Recession = Lower consumer spending
7/28/2019 History of Marriot Hotel
55/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 55
Significanc
edifference
betweenthebrands
High involvement Low involvement
Complex Buying
behavior
Variety seeking buying
behavior
Fewd
ifferenc
e
betweenthebrands
Dissonance
reducing buying
behavior
Habitual buying
behavior
7/28/2019 History of Marriot Hotel
56/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 56
Complex Buying Behavior
The behavior of the customers are complex because the customer is paying high price which
automatically make the involvement of the customer higher and higher and the Marriot has a
good brand image in the minds of the people and also that Marriot has monopoly in the market
because it is the first movers in the Pakistan who introduces the MRV service in the Pakistan for
people of Pakistan and for foreign tourists.
7/28/2019 History of Marriot Hotel
57/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 57
Consumer Buying Decision
Need Recognition
Purchase Intention
Information
Research
Purchase Decision
Post Purchase
Behavior
Attitudes of
others
Unanticipated
situational factors
Evaluation of
alternatives
7/28/2019 History of Marriot Hotel
58/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 58
Need Reorganization
The markets researched that the every one love to go on the journey or to visit the beautiful
locations and hill stations and by looking at the current situation of the Pakistan most of the elite
class families. And visiting and go to on the tour is a natural need of the people.
Information Research
For the domestic tourists the information should be available at the Marriot hotel reception, on
the website and on the service counter of the PTDC at the airports (at website and at airports to
became aware of foreign tourists when a foreign tourist come to Pakistan he first go to the
counter desk of the PTDC to gather the information where to go how to go which hotel is best
for them and which have higher, mid and low facilities. The Marriot hotel had made a contract to
PTDC for providing the tourists the information, reservation and packages of the Marriot hotel
and the MRV service which is newly launched and Marriot give PTDC the 5% commission of
his profit of one reservation of MRV and 3% for hotels room reservation.
Evaluations of Alternatives
The customer can use the different alternatives instead of the Marriot hotel but did not have the
MRV service like Marriot only the Marriot have this facility in the Pakistan. If we consider the
competitors of Marriott then they are Sarreena Hotel, PC Hotels (chain in Pakistan Pearl
Continental) and Avari Hotel in Lahore. But unfortunately they all have not as much high
standards and they all have not these kinds of luxury bus service of R.V (recreational vehicle).
Purchase Decision
The purchase decision of the customer to the service of the MRV increases because it have
monopoly and have no substitutes available in the market.
Attitudes of other
The attitude of the other to the customer of the MRV service will be changed the other will show
attraction toward that customer that he is from elite class and that customer will also feel proud.
7/28/2019 History of Marriot Hotel
59/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 59
Unanticipated situational factors:
The unanticipated situational factors which can impact on the purchase decision are may be the
expected income, expected price, expected service benefits.
Post purchase behavior:
If the customer make the purchase decision of taking the MRV service then the post-purchase
behavior is depend on the two things: (a) Satisfaction (b) Dissatisfaction Satisfaction we can
find this from the feed-back of the customers. If he is satisfied then he will tell to other about the
service of MRV by using good mouth marketing and if he does not satisfied then he will tell toother by using bad mouth marketing.
Who will initiate the buying decision of the service of MRV?
The domestic and the foreign elite families will initiate to take the service of MRV.
7/28/2019 History of Marriot Hotel
60/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 60
To Deliver high quality service to the customer
To make the customer satisfied (customer satisfaction)
To capture the maximum market share as soon as possible
Make the customer loyal that even in the situation of tough competition the customer did
not think about others
Make a competitive edge in the market of tourism and hotelling
Make the brand image of MRV in the minds of the customers and the people
To become a market leader
To recover the purchase price of the MRV in one year and also make the money to
purchase one new RV bus on the next year
Do not go in loss even in the worst case
Make maximum good mouth of marketing
Make the service like the beauty of Pakistan
To generate the revenue for service extension
7/28/2019 History of Marriot Hotel
61/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 61
The Marriotts management follow, two kinds of pricing strategies for setting the price of the
MRV service. The first one is Marketskimming pricing and the second one is Psychological
pricing.
MarketSkimming Pricing:
Marriott sets the higher prices. To skim maximum revenues layer by layer from the segments
willing to pay the higher prices the Marriot will make fewer but more profitable sales.
Psychological Pricing:
Marriot sets the higher price which also make impressions in the minds of the customers and it
have psychologically impact on them that customers thinks that if the price is high then it means
that quality of the service is high and there should be something extra ordinary about this. It is
also the attraction point of the customers.
7/28/2019 History of Marriot Hotel
62/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 62
Days Discount Price Rs
1 0% 250,000
2 0% 250,000
3 0% 250,000
4 5% 237,500
5 0% 250,000
6 6.99% 232525
7 8.99% 227525
7/28/2019 History of Marriot Hotel
63/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 63
Sales and Profit
Sales
Product Introduction Growth Maturity Decline
Development
Losses/ Investment
7/28/2019 History of Marriot Hotel
64/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 64
Knowledge
Liking
Preference
Conviction
Purchase
Awareness
7/28/2019 History of Marriot Hotel
65/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 65
Awareness
Create awareness of the MRV service to the people by make add on the RV luxury style andmaking catalogue on the MRVs luxuries.
Knowledge
Through advertising on radio, television and news paper and on the website of Marriott Hotel
and on the page of the facebook. Marriott is make aware the people that what the MRV is
Liking
Feel favorable about the service, to the customer.
Preference
Preferring the service of MRV then the other and the substitutes if any available in the market
Conviction
Make the customer believe that the service of MRV is the best then anyone else in the market
Purchase
Making the target people convinced to take the service of the MRV.
7/28/2019 History of Marriot Hotel
66/69
June 20, 2011 [MARKETING MANAGEMENT & STRATEGY ]
Recreational Vehicle Page 66
Marriott Hotel
Day Light View
Night View
7/28/2019 History of Marriot Hotel
67/69