History

• OAMC founded in 1890• First football game in 1901• OAMC Tigers became OSU

Cowboys in 1957• 51 National

Championships– Wrestling: 34– Golf: 10– Cross Country: 4– Basketball: 2– Baseball: 1

OSU Athletics Marketing

• Full-Time Staff– Tia Scott, Assistant A.D.

of Marketing & Promotions

– Melissa Darling, Promotions Coordinator

– Alex Maun, Promotions Coordinator

– Andrea Vogt, Promotions Coordinator

• 18 interns

The Office

The Closet

Gameday Duties

• All home football games– Hall of Fame Block Party– On-field

• Three of every other sport– In-game promotions

• Dr Pepper Dance Party• Fuzzblaster• ____ Fan of the Game

– Posters and Pocket Schedules

My Career Goals

• Short-term– Entry-level marketing position

• OSU Athletics• OKC Thunder• Big 12 Conference• ESPN• Etc.

• Long-term– Nike– Wieden+Kennedy

Lessons

• Communicate• Don’t assume• Ask questions• Be passionate about

what you’re marketing• Work can be really fun

Homecoming and Hoops

Homecoming and Hoops

• Helped with intro video• Put LED wristbands on

seats in GIA• Took tickets at the

doors• Pulled giant sheet off

floor• Facilitated the timing of

the other performances

Value of the Internship

• Networking• Experience• Unpaid, but lots of

perks• Very rewarding• Good combination of

my major with something I love (OSU)

Conclusion

• Definitely recommended

• The internship found me

• Going forward– Try to apply more

marketing principles from courses

– Do more networking