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History. Started by two brothers Darren and Dylan wells Planted too many pumpkins Decided to sell extra pumpkins Autumn Harvest is the largest supplier of mini pumpkins and gourds. . Pumpkins . Jack Be Little - PowerPoint PPT Presentation
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History Started by two brothers
Darren and Dylan wells Planted too many
pumpkins Decided to sell extra
pumpkins Autumn Harvest is the
largest supplier of mini pumpkins and gourds.
Pumpkins Jack Be Little
Our most popular miniature pumpkin! Has a medium orange coloring with deep ribbing. Averages 3-4 inches in diameter and 2 inches tall.
Li’l Pump-Ke-Mon These are white pumpkins with
orange striped light ribbing. They average 4-6 ½ inches in diameter and 3 inches tall.
… Pumpkins… Baby Boo
Ghostly white with deep ribbing. The Baby boo’s average diameter is 2.5 to 3.5 inches and approximately 2 inches high.
Wee Be Little Medium to deep orange
in color, approximately 3-4 inch globe. Looks most like a miniature Jack- o- lantern. A wonderful decoration for around the house!
Mixed Bags! Mixed Pumpkins
Cannot decide which pumpkin to order? How about our pumpkin mix that includes 6 Jack-Be-Little’s, 6 Wee Be Little’s, and 6 Baby Boo’s
Mixed Gourds A range of color, size, shape &
textures. Varieties in the mix include small ornamentals, Fancy Warted, Crown of Thorns, and Autumn Wings & Galaxy of the Stars.
Pumpkin Prep!Customers can chose the type of processing they want.
Below are the different process types!
Natural Each pumpkin is washed and thoroughly cleaned and
inspected before it ever reaches the customers hands. Waxed
Any of the pumpkins (except for the Baby Boo’s) can be ordered with a wax coating giving each and exceptional shine.
Field Run Bulk products can be purchased with field run processing.
This means the product is fresh picked out of the field with no other processing involved.
Squash Delicatta Squash
Delicatta Squash have a sweet potato-like flavor. They are three inches in diameter and six to eight inches long, cream colored with green stripes down the fruit.
Kabocha Squash Kabocha’s Squash weight is
around ten plus pounds bluish-gray color. Very hard shelled, the flesh is a deep orange color, thick, very sweet, dry and fine grained.
…Squash… Acorn Squash
Acorn Squash produce two pound, glossy dark green, acorn-shaped fruits with a small seed cavity and pale orange flesh.
Spaghetti / Pasta Squash Spaghetti/Pasta Squash are
shaped like a cylinder, eight inches long, weighing about four pounds, smooth and yellow in color
…Squash Butternut Squash
Butternut Squash are light tan, seven to nine inches long with a thick neck and a small seed cavity. The flesh is a wonderful, bright orange.
S.W.O.T Analysis
Strengths Weaknesses
Opportunities Threats
S.W.O.T Analysis
Strengths Website Products
Weaknesses
Opportunities Threats
S.W.O.T Analysis
StrengthsWeaknesses
Seasonality Local
Retailers
Opportunities Threats
S.W.O.T Analysis
Strengths Weaknesses
Opportunities Google Adwords Harvest Own Seeds
Event Hosting
Threats
S.W.O.T Analysis
Strengths Weaknesses
Opportunities
Threats
Easy Entry Suppliers
Five Forces
Threat of New Entry-
Low High cost to get
going. Have to have an
establish name to get into stores.
Five Forces
Competitive Rivalry-
Low Few competitors Geographically
separated Share a lot of
information
Five Forces
Buyer Power- Low to
Moderate There is many
customers but not many choices.
Large Grocers and retails have some power.
Five Forces
Threat of Substitution- Moderate
Local Fruit stands Other fall decorations
Five Forces
Supplier Power- Low
Many Suppliers Basic office needs Able to switch
suppliers very easy