The Hispanic market is the place to be…

Musabbirul IslamId :113 0074 560

Case Study

Case Brief Targeting Hispanic market in US by the different Companies with different IMC’s

Hispanic-person with a historical / cultural relationship with Spain

Why So attractive??

In USA by 2050 Hispanic house hold rise 16.7 % - 30 % spending power $ 863 billion

Untapped market

Yankelovich study Reveals Only 10% Spanish content(internet) More open & responsive to ads- 67 %

Because 75 % - Hispanics are being ignored !!!

NASCAR

NASCAR race- broadcast in over 150 countries.

NASCAR - 75 million fans Purchase over $3 billion annually

Hispanic fan: Less than 10 %

National Association for Stock Car Auto Racing

NASCAR Racing is one of the most popular sports in US today!!

Advertise In 2004 - Signed 5 years exclusive rights

ESPN Deportes TV Deportes Radio

Sports events

In 2004: NASCAR Mexico Corona series

In 2005: NASCAR brush series, Mexico

Public Relations-In 2004 Drive for Diversity

Número Uno (Number One)- NASCAR’s IMC among the Hispanic fans

Celebrity branding

Juan Pablo Montaya -

Successful Colombian F1 Driver

Featured by NASCAR

In personel appearances

In NASCAR Prime Time, ABC

Other companies IMC’s

World's 7th largest brewing company

Online -Bilingual website

Bilingual magazine

TV ad In Spanish

Vivemejor (Better Life)

My Prediction 2050Buena Suerte Y Gracias Hispanic people !!!