Hisense Briefing

(November 2015)

Content

EVENTS ............................................................................................................................................. 3

Hisense Becomes World’s No. 3 TV Brand for the First Time ......................................... 3

Hisense Launches China's First Independently-developed High End Image Processing

Chip .................................................................................................................................. 4

Share ................................................................................................................................................... 6

Case Study: How to sell 320,000 TVs in 4 Days? ............................................................. 6

Branding Activities ........................................................................................................................ 9

Branding promotion ......................................................................................................... 9

Hisense Held Global VRF Dealer Training Conference........................................ 9

Social Responsibility in Kenya：Hisense joined Nakumatt supermarket to

donate to Faraja Cancer Support ................................................................................... 11

Sponsorship .................................................................................................................... 12

Mexico Grand Prix Helps to Promote Hisense ..................................................... 12

Hisense fully committed to the Kumpelkiste campaign ...................................... 16

Hisense UK launch 65” 4K ULED XT910 Curved TV with Infiniti Red Bull

Racing ................................................................................................................................ 18

Hisense Hops On-board as Technology Sponsor for Red Bull Beat Battle 2015

21

Kyle Busch form Hisense Sponsored Team JGR Won NASCAR 2015 Sprint

Cup Championship ........................................................................................................... 24

Committed to the “Kumpelkiste” campaign: 28 Hisense employees lend a hand

at Schalke .......................................................................................................................... 25

Data and Product News .................................................................................................. 27

Hisense Sold out 300 thousand TVs in China’s Black Friday “11.11 Shopping

Festival” ............................................................................................................................. 27

Hisense 50K321 TV and RQ562 fridge received “Recommended Award” by

TrustedReviews Website in UK ...................................................................................... 28

EVENTS

Hisense Becomes World’s No. 3 TV Brand for

the First Time

According to IHS data for Q1-Q3 2015, the global TV shipment is 155 million units, falling 4.5%

year-on-year. Among global TV brands, Hisense maintained a strong growth momentum with

shipments increasing to 5.8%, ranking No.3 in the global markets, the first time for Hisense

to become world’s TOP 3 TV brand.

Hisense does well in large size TVs. In 50inch-54inch category, Hisense shipment share is

10.4%--the second largest. In 55inch-59inch, Hisense ranked No. 3 with 9.5% market share.

Hisense 4K TV also showed great growth momentum and ranked No.3 with the 8.4%

shipment market share.

In Q1-Q3 2015, Hisense’s TOP 3 overseas regions of TV shipment unit are North America,

Middle East and Africa and Latin America. Due to the technology innovation and increasing

high-end products proportion, Hisense achieved consistently growth in overseas market. In

addition, the channel development and brand marketing accelerate the progress.

Hisense Launches China's First

Independently-developed High End Image

Processing Chip

The destiny of Chinese companies lies in owning the core technology that drives the

products they produce. Such ownership starts with the IC chip inside the system product, i.e.

the "heart" that powers the system.

QINGDAO, China, Nov. 25, 2015 /PR Newswire/ -- Hisense Group today announced the

availability of its smart television featuring the company's independently-developed

SOC-level UHD 120Hz image processing chip. This marks another milestone after it

launched China's first independently-developed color TV chip in 2005 that ended the era

when China's TV industry had to rely on imported IC chips.

"The image processing engine consists of silicon realizations of dozens of innovative image

processing algorithms. It can significantly improve the dynamic range and the dynamic

contrast ratio of the displayed video; it supports wide color gamut, enhances picture clarity

and makes motion judder-free. The significantly boosted picture quality makes the video

viewing a truely pleasant experience," said Dr. Zhong Sheng, CEO of the Hisense Microchip

Company.

"A company without its own IC chips would just be a second-class company because it

cannot define innovative products in any real meaning," said Zhou Houjian, chairman of

Hisense Group. The latest Hisense IC chip further elevates Hisense's status as a world-class

smart TV vendor, making it another leader of the world's television display technology, in

addition to Sony and Samsung. The company has already been among the top three market

leaders in the global middle- and high-end television industry.

High-end UHD televisions are usually powered by a master chip, a high end image

processing chip and a TCON chip, or some further integrated chips of these. With the

availability of more and more 4K and 8K content for video streaming and broadcasting, a

large TV display needs a good image processing chip. The combination of the three chips

can significantly improve the overall system performance. Hisense is the first Chinese

company that has independently developed the SOC-level high end image processing chip.

This would also lower the BOM cost of the Hisense TV compared to one based on a

3rd-party chip, further improving its competitiveness in the market place.

Dr. Huang Weiping, chairman of the Hisense Microchip Company, revealed that the

company's strategy is to provide more and more differentiation to the end system products.

The introduction of the image processing chip further improves the core competitiveness of

Hisense's award winning display technology, the ULED technology. The company is

expected to ship over 1 million units of the chip during the first year. Hisense also aims to

design it into its other product lines such as the ultra short-throw laser projection TVs and the

medical display systems.

Share

Case Study: How to sell 320,000 TVs in 4

Days?

Black Friday is the day following Thanksgiving Day in the United States. Since 1932, it

has been regarded as the beginning of the Christmas shopping season in the US, and

most major retailers offer promotional sales.

In 2015, Hisense USA participated in the Black Friday sale seaon from 26th Decemeber

to 29th Decemenber with the remarkebale result of 320,000 TVs sold out.

Remarkable achievement in stores:

324,238 TVs sold out during the Black Friday Weekend;

259,784 40inch FHD LED TV were sold;

50,000 55inch UHD TVs were sold;

Online strategy and achievements:

Hisense generated over $380K for the two days with a 846% ROAS!

In Amaon.com, Hisense pushed the headline advertisement with “Black Friday Now” text to

attact consmers’ attention. “Black Friday Now” & “Cyber Monday” were the only two live ads.

In addtion, on the website of Amazon, Hisense lauched the sponsored products in the page

to promote Hisense brands. Hisense also launched ads on Walmart.com in search and

hompage part to generate attention and final achieved 452% ROAS.

Black Friday

Cyber Monday

What we should do before the sale season?

Focusing on the Consumers - Focus on consumer needs “sweet spot”, i.e.; 40” value for

families, 55” UHD value for smart tech savvy, fashion conscious consumer. Hisense and

Walmart discussed the need to convert customers from buying a 32 inch into a 40 inch

product to increase the overall retail sale and differentiate from other retail competitors who

continue to offer 32.

Through the use of NPD data we found together that there was a gap in 40 inch sales for

Black Friday and together we took advantage of this gap. For the 55inch again Walmart had

a major gap in UHD sales vs. their competition. They want to increase their overall 4K sales

to 40% of their annual sales, this Black Friday deal is the first step in Walmart achieving this

goal. The sale of the 55 UHD helps Walmart tell their customers that they are a technology

destination and not just a low price leader.

Understanding the Retailer - Close retailer contact with frequent and meaningful

communication with merchants, planners and executive management. Negotiate to achieve

mutual goals. Hisense listened to the customer to see the goals they wanted to achieve and

quickly offered a great price, Walmart refers to it as “Everyday Low Cost”. Walmart sees

great value in streamlining the negotiation process for a promotion of this size. Also Walmart

greatly appreciates a supplier who does not force a retail on items used for Black Friday,

Walmart wants to invest their own profit where many other suppliers would not agree to this

but Hisense understood the need and agreed to partner with Walmart for Black Friday

promotion. In return Walmart focused free marketing both online and in print on Hisense

product to grow brand awareness and drive sales of these items.

Planning and perfect execution - Deep SCM planning, market and trend analysis.

Proactive planning with big lead time. Hisense team started to plan with Walmart as early as

April of 2015 with Walmart merchant team. Once the commitment was given by Walmart

merchants, Hisense conducted weekly follow-up calls to show Walmart that Hisense would

be on time with all shipments. Weekly, internally Hisense team discussed the production plan

to make sure we executed perfectly resulting in Hisense shipping all product on time and in

full which is a huge win for Hisense as many suppliers traditionally fail in their supply chain

efforts for promotions of this size.

Branding Activities

Branding promotion

Hisense Held Global VRF Dealer Training

Conference

During November 2nd

– 5th

, Hisense global VRF sales and technical training conference was

held in Hisense/Hitachi training center in Huangdao. Totally 39 customers from Russia, the

Middle East, Poland, Ghana, India, Azerbaijan, Paraguay, Georgia, Ukraine, Cyprus, Chile,

Myanmar, Cambodia and other countries and regions participated in the great annual

Conference, having the max. number of customers over the years.

The training highlighted the technology communication. Hisense R&D experts and several

senior engineers were involved as trainees, introduced Hisense core technology, the full

range of product line, products features, selling points, competitive analysis and software

about Hisense VRF products. During the training, customers were encouraged to ask

questions and communicated with the trainees freely. All customers were very active.

Besides the technical training, Hisense also showed customers the modern production lines

and laboratories. By visiting Hisense showroom, plant, laboratories and others, customers

knew more about Hisense’s advanced production technology and strict quality control

system in VRF. The visiting also greatly improved the confidence of customers and built a

good foundation for further long-term cooperation.

As an annual conference, the training further consolidated the cooperation between

customers and Hisense VRF team. In addition, the global market development of Hisense

VRF also benefited from the regular technical communication and positive relationship.

Social Responsibility in Kenya：Hisense joined

Nakumatt supermarket to donate to Faraja

Cancer Support

On October 1st, Hisense together with Kenya’s largest supermarket group—Nakumatt,

launched a social responsibility activity, that is to donate to Faraja Cancer Support. The

theme of this activity is “Let’s fight this battle together”. During October 1st and Nov 15

th,

Hisense will donate 1000 Ksh (about USD$10) per Hisense TV sold in Nakumatt to Faraja

Cancer Support, helping to save more cancer patients.

This organization was founded in 2010 by Shaira Adamali, who is also a survivor of breast

cancer. The main target of Faraja is to act as a safe haven for cancer patients and their

families, providing integral resource of support for struggling cancer patients. Since its

foundation, more than 1000 cancer patients have been benefited and 33 patients treated.

To expand the activities propaganda, Hisense jointed Nakumatt set 10 billboards on the main

roads in Kenya. Kenya's three largest radio station CLASSIC 105, KISS FM and scroll EAST

FM broadcasted the event information every day. Also the information about the event could

be found on social media platforms like Facebook, Twitter, etc. and stores. The event not

only greatly increased the Hisense brand exposure, but also the effective dissemination of

the Hisense brand of public image.

Hisense entered Kenya market in October 2014 and has taken 15% of market share

in organized channels in just one year. Hisense’s participation in the event showcased its

positive brand image and that will play an important role in its market developing in Kenya.

Sponsorship

Mexico Grand Prix Helps to Promote Hisense

On Nov 1st, 2015, the Formula 1 Grand Prix returned to Mexico after 23 years of absence.

An estimated 330,000 fans attended between October 30 and November 1 to see more than

20 drivers from 10 different teams race in the newly renovated Autodromo Hermanos

Rodriguez in Mexico City.

On June 27th, Infiniti Red Bull Racing amazed more than 150,000 F1 fans at the heart of

Mexico City’s Zocalo Square by the road show. In the race, the Hisense sponsored Infiniti

Red Bull Racing was definitely one of the favorite teams at the race. The drivers Daniil

Kvyat and Daniel Riccardio, who finished in 4th and 5th place on the Sunday event enjoyed

frequent cheers from the lively fans.

In order to maximize Hisense brand and product during the race, Hisense Mexico organized

Hisense ULED launch event on October 28th and invited more than 40 local channels and

customers to attend. Daniil Kvyat from RedBull also attended the conference to promote

Hisense product. The event attracted the attention of local technology and sports paper and

magazines also highlighted Hisense latest technology and high-end products. Also the local

tech radio (98.5FM) aired the event.

In addition, Hisense Mexico made full preparations for the race and reheated on the social

media platforms. From October 26th to November 1st, Hisense launched a campaign in

Facebook to give away tickets F1 FanZone. Promoted post did fro greater reach. During that

time, Hisense Mexico page achieved 18,558 interactions with 12 post + F1 activities. The

fans number was increased by 8.4%. 30,000 organic impressions due to the drivers F1

activity and the Meet & Greet event with Daiil Kvyat.

On twitter, the Formula 1 testing at the racetrack was the tweet that generated more

interaction; also on Instagram panty FanZone Passes for obtaining a positive increase both

supporter and interaction.

Meanwhile, during the event, Hisense invited more than 40 guests, including customers and

media to enjoy the weekend events. This event provided an unparalleled opportunity to

spend more than 8 hours every day strengthening our relationship with our clients and

educating the media about our company. All guests had the opportunity to meet and greet

Formula 1 drivers as well as some of the most important and highly recognized Mexican

businesspeople, politicians and celebrities. The response we received from media and

clients both were incredibly positive and generated significant goodwill.

After the event, customers commented they felt an increased passion for Hisense and

greater confidence to cooperate with us in building our brand in Mexico. Comments from

some of the customers included: “A great time”, “The event and coordination by Hisense

Mexico exceed our highest expectation”, “Simply an amazing experience, will remember it

for the rest of my life”, “Thanks to Hisense for making this weekend an unforgettable

experience”, “We can’t wait for next year, please invite us again!”

Whilst the Drivers’ Championship title is decided for this year, there is still plenty to play for

as teams fight to finish the season high in the standings, counting each point as the series

draws to an end. The penultimate race of 2015 will be at the Autódromo José Carlos Pace

in Brazil on Sunday 15th November.

Hisense fully committed to the Kumpelkiste

campaign

Making a joint effort to pitch in, rolling up shirtsleeves for a good cause – and helping people

in need: Hisense has provided Schalke’s charity campaign “Kumpelkiste” with 17 premium

WFU 6012 WE slim washing machines. S04 captain Benedikt Höwedes and striker Eric

Maxim Choupo-Moting were present for the handover, which took place in front of the XXL

“Kumpelkiste” at the club’s offices at the arena.

“All real Schalke players and fans have always shared one defining trait: they stand together

and support one another. That’s why I’m thrilled all the more by Hisense’s commitment to the

campaign,” World Cup winner Benedikt Höwedes says. “As a professional athlete, you enjoy

many privileges, which is precisely why it’s important to remember all those people out there

who don’t have it as easy in life.” As part of Schalke 04’s upcoming Bundesliga away

matches, the washing machines will be presented to social institutions in the respective host

cities.

Team spirit, solidarity and reliability

With the “Kumpelkiste”, Schalke 04 has been lending help since this past spring to people

who urgently need it, ranging from single mothers who cannot afford toys for their children

and pensioners in need of warm clothing to refugees living in accommodations that lack a

refrigerator or washing machine. All monetary and in-kind donations are welcome. Schalke

fans wanting to do some good can leave their contributions in the XXL “Kumpelkiste” at the

club’s office or send it by post to Schalke.

Hisense has been a “Kumpelkiste” partner since this summer. The high-tech specialist was

the first company from among Schalke’s cohort of premium partners to lend its support to the

club’s charitable campaign. “As a high-tech company, our employees develop premium

electronic devices and appliances, which would not be possible without team spirit, solidarity

and reliability. That is why we have been an enthusiastic supporter of the “Kumpelkiste” from

the very beginning, since it stands for precisely these values,” says Monika Dugandzic,

Marketing Manager at Hisense Germany.

Kick-off for further charitable campaigns

Providing the washing machines kicks off various other campaigns that Hisense will use to

support the “Kumpelkiste”. On 14 November, for example, “Kumpelkiste” donors and

representatives of charitable initiatives will be invited to watch “Asa’s last hurrah” − the

farewell match of Schalke legend Gerald Asamoah − from the Hisense box. On 26

November, Hisense employees will lend a hand with unpacking and packing donation boxes

as part of a corporate volunteering initiative organized by the company.

All of the details about the initiative are available at www.kumpelkiste.de.

Hisense UK launch 65” 4K ULED XT910 Curved

TV with Infiniti Red Bull Racing

On 12th Nov 2015，building on the success of the British Grand Prix, Hisense UK chose the

opportunity of a media day at Infiniti Red Bull Racing’s Headquarters to officially launch the

XT910 TV model to the UK market. This unique occasion allowed Hisense UK to immerse

the national technical and consumer media in attendance with a ‘behind the scenes’

experience helping to reinforce our partnership and showcase our flagship ULED

technology.

Commenting on the natural affinity between Formula 1 and the Hisense brand, Howard

Grindrod, Deputy MD for Hisense UK said, “We both represent the pinnacle of technology

and performance. In China we are a premium brand and have been market leader for a

number of years and we want to establish the same reputation here in the UK. The

message that we want to get across over the next couple of months is that we are a premium

manufacturer, that we can bring something different to the market, and that we can take

current technology and make it better.”

Lending his support for the launch, Infiniti Red Bull Racing’s Team Principal Christian Horner

said, “It’s been an exciting new partnership with Hisense this year particularly as a Chinese

company. I think that the technology within the product range is fantastic and it has been an

exciting introduction”.

The day itself consisted of a factory tour at Infiniti Red Bull Racing where journalists were

given a unique insight in to the leading technology used within a leading Formula 1 team,

before the official unveiling of the 65” 4K ULED XT910 to which Howard Grindrod presented

one to Christian Horner.

There were 14 leading national consumer and technology journalists in attendance which

included the likes of The Daily Star, The Metro, Trusted Reviews, What Hi-Fi? and T3.com to

name just a few. Speaking with Hisense UK, Dave Snelling of The Daily Star went on

record to say, “The TV’s look really good. Everyone is interested in 4K at the moment and

it’s the next big thing. I can see it being really popular with consumers”.

Christian Horner then lent further support by undertaking a couple one on one interviews

with selected media, before the day came to an end. On the back of the day, many of the

journalists took to Social Media to talk of the high profile event, with Steve May of Inside CI

going as far as to entitle his article with the question, “Is Hisense UK about to knock

Samsung off pole position as they launch ULED 4K 65in TV?”

Hisense Hops On-board as Technology

Sponsor for Red Bull Beat Battle 2015

Johannesburg, 21 November 2015: Revellers at this year’s Red Bull Beat Battle will have a

host of entertainment to look forward to come 21 November. Not only will they witness South

Africa’s best dancers go toe-to-toe in the ultimate clash of crews, they’ll also get to take in

performances by well-known music acts Kid X, Thebe, DJ Speedsta and more. The stage

will be pumped up on Hisense TV’s, the electronics sponsor for this year’s battle.

Eight illustrious dance crews will own the stage at Walter Sisulu Square in Soweto to

showcase some of the finest talent the country has to offer. Electronics giant, Hisense is set

to keep spectators happy, with screens and TVs to blow up the action of the show throughout

the night. Hisense’s ULED and UHD TV’s offer better clarity, deeper, more vivid colours and

clearer details in the image overall, resulting in outstanding picture quality. So not only will

the audience be able to see every dance move, crew member and judge but they’ll be

viewing it on South African manufactured products, which accentuate thelocal theme of

the event.

Hisense believes in young talent and aligns themselves with innovation, creativity and

originality as a brand. The collaboration between the Red Bull Beat Battle and Hisense

works well with this principle.

As one of the Hisense sponsorship with Mancave, Lunga Shabalala was invited to Red Bull

Beat Battle and interview Claire Van Der Walt at Hisense Marketing Manager, notes, “It’s

exciting that Red Bull has offered Street Dance the recognition it deserves. As Technology

Sponsor on the night, Hisense’s televisions and big screens will capture all the amazing

moves in perfect clarity and our latest smartphones will be capturing images of the event.”

Curling adds, “All dance crew members will receive the Hisense Infinity H7 Pureshot

smartphone, giving them the opportunity to take pictures of their dance journeys and keep

them connected to social media to enable them to grow their social presence. The winning

crew will each receive a Sero 8 Pro tablet - a gesture from Hisense’s side to say thanks

for delivering next-level performances.

The fifth edition of the competition also sees a change in the judging panel as acclaimed

dancer, choreographer and actress Lorcia Cooper joins the remarkable trio of Lorna Maseko,

Somizi Mhlongo and esteemed South African B-boy Vouks on the judging panel.

The effervescent Scoop Makhathini will host the evening as Red Bull Beat Battle’s MC and

DJ Switch will hold it down on the decks. Early Bird tickets for the event are R100 at

Computicket.

Kyle Busch form Hisense Sponsored Team JGR Won

NASCAR 2015 Sprint Cup Championship

On November 22nd, NASCAR Sprint Cup Series Ecoboost 400 was held in

Homestead-Miami Speedway. It was the last race of the year. Kyle Busch from JGR won the

Championship of the year.

It was an incredible season across all of JGR with all four teams earning a spot in the Chase

and combining for an incredible 14 wins as well as victories in both the preseason Shootout

in Daytona and the Sprint All-Star race in Charlotte.

In January 2015, Hisense announced that it would create a sponsorship platform within

the NASCAR Xfinity Series, one of the country’s largest sports with brand-loyal fans, in an

effort to create brand awareness within the United States. Besides three entitlements

sponsorship of the Xfinity race, Hisense also became the partner with Joe Gibbs Racing

Team as the primary sponsor of the No. 20 car driven by Denny Hamlin for three races in the

2015 NASCAR XFINITY Series. In 2015, JGR achieved remarkable results for Hisense as

No.1 in Richmond Race, No.3 in Bristol Race and No.2 in Dover Race.

To activate the sponsorship, besides the brand exposure in the races, Hisense displayed its

products in the cities where the races held to attract fans. In addition, Hisense invited

suppliers and channel customers to attend the events and showed them Hisense’s brand in

the US. With the sponsorship and the activation of NASCAR in the year, Hisense’s brand

awareness in the US, especially within NASCAR funs has increased in double digits.

In 2015, Hisense promoted its brand greatly through NASCAR Xfinity Series and JGR

sponsorship. In 2016, Hisense will continue to boost brands and sales in USA with NASCAR.

So stay tuned!

Committed to the “Kumpelkiste” campaign: 28

Hisense employees lend a hand at Schalke

Düsseldorf, 2 December 2015. Getting involved in a good cause and bringing a smile to the

faces of disadvantaged people – that’s the common goal of Hisense and FC Schalke 04’s

“Kumpelkiste” (“buddy box”) campaign. On 26 November 2015, 28 employees from the

high-tech manufacturer took time out to pitch in for the Schalke charity initiative. Employees

from a variety of Hisense departments split up into teams to put together buddy boxes of gifts

for disadvantaged people. Schalke’s “Kumpelkiste” initiative distributes donations to people

who need our help. High-tech company Hisense has been supporting the project since its

launch in summer 2015. In fact, it was the first of Schalke’s premium partners to sign up for

the scheme.

“We didn’t want to support the initiative with Hisense equipment alone, we also wanted to

help out directly,” said Morris Luo, General Manager Hisense Germany. “That’s why we gave

employees half a day off so that they could get involved.”

Hisense has provided a variety of donations in the past for the “Kumpelkiste” initiative. In

October, Hisense handed over 13 premiums WFU 6012 WE slim washing machines with

Schalke captain Benedikt Höwedes and striker Eric Maxim Choupo-Moting in front of the

XXL buddy box at the club’s offices. Hisense also donated a large flat-screen television in

September, which will provide entertainment for the refugees in the emergency

accommodation in the Emscher-Lippe-Halle, not far from Schalke’s home stadium the

Veltins Arena.

Hisense has pledged to support the “Kumpelkiste” campaign in a variety of ways moving

forward. The company is using its public channels, such as the Facebook page (with nearly

12,000 likes), to raise further awareness about the campaign.

Data and Product News

Hisense Sold out 300 thousand TVs in China’s Black

Friday “11.11 Shopping Festival”

During the 11.11 Shopping Festival, Hisense sold nearly 300 thousand TVs including 10

thousand curved TVs, keeping leading among the consumer electric and home appliance

brands.

Hisense has participated in the “11.11” for five consecutive years and has been maintaining

growth rapidly. In this year, Hisense sales revenue increased by more than 70% comparing

with last year. Hisense entered the online sales platform in 2010 and Hisense products have

been sold in Tmall.com, JD.com, suning.com, gome.com.cn and others. Consumers can buy

more than 30 models TVs including curved TVs and 14 different 4K TVs.

In 2015 “11.11”, Hisense paid more attention to cooperative online and offline sales by

providing same models with same prices to directly promote sales and market share. In the

product structure, Hisense also highlighted large-size TV sales, especially 55-inch and larger

size TV. According to the sales data, Hisense large-size TV accounted for more than 40% of

the total sales and in Tmall.com, Hisense 55-inch and larger size TVs accounted for 63%.

More information about “11.11”

Singles Day—celebrated in China on November 11 each year—was dreamed up in the early

1990s by a group of college students looking to simultaneously commiserate and revel in

their single status. They selected the date, 11/11, for its symbolic meaning—not merely the

loneliness of the number one, but its visual resemblance to “bare branches” a Chinese

phrase for those who are still unmarried. The day has evolved over time to become

something akin to a “treat yourself” holiday, when people purchase presents for themselves

and go out to commemorate being single—repurposing the spirit of Valentine’s Day, when

couples buy gifts for one another, for the individual.

Of course, given the consumer-centric undertones of the holiday, it wasn’t long before

retailers began to take notice, with one in particular launching a massive ad push in 2009.

That year, the e-commerce monolith Alibaba began aggressively marketing around the day

itself, offering specially-timed “Double 11” deals and bargains via its

sites Taobao.com and Tmall.com, much like stores do on Black Friday in the United States.

This year, within the first eight minutes of opening its proverbial doors, Alibaba had sold more

than $1 billion in merchandise. In total on Singles Day, the company raked in $14.32

billion, breaking the record it had set in 2014, when it made a measly $9.3 billion. While

many other vendors also offer enticing discounts, Alibaba continues to sweep online retail

purchases, partly because of its history with the event as well as its existing dominance in

Chinese e-commerce, making up 80 percent of Internet sales there.

Hisense 50K321 TV and RQ562 fridge received

“Recommended Award” by TrustedReviews Website

in UK

On 21st November, Hisense UK are proud to announce that the Hisense 50K321 TV and

RQ562 four door fridge freezers have both received the “TrustedReviews Recommended

Award”.

TrustedReviews is a comprehensive source of independent expert reviews, user reviews

and news about consumer electronics products. They carry thousands of in-depth expert

reviews, which are free to consumers across 19 product categories including: TVs, home

appliances, computing, mobile phones and tablet etc. Trusted Reviews measure the product

precisely and in-depth. Over 180 million pages of content on Trusted Reviews are read every

year by the global audiences.

For the Hisense Four-door fridge freezer, TrustedReviews recommended it for its design,

capacity and space, and especially for its performance. According to Richard Stevenson,

“This is a great option if you’ve considered a four-door fridge freezer; it looks great and

performs creditably, too. The Hisense has very good temperature control that will definitely

help keep your fresh produce fresher for longer. Both freezer compartments proved equally

solid performers, with the lower temperature left hand freezer offering class-leading

performance at the price. In addition, John Archer, the senior TV reviewer

forTrustedRreviews recommended the 4K picture and price of Hisense TV 50K321.

The good reviews from TrustedReviews are due to the high quality of Hisense product.

Hisense UK have a full review plan in place to make sure that even more people know about

the high quality product that we produce. Hisense UK is developing their above-the-line

promotion in order to win more local channels and consumers.