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WINTER HAPPENINGS HIP 2010 HIP’s Marketing Team did it again! They got 12 popular Chicagoland attractions to participate in HIP’s 2010 Passport program. 2010 Partners FREE PASSES = EXTRA BUCKS IN YOUR STORE

HIP Newsletter

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Page 1: HIP Newsletter

WINTERHAPPENINGSHIP

Contact HarlemIrving Companiesat 773.625.3036

2010

HIP’sMarketing Teamdid it again!They got 12 popular Chicagoland attractions

to participate in HIP’s 2010Passport program. 2010 Partners

FREE PASSES =

EXTRA BUCKS

IN YOUR STORE

Gail Runtz, CSMGeneral ManagerEdan Gelt, SCMDCorporate Marketing DirectorChristina ChowMarketing CoordinatorJamie SzarzakCustomer Service Supervisor

Questio

ns? Comments?

You can also fill

out a form

at the Customer Se

rvice Center

773.625.3036

www.shopthehip.com

Page 2: HIP Newsletter

Use this program to increase your store sales! How?Show your customer the monthly counter card. > > Show customers the month’s free gift, and encourage them to spend more in your store to get that free gift from the HIP.

January Promotion – Going on Now FREE Curious George Live! Pass with purchase, beginning January 4, or while supplies last. Bring $185 or more in same-day HIP store receipts to the Customer Service Center beginning January 4, and receive one FREE pass to Curious George Live! January 28 – 31, 2010 at the Sears Centre Arena! Get two FREE passes with receipts totaling $235 or more. Limit two free passes per customer, please. While supplies last.

February Promotion – begins February 1 FREE Museum of Science and Industry Pass with purchase, while supplies last. Bring $185 or more in same-day HIP store receipts to the Customer Service Center beginning February 1, and receive one FREE pass to the Museum of Science and Industry. Get 2 FREE passes with receipts totaling $235 or more. Limit two free passes per customer, please. While supplies last.

Renovations / New Stores

The Limited – The Limited store will close on January 23 to remodel. Renovations will be completed in May.

Victoria’s Secret – Victoria’s Secret will also close on January 23 for their remodel. Victoria’s Secret will open a temporary store in the former F.Y.E space on January 27.

Express - Express will have small construction in their North end, but will remain open until late Spring. Express and Express for Men will be remodeling in late Spring.

Mandee - Please welcome Mandee to the HIP family. Mandee will open at the end of February 2010.

Star Vision will be celebrating its 25th Anniversary in Harlem Irving Plaza on March 6! Congratulations to Dr. John Sterczek and his staff!

NewsMall

Advertise for FREE at the HIP!Do you have a great sale or promotion that you want to announce? Let us know. We can post your promotion on our web site or include it in Facebook or Twitter status post! – include info (names, logins, logos, etc). For special announcement, talk to the HIP MarketingTeam about including your event in our monthly eblast. We can also create custom programs around your store, schedule an appointment to discuss how the HIP Marketing Team can help you increase sales!

*6.1% of HIP’s Holiday Coupons were redeemed this holiday season! 120,000 HIP Holiday Coupon books were sent to HIP’s primary trade area, and 10,000 extra coupon books were distrib-uted in the mall and to local area hotels. HIP Marketing received great compliments and results from you, the retailers and from customers. We will continue using this format for future coupon mailers. *National average is 1-2%

12 Tweets of Christmas Shoppers had a ball with this $12,000 giveaway. We would like to do something similar throughout the year, but would love your store’s participation. If your store can give away at least 50 items for FREE, HIPChic will drive shoppers to your store. If you’re interested, call Christina at 773-625-3036.

HolidayRecap

HIP Giving Tree Harlem Irving Plaza and its shoppers bought gifts for 1,271 needy children and adults this Christmas!

HIP HeroesWe had a great first year with this program. Thank you for your support in this new program and donations. Special thanks to Carson Pirie Scott for getting their employees involved.

Page 3: HIP Newsletter

Use this program to increase your store sales! How?Show your customer the monthly counter card. > > Show customers the month’s free gift, and encourage them to spend more in your store to get that free gift from the HIP.

January Promotion – Going on Now FREE Curious George Live! Pass with purchase, beginning January 4, or while supplies last. Bring $185 or more in same-day HIP store receipts to the Customer Service Center beginning January 4, and receive one FREE pass to Curious George Live! January 28 – 31, 2010 at the Sears Centre Arena! Get two FREE passes with receipts totaling $235 or more. Limit two free passes per customer, please. While supplies last.

February Promotion – begins February 1 FREE Museum of Science and Industry Pass with purchase, while supplies last. Bring $185 or more in same-day HIP store receipts to the Customer Service Center beginning February 1, and receive one FREE pass to the Museum of Science and Industry. Get 2 FREE passes with receipts totaling $235 or more. Limit two free passes per customer, please. While supplies last.

Renovations / New Stores

The Limited – The Limited store will close on January 23 to remodel. Renovations will be completed in May.

Victoria’s Secret – Victoria’s Secret will also close on January 23 for their remodel. Victoria’s Secret will open a temporary store in the former F.Y.E space on January 27.

Express - Express will have small construction in their North end, but will remain open until late Spring. Express and Express for Men will be remodeling in late Spring.

Mandee - Please welcome Mandee to the HIP family. Mandee will open at the end of February 2010.

Star Vision will be celebrating its 25th Anniversary in Harlem Irving Plaza on March 6! Congratulations to Dr. John Sterczek and his staff!

NewsMall

Advertise for FREE at the HIP!Do you have a great sale or promotion that you want to announce? Let us know. We can post your promotion on our web site or include it in Facebook or Twitter status post! – include info (names, logins, logos, etc). For special announcement, talk to the HIP MarketingTeam about including your event in our monthly eblast. We can also create custom programs around your store, schedule an appointment to discuss how the HIP Marketing Team can help you increase sales!

*6.1% of HIP’s Holiday Coupons were redeemed this holiday season! 120,000 HIP Holiday Coupon books were sent to HIP’s primary trade area, and 10,000 extra coupon books were distrib-uted in the mall and to local area hotels. HIP Marketing received great compliments and results from you, the retailers and from customers. We will continue using this format for future coupon mailers. *National average is 1-2%

12 Tweets of Christmas Shoppers had a ball with this $12,000 giveaway. We would like to do something similar throughout the year, but would love your store’s participation. If your store can give away at least 50 items for FREE, HIPChic will drive shoppers to your store. If you’re interested, call Christina at 773-625-3036.

HolidayRecap

HIP Giving Tree Harlem Irving Plaza and its shoppers bought gifts for 1,271 needy children and adults this Christmas!

HIP HeroesWe had a great first year with this program. Thank you for your support in this new program and donations. Special thanks to Carson Pirie Scott for getting their employees involved.

Page 4: HIP Newsletter

WINTERHAPPENINGSHIP

Contact HarlemIrving Companiesat 773.625.3036

2010

HIP’sMarketing Teamdid it again!They got 12 popular Chicagoland attractions

to participate in HIP’s 2010Passport program. 2010 Partners

FREE PASSES =

EXTRA BUCKS

IN YOUR STORE

Gail Runtz, CSMGeneral ManagerEdan Gelt, SCMDCorporate Marketing DirectorChristina ChowMarketing CoordinatorJamie SzarzakCustomer Service Supervisor

Questio

ns? Comments?

You can also fill

out a form

at the Customer Se

rvice Center

773.625.3036

www.shopthehip.com