HISTORYHip hop is a musical genre which developed alongside hip hop

culture, defined by key stylistic elements such as rapping, DJing, sampling, scratching and beatboxing. Hip hop began in the Bronx in New York City in the 1970s, primarily among African Americans and Jamaican Americans, with some Latino influences. The term

rap is often used synonymously with hip hop, but hip hop denotes the practices of an entire subculture.

Rapping, also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat. Beats, almost always in 4/4

time signature, can be created by looping portions of other songs, usually by a DJ, or sampled from portions of other songs by a

producer. Modern beats incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their

lyrics and perform their works a cappella or to a beat.

Key Artist Of Genre

Key Artsits Of Today

Jay-Z

Name: Shawn Corey Carter

First album: Reasonable Doubt(1998) Latest Album: The Blueprint 3(2009) Accolades: As an artist he holds the record for most number one

albums by a solo artist on the Billboard 200. Jay-Z also has had 4 number ones on the Billboar Hot 100, one as lead artist. ("Heartbreaker" with Mariah Carey, "Crazy in Love" with Beyonce, "Umbrella" with Rihanna and "Empire State of Mind" featuring Alicia Keys.)

He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $150 million, selling over 30 million copies of his albums in the United States alone and receiving several Grammy Awards for his musical work.

Eminem

Name: Marshall Bruce Mathers III First Album: The Slim Shady LP(1999) Latest Album: Relapse(2009) Accoladose: Eminem has eleven Grammy Awards,which is the Most

Number of Grammy Awards for Any Rap Artist, been praised for having "verbal energy", high quality of lyricism and been ranked at number nine on MTV's list of The Greatest MCs of All Time, In 2003 he was listed as number thirteen on MTV's 22 Greatest Voices in Music and number 82 on Rolling Stone's "The Immortals". In 2008, the readers of Vibe Magazine voted him "The Best Rapper Alive". He was also named "Best Rapper Ever" taking down all opponents very easily in a poll which was conducted by music fans on the Vibe website. Ironically, "The Real Slim Shady", one of the songs from his first Grammy-winning album, The Marshall Mathers LP, slammed the Grammy Awards in its second verse, and stated the opinion that negative feelings about his material would keep him from ever winning one.

Lil Wayne

Name: Dwayne Michael Carter, Jr First Album: Tha Block Is Hot(1999) Latest Album: Rebirth(2010) Accolades: Eight Grammy Award nominations, Two number 1

singles on the Billboard top 100 Lil Wayne has firmly laid to rest all doubt that he is anything

less than the best rapper alive today. Wayne’s silky flow, along with his uncanny ability to weave incredible metaphors and similes wrapped in taunt rhymes accented by witty punch lines, compel rap fans around the world to hang onto his every word whenever his records are being played.

Now with his highly anticipated release Rebirth, the CEO of Young Money Entertainment (YME) is once again poised to take the world by storm.

Demographic of Hip Hop Hip Hop is the lifestyle vogue that commands notice and constitutes

one of the best revenue producers in retailing. It is not just a US phenomenon but an international experience that touches the lives of citizens globally. The research looks at how Hip Hop has grown in the USA, Europe, Latin America and Asia. Diffusion of Hip Hop is addressed, along with the ability of young people to purchase the associated items. Hip Hop as a marketing strategy began with clothing and accessories but marketers now use the lifestyle to sell products ranging from automobiles to cosmetics to pizzas. Modification of the culture's use in marketing strategies will continue to evolve as the demographics of Hip Hop devotees change.

Young Males as young as 13 have started to listen to hip hop at an early age because at this age they enter their teen years are exposed to tv quickly so what they see they would like to imitate hip hop artists they see by copying them on what they are wearing and acting because they do not know any better and would want to be like them but really tis mic is aimed for adults 18+ due to the sex, violence, drugs etc involved in the lyrics

Sub Genres Of Hip Hop Acid rap Alternative hip hop Christian hip hop Comedy hip hop Conscious hip hop Country-rap Crunk Crunk&B Crunkcore Electro music Freestyle music Freestyle rap Funk carioca G-Funk Gangsta rap Ghetto house Ghettotech Grime Hardcore hip hop Hip hop soul Hip house

House musicHorrorcoreHyphyInstrumental hip hop Jazz rapMafioso rapMerenhouseNerdcore hip hop New jack swing Political hip hop Pop-rapRaggaRap opera Rap rock

RapcoreRap metal

Nu metal Snap musicTurntablism

Young Money

At the moment Young Money is the biggest label profile in hip-hop the year 2010 is looking like their year with the new generation with talent

Founded by Grammy Award-winning, critically-acclaimed, multi-platinum rap superstar Lil Wayne, Young Money Entertainment will introduce the world to hip-hop’s hottest new collective with the release of We Are Young Money, one of the most anticipated albums of the year. An imprint of the successful New Orleans-based label Cash Money Records and distributed through Universal Motown Records, Young Money Entertainment was established in 2005.

The Label consist Mack Maine, Drake, Nicki Minaj, Jae Millz, Tyga, Shanell, Gudda Gudda, Lil Chuckee, Twist, and T-Streetz are the 10 talented up-and-coming artists who make up the group Young Money and who are also signed to YME as solo artists. They are all gifted individuals with something unique and special to offer the world—their skills range from rappers to singers; their ages run the gamut from early teens to mid-20s; and their roots vary from East Coast to West Coast all the way down to the Dirty South

They released the single "BedRock" (Lil' Wayne, Gudda Gudda, Nicki Minaj, Drake, Tyga and Jae Millz featuring Lloyd) that reached number one in the US charts

Hip-Hop Magazines

Cross Media Radio Stations

The Bomb 102 HOT 107.1 Jammin FM 95.5 107.3 Jamz Jamz 96.3 FM K 97 97.3 Kiss FM Power 99 Tha UnderGround RailRoad 100.1 The Beat Online WGCI 107.5 FM WIBB 97.9 WMOC Urban Net Radio Z93 Jamz

Tv Channels Mtv Base Channel AKA Kiss Smash Hits MTV Hits Flava

Hip Hop MagazinesVibe MagazineThe Source, URB Magazine XXL Magazine Spine Magazine Rap-Up

Video GamesDef Jam: Fight For New YorkDefJam VendettaDefJam Icon

Future Prediction

More and more females are going to be interested in Hip-Hop because of artists such as Nicki Minaj already influencing lives of young girls with the younger generation of females imitating her and it could be a breakthrough for females with her success more and more females will come through the ranks of hip hop feeling they can be as successful as her so hip hop will not only conquered by males for the future but by females

Young Money will rise higher than Roc a fella and Lil Wayne will most probably surpass Jay-z as the richest hip-hop artist in the music industry. Lil Wayne's record labels seems to have a bright future.