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Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Canadian teens age 15-19 who identify with a religious tradition, 1984-2008, percentages
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
1984 1992 2000 20080%
10%
20%
30%
40%
50%
60%
50%
41%39%
32%35%
28%
22%
13%
3%
10%
14%16%
12%
21%
25%
Roman Catholic
Protestant
Other Faiths
No Faith At All
Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 179.
13% of teens say religious involvement is “very important” compared to 85% for both friendship and freedom.
Distribution of the foreign-born population by continent of birth, Canada, 1981 to 2031
Rick HiemstraThe EFC
613.233.9868www.theEFC.ca
Source: Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 17. http://www.statcan.gc.ca/pub/91-551-x/91-551-x2010001-eng.pdf
1981
1986
1991
1996
2001
2006
2011
2016
2021
2026
2031
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14.1%18.4%24.6%
31.4%36.5%
40.9%45.2%
48.6%51.3%53.6%55.4%
66.7%62.2%54.3%
46.9%42.0%
36.8%31.9%
28.1%25.0%22.5%20.5%
15.1%15.9%16.1%16.1%15.4%15.3%15.0%14.7%14.4%14.1%13.9%
3.8% 4.6% 5.2% 6.0% 7.0% 7.8% 8.5% 9.0% 9.5%
Americas
Europe
Asia
Africa
Oceania and others
Observed Projected
Canadian immigration for select religious affiliations, by immigration period, percentages
Rick Hiemstra The EFC
9613.233.9868www.theEFC.ca
Sources: Statistics Canada, “Religions in Canada, http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf accessed Oct 2, 2009.
Before 1961 1961-1970 1971-1980 1981-1990 1991-20010%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Other
No religion
Sikh
Buddhist
Hindu
Muslim
Jewish
Christ. n.i.e.
Orthodox
Protestant
Rom. Cath.
Visible minority populations, 2001 and 2017 (projected), and percent affiliated with evangelical denominations in 2001
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Sources: 2001 Census. http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=67771&APATH=3&GID=517770&METH=1&PTYPE=55496&THEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVINCE=0&SEARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian Reformed, Evangelical Missionary, CMA, Adventist, Methodist and Brethren in Christ and 2006 Census http://www12.statcan.ca/english/census06/data/topics/RetrieveProductTable.cfm?ALEVEL=3&APATH=3&CATNO=&DETAIL=0&DIM=&DS=99&FL=0&FREE=0&GAL=0&GC=99&GID=837928&GK=NA&GRP=1&IPS=&METH=0&ORDER=1&PID=92334&PTYPE=88971&RL=0&S=1&SUB=0&ShowAll=No&StartRow=1&Temporal=2006&Theme=80&VID=0&VNAMEE=&VNAMEF= accessed August 27, 2009, and Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 3. Catalogue no. 91-541-XIE
Chine
se
S. A
sian
Black
Filipino
Latin
Am
er.
S.E.
Asia
nAra
b
W. A
sian
Kore
an
Japa
nese
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
0%
5%
10%
15%
20%
25%
4.3%
1.1%
21.6%
5.8%7.4%
1.7%0.6% 0.4%
7.7%
3.1%
Pop. In 2001
Projected Pop. In 2017
% affil.with Evang. Denoms. in 2001
Evangelical representation among the fastest growing popu-lations is very low.
Projected percent of population comprising visible minority groups for 2001 and projected for 2031, selected cities
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
To
ron
to
Va
nco
uve
r
Mo
ntr
ea
l
Ott
aw
a -
...
Ca
lga
ry
Ed
mo
nto
n
Ha
milt
on
Win
nip
eg
Ca
na
da
0%
10%
20%
30%
40%
50%
60%
70%63%
59%
31% 28%
39%
30%26%
29% 31%
2001
2031
Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 4. Catalogue no. 91-541-XIE and Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 45. http://www.statcan.gc.ca/pub/91-551-x/91-551-x2010001-eng.pdf
Families where the husband or wife were single-earners, percentages, 1976 and 2008
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
1976 20080%
10%
20%
30%
40%
50%
60%
53%
21%
4%
10%
% Families with Single-earner Husband
% Familes with Single-earner Wife
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 6. and 7. http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009.
Most families are dual-earner families
Families with children in the home that are dual-earner, by age of children, percentages, 1976 and 2008
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Youngest Child under 6 Youngest Child 6 to 150%
10%
20%
30%
40%
50%
60%
70%
80%
90%
31%
45%
67%
77% 1976 2008
Dual income famil-ies are the norm for families with children – even very young chil-dren. This creates time stress for fam-ilies.
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 7 & 8. http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. Wives contribution to total family employment hours rose from 43.8% in 1997 to 45.3% in 2008.
Average charitable donations for Canadians as reported on tax filings and percentage reporting charitable donations,
1998-2008
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
1998 2000 2002 2004 2006 2008$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
23.0%
23.5%
24.0%
24.5%
25.0%
25.5%
26.0%
$860
$986
$1,059$1,197
$1,483$1,413
25.8%
24.1%
All donors
Percent of taxfil-ers re-porting chartiable donations
Source: Statistics Canada Table 111-0001 – Summary of charitable donors, annual. CANSIM. http://cansim2.statcan.ca/cgi-win/cnsmcgi.exe?Lang=E&CANSIMFile=CII\CII_1_E.htm&RootDir=CII/ (accessed: July 25, 2008) and “Charitable Donors” http://www40.statcan.gc.ca/l01/cst01/famil90-eng.htm accessed November 8, 2010
Percentage decline in average donor charitable giving, from 2006 to 2008, by age range
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
0 to 24 25 to 34 35 to 44 45 to 54 55 to 64 64 and older
-5%
0%
5%
10%
15%
20%
9.4%
18.3%
11.5%
5.0%
1.3%
-0.6%
Age Range
Source: Statistics Canada. Table 111-0001 - Summary of charitable donors, annual (number unless otherwise noted) (table), CANSIM (database), http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.exe?Lang=E&CNSM-Fi=CII/CII_1-eng.htm , (accessed: November 9, 2010)
Average charitable donations and donation rates by frequency of attendance at religious services, 1997, 2000, 2004 and 2007
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
1997 2000 2004 2007$0
$250
$500
$750
$1,000
$1,250
$148 $176
$284 $295
$551 $577
$887
$1,038
Not-Weekly Attnd.
Weekly Attnd.
Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3 and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and
Participating,” (Statistics Canada, 2009): 9 and 23.
Evangelical Congregational Total Liabilities Growth (Line 4350), 2007-2009
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Neg
.
0 t
o 2
5%
116%
to 5
0%
51%
to 7
5%
76%
to 1
00%
101%
to 1
25%
126%
to 1
50%
151%
to 1
75%
176%
to 2
00%
201%
to 3
00%
301%
to 4
00%
401%
to 5
00%
501%
to 6
00%
601%
+
0
100
200
300
400
500
600
Liabilities Growth Rate
Co
un
t
Source: Charitable Information Returns. For the 1,788 out of 3,603 congregations that reported liabilities in 2007 and 2009. Of the 1,980 congregations who reported liabilities in 2007 4% (146 congregations) reported no liabilities by 2009. Conversely of the 1,623 congregations that reported no liabilities in 2007 7% (115 congregations) reported liabilities in 2009. In 2007 55% of congregations reported liabilities compared with 60% in 2009.
Average annual hours volunteered by attendance at religious services, 1997, 2000, 2004 and 2007
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
1997 2000 2004 20070
50
100
150
200
250
136149 147 142
197 202
229 232
Not-Weekly
Attend Weekly
Hou
rs
Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3, and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and
Participating,” (Statistics Canada, 2009): 43.
Average annual volunteer hours and volunteer rates for Canadians,
2004 and 2007, by age
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
15 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 +0
50
100
150
200
250
300
0%
10%
20%
30%
40%
50%
60%
70%
139 137152
177
202
245
138 133
158170
205218
2004 ave. volunteer hours
2007 ave. volunteer hours
2004 volun-teer rate
2007 volun-teer rate
Ho
urs
Vo
lun
tee
r ra
te
Source: Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 40.
Average time per day spent at various locations in hours, Canada, by gender, 2005
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Source: Statistics Canada, “General Social Survey on Time Use: Overview of the Time use of Canadians, 2005” (July 2006): 39. Catalogue no. 12F0080-XIE. Canadians age 15 and older. Martin Turcotte, “Like Commuting? Worker’s perceptions of their daily commute,” CST, (Winter 2006): 35.
At hom
e
At wor
k pl
ace
At ano
ther
pla
ce
In tr
ansit
At som
eone
else
's ...
Resta
uran
t or b
ar
Other
Sto
re o
r mal
l
Groce
ry S
tore
Plac
e of
wor
ship
0
2
4
6
8
10
12
14
16
1815.9
3.8
1.6 1.30.8
0.3 0.2 0.1 0.0
17.2
2.61.4 1.2 0.8
0.2 0.3 0.2 0.1
Male
Female
Ave
rag
e h
ou
rs p
er
da
yAbout 9 hours spend on sleep and non-social activity per day
Less time in a place of worship than the grocery store.
On average Canadians spent 63 minutes a day commuting in 2005 compared to 54 minutes in 1992
Frequency of Canadians’ attendance at religious services, 1985 to 2005
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
1985 1990 1995 2000 20050%
5%
10%
15%
20%
25%
30%
35%
30%
28%27%
25%
21%22%
27%
32%
26%
33%
At least once a week
Never
Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X. Note: The category less frequently includes; at least once a month, a few times a year and at least once a year.
Canadians who attend religious services weekly, by age, 1985 to 2005
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
15 to 24 25 to 44 45 to 64 65 and over0%
10%
20%
30%
40%
50%
23%25%
39%
42%
16% 16%
22%
37% 1985 Attend Weekly
2005 Attend Weekly
Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X.
Largest attendance drop among Boomers
Canadians who have a social network profile, by age, 2009
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009
18-34 35-54 55 + Male Female Canada0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
86%
60%
44%
52%
59%56%
In 18 months the percentage of Canadians with a social networking profile grew from 39% to 56%
When Canadians who are aware of Facebook last used it, by age, 2009
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009
Age 18-34 Age 35-54 Age 55 + Canada0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
51%
23%12%
22%
6%
13%
8%
10%
13%
12%
10%
12%
8%
7%
12%
9%
4%
10%
12%
10%
6%
14%
17%
14%
13%21%
28%23%
Never
Longer ago
Within the past three months
Within the last month
Within the last week
Yesterday
Today
Online Canadians now spend one third of their Internet time on social networking sites – this does not include email.
70%
Resources Canadians use to deal with major life change, by age, percentages, 2008
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
20 to 29 30 to 44 45 to 64 65 +0%
10%
20%
30%
40%
50%
60%
70%
80% 75%
68%65%
68%64%
61%56%
49%
36%
46% 48%
58%
50%
47%31%
11%9% 11% 13%16%
Family
Close friends
Professionals (including doctors)
Internet
Religious organiza-tionsAt least one major change
Young people experience the greatest amount of life change and look to close friends, family and the internet (which of-ten means social networking) for help.
Few Canadians look to religious organiza-tions for help with ma-jor life change
Source: Leslie-Anne Keown, “General Social Survey Report: Social Networks help Canadians deal with change.” Canadian Social Trends (Winter 2009): 4 and 7.
Daily hours of computer use for Canadian teens age 15-19 in 2008, percentages
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
< One One Two Three Four Five Six 0%
5%
10%
15%
20%
25%
30%
2%
23%
26%
18%
12%
8%
5%
Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 88.
43% of Canadian teens age 15-19 spend three or more hours per day using a computer.
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
“In a typical week, approximately, how many hours do you spend on the following internet activities?” by age, hours
13-18 19-24 25-34 35-44 45-54 55-64 65+0
5
10
15
20
25
30
35
40
45
50
4.7 5.1 3.2 2.0 1.7 1.2 1.0
3.9 5.46.6 6.9 7.3 7.5 7.7
7.07.8
4.52.9 2.4 1.6 1.9
8.38.1
7.3
5.3 4.32.6 2.3
4.6
5.8
2.4
2.01.8
0.9 0.8
4.1
5.3
5.2
5.75.6
5.7 5.0
7.1
8.1
7.7
7.07.3
6.65.3
Other sites
Research
Homework
Social Net.
Instant Messaging
Online Videos
Age
45.6
24
Source: Ipsos Reid, “Three Quarters of Child Internet-Users in Young Families on the Internet by Age Seven” Press Release - Tables, September 22, 2009. Survey conducted in July 2009 with a sample size of 4,466. The poll is considered accurate +/- 1.5% 19 times out of 20.
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Top internet growth activities, 2007-2009, percentage growth
Search for medical or health related information
Download or watch TV or a movie over the Internet
Contribute content (blogs, photos, discussion groups)
Search for information about governments
Research community events
Obtain weather or road conditions
Window shopping
Order personal goods or services
Make telephone calls
0% 4% 8% 12%
11%
11%
7%
6%
6%
5%
5%
5%
5%
Source: Statistics Caanada,”Online activities of home internet users,” The Daily, May 10, 2010. http://www.statcan.gc.ca/daily-quotidien/100510/t100510a2-eng.htm accessed Nov 9, 2010
Screen time (TV + Computer), by age, 2005, by age
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older
0
1
2
3
4
5
1.7 1.7 1.7 2.02.4
3.23.6
1.41.0 0.8
0.7
0.7
0.60.3 Computer
T.V.
Ho
urs
p
er
da
y
In 2010 57% of Canadian internet users said they spent more time on the in-ternet than watching TV.
Sources: Margot Shields and Mark S. Tremblay, “Screen time among Canadian adults: A profile,” Statistics Canada (June 2008): 32. Catalogue no. 82-003. Data from the 1986 and 2005 General Social Survey. 2007 Data from the Community Health Survey. Veenhor and Timusk, “Online activities of Canadian Boomers and Seniors,” Canadian Social Trends (August 2009): 25. Ipsos Reid, “A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television.” Press Release, June 7, 2010. Ipsos, “Weekly Internet Usage Overtakes Television Watching,” Press release March 22, 2010
In Q4 2009, on average, Canadians spent 18.1 hours per week using the internet but only 16.9 hours watching TV.
Rick Hiemstra The EFC
905.479.5885
evangelicalfellowship.ca
Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/pdf/yr_graph_02-09.pdf Accessed Oct 28, 2010
2010 mobile oriented text messages are on track to exceed 51 billion
153 million Number of text messages Canadians sent per
day as of June 2010 up from 87 million in March 2009
197 Average number of text messages per month
per wireless subscriber in June 2010
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/statspress.html Accessed Oct 28, 2010
.
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca
Planned net change in media use for Canadian marketers over the next 2 years
Print Radio TV Direct Mail
Mobile E-mail Online
-40%
-20%
0%
20%
40%
60%
80%
100%
-32%
-15% -12%
0%
47%57%
80%
Source: Ipsos Reid, “Media Mix Changing for Canadian Marketers,” Press Release, November 11, 2009.
Contact Information:Rick Hiemstra
Director, Research and Media Relations
The Evangelical Fellowship of Canada
1810-130 Albert St.
Ottawa, ON, K1P 5G4
613.233.9868 x332
Email: [email protected]
Websites: www.evangelicalfellowship.ca/crce www.churchandfaithtrends.ca www.evangelicalfellowship.ca/cebp twitter.com/EFCresearch
Rick Hiemstra The EFC
613.233.9868www.theEFC.ca