HINDUSTHAN UNILIVER LIMITED

PRESENTED BY ~ Prakash Sharma (PG-I-011) PG-I-011 3RD SEM. IMM, New Delhi

Hindustan Uniliver Limited

HUL ~ India’s Largest fast moving consumer goods company.

Market leader in home & personal care product

One of the country's largest exporters.

Hindustan Uniliver Limited

Turnover ~ 13718 cr.Employees ~ 15000.Manufacturers & Marketers ofdaily use categories~Personal care, Fabric Wash, BeveragesOral Care, Household Care, Hair careSkin Care Oil & edible fats, Ice CreamsCulinary Products, Seeds & Fertilizers.

Vision~ HUL’s vision is to be an injury free organization.

Mission~ They bring safety on top of mind for all employees and will integrate it with all business processes & ensuring a safe and healthy work environment.

HUL Corporate Purpose

Meet every day to people everywhere. Anticipate the aspiration of our consumer

&Respond creatively with branded products & service which raise their quality of lives.

Bring our wealth of knowledge and international expertise to the service of local consumer.

Willingness to embrace new idea’s & learn continuously.

Rural venture Area’s of influenceDiscontinues increase in direct rural reach.

Educational & attitudinal shift towards health, hygiene etc.

Create a channel for Brand communication in deep rural.

Catalyze rural wealth creation.

Access

Attitude

Awareness

Affluence

Profile of Indian rural Economy

Sector %

Agriculture 78.0

Manufacturing 7.1

Service 5.8

Trade 4.4

Others 4.3

MARKETING STRATEGIES OF HUL FOR RURAL AREA

For long term benefit HUL started PROJECT STREAMLINE in 1997.

Appointed 6000 sub-stockists that directly covers about 50000 villages &250million customers.

Integrate, economic, environment, &social objective with Business Agenda.

PROJECT SHAKTI

In 2001,with partnership of self help group of rural women & covers 5000 villages in 52 districts in different states.

SHAKTI targets small villages with the

population of less then 2000.

Providing health & hygiene education through shaktivani program.

SHAKTI

Now SHAKTI has been extended 80,000 villages in 15 states with 45,000 women entrepreneurs & generating Rs.700-1000 per month to each women.

SHAKTI- future orientation

Plans are also being down up to bring in partners involved in agriculture, health, insurance & education to catalyze overall Rural development.

Lifebuoy swasthaya chetna

Life boy swasthaya chetna (LBSC) is a rural health& hygiene initiative which was started in 2002.

LBSC was initiative in media dark villages in (UP, MP, Bihar, Orissa) with the objective of spreading awareness about the washing hands with the soup.

Being India's leading personal wash health brand Lifebuoy saw a role for itself in propagating the massage of hygiene & health in village

Lifebuoy swasthaya chetna

LBSC is multi-phased activity which works towards effecting behavior change amongst the rural population it touches.

It target children as they are the harbingers of change in society and mothers since they are the custodians of health.

The first interaction with students is then replicated with the women and finally the rest of the community.

Why all these program

To take people aware To increase the consumption.To increase the income.To increase behavior in – Awareness & living standard Lifestyle Self consciousness.

SWOT ANALSYSStrengths-

1. Strong brand portfolio, price quantity & variety.

2. Innovative aspects.

3. Solid base of the company.

4. Corporate social responsibility.

Weakness-

1.Strong competitors.

2.Low export level.

3.High price of some products.

4.High advertising costs.

Opportunities-

1.Large domestic market.

2.Untapped rural market.

3.Chngeing lifestyle & rising income level, i.e. increasing per capita income of consumers.

Threats-

1.Tax & regulatory structure.

2.Slowdown in economy can have an impact on FMCG industry.

THANX