Hindustan Unilever Ltd

Group Members

Names :

Avinash Garse Amit Patil Savaalam Shah Sunil Singh

Roll no :

10

34

38

40

INTRODUCTION

India's largest FMCG company with 100 factories across India.

In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,

followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

HUL formed in November 1956 The Anglo-Dutch company Unilever owns a majority stake in

Hindustan Unilever Limited. One of the country's largest exporters and recognised as a

Golden Super Star Trading House The mission – “add vitality to life.”

VISION OF THE COMPANY

Hindustan Unilever Ltd

Personal wash

LuxLifebuoy

DovePears

Rexonabreeze

Laundry

Surf excelWheel

sunlight

Skin care

Fair & lovelyPonds

Vaseline

Hair care

SunsilkClinic

Oral care

Pepsodentcloseup

Deodorants

AxeRexona

Color cosmetics

lakme

ayurvedic

Ayush

Hindustan Unilever Ltd

CONTRIBUTION TO DIFFERENT SECTORS

HOME & PERSONAL CAREFOODSEXPORTSOTHERS (CHEMICALS, WATER)

16.2%

7.3%

2.2%

74.3%

PERSONAL CARE

HUL is the market leader in the soap segment in India

Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.

In 2006, Lux was awarded as Awaz consumer Award

Dove

Dove was launched in US & also available in India from 1995.

It has proved to have ¼ of moisturizing cream that maintains the skin be smooth & soft.

In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

Launched in 1895 in UK and then in India. A Low cost soap catering huge population. The jingle, ‘Making a billions of Indian feel safe and

secure’ Says everything!! Comes with different varieties and treats different

needs.

Competitors of HUL SOAPS

Lux Rexona Lifeboy Breeze Pears Dove Liril Dove Hamam

Cinthol Santoor Godrej no. 1 Nirma Savlon Dettol Mysore Sandal Margo Camay

HUL’s SOAP MARKETSHARE

FY04 FY05 FY06 FY07 FY080%

10%

20%

30%

40%

50%

60%

HULNIRMAGCPL

54%

6% 9%6%

10%

The HUL Hair Care

Sunsilk was launched in1964 Largest beauty shampoo brand in the country.

Positioned as the 'Hair Expert' Sunsilk has identified different hair needs and offers

the consumer a shampoo that gives her the desired results.

The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs".

Clinic Plus Health shampoo was launched in India in the year 1987.

India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair prevents hair breakage softens rough dry hair shine for thick and healthy hair anti-dandruff ingredient.

DOVE SHAMPO

Became India’s Largest Premium Shampoo Brand within the launch of one year.

HUL is upgrading Dove time to time to meet Customer needs e.g.

Dove Daily Dove Dry Therapy Dove Breakage Therapy

Competitors of HUL Hair Care

Sunsilk Clinic Plus Dove

Pantene Head & Shoulders L’Oreal Garnier

HUL Oral Care

Pepsodent launched in 1993 First toothpaste with a unique anti-bacterial agent Pepsodent packs included a Germ Indicator in

February-May 2002, which allowed consumers to see the efficacy in fighting germs. As a follow-up, in October 2002.

Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night.

Pepsodent also includes a range of toothbrushes.

Closeup is the original youth brand of India The first brand targeting youth in the oral care

market Ever since its launch in 1975 Closeup was the first

gel toothpaste to be launched in India The brand also includes Closeup Lemon Mint, gel

toothpaste with the whitening benefits of lemon. The latest entry in the Closeup stable is Closeup Milk

Calcium – revolutionary new toothpaste with the goodness of milk calcium

Competitors of HUL Oral Care

Pepsodent Close Up

Colgate Meswak Dabur Red Anchor

TOOTHPASTE MARKET SHARE

FY04 FY05 FY06 FY07 FY080%

10%

20%

30%

40%

50%

60%

COLGATEHULDABUR

33% 32%

48% 49%

9%

HUL COSMETICS

ELLE 18

Lakme

Named after the French opera Lakmé Lakme started in 1952 as a 100% subsidiary of Tata

Oil Mills In 1998 Tata sold off their stakes in Lakmé Lever to

HUL It offered a range of cosmetics with nail polishes &

lipsticks from the early 80’s It has introduced a range of skincare products from

1987.

Pond's

Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's

HUL FOOD BRANDS

Red Label

Brooke Bond Red Label was launch in 1903 It is India's single largest tea brand

Annapurna

Annapurna brand, first introduced in 1997 The brand currently operates in two of the largest,

almost universally consumed, foods categories of the country – Salt & Atta (wheat flour)

ICE CREAM

Kwality Wall's, launched in 1995 Key launches includes. Cornetto, Feast, Viennetta,

and a range of Sundaes, and also exciting eats for children specifically, like Lime Punch or Sunshine Zing Cone

Competitors of HUL

Red Label Annapurna Knorr Kwality Wall's

Tata tea, Society Tata salt Maggi Amul, Vadilal

HUL LAUNDRY CARE

Pioneer in Indian detergent powder. Constantly upgraded itself. e.g. Surfexcel Blue, Quick wash

Launched in 1969, Rin with the power of its thunderous lightning flash has become a household name synonymous with dazzling white clothes.

A Value added brand with different variants e.g. Rin matric & Rin advanced.

Rin has won a number of accolades, the most recent being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006.

Introduced in 1987 to compete with Nirma. Low priced detergent.

SUNLIGHT

A Heritage brand launched in 1888 In the form of detergent cake. Value added brand i.e. priced over Wheel but below

Rin. Famous in WB & Kerala.

Strengths

Strong brand, price, quantity & variety. Innovative Aspects. Presence of Established distribution networks in both

urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)

Weaknesses

Products which illegally mimic the labels and brands of the established brands.

Strong Competitors & availability of substitute products.

Low exports levels. High price of some products. High Advertising Costs.

Opportunities

Large domestic market – over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels Export potential and tax & duty benefits for setting

exports units.

Threats

Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing

of domestic brands. Temporary Slowdown in Economy can have an

impact on FMCG Industry.

MARKETING STRATEGIES OF HUL FOR URBAN INDIA

Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss.

Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel, franchisee to reach

everyone e.g. Aviance, Ayush. Build segments & market for the future where

Unilever has strong expertise.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA

For long term benefits, HUL started Project Streamline in 1997.

Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers.

Integrate Economic, Environment & Social objectives with Business agenda.

Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

Corporate social responsibility

Providing education on health and hygiene Women empowerment, Shakti Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities

Started in 2001, Shakti is HUL's rural initiative,

which targets small villages with population of less

than 2000 people or less. Micro-enterprise opportunities for rural women Providing health and hygiene education through

shaktivani program Shakti has already been extended to about 15 states,

80,000 villages in with 45,000 women entrepreneurs

and generating Rs.700-1000 per month

Thank you