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Hindustan Times Palate Fest 17th – 19th November 2017
PSOI Club, Vinay Marg, Chanakyapuri,
New Delhi
The biggest food & music festival of India!
3 days of FUN. FOOD. ENTERTAINMENT
Timelines Event Dates
17th to 19th Nov Print Launch
1st Nov Digital Launch
5th Nov Radio Launch
8th Nov
On-ground Bursts 15th Nov
Sponsors
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Contents
Powered By
Technology Partner
Co – powered by
Home Healthcare Partner
Health & Taste Partner
Food Delivery Partner
Hydration Partner Authentic Cooking Partner
Sponsors
Official breakfast Partner
Proud partners of the festival from various categories
Olive Oil Partner
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
Print Ads: ~15,000 sq.cm Extensive phase-wise print campaign across English Print - HT Mainbook, HT City DG
Editorial: ~9,000 sq.cm
HT Main and HT City Special coverage on premium positions – Double Spread
Bursts: Distribution of 25,000 pamphlets in TOI households in the vicinity of the venue (Lutyens/South Del) Poster activity in 15 DU colleges
Radio: ~10,000 seconds of on-air promotion on Fever & Nasha with RJ integrations
Digital: Reach: ~5.12 mn
Total Engagement: ~2 mn Video views: ~1.8 mn
TV & External Media Coverage on channels like NDTV Good Times, Aaj Tak, Red FM etc
PR: 40+ Websites Coverage in 40+ websites
across Business, Food, travel, Entertainment etc. including
competitors like TOI
A highly promoted property across HT Media’s assets as well as external media
Snapshot On-ground:
1.2L + footfall in 3 days 100+ food stalls
World cuisines & gourmet food
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
Digital KPI Scorecard: Reach: 5.12 mn Engagements*: 0.2 mn Video views: 1.8 mn
*Likes, shares & comments on posts and videos As on 28th November. Total Eng will include Video Views
Dedicated Social Media Platforms
Celebrity Posts
Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more!
Celebrity Posts
Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more!
FB Live of Raftaar concert Desimartini updates
Facebook Live & Desimartini
Exclusive contest give-aways included gift hampers & signed cookbooks
Facebook Live & Desimartini
Twitter and Instagram posts
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
Full Page Main Book
04-Nov-2017
Quarter Page Main Book
10-Nov-2017
Palate Ads LAUNCH PHASE
Block 09-Nov-2017
Block 10-Nov-2017
Palate Ads LAUNCH PHASE
Jacket - HT City
11-Nov-2017
Palate Ads WEEK 2 BURST
Quarter Page Main Book
14-Nov-2017
Palate Ads
POP reverse Main Book
12-Nov-2017
WEEK 2 BURST
Full Page HT City
15-Nov-2017
Quarter Page - Main Book
16-Nov-2017
Palate Ads WEEK 2 BURST
Jacket - Main Book
17-Nov-2017
Palate Ads EVENT DAY
Content led ads
Half Page - Main Book
18-Nov-2017
Full Page - HT City
18-Nov-2017
Palate Ads EVENT DAY
Content led ads
POP reverse - Main Book
19-Nov-2017
Palate Ads EVENT DAY
Content led ads
Half Page - HT City Bertolli
11-Nov-2017
Contextual Ads (SPONSORS)
Quarter Page - HT City
MTR 14-Nov-2017
Full Page - HT City Emami
14-Nov-2017
Half Page HT City
Cremica 14-Nov-2017
Contextual Ads (SPONSORS)
Full Page - HT City
Cremica 15-Nov-2017
Quarter Page HT City
Aashirvaad 14-Nov-2017
Contextual Ads (SPONSORS)
Full Page - HT City
Monginis 15-Nov-2017
Half Page HT City Emami
15-Nov-2017
Contextual Ads (SPONSORS)
Quarter Page - HT City Bertolli
15-Nov-2017
Quarter Page - HT City
MTR 16-Nov-2017
Contextual Ads (SPONSORS)
Half Page - HT City Emami
16-Nov-2017
Half Page - HT City
Monginis 16-Nov-2017
Contextual Ads (SPONSORS)
Half Page HT City Bertolli
16-Nov-2017
Quarter Page - HT City Croma
17-Nov-2017
Contextual Ads (SPONSORS)
Quarter Page - HT City
Cremica 17-Nov-2017
Contextual Ads (SPONSORS)
Half Page - HT City Emami
17-Nov-2017
Quarter Page - HT City
Monginis 17-Nov-2017
Contextual Ads (SPONSORS)
Half Page - HT City
Cremica 18-Nov-2017
Quarter Page - HT City Croma
18-Nov-2017
Contextual Ads (SPONSORS)
Half Page - HT City Emami
18-Nov-2017
Quarter Page - HT City Bertolli
18-Nov-2017
Contextual Ads (SPONSORS)
Half Page - HT City Zomato
ICE 19-Nov-2017
Half Page - HT City
10-Nov-2017
Vertical Half Page - HT City
12-Nov-2017
Palate Pre-Event Coverage
Full Page - HT City
16-Nov-2017
240 size - Main Book
15-Nov-2017
Palate Pre-Event Coverage
Weekend Planner HT City
17-Nov-2017
Palate Pre-Event Coverage
Full Page - HT City
19-Nov-2017
240 size - Main Book
18-Nov-2017
Palate Event Coverage - During
Double Spread- HT City
23-Nov-2017
Palate Post-Event Coverage
Quarter Page - HT City Bertolli
21-Nov-2017
Full Page - HT City
Monginis Emami
21-Nov-2017
Brand Promotions
Half Page - HT City
ICE 22-Nov-2017
Half Page - HT City Emami
22-Nov-2017
Brand Promotions
Half Page - HT City Bertolli
23-Nov-2017
Half Page - HT City
MTR 23-Nov-2017
Brand Promotions
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
17th November | Chef Ranveer Brar
Demo class, book launch and interaction with audience by Ranveer Brar
18th November | Chef Vikas Khanna
Vikas Khanna talks about food, recipes & his journey. Unveiling cover of his new book and interacting with fans
Celeb Session with Shilpa Shetty on food, health & her new recipe book. Also, records her #SundayBinge on-stage
19th November | Shilpa Shetty
Vicky Ratnani
Nishant Choubey
Master Chefs at Demo Zone
Chef Hemant Oberoi Packed Demo Zone
Signature dishes prepared live by Master Chefs
Chef Hunt Contests
Sponsor engagement activities
Kids Baking Competition
Sponsor engagement activities
Mocktail-making Challenge
ILLUSIONIST NEEL MADHAV performs his tricks and plays mind games with audience at Palate to amaze them!
Euphoria Raftaar
Indian Ocean
Live Band Performances
Live Band Performances
Rocknaama
Shibani Kashyap
Sankraman Astitva
Power packed & energetic audience
Live Band Performances
House Of Tigers Baking Bad TGKF
Desi Express Dragon Wagon
Diverse range of Participants
American, Italian, Pan-asian, Milkshakes, Desserts & more
Exotic variety of cuisines
HT Palate Food Zones
100+ Food Stalls
Market Zone
Delightful goodies and items for foodies to take back home
The Palate Bar
Crowd enjoying beer, wine and vodka at the bar
Bloggers Table
Special preview and tasting sessions for top food bloggers
HT Branding
Flagpoles standing tall across the venue
HT Branding
The HT Palate ‘Wall of Memories’ & 3D letters Photo-op
HT Branding
Entertainment Zone/Stage exclusively by HT
Installations | Art & More
3D Art on the floor
Sculpture
Signature Car feat artwork from Hussain to Souza
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
Radio
RJM – Dilli ke 2 Dabbang Palate Promo Spot 1
FEVER & NASHA 10 to 20 spots per day spanning across 10 days
Palate Promo Spot 2 RJM – Rj Akriti (Nasha)
~ 10,000 seconds of on-air promotion
RJ mentions & show integrations (morning & evening prime time shows)
Live Nasha station at HT Palate fest
RJ Akriti hosts live evening drive-time Nasha show from 5 to 7 pm at Palate including bytes from audience, restaurants, chefs and performing bands
Radio
Sponsor
Snapshot
Digital
Print (Ads and Edit)
On-ground
Radio
PR
Promotion
The Times of India
Business Standard
India Today
The Sunday Guardian
Outlook
DNA
Statesman
PTI
Mid Day
LBB
So Delhi
The Hindu Business Line
The New Indian Express
First Post
Party Owl
The Asian Age
Nerve.in
Shafaqna
Rozana Spokesman
News Mobile
Window To news
Ketchup
EventStreet
Indian Show Biz
TNH Global
Hotel Times
Press Release
40 top websites across categories (Business, Entertainment, Lifestyle etc)..
Our competitors also covered HT Palate Fest!
Desi Martini
Whats Hot
Bollywood Trending
Web India 123
WN.com
Travel Mail
Daily World
NRI Press
Punjab Update
India News
Techtenarena
Nyooz.com
Go City Guides
Press Release
40 top websites across categories (Business, Entertainment, Lifestyle etc)..
Our competitors also covered HT Palate Fest!
Press Release
40 top websites across categories (Business, Entertainment, Lifestyle etc)..
Our competitors also covered HT Palate Fest!
Palate on NDTV Good Times
