Over 20 companies from Australia, Bangladesh, Myanmar,

Mongolia, the Philippines, Taiwan, Vietnam, New Zealand, China,

Indonesia, Singapore and Thailand attended the HIMOINSA 2013

Asia Pacific Sales Convention, held from 23 to 27 September at

the multinational enterprise’s headquarters in Spain.

HIMONISA take advantage of the event to unveil its growth outlook

for Asia in the coming years. The company currently distributes its

products in more than 20 countries of Asia-Pacific through a well-

organised distributor network.

The distributors of HIMOINSA in Asia-Pacific, were able to

gain insight into the company’s metal treatment and generator

assembly facilities in Spain. According to HIMOINSA’s China

Managing Director, Manuel Inglés, “Our distributors in Asia-

Pacific visited our headquarters in Spain mainly to see where we

began and for us to show them our production capacity and the

human element that make us a multinational”. Inglés went on to

say that many of the company’s Asia-Pacific customers “ask for

special European-made products and these types of visits give full

visibility into where the product is manufactured and what type

of technological mechanisms are used in the production process”.

HIMOINSA Executive Director Francisco Gracia considers Asia-

Pacific was a key market, representing around 20% of the group’s

total sales at present. HIMONSA currently has operations in more

than 20 countries in Asia, including Mongolia, Korea, Bangladesh,

Sri Lanka, Vietnam, Thailand, Laos, Cambodia, Malaysia, Singapore,

Indonesia, the Philippines, Papua New Guinea, Australia, Nueva

Zealand, Russia , China, Japan, Myanmar, Hong Kong and Taiwan.

During the convention, Marco Perillo, Sales and Marketing Manager

of HIMOINSA in Asia-Pacific, noted that many markets, such as

the Philippines and Myanmar, are growing rapidly. “Myanmar

recently opened up to international trade and HIMOINSA is

supplying generating sets, or gensets, for some of the country’s

main projects”, he said, adding that “HIMOINSA services clients

requiring power solutions for the start up of special projects

designed by a skilled engineering team that meet even the most

stringent project requirements, such as those in the Data Center

sector”.

HIMOINSA in Asia-Pacific

HIMOINSA first penetrated the Asia-Pacific market 15 years ago. It

set up its first plant in China in 2005 to service this market directly.

“HIMOINSA’s production process has evolved since the company

was founded. The company currently offers a broad array of the

gensets, with power ranging from 5kw to 2500kw”, explained

Manuel Inglés. He focused on the manufacture of lighting towers,

where “there have been important breakthroughs lately, above all

in the mining industry. A number of countries, such as Australia,

Mongolia and Indonesia, are focusing heavily on this business at

present”.

Marco Perillo

Sales & Marketing Manager of HIMOINSA in

Asia-Pacific

“More than 5,000 HIMOINSA gensets for

the telecoms industry in Indonesia”

In the Philippines, the power multinational has added three new companies to

its list of distributors with which it has begun working recently, mainly in the

construction sector. “In addition to growing in markets such as Australia and

New Zealand, HIMONISA now has operations in the Indonesian market, mainly

in the telecoms sector, for which it has sold more than 5,000 gentsets in the

last three years”, said Perillo.

HIMOINSA Asia-Pacific now distributes diesel and gas generators in more than 20 countries in the region

Manuel Inglés

HIMOINSA China Managing Director

“HIMOINSA’s eight production centres are

interrelated”

HIMOINSA is an international company, with eight production centres located

around the world and “while each production plant services its geographic market,

they are all closely interrelated; the network setup allows each production centre

to feed off the rest”. This is why HIMOINSA China’s management team felt the

need to bring its Asia-Pacific distributors on a visit to the company’s headquarters

in Spain.

HIMOINSA’s international expansion policy and status as a vertical

manufacturer have positioned the company as one of the top four

genset makers in the world. This was confirmed by the company’s

distributors in Asia-Pacific after their visit to HIMOINSA’s more than

100,000m² of facilities in Spain. “I would single out HIMOINSA’s

commercial prowess and how the company has changed over the

past 10 years thanks to its ambitious export strategy,” said Murray

Pollok, Editor of the rental industry magazine, International Rental

News, during his tour of the metal processing and treatment

plant. Pollok is convinced that HIMOINSA’s success lies in its

flexible and vertical manufacturing system and the company’s

ability to gain a foothold in the world’s main regions. “HIMOINSA

is a young company that has grown quickly thanks to its solid and

clear commercial strategy,” he concluded.

Murray Pollok

Editor of International Rental News

“I am surprised by how fast

HIMOINSA has grown over

the past few year”

Murray Pollok, editor of the renowned magazine International Rental News, attended the convention and got a first-hand view of the company’s facilities in Spain, and spoke to several members of the company’s management team.

Manuel Aguilera

CHP & GAS Sales Support Engineer

“HIMOINSA’s gas generators have a

power range of 8KW to 3.4MW”

Natural gas has become a cheap, efficient and clean energy source that is growing inexorably across the globe. With a full range of gas generators, from 8kW to 3.4MW, HIMOINSA offers solutions to any type of application, either continuous or emergency power supply using a variety of fuels, such as natural gas, LPB, biogas, well gas and syngas. All HIMOINSA’s gas generators are ‘plug & play’; i.e. they are equipped with all the serial regulation and safety components, so the generator adapts to the clients’ facility and not the other way around.

Massimo Brotto

New Business Development Manager

“More than a product, we

offer a tailored solution for

each project”

HIMOINSA is more than just a generator manufacturer. Through its Power Solution division, the company offers end-to-end engineering solutions for special projects. Work is currently underway on large-scale, heavy range projects; major Power Plants and IPPs, whose containers feature superior quality and durability, are reinforced to resist extreme conditions, and come with dual frequency and multi-voltage capacity.

Asia-Pacific distributors during the tour of HIMOINSA’s headquarters in Spain, with HIMOINSA’ Founding President, Francisco Gracia.

What is HIMONSA’s current situation?

HIMOINSA is a multinational enterprise with over 30 years

of experience and 1,000 employees around the world. Its 8

production centres and 11 subsidiaries are spread out over

300,000m2 of premises in all five continents. With annual

sales of US$300 million, HIMOINSA’s core business is

the manufacture of generating sets, ranging from 3kVA to

3,000kVA, and lighting towers to meet the power demands

of the international market.

What is HIMOINSA’s positioning in the world?

The company divides the international market up into five

regions; EMEA (Europe, Middle East and Africa), NORTH

AMERICA, LATAM (Latin America), INDIA and ASIA-PACIFIC.

HIMONISA currently gets half of its sales in EMEA, 30% in

the two Americas (North America and Latam) and 20% in

Asia-Pacific + India.

The company operates in both stand-by and prime power.

However, due to international power demands, some 70%

of our production targets emergency power, with 30% of

our gensets designed for continuous power supply.

Why is Asia-Pacific an important market for

HIMOINSA?

Asia-Pacific is an extremely important market because it has

grown sharply over the past decade. Moreover, this market

is constantly changing. In countries like China and Indonesia,

the rental market is just starting to grow, while sectors like

stand-by are becoming an important market niche.

HIMOINSA has been operating in Asia-Pacific since 1999,

so it now has nearly 15 years of experience. This is a highly

competitive market, with is a large number of manufacturers.

However, HIMOINSA, which has already built up a solid

reputation, aims to reinforce its position there by offer a

quality and affordable product that enables it to compete in

the various Asian markets.

Our China plant is similar to our headquarters in Spain.

The plant is heavily robot-controlled and uses cutting-edge

genset manufacturing technology. The components used in

the production process in Asia-Pacific are identical to the

ones used at the plants in Europe, India, North America and

Latam.

What are the company’s latest short-term

projects?

HIMONSA’s philosophy is to grow and expand internationally.

Example include the start-up in 2014 of a new production

centre in Brazil and the establishment of a new commercial

subsidiary in the UK. This will give HIMOINSA production

centres in China, Spain, India, France, Brazil and the US,

and commercial subsidiaries in Singapore, Dubai, Italy,

Germany, the UK, Poland, Portugal, Panama, Mexico,

Angola, the Dominican Republic and Argentina. Moreover,

the distributor network gives the company a presence in

more than 120 countries.

Francisco Gracia | Executive Director

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“We have 15 years of experience in Asia-Pacific”

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+ 1000 employees 8 production centres11 subsidiaries US$300 million 300.000 m2

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